MÉXICO - Modern Machine Shop · TALLER METALMECÁNICO MODERNO mms-mexico.com 1 Integrated Media...

mms-mexico.com 1TALLER METALMECÁNICO MODERNO

Integrated Media Solutions Connecting Metalworking Buyers and Sellers

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2016 Media Guide

mms-mexico.com

Taller Metalmecánico Moderno

Gardner Business Media

MÉXICO

mms-mexico.com 1TALLER METALMECÁNICO MODERNO2016 MMS MÉXICO MEDIA GUIDE2 Your Access to the Mexican Industrial Equipment Buyer

México Magazine20,000+ subscribers

México Website 3,500+ average monthly visits

México e-news20,000+ subscribers

México Events Show Coverage Bonus Distribution

INTEGRATED MEDIA & MARKETPLACE

To assist you in making the most informed and most valuable sales and marketing decisions, Modern Machine Shop México will expand efforts to collect demographic, purchasing intention and buyer influence data.

The best tools + biggest audience for selling metalworking products & services to México

Market Intelligence New in 2016

Modern Machine Shop México debuted in January 2015. From the first issue, our commitment has been connecting the Mexican manufacturing community to information that will help business continue to evolve and improve.

With this media planner, we are excited to report the successes we achieved introducing Modern Machine Shop México in 2015 and announce developments we have planned for 2016.

In 2015, our focus was developing editorial, audience, staff and industry partnerships. Below are highlights of our efforts in each area.

Editorial. Hired Eduardo Tovar, Editor-In-Chief, who assembled a team of expert editorial contributors that reflect the major manufacturing associations, industries and institutions in Mexico.

Audience. Surpassed our original target by collecting nearly 30,000 records representing engineers and key business titles. In 2016, we will mail the magazine to the most relevant, most influential 20,000 titles.

Staff. Welcomed new sales manager Guillermo Fernandez, marketing coordinator Mariana Guerrero, and audience development manager Angela Restrepo.

Industry partners. Developed partnerships with major Mexican manufacturing association partners including the appointment as the Official Media Partner of EXPOMAQ 2016.

Looking ahead to 2016, we are committed to building on the momentum and the successes we enjoyed this past year. In addition, we will continue to invest in ways to connect the Mexican manufacturing community to the people, the products and the processes that will help this growing marketplace continue to evolve and expand.

If you have supported MMS Mexico in 2015, thank you. We look forward to expanding our services to best help connect buyers and suppliers. If you are new to the Mexican Market, then we look forward to working with you to best achieve your sales and marketing goals in this active, exciting marketplace.

Claude Mas, Publisher, Modern Machine Shop México

Pabellon Tec - Local 38-1Av. Eugenio Garza Sada 427 Sur Col. AltavistaC.P. 64840 - Monterrey, NL, Mexico

Ph: +52 442-403-0465 • 1-513-527-8000Fx: 1-513-527-8801

mms-mexico.com


MÉXICO

PUBLISHER

Claude Mas [email protected]

Taller Metalmecánico ModernoMÉXICO

OUR COMMITMENT


Issue Industry Outlook Topics for Feature Coverage Better Production Modern Equipment Review Special Product Sections Bonus Distribution

JANUARY / FEBRUARYClosing Date: 12/20/15Materials Due: 1/8/16

Automotive • Milling / Machining Centers• Automation

Welding / Fabrication TurningCutting Tools, Toolholders & Workholding Equipment

CAD/CAM Shop Management &Manufacturing Software

• Expomanufactura Monterrey, México / Feb 2-4, 2016

MARCHClosing Date: 1/20/16Materials Due: 1/27/16

Aerospace • Grinding• Titanium Machining

Cutting Tools Machine CentersCutting Tools, Toolholders & Workholding Equipment


APRILClosing Date: 2/22/16Materials Due: 2/29/16

Medical • Cutting Tools• Turning

Workholding Robots & AutomationCutting Tools, Toolholders & Workholding Equipment


• ExpoMAQ Leon, México April 12-15, 2016

MAYClosing Date: 3/21/16Materials Due: 3/28/16

Consumer Electronics • Aerospace Machining• Micromachining

Measurement & Inspection GrindingCutting Tools, Toolholders & Workholding Equipment


• Fabtech México México City / May 3-5, 2016

JUNE / JULYClosing Date: 4/20/16Materials Due: 4/27/16

Mold & Die

• Workholding• Large Parts Machining

SPECIAL COVERAGE:• World Machine-Tool Output &

Consuption Report”

Automation MicromachiningCutting Tools, Toolholders & Workholding Equipment


AUGUSTClosing Date: 6/20/16Materials Due: 6/27/16

• IMTS 2016 Chicago, IL Sep 12-17, 2016

SEPTEMBERClosing Date: 7/20/16Materials Due: 7/27/16

Manufacturing Clusters • Swiss Type Machining• Hole Making

Cutting Tools Cleaning & DeburringCutting Tools, Toolholders & Workholding Equipment


• IMTS 2016 Chicago, IL / Sep 12-17, 2016

OCTOBERClosing Date: 8/22/16Materials Due: 8/29/16

Automotive • Multitasking Machining • Oil Field Machining

Turning Measurement & InspectionCutting Tools, Toolholders & Workholding Equipment


• EuroMold Frankfurt, Germany / Nov, 2016

NOVEMBER / DECEMBERClosing Date: 9/20/16Materials Due: 9/27/16

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FROM THE EDITOR EDITORIAL STAFFModern Machine Shop México has become the leading and preferred publication of the Mexican manufacturing sector. We are not just a publication reaching more machine shops and plants throughout México, but we are also focused on publishing useful content for the day-to-day activities of the metalworking industry.

Our different sections are oriented towards that purpose: Featured Articles highlights cases of Mexican production with the use of machinery, equipment, cutting tools and software to improve local manufacturing, bringing it to high levels of production. Better Production section features case histories of how shops or plants have used specific products or commercial services to solve problems, break bottlenecks, improve quality, increase productivity or create business opportunities. Rapid Traverse highlights significant developments in a product showing important technology trends, product design developments or applications and technology achievements that impact user applications. Modern Equipment Reviews is a section dedicated to highlight new products from different suppliers, used in

the metalworking and manufacturing fields, and wide range of products such as machine tools for metal cutting, components and accessories for machine tools, metrology equipment, and equipment for forming and fabrication. Also our Systems and Software section, focused on computer-related products applicable to machining and manufacturing and the Tooling and Workholding section, dedicated to cutting tools and workholding-related products.

Modern Machine Shop México is wide open to suppliers of machinery, equipment and technology, so they can share with our audience case stories, new products and industry news through the leading metalworking publication in México.

Eduardo Tovar EDITOR-IN-CHIEF


2017 Buyer’s Guide Connecting Mexican Industrial Equipment Buyers with Qualified Technology Suppliers

EDITORIAL

IMTS SHOW ISSUE International Manufacturing Technology Show

EDITOR-IN-CHIEF

PRESIDENT, INA MEXICAN ASSOCIATION OF AUTOPARTS MANUFACTURERS

DIRECTOR GENERAL, FEMIA MEXICAN FEDERATION OF THE AEROSPACE INDUSTRY

DIRECTOR, AMT DIRECTOR FOR LATIN AMERICA ASSOCIATION FOR MANUFACTURING TECHNOLOGY

DIRECTOR, CIIA UANL RESEARCH AND INNOVATION CENTER IN AERONAUTICAL ENGINEERING

PRESIDENT ASOCIACIÓN MEXICANA DE MANUFACTURA DE MOLDES Y TROQUELES

Eduardo Tovar

Oscar Albin

Antonio Mendoza Luis Lizcano

Carlos Mortera Patricia Zambrano Robledo

MEXICO


20,000+ TOTAL AUDIENCE

PRINT

EMAIL

JOB TITLES*

Corp Exec / Purchasing 7,764 39%

Qualified Manufacturing Personnel** 3,249 16%

Manfacturing Production 3,005 15%

Manfacturing Engineering 2,701 14%

Sales & Marketing 1,409 7%

Goverment / Education 1,319 7%

R&D / Design / Quality 631 3%

20,028 100%

3,016subscribers

2,283facilities

5,272subscribers

4,118facilities

1,884subscribers

1,658facilities

9,906subscribers

7,961facilities

20,000+ RECIPIENTS

aam.comauma-lerma.com.mxautometal.mxbocar.com.mxcondumex.com.mxcontinental-corporation.comcummins.comdana.comdelphi.comfamasa.comflowserve.com

ford.comfrisa.comge.comgkndriveline.comgm.comhitchiner.comhoneywell.comitesm.mxiusa.com.mxjohndeere.comkuoafmkt.com

linamar.commacimex.commx.bosch.commx.mahle.commx.transport.bombardier.comnemak.comparker.comsafranmbd.comsanluisrassini.comschaeffler.comsiemens.com

sisamex.com.mxterra.com.mxthyssenkrupp.comtremec.comtruper.comtrw.comvaleo.comvcst.com.mxvolvo.comweg.netzf.com

TOP DOMAINS

ASSOCIATIONS EVENTS

AUDIENCE

3,500+ MONTHLY VISITS

ONLINE

and growing!Modern Machine Shop Mexico’s circulation represents the most active, most influential titles in Mexico’s evolving manufacturing marketplace. Originally, we sought to reach 18,000 qualified, manufacturing professionals. But, between our participation in industry events, the launch of our website and our investment in travelling throughout Mexico to visit facilities, we collected nearly 30,000 records representing engineers and key business titles. In 2016, we will mail the magazine to the most relevant, most influential 20,000 titles. Meanwhile, we will continue to grow our digital audience through email, web and social content distribution.

This chart shows web traffic growth from the first quarter 2015 to the third quarter 2015.

New in 2016! Modern Machine Shop will continue to expand on the successful technology zone concept with the introduction of an Inspection & Measurement Zone!Q1 Q2 Q3

25,000

20,000

15,000

10,000

5,000

0

* Publisher’s Count June 2015**Qualified manufacturing personnel includes management, production, design and R&D professionals that have not included specific titles for privacy reasons

Targeted regional advertising opportunities available!


ONLINE AD PACKAGES

—PLUS—

MMS MEXICO ONLINE ADVERTISING RATES (US DOLLARS)

MMS-MEXICO.COMADVERTISING

PACKAGE 1X-6X 7X-12X

Home Page + N/A $700

Zone Page + $550 $450

COMBINATION RATE

Home + Zone + N/A $1,000

Zone + Zone + N/A $650

MMS MEXICO RICH MEDIA AD (CHOOSE 1) Flash Ad or Video Ad

A single ad rotates into position on page refresh

MMS MEXICO HYBRID AD (CHOOSE 1) Live Text Hybrid Ad or Branded Hybrid Ad

A single ad rotates into position on page refresh

MMS ONLINE

HEADING

HEADING

HEADING

HEADING

CHANNEL PARTNERS

HEADING

HEADING

FLASH AD* 300 × 250 pixels; 40KAnimated SWF/FLA file 15 sec. max. 25 frames/sec.LOCATION: Home and Zone Pages

*Single ad rotation on page refresh

Live TextLogo, Image,

Tagline

LIVE TEXT HYBRID AD

LEFT: Live Text to be entered by the MMS Advertising Mgr. - 120 characters max

RIGHT: Logo/Image/Tagline 150 × 100 pixels 10K; GIF/JPG (static)

VIDEO AD640 × 360 pxlSWF/FLA file29.97 frames/sec.30 sec. – 4 minutesLOCATION: Home and Zone Pages

Our videos do not play in place. Advertisers need to create a static pre-launch ad. This pre-launch ad is a 300 x 250 pixel placeholder. GBM will add the grey “PLAY” button at center and a static video controller on the bottom.

Video Specifications At A GlanceFrame Size: 640x360 (16:9)File Format: .wmv .avi .mov .mpeg2 .mpeg4. Length: 30 seconds to 45 minutesFrame rate: 29.97 - preserve native frame rateBitrate: >3Mbps Max File Size: 50 MB Hosting: Video ads will be hosted by GBMURL Linking: By default, video ads link to your showroom within our website. If you would prefer to link to another URL, please provide your advertising manager with your desired active link.

Video Static Pre-Launch Ad SpecsPixel Dimension: 300 X 250 pixels Files Size: 40KFile Formats: PNG, JPG or GIF

Flash Ads SpecsFile Size: 40kLoops: 2 max Pixel Dimension: 300 X 250Frame Rate: max 25 FPSRuntime Length: 15.0 sec. maxFile Format: Please submit both the source .FLA file and .SWF file

Audio: Audio is initiated by the user. Auto-play audio is not permitted in our flash ads. Please build your file with an OFF/ON sound button.

BRANDED HYBRID AD

LEFT: 150 x 100 pixels text or logo graphic on white background 10K; GIF/JPG (static)

RIGHT: Logo/Image/Tagline 150 × 100 pixels 10K; GIF/JPG (static)

Finished Size: 300 × 100 pixels; 72 dpi, 20K Max

Logo, Image, Tagline

Text / Logo

ONLINE AD SPECS

HOW TO SUBMIT FILES

Please provide the following:

For ads already designed in Spanish:• Press Quality PDF File

(Add .125 inch bleed for full page ads)

For ads requiring Spanish translation:• Adobe InDesign file(s)• PDF for position only• IDML file• All fonts used• All linked Images• Word document with text for translation

1. Upload to: files.gardnerweb.com Upload recipient: Bill Caldwell

2. Email file to: [email protected] (5MB max)

3. Ship CD/proofs to:

Advertising Department Modern Machine Shop

6915 Valley Ave. Cincinnati, OH 45244

PRINT AD REQUIREMENTS

FOR ADDITIONAL AD INFO

ADVERTISING MANAGER

Bill Caldwell ph 800-950-8020

513-527-8800

[email protected]

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SPACE 1X – 5X 6X – 9X

FULL PAGE $5,000 $4,300

2/3 PAGE $4,500 $3,850

JUNIOR (ISLAND) $4,200 $3,550

1/2 PAGE $3,600 $2,950

1/3 PAGE $3,000 $2,350

1/4 PAGE $2,600 $1,950

1/8 PAGE $2,200 $1,550

SPREAD $8,500 $7,000

PRINT ADS (ALL RATES 4-COLOR) (US Dollars)

SPACE 1X – 5X 6X – 9X

1/2 PAGE $1,100 $775

1/4 PAGE $650 $400

1/8 PAGE $375 $250

MARKET PLACE (ALL RATES B&W) (US Dollars)

COVER RATES (US Dollars)

BACK $6,000

INSIDE FRONT $5,750

INSIDE BACK $5,500

PRINT SPECS

Two-Third Page

3.625" W × 8.5" H92 mm × 216 mm

Half Page (Vertical)

2.75" W × 8.5" H70 mm × 216 mm

Half Page (Horizontal)

5.625" W × 4.1875" H143 mm × 106 mm

Quarter Page (Horizontal)

5.625" W × 2" H143 mm × 51 mm

Quarter Page (Vertical)

2.75" W × 4.1875" H70 mm × 106 mm

Eighth Page

2.75" W × 2" H70 mm × 51 mm

BORDERS: Quarter and Eighth page ads must have a border on all sides.

Two-Page Spread

Full Size w/Bleed14.25" W × 9.875" H (362 mm × 251 mm)

Final Trim13.25" W × 9.375" H(337 mm × 238 mm)

Full Page

Full Size w/Bleed7.125" W × 9.875" H181 mm × 251 mm

Final Trim6.625" W × 9.375" H168 mm × 238 mm

Max Live Area5.875" W × 8.875" H149 mm × 225 mm

Junior(Island)

4.125" W × 6.375" H105 mm × 162 mm

RATES/SPECS

DIGITALRATES

PRINT RATES & SPECS

ZONE ADVERTISING LOCATIONSAVAILABLE ZONES

Home PageMachining TurningGrindingCutting ToolsWorkholding Software

NEW – Inspection & Measurement

2016 MMS MÉXICO MEDIA GUIDE8 Your Access to the Mexican Industrial Equipment Buyer

Extend your Booth. Expand Your Brand. Increase your ROI.

mms-mexico.com 9TALLER METALMECÁNICO MODERNO

NEW IN 2016

EXPOMAQ 2016

Centrally located in the Baijio, Mexico’s fast-growing automotive and aerospace manufacturing hub, EXPOMAQ will be the premier machining and metalworking event in Mexico in 2016. Modern Machine Shop Mexico is proud to be the media partner for EXPOMAQ and an exclusive provider of promotional Integrated Media Package Discounts.

SHOW PRODUCTS

MMS MEXICO MARCH / EXPOMAQ

SHOW ISSUE

EXPOMAQ SHOW DIRECTORY

EXPOMAQ EMAIL NEWSLETTER

EXPOMAQ ONLINE PROMOTIONAL

PACKAGES

• Delivered to 20,000 Mexican manufacturing professionals

• Bonus distribution at EXPOMAQ 2016

RATES Your Modern Machine Shop Mexico Earned Frequency Rate

+ Bonus EXPOMAQ Media Package Discounts

A year-long reference resource for manufacturing professionals, the EXPOMAQ Show Directory is where attendees go to navigate the show, but also where they look throughout the year to find equipment and service suppliers.

RATES (all rates include four color) FULL PAGE: $1,500 ½ PAGE: $1,000 ¼ PAGE: $700 2ND COVER: $1,950 3RD COVER: $1,750 BACK COVER: $2,350

+ Bonus EXPOMAQ Media Package Discounts

Deliver 6x to an audience of 40,000 EXPOMAQ attendees and prospects, the e-mail newsletter is your chance to promote your brand, your solutions and your booth direct to the inbox of active, influential buyers.

SPECS 120x60 pixel, static jpg or gif. 4 lines of text. Max 25 characters per line. 1st line should include company name and booth name. 2nd and 3rd line are open. 4th line should be URL.

RATES

1X | $750

6X | $3,500

Your EXPOMAQ online promotional package not only helps your company stand-out and drive traffic direct to your booth, but also acts as an extension of your booth by providing online researchers access to your company information and product listings before, during and after the show.

Visitors will also be able to add you to their EXPOMAQ agenda, providing a valuable lead generation opportunity for your company before, during and after the event.

*Visit Gardnerweb.com/adcentral for detailed ad specifications

MEDIA PACKAGE DISCOUNTS

2 PRODUCTS 5% DISCOUNT



“El Taller” Digital Ad Package Created by the editors of Modern Machine Shop and Modern Machine Shop México, MMS México’s “El Taller” is a blog and weekly e-newsletter. Your “El Taller” advertising package includes a banner advertisement on MMS México’s weekly “El Taller” e-mail; a rich text ad on all “El Taller” pages; a hybrid banner ad on all “El Taller” pages.

RICH MEDIA AD HYBRID AD E-MAIL BUTTON AD

FLASH AD(300x250 px)

Live Text ad(300x100 px)

– or -

Branded ad(300x100 px)

Button Ad(120x60 px) VIDEO AD

Pre-Launch Ad (300x250 px) Video Specs (640x360 px)

*Visit Gardnerweb.com/adcentral for detailed ad specifications

For more information on Modern Machine Shop México, please visit MMS-Mexico.com, or contact Claude Mas, Publisher, at [email protected]


Basic Showroom FREE

Expanded Showroom Modern Machine Shop México Advertisers

FREE

Expanded Showroom Non-Advertisers $400/Month

Extend Your Brand, Expand Your Business with MMS México Showrooms

SHOWROOMS

Your Modern Machine Shop México Showroom is a comprehensive, integrated extension of your marketing, your technology and your content, and this added value is complimentary to your print/web advertising, or $400/month for non-advertisers.

SHOWROOM BENEFITS:

• Customizable microsite that unifies your corporate marketing message

• Accessed by customers and prospects deep in the buying cycle when they are researching product and process solutions

• Accessible via multiple paths (article pages, supplier listings, advertisements, etc.)

• Increased search return opportunities

INVENTORY 12 positions available

RATES $750 per month

3-MONTH MINIMUM COMMITMENT

2016 MMS MEXICO MEDIA GUIDE

MM

S M

EXIC

O S

TAFF


6915 Valley Ave. Cincinnati, OH 45244-3029 ph 513-527-8800 fax 513-527-8801 gardnerweb.com

CINCINNATI HQ / CENTRAL ph 513-527-8800 fx 513-527-8801

OHIO/EAST COAST

Kent Luciano [email protected] ph 513-527-8870

Bryce Ellis [email protected] ph 513-527-8970

Brian Wertheimer [email protected] ph 513-527-8806

DETROIT / MIDWEST

Mike [email protected] 513-338-2183

CHICAGO / MIDWEST

Joe [email protected] 513-766-5862

John [email protected] ph 513-766-5861

PITTSBURGH/EAST COAST

Anthony [email protected] 917-838-8734

LOS ANGELES /WEST COAST

Stephen Kosloff [email protected] 513-766-5857

Rick Brandt [email protected] 513-766-5864

MARKETPLACE/ CLASSIFIED ADS

Chris [email protected] 440-639-2311

National Offices/Sales Representatives:

PRESIDENT Richard Kline, CBC [email protected]

SENIOR V. P. of CONTENT Tom Beard [email protected]

ADVERTISING MANAGER William Caldwell [email protected]

CREATIVE DEPT. MANAGER Rhonda Weaver [email protected]

CHIEF OPERATING OFFICER Melissa Kline Skavlem [email protected]

DIR. of MARKET INTELLIGENCE Steven Kline, Jr. [email protected]

SR. MARKETING MANAGER Dave Necessary [email protected]

CREATIVE DIRECTOR Jeff Norgord [email protected]

GROUP PUBLISHERS Richard Kline, Jr. [email protected]

Travis Egan [email protected]

DIRECTOR OF EVENTS Allison Kline Miller [email protected]

CIRCULATION DIRECTOR Ross Jacobs [email protected]

TREASURER Ernest Brubaker [email protected]

DIR. of INFORMATION SERVICES Jason Fisher [email protected]

CIRCULATION MANAGER Sandra Rehkamp [email protected]

Gardner Business Media Corporate Staff

THE METALWORKING GROUP

moldmakingtechnology.com autofieldguide.com techspex.com additivemanufacturing.mediaproductionmachining.commmsonline.com

International Offices/Sales Representatives:

EUROPE Edward KaniaRGH International (UK)ph [email protected]

ITALY Claude MasGardner Business Media (USA)ph [email protected]

DENMARKJohn NybergTeknovation (Denmark)ph [email protected]

TAIWANMay HsiaoJ&M Media (Taiwan)ph 866-4 [email protected]

CHINALucy XiaoVogel (Beijing – China)ph [email protected]

JAPAN/KOREAKent LucianoGardner Business Media (USA)ph [email protected]

MÉXICO Eduardo TovarEditor in [email protected]

Guillermo FernandezDistrict [email protected] 1-305-308-7006ph 1-513-766-5866 ext. 745

MÉXICO - Modern Machine Shop · TALLER METALMECÁNICO MODERNO mms-mexico.com 1 Integrated Media...

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Transcript of MÉXICO - Modern Machine Shop · TALLER METALMECÁNICO MODERNO mms-mexico.com 1 Integrated Media...