Michael J. Dowling Award-winning, Professional Ghostwriter & Publisher

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7 Profitable Reasons for Writing a Book How Becoming an Author Can Benefit You and Your Organization

by Michael J. Dowling

Writing a book is one of the best ways to increase your organizational success and advance your professional career.

Below are 7 reasons why you should consider becoming an author. Which ones resonate with you?

Reason #1: To persuasively communicate your ideas

What do the world’s most impactful movements—both good and bad—have in common? Quick reflection will reveal that a great many were facilitated by a single book. From Harriet Beecher Stowe’s Uncle Tom’s Cabin, which helped lay the groundwork for the abolition of slavery, to Adolf Hitler’s Mein Kampf, which fueled the evil of Nazism, to Rachel Carson’s Silent Spring, which raised the environmentalism movement to a whole new level, we witness the power of the written word to change hearts and minds.

You can harness this power to present your ideas to your target audience. A well-written book, which clearly, comprehensively, and convincingly communicates your views, will powerfully influence your readers to take the actions you desire.

Reason #2: To sell your services and products

Because a book informs rather than sells, it can be a much more effective communication medium than advertising. The format allows you to augment your message with case studies and stories that promote understanding and increase your credibility. Yet, a modest-size softcover book can cost less to print than many brochures.

About the Author

Michael J. Dowling helps business professionals and thought leaders write and publish non-fiction books to accomplish their goals and advance their careers.

You see, writing a book is not only the best way, it is the indisputably essential way, to establish your credibility in your field of expertise. Using authorship as a marketing strategy brings you an ongoing flow of clients who are deliberately and purposefully seeking you. Elsom Eldridge Jr. and Mark L. Eldridge, authors of How to Position Yourself as the Obvious Expert.

Michael J. Dowling Award-winning, Professional Ghostwriter & Publisher

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Your book will work 24/7/365, predisposing readers to buy from you. As some of my clients can testify, by placing one book in the right hands, you can generate hundreds of thousands of dollars in new business.

Reason #3: To advance your career

Lots of people say they want to write a book, but few actually do it. When you become an author, you join a rather exclusive club. People will take notice, and your career will take off. You will be viewed as a thought leader and expert in your field.

Reason #4: To enhance your professional brand

Writing a book naturally causes you to clarify your vision, your core competencies, your target audience, your priorities, and your message. At the conclusion of the process, you will have a sharpen brand and a powerful tool for promoting it to your target audience.

Reason #5: To multiply your speaking invitations

The recognition and respect you will gain from your book will make you a more sought-after speaker. If you charge fees, you’ll be able to increase them.

Reason #6. To gain exposure in the media

Your book will open doors to media opportunities. Largely because of his book, one of my ghostwriting clients has become a go-to person for CNN, Fox News, ABC News, and other national media outlets.

Reason #7: To get rich and famous

Actually, I’m just kidding about this reason. I don’t suggest using fame and fortune as motivations for writing a non-fiction book. I do hope your book will make you “slightly famous” within your field, and I hope the proceeds from the sales of your book will help offset a large portion of the costs of producing it. But when deciding whether to write and publish a book, you should base your ROI projections on reasons 1 – 6 above.

Having your name on a book can be an immense boost for your business. The added prestige of being an information product developer lends you the kind of credibility that allows you to increase your hourly rates and project fees. Steven Van Yoder, author, Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort I tell virtually every self-employed professional, as well as many small business owners, to define their niche specialty, write a book about it, and get it published. Robert W. Bly, author and copywriter

Michael J. Dowling Award-winning, Professional Ghostwriter & Publisher

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Michael J. Dowling is an award-winning ghostwriter and publisher of non-fiction books for business professionals and other thought leaders. He offers turnkey writing and publishing services that make the process of becoming an author cost-effective, time-efficient, and enjoyable. Mike earned an MBA degree from Columbia Business School, where he was a Harriman Scholar, and a Bachelor of Science degree with honors in engineering from the University of Florida. Prior to founding Wool Street Publishing in 1999, he served as president of an educational publishing company, president of a national gift company, and administrator of a 1000-member church. He is the ghostwriter, author, or editor of numerous books and articles. Learn more about Mike and his services at

www.michaeljdowling.com. Contact Mike at

mjd@michaeljdowling.com | 912.230.5051

© 2016 Michael J. Dowling. All rights reserved. This white paper may be reproduced and distributed for personal use with the bio page

attached.

About the Author