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MENA MOBILE MARKET · Hilla Apps LLC 525.8M • There are 525.8 million monthly mobile users in the...
Transcript of MENA MOBILE MARKET · Hilla Apps LLC 525.8M • There are 525.8 million monthly mobile users in the...
MENA
MOBILE
MARKETA rapidly expanding market
Hilla Apps LLC
Hilla Apps as a publisher provides an extensive range of services, including:
• Market Research, Localization, and acculturation
• User Acquisition, Marketing and Retention marketing
• PR, ASO & Monetization
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Hilla Apps is a Dubai-based mobile application publishing company with a couple
of branches across Europe and South America, Vienna, and São Paulo. We benefit
from a talented team with more than 100 specialists in different fields of
technical, marketing, graphic design, content, etc.
Hilla Apps LLC
• MENA Market
• Our Services
• Our Portfolio
• Partnership
MENA Market
Hilla Apps LLC
525.8M• There are 525.8 million monthly
mobile users in the MENA region.
• 712 Million SIM Card Connections.
• Over 75% of smartphones.
• Over 240M mobile Internet users
• One of the wealthiest regions on earth has 65% of Oil and Gas Resources, and many rich countries, especially countries in the GCC.
• Over $80B CapEx investment by MNOs until 2025.
• 5G is being implemented.
$200B
• $200B of MENA GDP is directly by mobile contribution.
• It will rise to $2030B by 2023.
• It accounts for 4.5% of GDP.
• Over $18B Mobile ecosystem contribution to Public Funding.
• The mobile ecosystem directly supports almost 400,000 jobs in the MENA region.
• +650,000 indirect jobs.
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Market Facts
MENA consists of 20 states, including Arabic states, Turkey, and Iran. The mobile ecosystem plays a severe role in MENA.
Hilla Apps LLC
Market Oppor tuni ty Option 2
$68B $6B
We assumed 9% of MNOs’ income ($65B) to be of their
content-based services.
Estimated MNOs income
from
$200BMobile Industry Contribution in
GDP of MENA.
Content based mobile
services.
Hilla Apps LLC
MENA Market Facts
Language
Arabic, Faris, and Turkish are common languages; however, Arabic is spoken differently in the region.
Iran MarketIran is one of the largest MENA markets, yet not everyone can enter and take money away.
Culture
Over 91% of the MENA population is Muslim, and each country has its sensitivities.
Growth RateIran is one of the largest MENA markets, yet not everyone can enter and take money away.
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While it seems like a good market, it also takes experience and knowledge of the societies to launch a new service.
Hilla Apps LLC
People in the GCC don’t
download more Arabic
Apps cause they don’t
find what they want nor
find the Arabic Apps of
good quality
I prefer international apps.
I don’t find what I want in Arabic
mobile apps.
I don’t find them of good quality.
I don’t know how to find Arabic
mobile apps.
I had previous bad experiences
with Arabic mobile apps.
I don’t trust Arabic mobile apps.
GSMA
12%
16%
16%
30%
31%
34%
Hilla Apps LLC
Our Ser v ices
Publish
We provide a 360 solution for Publishing; we hit it and hit it hard. Our package includes
Acquisition models, ASO, Social Media (influencers & promotion), User Support,
and Data Analysis.
Localization
Our localization and acculturation package
includes: The Language(s) ،Art and Graphic, Avoiding
controversial content in target countries.
Marketing
User Acquisitions and Retention marketing, along
with regular, Google Ads, Social Media Marketing,
Affiliate marketing, we plan a PR and community building
program to boost the organic tail.
Monetization
Hilla App not only provides you with the optimizations in
In-App purchases but also increases the money
collection ways, including DCB and Direct Debit Method.
Analytics
We believe in data and help developers in terms of
Analytics, so sustain our partnership and ensure
continuous growth.
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Hilla Apps LLC
Par tnersOur valued partners all around the globe are listed below.
M e d r i c k G a m e s
Medrick is one of the biggest game studios and game publishers in the MENA.
A b a d i s - C a p i t a l
Vienna based investment firm to participate in fundraising
and JVs in the ICT field.
D i g i s t o r m
Digistorm is a Dubai based company to sustain money collection through DCBs &
MNOs.
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Mobile Apps and Web Services
PORTFOLIO
Hilla Apps LLC
Legion of the Black
Mobile Game
• Action, adventure shooting game for iOS & Android
• Highly Optimized for mobile, the Storyline is gameplay is normalized acc two usability testing results
• As the player levels up new by defeating zombies, new features will come up along with modern guns, tools, and maps.
Hilla Apps LLC
Games Planet
M o b i l e Po r t a l G a me S t o re
100 Mobile Games
• State-of-the-art HTML5 Mobile Games.
• Available in Arabic and English Languages.
• Also available in Mobile App.
Web Portal for Mobile Games
Hilla Apps LLC
Words ’ CityMobile word game
• “Words’ City” is an instantlyaddictive Word & Triviaandroid game for savvygamers.
• The gamer makes newvocabs out of scrambledletters.
• This genre is one of the top-grossing categories onMobile Game Market.
• Available in both Arabic/ and English language
• No time limit!
• Classic graphics, light music for you!
• Play offline!
• Thousands of possible letter combinations
• Over 500 stages
The Game FeaturesG a m e P l a y
Hilla Apps LLC
Happy Vil lageKids’ Mobile Game
Features
• Edutainment focused on Kids aged between 3 and 7.
• Over 150 minigames for kids each designed for an educational purpose.
• Published in 4 countries in MENA.
• Over 1.5 Million downloads and 600k subscribers in the MENA region.
Hilla Apps LLC
Videocard
I n - c on t ex t
E n g l i s h L e a r n in g
• Teaching new words through movies
• Content Variety: based on 504 and
Essential Words for the TOEFL, it consists
of 1,000 words.
• Available in Arabic, Farsi, and English.
• Published in 4 countries.
• Available in the web portal and Mobile
App.
• Over 1,000,000 subscribers ion total.
English Language Learning
Hilla Apps LLC
Yoga
• Over 150 written and multimedia content
• Available in Farsi and Arabic.
• Live in 3 Countries with over 300k
subscribers.
• Offers various Yoga methods and exercise
videos.
• Available on Portal and Mobile App.
Instructions for Yoga
Hilla Apps LLC
Footba l l Fantasy
• Football Fantasy is a game where the user can
buildup a football team selecting amongst
international footballers.
• Based on the real results and footballers’ rankings,
the user obtains a point.
• The points each user has achieved is shown on the
leaderboard where the user is compared to other
users.
• This App also informs the users of the results of
international and local leagues and can catch up
with the latest football news globally.
Simulating the football matches
Hilla Apps LLC
• Category: Lifestyle/Health
• Herbals and well-being
• Over 450 video contents
• Over 1,000 textual articles
Life El ix irSimulating the football matches
a p p P l a y
Hilla Apps LLC
summaryOpportunities for Growth in MENA.
• Hilla Apps has a 10-year
background in mobile services
business in the MENA region.
• Yet Hilla Apps is selective in
choosing partners but works
restlessly with its partners.
• If you have already had a success
story in your initial launches and
are prepared to grow your service
in the MENA region, please do not
hesitate to contact Hilla Apps.