Ann Michaels & Associates, Ltd.Ann Michaels & Associates, Ltd.SafetyNet SafetyNet

Social Media Monitoring ResultsSocial Media Monitoring Results

Sample Media Monitoring Sample Media Monitoring ResultsResults

To best illustrate how the SafetyNet program works, Ann Michaels & AssociatesTo best illustrate how the SafetyNet program works, Ann Michaels & Associates

prepared a sample case study. The results and analytical data are enclosed in thisprepared a sample case study. The results and analytical data are enclosed in this

presentation. presentation.

Social media monitoring is becoming increasingly important as social mediaSocial media monitoring is becoming increasingly important as social media

becomes a dominant force in consumer opinion and an influence on wherebecomes a dominant force in consumer opinion and an influence on where

consumers choose to spend their money. Companies can use SafetyNet as aconsumers choose to spend their money. Companies can use SafetyNet as a

proactive means to monitor their brand online.proactive means to monitor their brand online.

ResultsResults

The following slides depict examples of weekly reports that are available withThe following slides depict examples of weekly reports that are available withSafetyNet. Each result provides you with a link to the original source of theSafetyNet. Each result provides you with a link to the original source of theinformation, a brief snippet of the post/information, as well as the popularityinformation, a brief snippet of the post/information, as well as the popularityrating.rating.

This rating determines the strength of the source – the more stars, the moreThis rating determines the strength of the source – the more stars, the morepopular and prominent this source is online. More readers are attached to strongerpopular and prominent this source is online. More readers are attached to strongersources, so word of mouth may travel quicker through these venues. sources, so word of mouth may travel quicker through these venues.

In the actual reports you receive, which are received via email, you would be ableIn the actual reports you receive, which are received via email, you would be ableto click on the link to pull up and read the entire posting. to click on the link to pull up and read the entire posting.

ResultsResults

ResultsResults

Quarterly Analytical Quarterly Analytical ReportsReports

Analytical Reports are also available to provide you with further detail Analytical Reports are also available to provide you with further detail and analysis into the information collected. Quarterly reports are and analysis into the information collected. Quarterly reports are

generated and prepared in a Power Point presentation on a quarterly generated and prepared in a Power Point presentation on a quarterly basis, which is submitted via email to key staff within your basis, which is submitted via email to key staff within your

organization.organization.

On the following slides you will see examples of the analytical data On the following slides you will see examples of the analytical data compiled during this review.compiled during this review.

Strength of InformationStrength of Information

This report provides an overview of the strength of the sources that have been collected, which correlates with the stars assigned to each entry in your weekly report. With a large volume of information coming from high rated sources (9’s and 10’s), it shows the importance of monitoring what information is being discussed, as this information will typically see a strong reader base. Lower rated sources typically generate a lower readership, with the information being shared not widely read among your consumers.

Share of VoiceShare of Voice

This report will show you the sources of information where consumers are talking about you online. At a glance, you can see what forms of social media produce higher traffic regarding your concepts and

brand.

Additionally, if you want to compare share of voice among your locations, or compare your company’s share of voice with that of your competitors, this report would allow to do so.

DemographicsDemographics

Demographic information, including the age and gender of the author, can be collected to learn more about consumer demographics. This information is collected

when possible, but is not available from all sources collected. You will see the number of unknown results at the bottom of each report.

Tone of ContentTone of Content

The system will generate a report showing a snapshot of the tone of the information collected. One quick glance will show you how well your company and competitors are

perceived and being discussed online.

MapOverlayMapOverlay

Where are the conversations coming from? The larger the pushpin, the more data that is collected from that area. Hovering over the pushpins will show the exact number of posts/pieces of

information from that geographical area.

Thank you in advance for your time and Thank you in advance for your time and consideration. For more information, or to start consideration. For more information, or to start

the SafetyNet Program, please do not hesitate to the SafetyNet Program, please do not hesitate to contact me at your convenience.contact me at your convenience.

Kathy DoeringKathy DoeringAnn Michaels & Associates, Ltd.Ann Michaels & Associates, Ltd.

www.annmichaelsltd.comwww.annmichaelsltd.com 630-922-7804 ext.102 kdoering@ishopforyou.com630-922-7804 ext.102 kdoering@ishopforyou.com