Mhm june 2014 monthly report final
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Transcript of Mhm june 2014 monthly report final
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June Monthly ReportSummary Activity & Insights
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Contents
I. SummaryII. MHM Deliverables
I. Local Citations, Link BuildingII. On Page, Blog Posts, OutreachIII. Paid
III. HighlightsIV. ConclusionsV. Recommendations
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MONTHLY REPORTJune 2014
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I. Summary
May: 2,373 visits | 75 conversionsJune: 3,794 visits | 83 conversions
59.9% visits | 10.7% conversions
LEADS TRAFFIC
17%
83%
Google CPC
Website Conversions
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II. Local Citations
Objective: continuously gain/improve listings on relevant sites to maintain and elevate local rankings
June Activity:• Clean-up of rogue citations around the web
– 10 removed from Google and SuperPages
• Corrected existing citations with new addresses – Manchester: 6– Albany: 7
• New: 17, Optimized: 28
Total Updated in June: 68YTD Progress: 97 New Citations
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II. Link Building & Community Outreach
Objective: drive traffic/build awareness for “Free Cab Ride” and “5-Hour Driving Class” programs
5 Hour Pre-Licensing Course• Traffic continues from school websites
4th of July FCRH Program• 23 links to site from social and event websites• Adjusted on-page content for Independence Day, created Partner Form and
Page• Research potential community partners and created content for email (still
require email address login information to contact potentials)
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II. Blog Posts
Objective: Create & post relevant content to the MHM blog to maintain activity, voice and conversation on topics of importance to the firm and its clients. Push posts to link Paul’s G+ Authorship. Social push to Facebook, Paul’s G+, Martin, Harding & Mazzotti, LLP® G+.
June Progress: 4 postsYTD Created: 24 posts YTD Additional Posts: 5 posts
“Sleep Deprivation and Truck Driving”
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II. Paid
Objective: manage/optimize paid search via Google AdWords
Live AdWords Text Campaigns:*• MHM Competitors (Targeting Personal Injury, SSD)• MHM Workers’ Compensation Competitors (NY, MA, VT)• Workers’ Compensation (NY, MA, VT)• Social Security Disability
Mesothelioma Campaign Research & Build• Landing Page Templates currently being built by CA and will be
optimized by RT prior to going live, est. completion: Mid-July
*See Appendices for Campaign Performance Details
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II. Paid (cont’d)Objective: manage/optimize paid search via Google AdWords
Personal InjuryLawyers
Impressions 51
Full Views 5
Clicks to Website 3
Conversions 0
Total Cost $12.03
June Video Remarketing Statistics:
PAID Video Monthly Service Includes:• Ad performance analysis• Spend monitoring• Bid monitoring & analysis• Conversion spot check
Note: “Car Accident” video is under-performing and we’re in the process of determining if it is a technical error or creative.
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II. Paid (cont’d)
June Performance Statistics Summary:
June 2014 YTD
Budget $3,000 Budget $15,675
Spend $1,304.02 Spend $7,269.92
Clicks 163 Clicks 3,472
Conversions 14 Conversions 66
Cost/Conv. $93.14 Cost/Conv. $110.15
Conv. Rate 8.59% Conv. Rate 1.90%
*Above data is for both text and video campaigns
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ASSESSMENTRenderTribe
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III. Highlights
• Added call extensions to Google Ads that contributed 7 conversions in June
• Created SEO-PPC report and presentation for Paul’s PILMMA speaking engagement
• Conducted research and analysis of the viability of a Mesothelioma paid campaign– Meeting with Marissa & RT (7-1-14)
• Optimized G+ Local listings– Customized URL’s and added cover photos
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IV. Conclusions
• New Google Local dashboard will make it easier to edit, claim and/or delete multiple location listings– Allows the ability to link to Adwords for ads with location
extensions
• Identified and managed required 301/404 URL redirects from Webmaster Tools and provided CA with priorities– 2,800+ URLs from old site/blog => update URLs on new site
• Managed page setup of new Free Cab Ride Partner pages and Program Signup form– On-page issues and late approval of cabs involvement limited
potential reach of 4th of July Program– Additional effort focused on citation building/optimizing
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V. Recommendations
• 5-Hour Snail Mail Campaign launch• Send Foursquare and Google verification codes to RT• Rebuild landing pages for Personal Injury & Remarketing
paid campaigns – Creative Advantage to build template
• Send RT login information for marketing@1800law1010 email address
• Send RT list of summer bike helmet and other community events
• Send RT complete list of firms partners