Optimizing Programmatic Media Buying [email protected].
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Optimizing Programmatic Media Buying hilla@keydownloa d.com
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Transcript of Optimizing Programmatic Media Buying [email protected].
About KeyPoint
Media
KeyPoint Media is a next-generation media group with flexible, state-of-the-art automated programmatic technology.
About KeyPoint-Media:2012: Developed cutting edge installer technology 2013: 37M (NIS) sales2014: Developed unique technology for advertisement optimization – KeyPoint Media
To become the worldwide leaders in programmatic
media buying
Our Vision
How RTB Works
Winning bid
Action of all bids takes place
Bid managed evaluates advertiser’s targeting and bids
if it matchers
Exchange announces available bid to bid manager
User visits webpage
The Market Opportunity:
Programmatic Advertising
2016: $20B programmatic ad spend
63% of total display spend
2013: $4B programmatic ad spend
24% of total display spend
The Market Opportunity:
Real-Time Bidding (RTB)
2016: RTB ad spend will reach $12B
2013: RTB ad spend was $4B
Our Unique Programmatic Media Buying
Technology
Data:Special algorithm
collects: IP, keywords, user profile ,age,
income, behavioral, time of day, day in
week,
Data Enrichment:Additional algorithm expands the data and
enrich it: location, weather, holidays,
semantic analysis of target page
KeyPoint Media’s Algorithm:
X factor
Optimize Results / RTB Feed
Our One-Stop-Shop Solution:
Manage the Entire
Programmatic Media Buying
Process
By integrating with our RTB partners we offer a one-stop-shop solution that includes the entire media buying process:
• Collect data
• Optimize data
• Place optimized bid with leading RTB
platforms
Our Partners
Estimated revenue: $300M
$1.5B estimated valuation;
working on IPO
Public (NASDAQ): $315M market cap
Revenue: $395M
Public (NASDAQ): $1.6B market cap
Revenue: $315M
Public : £102M market cap
Revenue: NA
Source: Company estimates, Yahoo Finance, CrunchBase
Public : $350M market cap
(Full integration)
Public (NASDAQ): $2.2B market cap
(Full integration)
$850M Valuation
The Competitive Landscape
The Competitive Landscape
The substantial market opportunity, coupled with technology drives large players to this market:
IPO: Sep. 2013
Market Cap: $705M
TTM Revenue: $355M
Founded: 2009; HQ: Boston, Ma
Fundraising: $56M
Founded: 2006; HQ: Redwood City, CA
Fundraising: $138M
Source: Yahoo Finance, CrunchBase
Our Differentiating
Factors
The Ultimate Programmatic
Platform
•Total transparency and real-time
in-depth reporting
•Advanced optimization and
monetization tools
•Wide choice of ad formats
Advanced Marketing
Segmentation Technology
•Cutting edge technology
•Unique technology in the field of
RTB bidding
•Sophisticated algorithms for
improved ROI
We Are Already a Leading
Global Player
Our Team
Hilla Ovil BrennerFounder, CEO
Liran BrennerFounder, CTO (20+ years
experience)
• General Manager: Over 12 years experience
• Ad-Ops Manager : 6 years experience
• Director of Publisher Recruitment: 10 years experience
• Director of Sales: 6 years experience
• 2 Expert Algorithm Engineers: Over 20 years experience [email protected]
The Opportunity2016: $20B programmatic ad spend
One-Stop-Shop Experienced Team
Unique Technology
Thank [email protected]
