Espn Mike Leach

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ESPN In an offsides position A. Phillips E. Kanyua S. Vargas T. Burlingame N. Gathright

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Transcript of Espn Mike Leach

Page 1: Espn Mike Leach

ESPNIn an offsides position

A. Phillips E. Kanyua S. Vargas T. Burlingame N. Gathright

Page 2: Espn Mike Leach

The FACTS • Texas Tech coach, mike Leach, placed wideout, Adam James in a dark room following a concussion.

• As an ESPN Analyst and father of Adam James, Craig James' relationship with ESPN affected the coverage.

• As a result of the controversy, Mike Leach was fired .

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The Issues • ESPN failed to uphold Journalistic standards in AlaMO BOWl broadcast.

• ESPN never fully covered all sides of the story.

• ESPN Allowed Mike patrick to cover a game that represented a conflict of interest for him.

• ESPN lost credibility from viewers for the biased coverage.

• ESPN didn't respect the wishes of the audience.

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The Ethical Model of Communitarianism • The Socially responsible thing to do would require ESPN to SHARE ALL FACTS about the LEACH controversy.

• It's in the interest of the community to receive fair and balanced coverage of the story.

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The Ethical Model of Utilitarianism • ESPN should have considered the wants of the greatest number of viewers, who were expecting coverage of the game not the scandal.

• ESPN's self-serving actions only covered one side of the story.

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The Model of virtue-based Ethics • virtue-based ethics focus on how ethical the individual is and their habits of character. The analysis of Leach's actions only considered his character.

• virtue-based ethics only require ESPN to cover Leach's character in a balanced way, but ethical journalism demands complete coverage of the circumstances of the situation.

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Addressing the PROBLEMS • ESPN believes the coverage was balanced and fair even after receiving thousands of complaints.

• The negative commentary tarnised Leach's character

• ESPN owes its viewers a reevaluation of its own ethical guidelines if it wishes to keep its omnipotent presence in the sports world.

• ESPN has yet to cover this story with the thoroughness, professionalism and objectivity that one would expect from a news-reporting organization.

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Future recommendations • ESPN needs to produce balanced reports with facts from both sides of the story.

• ESPN should avoid scheduling analysts with conflicting motives.

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Future recommendations • when reporting, judge based on a situation ethics model, considering the factual content of the situation.

• Use Utilitarianism to gauge whether the greater good would be served by the chosen coverage. Ask, "is what we are discussing applicable to why the majority of our viewers are tuning in?"

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