Matching Gift Marketing Presentation

Provided by:

Double the Donationhttp://doublethedonation.com

Jump-start your matching gift marketing.Your nonprofit can modify and share this

presentation with colleagues.

If you’re viewing a PDF you can download the editable PPT at

http://doublethedonation.com/five-day-matching-gift-course/matching-gift-marketing-presentation

/

About this presentation

Double the Donation, a provider of matching gift tools and services for nonprofits, created this presentation to help nonprofits jump-start their matching gift marketing.

It’s a follow-up guide to our Matching Gift Roadmap presentation which can be downloaded athttp://doublethedonation.com/five-day-matching-gift-course/matching-gift-roadmap-template/

We encourage you to customize the slides for your own organization.

Evaluation of Current Marketing

Last Year This Year (Goal)

Number of Matches Received

Metric Suggested Location Currently Target

Online Methods

Website navigation (Yes / No) Yes

Ways to give page (Yes / No) Yes

Dedicated match page (Yes / No) Yes

Donation screen (Yes / No) Yes

Confirmation screen (Yes / No) Yes

Acknowledgements (Yes / No) Yes

Social Media (Yes / No) Yes

Emails (Yes / No) Yes

Offline Methods

Newsletters (Yes / No) Yes

Acknowledgement letters (Yes / No) Yes

Donation forms (Yes / No) Yes

Determine where you currently promote matching gifts and set goals

for modifying marketing materials

Strategy for Incorporating Matching Gifts into your Website’s Navigation Bar

Strategy:Providing easy access to matching gift information is key to increasing fundraising. Allow donors and supporters to access matching gift information from anywhere on your website.

Suggested Text:We recommend something straight to the point that is easily understood by your donors and members. For instance either "Double the Donation" or "Matching Gifts".

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/navigation-bar/

Example of a Website Navigation Bar Highlighting Matching Gifts

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/navigation-bar/

Strategy for Incorporating Matching Gifts into your Ways to Give Page

Strategy:Donors come across your "Ways to Give" webpage as they're exploring different options to support your organization. Make sure you're promoting employee matching gifts.

Suggested Text:You may be able to double your donation to <insert your organization's name>. Many employers sponsor matching gift programs to match charitable contributions made by their employees. Gifts from retirees and spouses may also qualify for a match.

Click here <link to your Double the Donation matching gift page> to access matching gift forms and guidelines from your employer.View additional suggestions and examples at:

http://doublethedonation.com/marketing-matching-gifts/ways-to-give-pages/

Example of a Ways to Give Page Highlighting Matching Gifts

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/ways-to-give-pages/

Strategy for Incorporating Matching Gifts into your Dedicated Match Page

Strategy:Give your donors year round access to the information they need to submit employee grants.

Suggested Text:• Option #1: Provide your donors with a list of companies and if

possible links to company specific forms and guidelines• Option #2: Incorporate Double the Donation’s searchable tool

into the page

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/dedicated-match-pages/

Example of a Dedicated Match Page Highlighting Matching Gifts

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/dedicated-match-pages/

Strategy for Incorporating Matching Gifts into your Donation Screen

Strategy:Donors are most engaged during the donation process. Prompt them to think about matching gifts at this time.

Suggested Text:Option #1: Don’t forget to see if your company will match your donation.Option #2: Subscribers to Double the Donation can say “Search here to download company forms, guidelines, and instructions.”

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/donation-pages/

Example of a Donation Page Highlighting Matching Gifts

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/donation-pages/

Strategy for Incorporating Matching Gifts into your Confirmation Screen

Strategy:Donors are clearly passionate about your organization. Highlight how easy it could be for them to double their donation through matching gifts.

Suggested Text:Everyone knows that the confirmation screen is thanking them for making a donation. Modify the wording to really highlight matching gifts.

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/donation-confirmation-screens/

Example of a Confirmation Screen Highlighting Matching Gifts

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/donation-confirmation-screens/

Strategy for Incorporating Matching Gifts into your Acknowledgements

Strategy:An individual who has already donated has demonstrated they're passionate about your nonprofit. Matching gifts are a great opportunity to show how they can make their donation go even further.

Suggested Text:Modify your letters to really highlight matching gifts. Go with something like “Thanks for donating and click here to see if your company will match your donation”

Download sample acknowledgement letters at:http://doublethedonation.com/marketing-matching-gifts/acknowledgement-letters/

Strategy for Incorporating Matching Gifts into your Social Media Marketing

Strategy:Social media is a great way to engage your digitally savvy donors and volunteers. Scheduling messages on a reoccurring basis is an easy (and free) way to appeal to supporters without asking for an additional donation.

Suggested Text:Use graphics on Facebook and make sure to provide a link to additional information.

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/social-media/

Example Social Media Posts Highlighting Matching Gifts

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/social-media/

Strategy for Incorporating Matching Gifts into your Emails and Newsletters

Strategy:Emails and newsletters provide a platform for more in depth appeals which show your organization is focused on maximizing fundraising from every source.

Suggested Text:Make sure to provide an overview of matching gifts, share a sample company or two, explain the positive impact that matching gifts have on your nonprofit, and provide links to more information.

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/emails-and-newsletters/

Example of an Email or Newsletter Highlighting Matching Gifts

View additional suggestions and examples at:http://doublethedonation.com/marketing-matching-gifts/emails-and-newsletters/

Additional Matching Gift Resources

List of top matching gift companies:http://doublethedonation.com/matching-gift-information/list-matching-gift-companies

Suggested marketing locations, downloadable resources, and examples:http://doublethedonation.com/matching-gift-marketing/

Overview of Double the Donation’s matching gift service:http://doublethedonation.com/matching-gift-service/

Pricing for Double the Donation’s service:http://doublethedonation.com/pricing/