Enterprise to the Power of DigitalTM

SNAP

Social Network Analytics Platform

Social Network Analytics Platform(SNAP)

2 7/19/2019

SNAP is a social monitoring platform specializing in deep social listening and analytics.

SNAP has an easy to use platform that is incredibly powerful and can also be easily

integrated with other internal application so you can track correlations between social

data and other kinds of data, such as sales, finance and reviews data. You can also track

your current campaigns to find out which campaign is performing best

Scenarios Customer Experience Social Monitoring and analysis Optimized Marketing Service

KPI Increased Brand Insight Engagement Improved Customer Satisfaction

Challenges

Increased Brand Insight > 40%

Improved Service Level >52%

Optimized Marketing Cost >25%

• Capture brand perception and customer experiences

• Increased Brand awareness• Identify consumer’s needs• Reduced Costs

Customer Care Marketing Manager Product Manager

• Optimized Marketing• Discover Emerging Trend• Strategy to manage Competition• Capture Influencers and Detractors.

• Product / Service feedback• Quality Improvement parameters• Feedback helps to innovate better

product / service

SNAP

3 7/19/2019

Brand Awareness

Social Network Publish

Competitive Analysis

Sentiment Analysis

Influencers and Detractor

Analysis

News, Geo Analysis

Product Review Analysis

Multilingual Support

Customer Complaint & Feedback Analysis

Natural-Language

Processing

Dashboard, Reports and

Alerts

Social Leads Generation

Hashtag Campaigns

Tracking

Social Network Analytics Platform(SNAP)

4 7/19/2019

Product Differentiators

Meaningful data available from 3rd day

Integration with internal systems and newer data sources

Easy to Configure the system

Customized for Businesses from small to large enterprise

Big Data Infrastructure to handle high volume of social data

Data access to Analytics tools like Tableau, Qlik etc.,

Capture Brand Perception and Patient experiences

Identify key Influencers in choices of Patient care, providers and therapies

Exclude irrelevant information from various structured /

unstructured sources

Limited & delayed feedback on the product / drug releases

Identify areas to optimize and improve marketing

effectiveness

Discover emerging patient population trends & Identify

unmet patient needs

Capture & manage adverse events reports early

Business Challenge

Real-time audience engagement and Improved

Brand Reputation

Value Proposition

Optimization of Marketing Campaigns

Perform Qualitative Competitor Benchmark

Speed and success of product launches

General perception of brand, products and services

Adverse Event Monitoring

Influencer & Detractors Identification

7/19/20195

Meaningful data available from 3rd day

Big data infrastructure to handle high volume

of social data

Integration with internal systems and newer data sources

Customized for Businesses from small

to large enterprise

Data access to Analytics tools like Tableau, Qlik etc.,

Easy to Configure the system

SNAP

FDA Device Event Analysis

Competitive Advantage

6 7/19/2019

KPIT Social Network Analytics Platform(K-SNAP) for a leading diagnostics companies in India

• Capture Brand Perception and Patient experiences• Identify key Influencers in choices of Patient care,

providers and therapies• Feedback on services and service quality• Identify areas to optimize and improve marketing

effectiveness• Discover emerging trends & Identify unmet

consumer needs• Hashtag Campaigns Tracking

Business Situation/Challenges

• Implemented SaaS based K-SNAP Product• Integrated with All Social Networks

Solution

• Detection of Opportunities and Threats.• Better Customer Engagement and Satisfaction.• Provided an improved and unified brand

experience.• Optimization of Marketing Campaigns. • Perform Qualitative Competitor Benchmark.• Sentiment Analysis• Product / service wise feedback capture• Capture Influencers and detractors details• Increase brand awareness and value• Reduce costs through effective location based

marketing

Benefits and Value Delivered

Customer Industry - Healthcare

About Customer – A leading diagnostics companies in India,offer a comprehensive range of clinical laboratory tests andprofiles and offer analytical and support services to clinicalresearch organizations for their clinical research projects

Thank You

www.birlasoft.com