Michaela Betts' ESPN Digital Media Presentation
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Transcript of Michaela Betts' ESPN Digital Media Presentation
![Page 1: Michaela Betts' ESPN Digital Media Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052906/558924c5d8b42aec048b46ee/html5/thumbnails/1.jpg)
All Sports. All the
time. We experience greatness. Together.
A Digital Media Strategy For The #1 Sports Network
![Page 2: Michaela Betts' ESPN Digital Media Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052906/558924c5d8b42aec048b46ee/html5/thumbnails/2.jpg)
The Big Idea
ESPN is the #1 place to find and
watch any and ALL sports news
Provide a “WE” factor to the
audience & let them feel like they are a part of ESPN rather than just a
spectator
Involve the audience as much as possible with ESPN through
social media to gain infinite involvement
and recognition
![Page 3: Michaela Betts' ESPN Digital Media Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052906/558924c5d8b42aec048b46ee/html5/thumbnails/3.jpg)
Target Market
• Adults 18-34
• Avid sports fans
• Young – thrive on social media
![Page 4: Michaela Betts' ESPN Digital Media Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052906/558924c5d8b42aec048b46ee/html5/thumbnails/4.jpg)
Social Media
• Exclusive promotions & Contests for followers• ESPN Football Friday Fact Day • Fan of the Week • Trivia Tuesday • Insta-sensation• Live feed of events/games
• Keeping the audience engaged 24/7 at any location
• Post daily on Twitter, Facebook, & Instagram to gain more recognition
![Page 5: Michaela Betts' ESPN Digital Media Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052906/558924c5d8b42aec048b46ee/html5/thumbnails/5.jpg)
• YouTube Channel for special promotions, deals, and contests
• Subscribers of this channel will get updates on new contests given
• Channel made so subscribers can post any sports related video they want (good or bad)
• These videos subscribers post could have the chance to be on ESPN Top 10 (or not Top 10)
Social Media
![Page 6: Michaela Betts' ESPN Digital Media Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052906/558924c5d8b42aec048b46ee/html5/thumbnails/6.jpg)
Mobile Apps• Easy download for target audience• Low charge from Apple ($99/year & 30% of sales
go to Apple)• Constant accessibility to ESPN • App for all ESPN promotions/contests &
exclusive deals• Making new apps: ~$400,000
![Page 7: Michaela Betts' ESPN Digital Media Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052906/558924c5d8b42aec048b46ee/html5/thumbnails/7.jpg)
Tracking Success (KPI)• Cost Per Click to monitor reach • Facebook Ads – to reach the target audience with
relevant ads (18-34) • Likes, Favorites, Retweets, Follows, Comments • Mobile App downloads • YouTube comments, views, & subscribers
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Google Adwords• Google Adwords annual cost = $500,000 • Average Cost Per Day = $1,200 – $1,350• Keyword Traffic Estimator to choose specific
words (sports, live, scores, etc.)
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ESPN Budget Digital Marketi
ng Budget
12 Months
$4.8 Million
Per Month
Social Media Budge
t
12 Month
s
960,000 Per Month
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ESPN Budget Mobil
e Budge
t
12 Month
s
950,000 Per Month
Advertising Firm
600 per hour –
24 hours/day for 1 year
$5,256,000 Per Year