MGFMAD Logo Guide

Guidelines

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11 T

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Inc.

Tyson Foods, Inc., Making Great Food. Making A Difference.™ Guidelines102011

2

Tabl

e of

Con

tent

s

Introduction . . . . . . . . . . . . . . . . . . . . . . . .3

Logo without tag line Tyson Foods, Inc. (TFI version) . . . . . . . . . . .4

Logo with tag line (MGF version) English . . . . . . . . . . . . . . . . . . . . . . . .5 Spanish . . . . . . . . . . . . . . . . . . . . . . .6

Logo with tag line in tab graphic (tab version) English . . . . . . . . . . . . . . . . . . . . . . . .7 Spanish . . . . . . . . . . . . . . . . . . . . . . .8

Logo usage Artwork. . . . . . . . . . . . . . . . . . . . . . . .9 Color . . . . . . . . . . . . . . . . . . . . . . . . 10 Images . . . . . . . . . . . . . . . . . . . . . . . 10 Size restrictions . . . . . . . . . . . . . . . . . . 11 Clear space . . . . . . . . . . . . . . . . . . . . 12 Proper tab treatment . . . . . . . . . . . . . . . 13 Incorrect logo treatments . . . . . . . . . . . . . 14

Stand-alone tag line . . . . . . . . . . . . . . . . . . 15

Tag line usage Artwork. . . . . . . . . . . . . . . . . . . . . . . 16 Color . . . . . . . . . . . . . . . . . . . . . . . . 16 Size restrictions . . . . . . . . . . . . . . . . . . 17 Clear space . . . . . . . . . . . . . . . . . . . . 17 Incorrect logo treatments . . . . . . . . . . . . . 17

Legal requirements . . . . . . . . . . . . . . . . . . . 18

Copy style guide . . . . . . . . . . . . . . . . . . . . 19


3

Intr

oduc

tion As an industry leader, Tyson Foods, Inc., has

built a reputation of producing trusted food products and caring about the people whose lives we touch. We believe that we make great food and make a difference in the lives of the people we serve.

The addition of the corporate tag line Making Great Food. Making A Difference.™ is an extension of what we do every day. It embodies what we stand for, conveys the beliefs and principles upon which we operate, and serves as a reminder to our Team Members and the public of our commitment to fulfilling our purpose.

This manual contains guidelines, rules, and examples for the correct use of the logo throughout all aspects of our corporate communications. The Corporate Communications department can provide expert and authoritative assistance on applications requiring further detail.

For questions or additional information, please contact the Tyson Foods, Inc., Corporate Comunications office in Springdale, Arkansas.

Requests for usage of art must be made in writing to:Tyson Foods, Inc.Corporate CommunicationsAttn: Todd Rudisill3701 Johnson RoadSpringdale, AR 72762Email: [email protected]: (479) 290-2900


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Logo

With

out

Tag

Lin

e - T

FI V

ersi

onTyson Foods, Inc.

Tyson Foods, Inc.

TFI Logo HorizontalFile Name: TFI_H

3D TFI Logo HorizontalFile Name: 3DTFI_H

Tyson Foods, Inc.

TFI Logo Horizontal in One ColorFile Name: TFI_1C_H

TFI Logo Horizontal in ReverseFile Name: TFI_Rev_H

Tyson Foods, Inc.

Tyson Foods, Inc.

TFI Logo VerticalFile Name: TFI_V

3D TFI Logo VerticalFile Name: 3DTFI_V

Tyson Foods, Inc.TFI Logo Vertical in One ColorFile Name: TFI_1C_V

Tyson Foods, Inc.

TFI Logo Vertical in ReverseFile Name: TFI_Rev_V

Tyson Foods, Inc.


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Logo

With

Tag

Lin

e - M

GF

Vers

ion

Tyson Foods, Inc.

MGF Logo HorizontalFile Name: MGFLogo_H

3D MGF Logo HorizontalFile Name: MGF3DLogo_H

MGF Logo Horizontal in One ColorFile Name: MGFLogo_1C_H

MGF Logo Horizontal in ReverseFile Name: MGFLogo_Rev_H

Tyson Foods, Inc.

MGF Logo VerticalFile Name: MGFLogo_V

3D MGF Logo VerticalFile Name: MGF3DLogo_V

MGF Logo Vertical in One ColorFile Name: MGFLogo_1C_V

Tyson Foods, Inc.

MGF Logo Vertical in ReverseFile Name: MGFLogo_Rev_V

Tyson Foods, Inc.


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Logo

With

Tag

Lin

e - M

GF

Vers

ion

- Spa

nish

Tyson Foods, Inc.

Tyson Foods, Inc.

MGF Logo HorizontalFile Name: MGFLogo_HSP

3D MGF Logo HorizontalFile Name: MGF3DLogo_HSP

Tyson Foods, Inc.

MGF Logo Horizontal in One ColorFile Name: MGFLogo_1C_HSP

MGF Logo Horizontal in ReverseFile Name: MGFLogo_Rev_HSP

Tyson Foods, Inc.

Tyson Foods, Inc.

MGF Logo VerticalFile Name: MGFLogo_VSP

3D MGF Logo VerticalFile Name: MGF3DLogo_VSP

Tyson Foods, Inc.

MGF Logo Vertical in One ColorFile Name: MGFLogo_1C_VSP

Tyson Foods, Inc.

MGF Logo Vertical in ReverseFile Name: MGFLogo_Rev_VSP

Tyson Foods, Inc.


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Logo

With

Tag

Lin

e in

Tab

Gra

phic

MGF Logo Horizontal in Tab LeftFile Name: MGFLogo_H_TabLeft

MGF Logo Horizontal in Tab RightFile Name: MGFLogo_H_TabRight

Tyson Foods, Inc.

MGF Logo Vertical in Tab UpFile Name: MGFLogo_V_TabUp

MGF Logo Vertical in Tab DownFile Name: MGFLogo_V_TabDown

Tyson Foods, Inc.

Tyson Foods, Inc.

3D MGF Logo Horizontal in Tab LeftFile Name: MGF3DLogo_H_TabLeft

3D MGF Logo Horizontal in Tab RightFile Name: MGF3DLogo_H_TabRight

Tyson Foods, Inc.

3D MGF Logo Vertical in Tab UpFile Name: MGF3DLogo_V_TabUp

3DMGF Logo Vertical in Tab DownFile Name: MGF3DLogo_V_TabDown


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Logo

With

Tag

Lin

e in

Tab

Gra

phic

- S

pani

shTyson Foods, Inc.

Tyson Foods, Inc.

MGF Logo Horizontal in Tab LeftFile Name: MGFLogo_HSP_TabLeft

MGF Logo Horizontal in Tab RightFile Name: MGFLogo_HSP_TabRight

Tyson Foods, Inc.

Tyson Foods, Inc.

MGF Logo Vertical in Tab UpFile Name: MGFLogo_VSP_TabUp

MGF Logo Vertical in Tab DownFile Name: MGFLogo_VSP_TabDown

Tyson Foods, Inc.

Tyson Foods, Inc.

3D MGF Logo Horizontal in Tab LeftFile Name: MGF3DLogo_HSP_TabLeft

3D MGF Logo Horizontal in Tab RightFile Name: MGF3DLogo_HSP_TabRight

Tyson Foods, Inc.

Tyson Foods, Inc.

3D MGF Logo Vertical in Tab UpFile Name: MGF3DLogo_VSP_TabUp

3DMGF Logo Vertical in Tab DownFile Name: MGF3DLogo_VSP_TabDown


9

Logo

Usa

geTyson Foods, Inc., (TFI) Logo

The Tyson Foods Inc., (TFI) logo is to be used when identifying the corporate entity. It is not a product brand, department, or subsidiary.

Tyson Foods, Inc., Logo with Tag Line

The Tyson Foods, Inc., logo with the tag line may be used when the TFI version is used.

Tyson Foods, Inc., Logo with Tag Line in Tab

The Tyson Foods, Inc., logo with the tag line must be used in the tab graphic if the logo is being placed over an image or graphic. The tab graphic serves to ensure readability and that safe space requirements are met.

Artwork

Digital files are available in different formats on the Making Great Food. Making a Difference.™ Share Point page.

File Format Use

.jpgWord doc, Powerpoint presentations, Excel worksheets

.pngWeb, email, Word doc, PowerPoint presentations, Excel worksheets

.epsProfessionally printed materials such as advertising, sales materials, or stationery

Tyson Foods, Inc.


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Color

The colors for the logo and the brand look are defined in Pantone Matching System (PMS), CMYK, RGB, and HEX. These are the official color versions to be used. All requests to deviate from this pallette should be sent to Corporate Communications.

Color PMS CMYK RGB HEX

Tyson Red

PMS 186C C 0 M 100 Y 81 K 4

R 227G 24B 55

cc092f

Tyson Orange

PMS 136C C 0 M 61 Y 97 K 0

R 245G 128B 37

ea7125

Black PMS Black C C 0 M 0 Y 0 K 100

R 0G 0B 0

000000

Grey PMS Cool Grey 5C

C 31 M 24 Y 25 K 0

R 179G 179B 179

b3b3b3

Blue No PMS Option

C 92 M 35 Y 0 K 0

R 0G 134B 203

0086cb

Images

There are designated images associated with the brand look. These are available on the Making Great Food. Making A Difference.™ Share Point page.

If you are creating materials that need more than the images available, these guidelines may help in selecting images.

• Outdoor photos should have blue sky

• Indoor photos should simulate natural lighting

• When using photos from a plant floor, Team Members must be properly attired in clean khakis or lab coat, have required safety equipment, ear protection, hair net and/or beard net.

• Do not photograph proprietary equipment or processes, or unclean areas of a plant location if photos are to be utilized in a public publication or venue.

• Photos should not contain any third party trademarks

Logo

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TFI Size Restrictions

The Tyson Foods, Inc., (TFI) logo in the horizontal orientation should never be smaller than one inch in width.

The Tyson Foods, Inc., (TFI) logo in the vertical orientation should never be smaller than .75 inches in width.

MGF Size Restrictions

The Tyson Foods, Inc., (TFI) logo in the horizontal orientation should never be smaller than 1.5 inches in width.

The Tyson Foods, Inc., (TFI) logo in the horizontal orientation should never be smaller than one inch in width.

Tab Size Restrictions

The Tyson Foods, Inc., (TFI) logo in the tab graphic in the horizontal orientation should never be smaller than 1.5 inches in width.

The Tyson Foods, Inc., (TFI) logo in the tab graphic in the vertical orientation should never be smaller than one inch in width.

Tyson Foods, Inc.

Tyson Foods, Inc.

Tyson Foods, Inc.

1”

.75”

1.5”

1.5”

1”

1”

Logo

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TFI Required Clear Space

Clear space around the logo must be equal to the height from the baseline to the cap height of Tyson Foods, Inc.

MGF Required Clear Space

Clear space around the logo must be equal to the height from the baseline to the cap height of Tyson Foods, Inc.

Tab Required Clear Space

Clear space around the tab must be equal to the height from the baseline to the cap height of Tyson Foods, Inc. and is measured from the edges of the tab, not the drop shadow.

Tyson Foods, Inc.

Tyson Foods, Inc.Tyson Foods, Inc.


Tyson Foods, Inc.

Logo

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Proper Tab Placement

The tab graphics are designed to aid in protecting the logo integrity when used on top of an image or graphic. The straight edge of the tab should always be at the trim edge of a page or the edge of another graphic element.


Correct Incorrect

Correct Incorrect

Correct Incorrect

Tab Up

Tab Down

Tab Left

Correct Incorrect

Tab Right

Tyson Foods, Inc.

Correct Incorrect Correct Incorrect


Tyson Foods, Inc.




Logo

Usa

ge


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Incorrect Logo Treatment

Never use anything but the approved and provided logo.

• Never attempt to create your own Tyson Foods, Inc., logo.

• Never reduce the logo below the required minimum size.

• Never use parts of the logo. It is an integral unit; always keep it whole.

• Never use the logo in a crowded space.

• Never use the logo as part of a sentence or phrase.

• Never reproduce the logo in non-approved colors.

• Never stretch or alter the logo.

• Never attach anything to the logo.

• Never alter the orientation of the logo.

• Never print on top of the logo.

• Never use the logo as a watermark.

Tyson Foods, Inc.

Never alter the color

Never stretch or alter the logo

Never attach anything to the logo

Never alter the orientation

Never print on top of the logo

Never use the logo as a watermark

Hometown, USA

TodayOnly

Logo

Usa

ge


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Sta

nd-A

lone

Tag

Lin

eStand-Alone Tag Line 4 Color File Name: MGF Tag Line 4C

Stand-Alone Tag Line 2 ColorFile Name: MGF Tag Line 2C

Stand-Alone Tag Line 1 ColorFile Name: MGF Tag Line 1C

Stand-Alone Tag Line BlackFile Name: MGF Tag Line K

Stand-Alone Tag Line 4 Color File Name: MGF Tag Line SP 4C

Stand-Alone Tag Line 2 ColorFile Name: MGF Tag Line SP 2C

Stand-Alone Tag Line 1 ColorFile Name: MGF Tag Line SP 1C

Stand-Alone Tag Line BlackFile Name: MGF Tag Line SP K


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Sta

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sage

Making Great Food. Making A Difference.™ Stand-Alone Tag Line

The Tyson Foods Inc., (TFI) tag line is to be used only with internal communications such as email signatures, Share Point pages, department PowerPoint presentations, or department literature.

Artwork

Digital files are available in different formats on the Making Great Food. Making a Difference. Share Point page.

File Format Use

.jpgWord doc, Powerpoint presentations, Excel worksheets

.pngWeb, email, Word doc, Powerpoint presentations, Excel worksheets

Color

The colors for the tag line are defined in Pantone Matching System (PMS), CMYK, RGB, and HEX. These are the official color versions to be used. All requests to deviate from this pallette should be sent to Jeannie Ozlanski.

Color PMS CMYK RGB HEX

Red PMS 186C C 0 M 100 Y 81 K 4

R 227G 24B 55

cc092f

Orange PMS 136C C 0 M 61 Y 97 K 0

R 245G 128B 37

ea7125

Black PMS Black C C 0 M 0 Y 0 K 100

R 0G 0B 0

000000

Dark Grey(1C option)

No PMS Option

C 0 M 0 Y 0 K 90

R 65G 64B 66

414042

Light Grey(1C option)

No PMS Option

C 0 M 0 Y 0 K 60

R 128G 130B 133

808285


17

Tag Line Size Restrictions

The Making Great Food. Making A Difference.™ tag line should never be smaller than 2.5 inches in width.

Tag Line Required Clear Space

Clear space around the tag line must be equal to the height from the baseline to the x height of the tag line.

Incorrect Tag Line Treatment

Never use anything but the approved and provided tag line.

• Never attempt to create your own tag line treatment.

• Never reduce the tag line below the required minimum size.

• Never use parts of the tag line. It is an integral unit; always keep it whole.

• Never use the tag line in a crowded space.

• Never use the tag line as part of a sentence or phrase. See the copy style guide for proper use in text.

• Never reproduce the tag line in non-approved colors.

• Never stretch or alter the tag line.

• Never attach anything to the tag line.

• Never alter the orientation of the tag line.

• Never print on top of the tag line.

• Never use the tag line as a watermark.

Sta

nd-A

lone

Tag

Lin

e U

sage

2.5”

Never alter the color

Never stretch or alter the tag line

Never attach anything to the tag line

Never alter the orientation

Never print on top of the tag line

Never use the tag line as a watermark

Hometown, USA


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Lega

l Req

uire

men

ts Marks

The Tyson oval is a registered trademark and should not be altered in any way.

The Making Great Food. Making A Difference.™ tag line is a trademark, and should not be altered in any way.

Copyright Lines

When Tyson Foods, Inc., creates any materials, a copyright line must be included. The copyright line must include the year the material was created and the name of the company claiming the copyrights. The examples below show the appropriate way to display copyright ownership.

• ©2011 Tyson Foods, Inc.

• Copyright 2011 Tyson Foods, Inc.

Trademark Lines

Whenever the Tyson Foods, Inc., logo is used, a legal line identifying ownership of the registered trademark must be included on the materials. Below are the exact legal lines that must be used. If space does not allow for the full legal line, then the short version may be used.

Tyson Foods, Inc., logo:

• Tyson is a registered trademark of Tyson Foods, Inc.

Tyson Foods, Inc., logo and any other Tyson owned trademark:

• Trademarks and registered trademarks are owned by Tyson Foods, Inc. or its subsidiaries.

Short versions:

• ©/® 2011 Tyson Foods, Inc.

• ©/®/™ 2011 Tyson Foods, Inc.

Tyson Foods, Inc.


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Cop

y S

tyle

Gui

deUsing the Complete Tag Line in Text

There may be times when the Making Great Food. Making A Difference.™ tag line will be used in a body of text. When using the complete tag line, the words must be used in a style distinctive from the remaining text (italics or bold) and the trademark symbol must be used on at least the first reference on each page.

• Making Great Food. Making A Difference.™

In subsequent references on the same page, the full trademark line will be expressed in italics (or bold type) like this:

• Making Great Food. Making A Difference.

• Making Great Food. Making A Difference.

Using a Part of the Tag Line in Text

There may be times when only half of the tag line is referenced in a body of text. Because the individual elements are not trademarked, they are treated differently. When using individual elements, use sentence case to maintain traditional Tyson Foods style.

Headline:• Making Great Food

• Making a Difference (note the lowercase a)

Body copy:• making great food

• making a difference

MGFMAD Logo Guide

Documents

Transcript of MGFMAD Logo Guide