Merchandising 2019 - feirafutureprint.com.br · • Merchandising actions in the pavilion increase...
Transcript of Merchandising 2019 - feirafutureprint.com.br · • Merchandising actions in the pavilion increase...
Increase your
visibilitybusiness
Merchandising actions are opportunities to highlight products and services that increase your return on investment (ROI).
It’s your chance to impact the industry’s investors and work your brand in a business-friendly environment.
Optimize your company’s participation in FuturePrint by turning your investment into business.
Promotional
• Digital Showcase UpGrade• Digital Banner in Email MKT
U$ 1,050.001CO
MB
O
• Digital Showcase UpGrade• Logo on Maps – Locate
U$ 1,050.002COMBO
• Digital Showcase UpGrade• Logo on Maps – Locate• Aisle Banner 2m x 2m
U$ 2,255.00
3COMBO
• Digital Showcase UpGrade• Digital Banner in Email MKT• Aisle Banner 2m x 2m
U$ 2,255.004COMBO
• Digital Showcase UpGrade• Logo on Maps – Locate• Digital Header Banner on the
Web Website (5 quotas)
U$ 2,700.00
5COMBO• Digital Showcase UpGrade• Digital Banner - Gold Rectangle
(3 quotas) on the Web Site• Logo on Maps – Locate
U$ 2,160.00
6COMBO
combos
We offer opportunities that exceed the limit of your booth
Main advantages
• Strengthen your brand for the visitors
• Disclose your location at the event;
• Attract more customers to your booth
• Merchandising actions in the pavilion increase traffic in the booth by more than 100%.
Our audience
36,800 visitors
Merchandising
pavilion
Include your company’s logo in the trade show registration totems.
It is the right disclosure for thousands of visitors who issue their badge at the trade show entrance.
Production and installation are promoter’s responsibility
Include your company’s advertisement on the Pocket Map and encourage visitors to visit your booth by promoting products, launches, services and indicating your location at the trade show.
available
quotas
quota
to be determined
10x13,5cm
60x40cm
2
4
1
MAP FRONT
EXCLUSIVE BACK PAGE
Pocket Map
U$ 2,000.00
U$ 1,300.00
U$ 5,400.00INVESTMENT
INVESTMENT
INVESTMENT
Registration Totem
/quota
Highlight your brand on the aisles in the trade show indicating direction and attracting more visitors to your booth.
Floor stickers are also a great way to publicize your location at the trade show.
Production and installation are promoter’s responsibility
Promote your booth, your products and services with banners strategically positioned on your booth.
Production and installation are promoter’s responsibility
Floor Sticker Banner Over Booth
quotas
quotas
1,5x1,5m
4x4m 2x2m
10
2
U$ 450.00
U$ 1,270.00 U$ 1,265.00
INVESTMENT
INVESTMENT INVESTMENT
BANNER 4m2
Application of the company logo on the aisle banners, which serve as a guide for all visitors.
Production and installation are promoter’s responsibility Production and installation are promoter’s responsibility
Strengthen the brand of your company during the trade show and encourage visitors to look for your booth with several actions focused on visual communication.
Aisle Banner Logo in Maps • Find yourself
quotasunique logos
1x1m
15U$ 665.00 U$ 665.00INVESTMENT INVESTMENT10
Inclusion of the company logo in all the find yourself maps, along with the list of exhibitors in the trade show, highlighting your brand.
Promote your business in the corridors of the trade show. Strengthen your brand and encourage visitors to search for your booth.
Two-sided printing for exhibitors only, totems will be positioned at the main crossroads of the event.
To customize and complement your outreach campaign, promote your business with great impact in the visitors hands.
• Logo on app totem• In-app digital banner
Totem • Double-faced Mobile App + Sponsorship Totem
Production and installation are promoter’s responsibility
quotas quota0,8x1,8m
10 1U$ 1,035.00 U$ 2,650.00INVESTMENT INVESTMENT
+
Referência para artes TOTEM 80x1,80cm
Arte final:80x180cm
Margem de segurança:5cm p/ laterais e superior e 25cm para base
(Não aplicar informações fora do tracejado)
Área útil:70x150cm
Artwork: 80x180cm
Safety margin: 5cm for side and top 25cm for base
(Do not apply information outside the dash)
Useful Area: 70x150cm
Disclose your brand at the mobile recharge point, area used by visitors for rest. Permit to distribute materials at the entrance or exit
of the event.
Materials for distribution and promoters are the responsibility of the exhibitor.
=
Totem • mobile charge Materials Distribution • Sampling
*Two entrance quotas and one exit quota.
Production and installation are promoter’s responsibility
quotas
quotas promoters each
3
3 2
U$ 1,867.00 RRL 2,000.00INVESTMENT INVESTMENT/quota /quota
Part of the package:
• Logo on the background screens and the waiting screens of the computers of the Press Room
• 01 Wall sticker in visual communication of the press room
• Distribution of gifts for journalists, such as bags, pens, keyrings, paper blocks and others
Invest in your relationship with the media and the press in general. Expand your communication channels and see your company stand out among journalists. Incorporate the company logo in various points of the Press Room.
Gifts produced and distributed by the client.
Other materials are promoter’s responsibility.
Press room • sponsorship
U$ 2,667.00INVESTMENT /quotaquotas
2
Increase your communication with the main buyers in the industry, promoting your company in the Club Vip lounge of the trade show, an area that will be frequented by the most important buyers in the market.
Company’s logo included at various points in the Vip Club lounge.
Part of the package:
• Distribution of promotional materials within the room;
• Possibility of using the room for pre-scheduled meetings.
VIP Club • sponsorship
Gifts produced and distributed by the client.
Other materials are the responsibility of the promoter.U$ 3,000.00INVESTMENT /quotaquotas
2
Communication of your company in the internal part of the vehicles that will make the shuttle service of the Portuguesa-Tietê subway station during the period of the trade show.
Production and installation are promoter’s responsibility.
Possibility of distribution of material inside the vehicle. Material produced and delivered in the pavilion by the customer.
500units
Minimum of
Your company’s printed material will be delivered to visitors at event information counters, further enhancing your company visibility.
Shuttle Service Material Distribution
U$ 1,667.00 U$ 666.00INVESTMENT INVESTMENT/quota /quota
quotas
2
Area of prominence in the entrance hall of the pavilion, for placement of banner/canvas in large format.
Note: The art for printing must be sent by the exhibiting company to the Marketing of the trade show within 25 days before the event. The production and installation of the banner is the responsibility of Informa Exhibitions.
Important: The banner art should contain the application of only 1 logo. If necessary include additional, the cost per logo will be U$ 1,000.00.
Banner in the lobby • Side corridor
Sponsorship of the bins scattered in the corridors of the trade show.
Waste bins
Production on behalf of the exhibitor and artwork with the approval of the promoter.
The installation is promoter’s responsibility.
U$ 3,545.00INVESTMENT
/quota
quotasquotas
3 3
U$ 3,520.00INVESTMENT
3x3,35m
In the registration areas, there is a space reserved (white smooth wall) for adhesives and later re-adaptation of the wall.
Note: The art for printing must be sent by the exhibiting company to the Marketing of the trade show within 25 days before the event. The production and installation of the banner is the responsibility of Informa Exhibitions.
Important: The banner art should contain the application of only 1 logo. If necessary include additional, the cost per logo will be U$ 1,000.00.
Adhesive in the entrance hall • Registration Side
quota
17,8x3,6m
U$ 2,120.00INVESTMENT
On the sides of the elevators, there is a space available for placing the canvas total or partially according to the measures reported.
Note: The art for printing must be sent by the exhibiting company to the Marketing of the trade show within 25 days before the event. The production and installation of the banner is the responsibility of Informa Exhibitions.
Important: The banner art should contain the application of only 1 logo. If necessary include additional, the cost per logo will be U$ 1,000.00.
Banner in the entrance hall • Elevator side - 1st floor
quota
12,5x5,1m
U$ 4,200.00INVESTMENT
Delivered along with the credential at the entrance to the event to the visitors, the cord displays the full name of your company.
Note: The art to be applied must be sent for approval as determined by the promoter. The production of the cord is the responsibility of the exhibiting company.
Lanyard • Visitors
amount
20,000quota
1To be
defined U$ 3,350.00INVESTMENT /single quota
SOLDOUT
We produce content that influences the purchase decision for an extremely qualified audience
Branded
content
How it works
Betting on qualified content to help with the purchase decision is a way to engage your target audience and broaden your network of customers and potential customers by providing you with relevant and valuable information, attracting, engaging, and engendering value to people in order to create a positive perception of your brand and thus boost sales.
With more than 30 years of experience in the trade shows industry, we know our audience well and specialize in producing content to meet the needs of our visitors who are looking for solutions for their business. During 365 days of the year, we bridge the gap between your company and your customers in the 13213 segment.
We monitor the profile and needs of our audience to keep them informed about trends and innovations and also about the news that dictates the future of the market. Whether in the digital environment or in our business trade shows, creativity is the fuel of special projects that bring buyers and sellers closer together through unique, relevant technical content.
Qualified Content
Segmented Audience
Support for the purchase decision
We produce technical content, exclusive and relevant to assist in the purchase decision
Targeted and qualified audience in the best brandings 626 trade trade shows. From industry to agribusiness, advertise with us to expose your brand to the best customers.
E-books, white papers and infographics. Content related to your brand that talks about your market indirectly helping to solve a customer need.
From unique content channels to live streaming projects. Bring your need, we put our creativity in the paper and we developed a proposal customized for you.
What we
Media Display
Content Production
Special Projects
do
Serigrafia SIGN FutureTEXTIL is now FuturePrint: the most complete trade show for the generation and transformation of businesses, stimulating business and professional knowledge and supporting the evolution of markets and segments in the printing and visual communication industry.
Number of followers in social media: 53,077Number of visitors at the trade show: 36,800Unique visitors: 143,829Page Views: 481,069
Digital Showcase enables optimization of the disclosure of exhibiting companies and their products.
This tool allows visitors and exhibitors to exchange information prior to the event and also schedule meetings during the trade show period.
Digital Showcase Media Display
DIGITAL SHOWCASE 2019 BASICACTIVATION UPGRADE
Company NameCompany DescriptionBooth LocationLink to the website of the companyContact Phone NumberContact EmailCompany AddressLink to social media
Register Product Categories
Company Logo
Product registration/release with description and photo 15
Link to videos 5
Sign Up for News 5
INVESTMENT U$ 115.00 U$ 500.00
Logo in the footer of the registration page on the event website.
You must send a destination link.
Logo in the registration page
Media display
quotas
6200x86px
U$ 665.00INVESTMENT
For those who want to promote actions of great impact, the digital banner is perfect because it is highlighted in the marketing email of the trade show with information and news of the industry for visitors.
You must send a destination link.
The date of submission will be defined by the promoter according to the schedule of the event.
E-mail marketing • digital banner
Media display
quota per submission
1600x140px U$ 665.00INVESTMENT
You must send a destination link.
Placement period: after signing the contract until the date of the trade show.
You must send a destination link.
Placement period: after signing the contract until the date of the trade show.
Header Banner is the format with the most prominence on the trade show website.
Placed at the top of all pages in the website, above all the content of the event, is the ideal format to promote your biggest launches
Located in the right corner of the home page of the website, Skyscrapper is a highly efficient action for your brand and products.
With each page update, 1 quota banner will be displayed.
Digital banner • header banner Digital banner • skyscrapper
Media display
U$ 1,065.00U$ 1,734.00 INVESTMENTINVESTMENT
quotas quotas
5 3728x90px 120x600px
and dissemination strategies at the trade show.
With each page update, 1 quota banner will be displayed.
Located in the upper right corner of the home page of the site, the Gold Rectangle is a great option to highlight your brand and products to the trade show visitors.
With each page update, 1 quota banner will be displayed.
Located in the central area of the website home page, Silver Rectangles I and II are excellent for customizing and completing your outreach campaign for visitors to the trade show.
You must send a destination link.
Placement period: after signing the contract until the date of the trade show.
Digital banner • gold rectangle Banner digital • silver rectangles I and II
Media display
With each page update, 1 quota banner will be displayed.
U$ 967.00
U$ 967.00
U$ 1,167.00 INVESTMENT
INVESTMENTSILVER I
SILVER IIINVESTMENT
quotas
each quota
3
3
300x250px
300x250px
Production and distribution of 1 Publication *fully aligned with brand guidelines
2 Media displays in the Publication internal page
Media in the home of the channel directed to the story.
The proposal is to use the strength of relevant content added to our audience
to promote your brand to our users.
++
HALF PAGE
RETÂNGULO MÉDIO
Delivering period: 30 days*Customer paid/sponsored story
Package 1 • Publication (Advertising and publishing)
Content Channel
U$ 1,800.00INVESTMENT
Package 2 • 100% branded media
Within the channel, all advertising positions of the home:
Half Page
Superleaderboard
Billboard
Medium Rectangle
Wide Banner Mobile
Targeting your site by publicizing and expanding brand visibility.
++++
HALF PAGE
BILLBOARD
SUPERLEADERBOARD
5 quotas - rotating
U$ 5,000.00INVESTMENT
/single quota
Content Channel
What is it? Educational material that brings broad discussions on certain subjects. It is divided into three chapters and uses visual aids to give you an overview of the market.
An e-book is perfect for:Companies that want to expose knowledge about their industry or area of activity.
Who wants to read an e-book?People who seek knowledge on broad themes of their respective markets.
What benefits does an e-book bring?It associates your brand with unique and relevant technical content to aid in the purchase decision. In addition, it generates up to 50 qualified leads for companies interested in an industry or niche market that seek broad knowledge on a particular topic.
How it works?Content of the material is chosen according to the segment of the sponsor based on the interest of our audience.
Qualifying filters by position, size, and enterprise segment, according to our database.
E-book • Sponsorship
Content Production
U$ 4,800.00
U$ 3,700.00INVESTMENT
INVESTMENTSTANDART
ON DEMAND
• Logo on the landing page to download the material.
• Logo in the Thanks page• Logo on 1 internal page of the sponsored
material.• Generation of up to 50 qualified leads.
What is it? Material that covers a single theme in a technical way, through research or results.
A whitepaper is perfect for:Companies that want to expose technical knowledge on a certain subject.
Who wants to read a whitepaper?People interested in targeted and technical content.
What benefits does a whitepaper bring?It associates your brand with unique and relevant technical content to aid in the purchase decision. In addition, it generates a delivery of up to 50 qualified leads to people with specific interests in technical knowledge of a given area or segment.
How it works?Content of the material is chosen according to the segment of the sponsor based on the interest of our audience.
Qualifying filters by position, size, and enterprise segment, according to our database.
Whitepaper • Sponsorship
U$ 4,800.00
U$ 3,700.00INVESTMENT
INVESTMENTSTANDART
ON DEMAND
• Logo on the landing page to download the material.
• Logo in the Thanks page• Logo on 1 internal page of the sponsored
material.• Generation of up to 50 qualified leads.
Content Production
What is it? Material that presents complex contents by visual facilitations that allow a better understanding.
An infographic is perfect for:Who wants to present processes, research results and triggering ideals in a step-by-step or comparative format of production systems or processes.
Who wants to read an infographic?Whoever seeks content to be consumed quickly and easily to be understood, visual solutions help to understand dense information.
What benefits does an infographic bring?It associates your brand with unique and relevant technical content to aid in the purchase decision. In addition, it generates a delivery of up to 50 qualified leads to people with interests in productive processes or new products from comparatives, easy to understand via visuals.
How it works?Content of the material is chosen according to the segment of the sponsor based on the interest of our audience.Qualifying filters by position, size, and enterprise segment, according to our database.
Infographic • Sponsorship
U$ 4,800.00
U$ 3,700.00INVESTMENT
INVESTMENTSTANDART
ON DEMAND
• Logo on the landing page to download the material.
• Logo in the Thanks page• Logo on 1 internal page of the sponsored
material.• Generation of up to 50 qualified leads.
Content Production
From unique content channels to live streaming projects.
Bring your need, we put our creativity in the paper and we developed a proposal customized for you.
Special projects
MONTH FORMAT AGENDA
AugustE-book Hybrid machines is a trend
Understand what you have to gain from itInfographic Steps to make your digital communication a success
SeptemberE-book Direct printing for different substratesInfographic How ERP software organizes your business
OctoberWhitepaper How to gain scale in your business?
Infographic Covers for visual communication:types, intended use and standards
NovemberWhitepaper Recommendation of substrates for communication
indoors and outdoorsInfographic Solutions in labels for clothes
DecemberE-book X-ray of the toasts market for startersInfographic Fabric design: development strategies for prints
For on demand content contact our sales team
Check out the agenda schedule for 2018Standard agenda
GOLD - 3 QUOTAS COUNTERPARTS
SILVER - 3 COTASCOUNTERPARTS
BEFORE THE
TRADE SHOW
Banner on website home page feirafutureprint.com.br Gold Rectangle Skycrapper
Dissemination of content, through materials, interviews and posts of the sponsoring companies in all our media (Content Channel, FuturePrint website and social media)
X X
Marketing Email / Newsletter - digital banner 1 Submission X
Sponsored post on Facebook 2 Posts 1 Post
Digital Showcase- optimizes the dissemination of the brand and its products. This tool allows visitors and exhibitors to exchange information prior to the trade show and also schedule meetings during the event period.
UpGrade UpGrade
DURING THE
TRADE SHOW
Insertion of the sponsoring company's logo on the aerial banner above DecorExpress G M
Insertion of the logo of the sponsoring company on the page of the website designed to promote the DecorExpress project X X
Authorization to distribute gifts to the DecorExpress (sponsor’s production) attending public X X
AFTER THE TRADE SHOW
Delivery of mailing from the visitors who have been on the DecorExpress X X
Participation in the trade show coverage matters, made exclusively by FuturePrint Digital Channel X X
INVESTMENT U$ 4,800.00 U$ 3,166.00
DecorExpress • Sponsorship
GOLD - 6 QUOTASCOUNTERPARTS
SILVER - 6 QUOTASCOUNTERPARTS
BEFORE THE
TRADE SHOW
Digital Showcase - optimizes the dissemination of the brand and its products. This tool allows visitors and exhibitors to exchange information prior to the trade show and also schedule meetings during the event period.
UpGrade UpGrade
Dissemination of content, through materials, interviews and posts of the sponsoring companies in all our media (Digital Channel, website and social media)
Yes Yes
Marketing Email / Newsletter - digital banner 1 Submission No
Sponsored post on Facebook 2 Posts 1 Post
Disclosure of sponsors 'and supporters' logo on the trade show's WEBSITE, exclusively on the Circuit disclosure page Yes Yes
Digital Showcase - optimizes the dissemination of the brand and its products. This tool allows visitors and exhibitors to exchange information prior to the trade show and also schedule meetings during the event period.
Yes Yes
DURING THE
TRADE SHOW
Insertion of the logo of the sponsoring companies and supporters in the aerial banner located above the Textile Digital Printing Circuit area. G S
Authorization for distribution of materials to the participating visitors (sponsor production) Yes Yes
Indication of a successful case and speaker for the space INTEGRATION* Yes No
Right to Machine/Equipment Installation in FABRICAR* site. Yes No
AFTER THE TRADE SHOW
Delivery of mailing from the visitors who have been on the Textile Digital Printing Circuit Yes No
Participation in the trade show coverage matters made exclusively by Content Channel Yes Yes
INVESTMENT U$ 3,333.00 U$ 1,666.00
Digital Printing Circuit • Sponsorship
GOLD - 6 QUOTASCOUNTERPARTS
SILVER - 6 QUOTASCOUNTERPARTS
BEFORE THE
TRADE SHOW
Dissemination of content, through materials, interviews and posts of the sponsoring companies in all our media (Content Channel, website and social media) Yes Yes
Disclosure of sponsors and supporters logo on the trade show's WEBSITE, exclusively on the Forum disclosure page Yes Yes
Sponsored post on Facebook 2 Posts 1 Post
Logo on the site visitors' credential page (page that contains the largest visitors traffic) Yes No
Digital Showcase - optimizes the dissemination of the brand and its products. This tool allows visitors and exhibitors to exchange information prior to the trade show and also schedule meetings during the event period.
UpGrade UpGrade
DURING THE
TRADE SHOW
Insertion of the logo of the sponsoring companies and supporters in the aerial banner located above the Forum area, in the programming totem and in the visual identity
G P
Authorization for distribution of materials to the participating visitors (sponsor production) Yes Yes
Indication of a speaker/lecture (topic and timetable must be defined with the content manager of the Forum) Speaker given parking voucher for the day the lecture is given
Yes No
Indication of an attendant to one of the Forum Debates Panels. Appointed Attendant receives parking voucher for the day of him/her debate Yes Yes
AFTER THE TRADE SHOW
Delivery of mailing from the visitors who have been on the Forum Yes No
Participation in the trade show coverage matters, made exclusively by Informa's content channel and by the Press Office. Yes Yes
INVESTMENT U$ 6,000.00 U$ 3,000.00
Forum • Sponsorship