Custom Logo Mat Placement & Buying Guide

ULTIMATE MATS

CUSTOM LOGO MATS GUIDE

ULTIMATE MATS CUSTOM LOGO MATS GUIDE

A great way to make your business stand out is by investing in custom logo floor mats.

These mats are completely customizable and

may include your logo, tagline, essential business

information, or an image of one of your business’

products. A custom logo floor mat is an excellent

way to make a lasting first impression for your

business.


BENEFITS TO BUSINESSES01


INCREASED BUSINESS PRESENCE

Your custom logo floor mat will help you

stand out from other nearby businesses.

If your location is housed in a multiple

occupancy building, there will be no way for

your customers to confuse which business

is yours. Additionally, a custom floor mat

is another opportunity to increase your

business branding. Customers are more likely

remember your logo and company the more

often they see it, and adding your brand to

your floor mats is a great way to attract their

attention.

LOGO


COST EFFICIENT

Many businesses already use floor mats

throughout their company’s space, which

means buying a logo mat is cost effective

way to upgrade their entrance and branding,

and especially useful to businesses that are

looking for cost effective marketing.

They also help by providing a slip-free

entryway and a cleaner floors.


Thankfully, a floor mat doesn’t require the

pre-approval or zoning permission of a large

banner or permanent sign. Installing a floor

mat is as simple as creating and finalizing

your design, placing your order, and laying

the mat out for all of your customers to see.

EASE OF USE AND INSTALLATION


BOOSTING SAFETY

One slip and fall from a customer or an employee

can lead to a legal headache. A logo mat is a

great way to boost safety and provide a secure

floor covering. The rubber base and durable

nylon fibers combine to enhance safety while

helping to keep your business neat and clean.

The modern business world is one where a simple

trip or slip can lead to litigation, and it is not

pleasant for any employee or visitor to fall. A

logo mat is, first and foremost, a floor mat being

used to keep an area clean and safe. Make sure

your logo mat is made of top quality materials to

maximize its performance in that area.


MAT DESIGN02


Logo mats can include a logo, company

name, individual’s name, instructional

messages, or a tagline. Most graphic design

can be converted into a workable mat design.

High resolution photos can also be included,

such as the image of the company founder,

or a celebrity associated with an organization.

A High resolution photo of a major product,

of the staff, or any other image associated

with the brand can be used to help promote

a business and its people.

A logo mat is designed to create an

impression, and it has been proven that

color plays a significant part in portraying a

particular feeling to potential customers and

to visitors.

MAT DESIGN


An important part of the design process

is determining which colors should be

used. Colors play an important role in a

customer’s impression of both the mat and

your business, and different colors convey

different messages. For example, green

emanates nature or the environment, yellow

portrays happiness, and blue conveys a sense

of power and efficiency. Too much grey or

white in a design may start to feel stark and

POWERFUL ENVIRONMENTAL HAPPINESS EFFICIENCY RELAXING

uninviting. It’s also important to not use too

many different colors in the design because it

can quickly become too busy and confusing.

Images with clearly defined colors tend to

translate better to custom logo floor mats

instead of those that have gradual changes

in color. Sticking with clear colors allows the

image to stand out against the mat.


MAT CONSTRUCTION03


MAT CONSTRUCTION

The best mats are constructed by molding

the rubber backing to the face material and

not gluing. Bonding ensures the face does

not peel off of the rubber backing, which

could possibly cause a trip hazard.


BACKING MATERIAL

Backing is an important factor in constructing

a mat. Think of it like the foundation of a

house. The base needs to be a sturdy and

reliable material that will last. Rubber backing

provides longevity in the mat’s lifespan versus

vinyl backing that is known to quickly chip or

curl prematurely in use. But most importantly,

the rubber materials are better when it comes

to slip resistance.

When you combine top quality backing,

face material and molded construction

you provide that the mat offers a safe floor

covering, and somewhere for visitors to wipe

their feet.


FACE OF MAT/WALKING SURFACE

Light traffic can easily be served with just

static-dissipative nylon carpet or heavy 32

oz/sq yd high twist, heat-set nylon face fabric

that is used both in the Classic Impressions

and Classic Impressions HD mats.

Heavier traffic areas would require

a more robust UV resistant polypropylene

fabric, PET polyester fiber that is available

on the WaterHog Logo Inlay, WaterHog Eco

Elite Roll Goods Logo Inlay, & Berber Logo.

When dealing with extreme outdoor traffic,

your best option is a total rubber mat like the

SuperScrape Impressions mat.


MAT BRANDING04


Your mats should be placed in a location that doesn’t have to compete for customers’ attention.

When individuals glance down, they

should only see your mat. This is an

ideal way to convey your business

brand and message and stand out from

the crowd.

MAT BRANDING


There are a variety of logo mat styles to

choose from. Some are digitally printed,

some printed with HD capabilities, and some

with an intricate logo inlay process. The

fibrous surface and the manner in which they

are produce means that detail can become

lost in the image. For instance with the Inlay

products these logo are produced by cutting

the different color materials and inlaying

them to create the design. They work best

with larger components. Think of it like a

puzzle piece. If the pieces are too small they

will not stand out. Where a HD digitally

printed mat you can replicate every detail.

Similarly, the use of too many words or front

that is too small can also become confusing

and distorted. It’s just a matter of finding

which mat works best for your logo.


MAT STYLE05


It is important to determine the intended use and foot traffic before ordering and purchasing a floor mat.

Logo mats can be used indoors or outdoors,

depending on the style purchased. The mat

is designed to be slip free, absorbent, and

some of the models are water resistant and

petroleum resistant too.

MAT STYLE


Choose an indoor/outdoor mat like the

WaterHog Logo Inlay if you want a colorful

logo displayed outside the main door of your

building. The WaterHog’ s signature rubber

nubbed base creates a bi-level structure that

keeps dirt & water on the bottom level of the

mat while the feet track on the top level. This

is a great tactic for minimizing dirt and water

from spreading throughout the business. The

Classic Impressions model is better suited to

indoor use with it’s nylon carpet surface and

rubber backing. It’s digital print with vibrant

color choices gives a beautiful design in the

building.


An outdoor mat is ideal for locations where

it will be susceptible to the elements and

requires increased durability. Take note of

how much rain, snow, and wind the outdoor

mat will be exposed to before you make your

selection. Heavy duty mats are also available

that provide bristles to scrape mud and

dirt from boots, protect from petroleum or

grease, and retain water.

OUTDOOR MATS


As well as standard mats, you can choose

heavy duty models like the SuperScrape.

The heavy nitrile rubber scrapers scrape mud

from shoes and effectively hides it, while

the materials used are not only waterproof

but can be used in areas that are prone to

petroleum, grease, or oil being present on

the bottom of footwear.

HEAVY DUTY MATS


GETTING THE MOST OUT OF YOUR MAT SYSTEM06


GETTING THE MOST OUT OF YOUR MAT SYSTEM

As few as 150 guests can track in a pound

of dirt during one 5 day work week. The

cleaning cost to remove a pound of dirt is

estimate at $600.00 to locate and extract.

In order to achieve the best results you

should use the three mats System. This could

be all Logo mats or a combination of Logo

Mats and non-Logo mats.


THIS SYSTEM INCLUDES

1. OUTDOOR SCRAPER MAT:

• (Logo)Super Scraper Impression

• WaterHog Eco

• Elite Roll Goods Logo,

(Non-Logo)

• Super Scraper

• SuperScrape Eco.

2. SCRAPER/ WIPER MAT:

• (Logo) WaterHog Inlay

• WaterHog Eco Elite Roll Goods

Logo

• Berber Roll goods Logo,

(Non-Logo)

• WaterHog Fashion

• WaterHog Diamond

• WaterHog Classic

• WaterHog Grand Classic

• WaterHog Diamondcord

• WaterHog Masterpiece

• WaterHog Eco Elite

• WaterHog Eco Premier/Fashion

3. INSIDE WIPER MAT:

• (Logo) Classic Impressions

• Prestige (Non-Logo)

• Tri Grip Interior Mats

• Berber Roll goods Logo,

Non-Logo)

• Enviro Plus

• ColorStar Crunch

• ColorStar


MAT PLACEMENT05


It’s vital to choose the perfect location for your custom logo floor mat.

Although the most popular options are

directly inside or outside your front door,

there may be other locations that can add

even more exposure. Consider adding a

logo mat to your lobby area to welcome

visitors or place it near where employees

most often interact with customers. If your

business boasts a large showroom or garage

workspace, you can position mats so they

serve to market the business while also

increasing safety. A large store or warehouse

can use the mats to break up a space or

provide directions to customers.

MAT PLACEMENT


Logo mats have endless placement

opportunities. Choosing where to place the

mat makes a big difference in how effective

it will be. The most common options are

outside or inside the front door of your

premises, but there are other potential

places they can be used.

WHERE TO PUT MATS

RESTAURANT


GROCERY STORE


MAT CARE06


Maintaining your custom logo floor mats is as simple as providing regular cleaning and care.

Without proper maintenance, fibers may

fall off, colors may fade, and the rubber

may become degraded over time. Regular

vacuuming and steam cleaning will keep the

mats in excellent condition and spot cleaning

can help reduce stains and wear between

regular cleanings.

MAT CARE


Choosing custom logo floor mats is a fantastic way to increase your business’ presence while investing in the safety of your customers and employees.

Make a lasting first impression on your

customers the moment they walk in

the door. Custom floor mats can be

one of many reasons your business

is unforgettable.

Custom Logo Mat Placement & Buying Guide

Devices & Hardware

Transcript of Custom Logo Mat Placement & Buying Guide