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MESSENGER Exploring Clark County lifestyles for boomers & seniors The 2015 Media Kit Published by the City of Vancouver, Washington
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MESSENGERExploring Clark County lifestyles for boomers & seniors
The
2015 Media Kit
Published by theCity of Vancouver, Washington
The Messenger is the Southwest Washington’s premierepublication for the active, 50-plus adventurer. Each month,the 40-year-old magazine is direct-mailed to 30,000 readers…about 45% of the age 60 and older population of Clark County.
4 Targeted. Focused. Effective. 80% of readers responding to our most recent readershipsurvey reported patronizing up to three Messenger advertisers during the year. Reach a marketthat growing by leaps and bounds…by the year 2025 an estimated 25% of the county’s populationwill be over age 60.
Lasting power!*53% of readers take the time to read every page of The Messenger…with 46% keeping theirmonthly copy as a resource for four weeks or longer.
Targeted, focused audience72% report that one other person, besides themselves, reads their copy of The Messenger….with 23% reporting that two other people read their copy.
Reaches boomers & seniors!About 50% of respondents are age 55 to 75, with 47% over age 75.
Promote all year long in Clark County Senior FinderClark County Senior Finder is The Messenger’s ANNUALmagazine guide to Clark County’s annual lifestyle guide for the50-plus adventurer. The 2016 issue of Senior Finder putsClark County’s finest lifestyle services at the fingertips of themost active seniors.
2015 The Messenger
Target the ExpandingClark CountyBoomer & Senior Market!
2015 The Messenger
Focus your sales messagein monthly focus issues
The Messenger’s2015
Editorial Calendar
To reserve, call 360-750-9900 or e-mail [email protected].
Month Editorial Focus Ad Closing Space
February: Focus on Wellness 1/15/15
January: Going Green Issue 12/15/14
April: Retirement Living Guide 3/15/15
March: Build Your Dream Home 2/15/15
June: Outdoor Recreation 5/15/15
May: 50-Plus Connections Guide 4/15/15
August: Focus on Wellness 7/15/15
July: Summer Events 6/15/15
October: Performing Arts Guide 9/15/15
September: Vintage Shops & Quilting 8/15/15
December: Senior Chronicles 11/15/15
November: Focus on Home Services 10/15/15
Ad dimensions:
Full page ...........................4 col x 16 in
2/3 page vertical ...............3 col x 16 in
1/2 page horizontal ...........4 col x 7 7/8 in
1/2 page vertical ...............2 col x 16 in
1/2 page junior ..................3 col x 10 5/8 in
1/3 page horizontal ...........3 col x 7 7/8 in
1/3 page vertical ...............2 col x 10 5/8in
1/4 page horizontal ...........4 col x 3 13/16 in
1/4 page vertical ...............2 col x 7 7/8 in
1/6 page horizontal ...........3 col x 3 13/16 in
1/6 page vertical ...............2 col x 5 1/8 in
1/8 page horizontal ...........2 col x 3 7/8 in
1/8 page vertical ...............1 col x 7 7/8 in
1/12 page horizontal .........2 col x 2 1/2 in
1/12 page vertical .............1 col x 5 1/8 in
DeadlinesAd Space Reservations: 15th of the monthCopy materials due: 17th of the monthPublication date: First of each month
Reserve your space today!Call 360-750-9900Or email [email protected]
The Messenger400 E. Evergreen Blvd., Suite 111Vancouver, Washington 98660
Digital filesWe prefer to receive all files in pdf format. Graphic design and advertising layout servicesprovided at $90 per hour.• Please supply all files in PDF format.
We recommend to create PDF/X-1a files.• All ads should be high resolution. At least 300 dpi
for photographs and 1200 dpi for bitmaps. All fontsmut be outlined.
• Use CMYK only, no spot colors. Convert all RGB filesto CMYK prior to submission.
• Questions? Contact Johnson Promotions LLCat 360-750-9900
• E-mail digital ad files to [email protected]
InsertsPreprinted ad inserts are charged at 5 cents per piece.All inserts must be delivered direct to the printer. Allinserts must be approved by the editor prior to deadline.
Graphic design servicesThe Messenger offers minimal ad design services at nocharge. For a dynamic, professional look, JP Graphicsoffers full creative design and copy writing services foryour ads and brochures. For a quotation, contactGreg Johnson at 360-750-9900.
Political advertisingMinimum size: 1/6 page (5” wide X 5” tall). All politicaladvertising must be identified as political advertising,paid prior to publication and observe current governmental rules for such advertising.
The Messenger’sAdvertising sizes and specifications
DISPLAY ADVERTISING RATES
Black & White 1x 3x 6x 12x
Full Page 1,408 1,280 1,216 1,0882/3 Page 1,056 960 912 8161/2 Page 704 640 608 5441/2 Page Jr. 660 600 570 5101/3 Page 528 488 456 4081/4 Page 352 320 304 2721/6 Page 220 200 190 1701/8 Page 176 160 152 1361/12 Page 130 100 95 85
Full Color 1x 3x 6x 12x
Full Page 1,533 1,505 1,341 1,2132/3 Page 1,181 1,085 1,037 9411/2 Page 829 765 733 6691/2 Page Jr. 785 725 695 6351/3 Page 653 613 581 5331/4 Page 477 445 429 3971/6 Page 320 300 290 2701/8 Page 276 260 252 2361/12 Page 200 150 140 130
The Messenger Display Rate Card #12 January 2015
1/8 PAGE
HORIZONTAL
1/8 PAGE
HORIZONTAL
1/2 PAGE
JUNIOR
1/4 PAGE
HORIZONTAL
1/8 PAGE
VERTICAL
1/3 PAGE
HORIZONTAL
1/8 PAGE
VERTICAL
1/4 PAGE
VERTICAL
1/12 PAGE
HORIZONTAL
1/6 PAGE
VERTICAL
1/12 PAGE
VERTICAL 1/6 PAGEHORIZONTAL
1/2 PAGEHORIZONTAL
2/3 PAGE
VERTICAL 1/12 PAGE
VERTICAL
1/3 PAGE
VERTICAL
1/2 PAGE
VERTICAL
MESSENGER AD SIZES1 col. = 2.375 in.2 col. = 5 in.3 col. = 7.625 in.4 col. = 10.25 in.
COLUMN INCHES RATES
1 Mo. 3 Mo. 6 Mo. 12 Mo.
22 20 19 17
