Metro Social Platform

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Transcript of Metro Social Platform

Thank you for your interest in the Metro re-marketing platform.

Metro takes Wi-fi services to a whole new level, providing wi-fi to locations with high catchment

areas and high footfall, with an efficient back-end re-marketing system. What if you could identify

your high-footfall hotspots, even track user ‘footprints’ and identify behavioural maps within your Shopping Centre, Stadium or Local Council?

Metro is a non-invasive data extraction tool that allows you to receive client information.

Names

Age Gender Locality Dates Visited Visit Frequency

Surnames Mobile Numbers Email Addresses

and much more

This information is automatically segmented by:

Metro comes with a comprehensive dashboard of re-marketing tools such as:

We simply provide you with the tools and Metro is yours to customise with a fully-customisable ‘wi-fi connect’ landing page where you can promote any product, live. These promotions are also shareable on social media channels.

Metro transforms your Free WiFi service into a customer intelligence and social re-marketing tool.

BannerPromotions

HERE’S HOW IT WORKSYou’ll want to read on...

LOGGING ONStep 1 : Visitors search for the SSID for example: CUSTOMNAMEFREEWIFI Step 2 : Advertising opportunity to target your audience through a landing page take over.Step 3 : They are taken to your customised pop-up to login to your wifi.Step 4 : They fill in a short registration form.Step 5 : Accept the T&Cs and they’re in.Step 6 : Users can purchase wifi or get it for free.

PROMOTIONAL OPPORTUNITY

ENJOY YOUR

FREEINTERNET

WHAT HAPPENS WHEN VISITORS LOGIN AND REGISTEROnce your customers have logged in, their info is stored on our cloud server. You will have access to this data via a secure username and password, logging you in to your own dashboard.

Here you can:View registered data usage | Usage Analytics | View present users | Usage duration | User’s personal details and much more.

You can also ban users that may be abusing your Wifi e.g downloading or streaming movies etc. We also block most explicit websites as this can cause

issues for your establishment e.g. if your IP address is used to access an illegal website your establishment would be held partially responsible.

OTHER SYSTEM APPLICATIONS

Segmented Data ExtractionExport any data by gender, date of birth,

locality or by login and registration time. Data can be exported in various formats.

Mass Emailer You can also send out newsletters

or special offers in batches, according to your chosen market segment. Metro analytics provide

you with invaluable data of opened emails, subscriptions etc,

via our live status reports.

Multiple Administrator Roles It is possible to add a number of

administrators to the system that can all have multiple permissions.

All Admins have access to the data to send out campaigns to

different market segments.

Bulk SMS Manager Send bulk SMS via our SMS Manager using the data you collected from registrations.

Automated Messaging/Emailing Metro also registers birthdays and can send out automated

customised Happy Birthday emails to clients offering discounts, or just

a simple greeting.

BANNER & SALES

We provide you with the hardware and easy-to-use, dashboard-based back-end system and Metro’s live

re-marketing tools are yours to create relevant and successful campaigns. For example, if a shoe shop

within your shopping centre has a sale on boots, it is possible to feature a promotional banner on your Metro

landing page also promoting discounted beanies and mufflers at another outlet.

It’s that simple.

MOBILITY ANALYTICS & HEATMAPS

Heat maps can be applied to all physical spaces from retail stores to airports enabling you to fully understand the customer journey. Optimize marketing efforts and windows displays, validate product placement and test new store concepts with clear visual actions. Our mobility heat mapping feature allows you to understand how guests move and interact within your space. Enabling you to identify the most and least popular areas, within your space or wi-fi coverage areas.

Our traffic maps provide powerful insights such as usage time and number of users in that space.

Understand how guests, clients, visitors or patrons move around in you space.

WIFI SALES

You can also customize the wifi packages you wish to deploy. The variables that can be edited are download and upload bandwidth speeds as well as fixed rates, usage frequency and expiry dates for access. Clients are then then able to use their purchased wifi credit at any of your hotspots.

DIRECTORY

Your business users can create a directory entry in order to promote their business. You can do this at a charge or for free. The end users will then use the

directory to browse businesses nearby and closest to them.

LOCATIONS & DEVICES

The Metro back-end system comes complete with a wi-fi hotspot map. Thanks to this easy to use, visual feature you can identify areas of your location where most people are connected to your wi-fi, enabling you to send relevant messages to

them, view device access point details, user usage details and any faults and availability of access points.

Users can also access a hotspot map found on the landing page providing them with other areas of coverage.