Messaging and Mobilization...
Transcript of Messaging and Mobilization...
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Messaging and Mobilization Workshop
“Using Social Media
to Drive Change”
Roxanne JoffeCEO, MagnifyGood
@RoxanneJoffe
Anthony ShopCo-Founder, Social Driver
@afshop
Matt ScottDigital Strategist, Social Driver
@MattScottGW
@ReadingBy3rd
@MagnifyGOOD
@SocialDriver
#GLRSocial
![Page 3: Messaging and Mobilization Workshopgradelevelreading.net/wp-content/uploads/2016/04/Using-Social-Media-to-Drive-Change.pdfCreated in partnership with MagnifyGood and Social Driver.](https://reader033.fdocuments.us/reader033/viewer/2022042320/5f09c4e67e708231d4286ad1/html5/thumbnails/3.jpg)
Social Media: An
Integral Part of Your
Communications Plan
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What do you hope
to gain from today’s
session?
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Funders RoleFunder’s
Role
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Suncoast Campaign
Display
Ads
Bus Shelters
and
Bus Interiors
Promoted FB Posts
Digital (Mobile)
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Suncoast Camp GLR
Website
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![Page 10: Messaging and Mobilization Workshopgradelevelreading.net/wp-content/uploads/2016/04/Using-Social-Media-to-Drive-Change.pdfCreated in partnership with MagnifyGood and Social Driver.](https://reader033.fdocuments.us/reader033/viewer/2022042320/5f09c4e67e708231d4286ad1/html5/thumbnails/10.jpg)
our agenda
Why #TheDress?
#GLRSocial
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our agenda
It’s all about you.
#GLRSocial
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our agenda
Why #TheDress?
![Page 13: Messaging and Mobilization Workshopgradelevelreading.net/wp-content/uploads/2016/04/Using-Social-Media-to-Drive-Change.pdfCreated in partnership with MagnifyGood and Social Driver.](https://reader033.fdocuments.us/reader033/viewer/2022042320/5f09c4e67e708231d4286ad1/html5/thumbnails/13.jpg)
our agenda
Why #TheDress?
![Page 14: Messaging and Mobilization Workshopgradelevelreading.net/wp-content/uploads/2016/04/Using-Social-Media-to-Drive-Change.pdfCreated in partnership with MagnifyGood and Social Driver.](https://reader033.fdocuments.us/reader033/viewer/2022042320/5f09c4e67e708231d4286ad1/html5/thumbnails/14.jpg)
#GLRSocial
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put people at the center
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our agenda #GLRSocial
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SOCIAL MEDIA STRATEGY // MARCH 2015@SOCIALDRIVER 12
The Media MixAUDIENCE RELATIONSHIP
MES
SA
GE C
ON
TR
OL
SHARED
OWNED
EARNED
PAID
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our agenda #GLRSocial
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WE BELIEVE...
The future is bright
All progress is social
The drivers make history
#GLRSocial
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our agenda
ELEVATE
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our agenda
EASE, ENTERTAIN & EDUCATE
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our agenda
EMPOWER & ENTERTAIN
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our agenda
EMPOWER & ELEVATE
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our agenda
ENTERTAIN
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our agenda
ELEVATE
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our agenda
EDUCATE
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Questions?
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Messaging and Mobilization Workshop
“Using Social Media
to Drive Change”
Roxanne JoffeCEO, MagnifyGood
@RoxanneJoffe
Anthony ShopCo-Founder, Social Driver
@afshop
Matt ScottDigital Strategist, Social Driver
@MattScottGW
@ReadingBy3rd
@MagnifyGOOD
@SocialDriver
#GLRSocial
![Page 29: Messaging and Mobilization Workshopgradelevelreading.net/wp-content/uploads/2016/04/Using-Social-Media-to-Drive-Change.pdfCreated in partnership with MagnifyGood and Social Driver.](https://reader033.fdocuments.us/reader033/viewer/2022042320/5f09c4e67e708231d4286ad1/html5/thumbnails/29.jpg)
Created in partnership with MagnifyGood and Social Driver.
1. Listen to the conversations of the community and join in
2. Start small
3. Be strategic
4. Use a content calendar
5. Integrate social media into marketing activities
As you get started, remember the 5 E’s of Engagement:
Ease Educate Empower Elevate Entertain
Social Media: Tips to Get Started
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