Merlin marketing template

Fund Name, L.P.

Month, Year712 Fifth Avenue

New York, NY212-555-5555

[email protected]

Firm Name, LLC

DRAFT - Merlin Securities Capital Development

DRAFT - Merlin Securities Capital DevelopmentFund Name, L.P. 2Fund Name, L.P.

Table of Contents

Executive Summary………………………………………………………………………………………………………………. 3

Performance Snapshot………………………………………………………………................................................... 4

Key Professionals………………………………………………………………………………………………………………….. 5

Market Opportunity………………………………………………………………………………………………………………. 7

Value Proposition...………………………………………………………………………………………………………........... 8

Investment Process…………………………………………………………………….................................................. 9

Transparency……………………………………………………………………………………………………........................ 14

Summary of Terms………………………………………………………………………………………………………………… 15

Appendix……………………………………………………………………………………………………………………………… 16

Investment Examples……………………………………………………………………………………………………….. 17

Historical Performance………………………………………………………………………………………….............. 19

Historical Exposure…..……………………………………………………………………………………….…………….. 20

Team Biographies…………………………………………………………………………………………………………….. 21

Contact Information……………………………………………………………………………………………................ 22


Executive Summary

Strategy State the investment strategy (i.e. Equity L/S Technology Focus)

Objective What is the objective of the fund? (i.e. annualized returns of X%, volatility targets)

Edge / Competitive Advantages Fund differentiators (i.e. proprietary models or unique investment edge)

Team Experience Key team member’s applicable background

AUM Firm / Fund

Alignment of Interests Manager’s ownership interest in the fund and/or capital committed


Performance Snapshot

Since Inception

Annualized Return

Annualized Volatility

Fund A

S&P 500

HFRI Equity Hedge

Fund A

S&P 500

HFRI EH

-80.00%

-60.00%

-40.00%

-20.00%

0.00%

20.00%

40.00%

Performance Since Inception

EXAMPLE: Performance since inception (i.e. performance vs. appropriate indices, annualized return and volatility)


Key Professionals

Professional, Title Current Responsibilities Past Company, Role, Dates Prior work experience, Role, Dates School, Degree, Dates Additional certifications

Professional, Title Current Responsibilities Past Company, Role, Dates Prior work experience, Role, Dates, School, Degree, Dates Additional certifications


Corporate Structure

Principal AChief Investment

Officer

#1 Portfolio Manager / Analyst / Trader

COO / CFO Marketing / IR

Operations Associate

Associate

Business Team

Investment Team

#1 Portfolio Manager / Analyst / Trader


Market Opportunity Brief discussion that sets a framework which is consistent with the detailed investment

process that follows. May include the following:

Describe the reasons for launching the fund or why now is the appropriate time to invest. What opportunities exist in the market given this strategy? What is unique about the fund’s approach in these markets and how is this applied to the strategy?


Value Proposition

Statementof

Value Proposition

Experience

Investment Approach

Trading

Analysis

Edge

Risk Management

This slide should clearly state your unique edge and what differentiates your strategy from your peers.


Investment Process

Detailed description of investment process

Key investment drivers

Demonstrate a disciplined and repeatable process

Define investment universe

Describe how ideas are selected from the universe (i.e. screens, contacts, top-down, bottom up, technical's, etc.)

IdeaGeneration

Research Process

Steps to add an investment to the portfolio

Examples: # of positions Sizing positions Price targets Exit and entry points Financial instruments Time horizon

Description of how investments are combined to form the portfolio (i.e. core positions, macro overlay)

Exit and entry points

Hedging

PortfolioConstruction

Risk Management


Idea GenerationIdea

GenerationResearch Process


Risk Management

Describe investment universe

Sources to generate ideas (i.e. screens, sell-side research, industry contacts, corporate events, top-down, bottom-up analysis)

Explain how ideas from various sources are narrowed down

Lead to research process


Research Process

Long Positions

Detailed description of the research process Steps required to initiate long positions Demonstrate a disciplined and repeatable process

Short Positions

Detailed description of the research process Steps required to initiate short positions Demonstrate a disciplined and repeatable process

IdeaGeneration

Research Process


Risk Management


Portfolio Construction & Exposures

Historical Range Average Current

Gross Exposure

Net Exposure

Number of Longs

Number of Shorts

Max Long Position (%)

Max Short Position (%)

GEOGRAPHY

Real Estate, 5%

Utilities, 5%

Industrials, 10%

Consumer Staples, 10%

Consumer Discretionary

, 15%

Technology, 20%

Financials, 35%

Micro, 1%Small, 5%

Mid, 30%

Large, 64%

Europe, 15% North

America, 65%

Other, 5%Asia ex-Japan, 5%

Asia , 10%

INDUSTRY MARKET CAP

IdeaGeneration

Research Process


Risk Management


Risk Management

Describe Risk Management Procedures Potential Risk Metrics:

Limits Sector Geography Market Cap

Concentration Hedging Stop Loss Policy Liquidity Analysis Portfolio Volatility Reports

Beta, VaR analysis, stress testing

IdeaGeneration

Research Process


Risk Management

DRAFT - Merlin Securities Capital DevelopmentFund Name, L.P. 14

Transparency

Weekly Monthly Quarterly Annually

Performance Results

Final NAV

Investor Letter

Portfolio Risk Snapshot

Audited Financial Statements

Additional levels of transparency (i.e. access to the investment team)


Summary of Terms

Inception Date

Management Fee

Performance Fee

Lock-Up

Redemption Frequency

Minimum Investment

Introducing Broker

Prime Broker

Administrator

Auditor

Legal Counsel


Appendix

Investment Examples Historical Performance & Attribution Historical Exposure Team Biographies Contact Information


Investment Example: LONG

Investment Thesis: Background:

Result: Insert Chart


Investment Example: SHORT

Investment Thesis: Background:

Result: Insert Chart


Historical Performance

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec YTD

Long

Short

2009

Long

Short

2008

Long

Short

2007


Historical Exposure

EXAMPLE: Performance and exposure since inception


Team Biographies

Name, Role: Summary of experience

Name, Role: Summary of experience


Contact Information

Firm NameAddressPhoneEmail

Marketing ContactPhoneEmail


Disclaimer

Merlin marketing template

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