Merchandising - IDDBA › training-materials › pdfs ›...
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Successful Cross-Merchandising Merchandising © 2012 International Dairy•Deli•Bakery Association ™ 608.310.5000 www.iddba.org May be reproduced if source is included. Watch the Successful Cross-Merchandising IDDBA Cast at http://www.iddba.org/iddbacast.aspx. Merchandising - Successful Cross-Merchandising Cross-merchandising can really help shine the spotlight on your department giving you the sales you need while giving customers the experience they desire, and that’s a success for everyone! Improve the Customer Experience Successful cross-merchandising gives customers something above and beyond items on a shelf. Through tasting new products, exposure to new ideas, and unexpected levels of service, you can give your customers a great experience! Involve Employees and Food Experts • Associates can inform customers about featured items and suggest pairings • Customers can consult with experts about products on display • Customers can try food before they buy it WHY • Build product knowledge with team training • Bring in chefs, artisans, and food experts • Offer sampling stations and demos HOW Make It Timely • Appeals to the next meal need • Buying in season saves money • Fun recurring events build shopper loyalty WHY • Change a display for two dayparts • Highlight seasonal items with other everyday or signature products • Develop annual events featuring specialty items with samples and pairings HOW Take Care of Customers’ Eating Needs • Include recipes with a featured item • Pair featured items with unique complementary products • Bundle meals with party supplies HOW • Saves customer time • Offers new eating experiences • Increases sales WHY
Transcript of Merchandising - IDDBA › training-materials › pdfs ›...
Successful Cross-Merchandising Merchandising
© 2012 International Dairy•Deli•Bakery Association™ 608.310.5000 www.iddba.orgMay be reproduced if source is included. Watch the Successful Cross-Merchandising
IDDBA Cast at http://www.iddba.org/iddbacast.aspx.
Merchandising - Successful Cross-M
erchandising
Cross-merchandising can really help shine the spotlight on your department giving you the sales you need while giving customers the experience they desire, and that’s a success for everyone!
Improve the Customer ExperienceSuccessful cross-merchandising gives customers something above and beyond items on a shelf. Through tasting new products, exposure to new ideas, and unexpected levels of service, you can
give your customers a great experience!
Involve Employees and Food Experts•Associates can inform customers about featured items and suggest pairings
•Customers can consult with experts about products on display
•Customers can try food before they buy it
WHY
•Build product knowledge with team training
•Bring in chefs, artisans, and food experts
•Offer sampling stations and demosHO
W
Make It Timely•Appeals to the next meal need
•Buying in season saves money
•Fun recurring events build shopper loyaltyWHY
•Change a display for two dayparts
•Highlight seasonal items with other everyday or signature products
•Develop annual events featuring specialty items with samples and pairings
HO
W
Take Care of Customers’ Eating Needs
•Include recipes with a featured item
•Pair featured items with unique complementary products
•Bundle meals with party suppliesHO
W
•Saves customer time
•Offers new eating experiences
•Increases salesWHY
