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Michaels & Associates Docntrain, Ltd. dba Michaels & Associates

11639 E. Wethersfield Road, Scottsdale, AZ 85259 USA

marketing@docntrain.com www.docntrain.com

Phone: 480-614-8440 Toll-free: 877-614-8440 Fax: 480-614-2775

Copyright © 2008 Michaels & Associates Docntrain, Ltd. dba Michaels & Associates. All rights reserved.

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GGUUIIDDEE TTOO MM IICCHHAAEELLSS && AASSSSOOCCIIAATTEESS SSEERRVVIICCEESS

This document is your guide to the services offered at Michaels & Associates. We hope

you find this to be a valuable resource in planning your next project by referring to the

characteristics, reasons for use and development time associated with each service

listed.

Ready to get started? Our staff of consultants is ready to provide collaborative,

unbiased and objective advice to get you rolling. Set up an initial consult to determine

which services meet your company’s needs, resources and budget. You’ll find yourself

at ease with go-forward plans tailored to your project and neatly tied to your business,

giving you confidence to make your final purchasing decision.

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Consultation and Analysis

Service Characteristics Application Development Estimate

Consultation Advise clients of organizational development issues to improve alignment with corporate goals

Advise clients in regard to using training and documentation to improve alignment with corporate objectives

Assist in coaching staff on instructional design and technical writing skills; perform instructional design reviews of client-produced materials

Assist in the selection process of learning management systems to meet business needs

Provide personalized assistance with attaining corporate goals

Uncover new perspectives and insights

Increase effectiveness and efficiency

Estimate: case by case basis

Analysis Needs, task, gap, and/or business process analysis

Expect a thorough findings report revealing discoveries and recommendations from the analysis process

Analyze and evaluate current job tasks and business processes

Determine areas for improved efficiency

Reduce company expenditures by eliminating wasteful practices

Estimate: 80 – 300 hours, depending on size of project and scope of analysis

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Classroom Instruction/Paper-based Materials Development

Service Characteristics Application Development Estimate

Classroom Instruction

Development Ensure adherence to an

instructional methodology the client prefers, usually ADDIE (Analyse, Design, Develop, Implement, Evaluate)

May include activities and labs to support learning

Includes development of participant and facilitator materials (workbooks, facilitator guide, slides, worksheets, etc.)

Well-suited for training content that is dynamic or changes rapidly

Provide personal attention and immediate feedback to students

Reinforce learning from class discussions and exercises

Estimate: 40 – 60 hours development per hour seat time,* depending on the complexity of subject and training materials

Does not include cost of materials print production

Take into account an estimate of the cost of travel, instructor expenses and salary

User Guide or Manual

(Reference, Technical,

Maintenance)

Single to multi-page document that guides users through the features and functionality of a product or software program

Includes template design and research, and assumes MSWord or some simple tool

Jump start and orient users to the features and functionality of the product or software

Assist users in parts of the program where they might get stuck

Assist in identifying issues with user interaction and/or functionality of the product or software

Estimate: 5 – 10 hours per page, depending upon complexity

Higher costs of development may be incurred if product or software development is less than 80% complete

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Classroom Instruction/Paper-based Materials Development

Service Characteristics Application Development Estimate

Policies and

Procedures Single to multi-page

document that delivers company policies and procedures

Includes template design and research, and assumes MSWord or some simple tool

Quickly update and disseminate company procedures to meet changing needs and to adapt to new environments

Hold individuals and departments accountable to adherence of company policies and procedures

Facilitate and provide consistent business practices which lead to cost effectiveness and greater accuracy

Estimate: 5 – 10 hours per page, depending upon complexity

Job Aid and

Courseware

Reinforcement Aid

Single to multi-page document that supports employees’ job tasks

Single to multi-page document that supports classroom training or online training

Requires no time away from the job

May be delivered as wallet sized cards, mouse pads, binder-held matrices, etc.

Offer just-in-time learning: look up just the information needed, when it is needed

Reinforce learning and support courseware after training

Estimate: 5 – 10 hours per page, depending upon complexity or delivery medium (wallet cards, mouse pads, etc.)

Does not include cost of materials print production

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Online Training and Blended Learning Solutions Development

Service Characteristics Application Development Estimate

Level I

Online Training Presentation-style training that maintains

instructional focus and quality

Uses a “rapid development” tool such as Captivate, Camtasia, BrainShark, Lectora, etc.

Includes simple multiple-choice and true/false testing

Contains voice narration+

Course content is current, easy to understand, and available whenever learners have time

Students learn at the individual's pace

Broadcast or transfer critical information

Provide product introductions, changes in business processes or new hire certifications

Focus on business areas where content changes rapidly

Provide consistency because all learners experience the same training

Estimate: 180 – 250 hours development per hour learning time, depending on complexity of content, simulation/interactions, assessment and use of multimedia

Level II

Online Training

Courseware designed with engaging interactive exercises to practice skills (drag and drop, discovery, role-play scenarios and some simulation)

Exercises include rich feedback

Includes a final assessment to determine mastery of the materials that reports to a Learning Management System (LMS)

Contains voice narration+

Well-suited for new job competencies, certifications and proficiencies

Able to track learner progress and activity

Students learn at the individual's pace

Improve learner retention with more complex interactions and learning strategies

Provide consistency because all learners experience the same training

Estimate: 360 – 480 hours development per hour learning time, depending on complexity of content, simulation/interactions, assessment and use of multimedia

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Online Training and Blended Learning Solutions Development

Service Characteristics Application Development Estimate

Level I

Software Simulation

Online Training

Courseware based on exercises utilizing software simulation to test for mastery

Uses a “rapid development” tool such as Captivate, Camtasia, BrainShark, Lectora, etc.

Contains voice narration+

It is a great way to learn to use the software without touching live data

Students learn at the individual's pace

Jump start and orient users to the features and functionality of the product or software

Provide consistency because all learners experience the same results from the software

Estimate: 180 – 250 hours development per hour learning time, depending on complexity of content, simulation/interactions, assessment and use of multimedia

Higher costs of development may be incurred if product or software development is less than 80% complete

Level II

Software Simulation

Online Training

Courseware based on exercises utilizing software simulation to test for mastery

Students are immersed in a simulated environment that reflects the software or situation for which they are being trained

Other elements may include multiple job tracks and decision branching scenarios

Exercises include rich feedback

Includes a final assessment to determine mastery of the materials that reports to a Learning Management System (LMS)

Contains voice narration+

Enable learners to use the software without touching live data

Ideally suited for technical products or software that is stable

Well-suited for soft-skills training

Students learn at the individual's pace

Allow users to experience features and functionality of the product or software

Provide consistency because all learners experience the same results from the training

Estimate: 360 – 480 hours development per hour learning time, depending on complexity of content, simulation/interactions, assessment and use of multimedia

Higher costs of development may be incurred if product or software development is less than 80% complete

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Online Training and Blended Learning Solutions Development

Service Characteristics Application Development Estimate

Self-study,

Paper-based Tutorial Single to multi-page

document that supports classroom training or online training

Includes template design and research, and assumes MSWord or some simple tool

Well-suited for remote workers such as in field sales training

Effective when used in conjunction with live instruction or management involvement

Students learn at the individual's pace

Provide immediate training to learners prior to attending classroom or online training

Provide consistency because all learners experience the same training

Estimate: 30 – 50 hours development per hour seat time*

Does not include cost of materials print production

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Other Services

* Seat time is a measure of the amount of time a learner spends engaged with the learning in any setting. In classroom training, it

correlates to hours of class time; in online training, it is a measure of the amount of time the learner engages with the developed

training program.

+ Narration and audio can be created in-house at Michaels & Associates for the estimate indicated. Requirements for professional voice talent are priced separately.

Note: Michaels & Associates presents all hourly estimates and recommendations for the convenience and information purposes of our

clients. Client companies are responsible for their own decisions and implementations, including those affecting profitability.

Service Characteristics Application Development Estimate

Workshop, Seminar Workshop/Seminar designed and delivered by a Michaels & Associates content expert

Ramp-up employees on specific training or work-related topics in a hurry

Dependent upon length of workshop or seminar

Training

Delivery Instructor-led training designed and delivered by a Michaels & Associates facilitator

Provide professional, customized training to your workforce

Full day (8 hours)

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Ready to get started? Our staff of consultants is ready to provide collaborative, unbiased and objective advice to get you rolling.

Contact us to set up an initial consult to determine which services meet your company’s needs, resources and budget outcome. Michaels &

Associates – training that delivers.

marketing@docntrain.com www.docntrain.com toll-free: 877-614-8440