Meetingpoint for those who plays football
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FootballMeetingPoint.c h Association of Unprofessional Football Players
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Football meetingpoint is a project for those who get a kick out of playing the most popular sport in the world, founded by people who love the game. The name of the project says it all. We wanted to have a place where football fans could meet, so we came up with one.
Transcript of Meetingpoint for those who plays football
FootballMeetingPoint.ch
Association of Unprofessional Football Players
FootballMeetingPoint.ch
Association of Unprofessional Football Players
What?Egor Sammler GmbH, 2010
Football Meeting Point© is a project for those who get a kick out of playing the most popular sport in the world, founded by people who love the game. The name of the project says it all.
We wanted to create a platform for the benefit of football enthusiasts everywhere, so we came up with one.
Why?Egor Sammler GmbH, 2010
Large potential audienceFootball is a most popular sport in the World. In Russia football is played by ca. 8.5M (6% of total population).
Few clubs and schools, which are mainly run by volunteers and poorly paid trainers, are therefore faced with an ever-increasing number of football-mad people.
Unique and viable service beyond competitionPermitting creation of one’s own football team, searching for opponents and managing one’s own football life
There are a lot of Internet sources, providing football fans oriented information, but NO communication network for unprofessional football players.
Just on timeIn line with UEFA Grassroots Charter (http://www.uefagrassrootsday.com). Russia became it’s member in 2004.
2010 World Cup Championship - Interest to the game will increase dramatically.
High commercial attractivenessTarget audience is clearly defined. Direct connection to the most popular sport. Online and offline monetization opportunities.
Social mission
Opportunity for financial support from public bodies.
This project fully complies with FIFA, UEFA, Russian Football Union philosophy:
available for everyone, irrespective of size, shape, colour or faith.
offers educational values, health benefits, social opportunities and sporting worth.
ensures the game's grassroots remain healthy as they provide the platform for football at its elite level.
serves as a significant tool for interpersonal relationship development.
Customer needsEgor Sammler GmbH, 2010
Who wants to play football with me?People who like to play football are active ant spend their efforts to search partners, opponents and fields.
We have not enough players in our team. Who wants to join our team? A lot of teams have the same problem: looking for players for their teams.
Our team is looking for an opponent! Let’s compete!Diversification: it’s boring to play the same team every week - people are looking for fun.
Other needs you’ll find bellow.
Customer needsEgor Sammler GmbH, 2010
Show me the money!
Unique combination: existing online networking in conjunction with real life activities by Association of unprofessional football players (AUFP)
Typical money attraction schemes for football associations are available for Online project now.
Online football uniform shop with high potential for market leadership.Target is to be the cheapest Online shop with high quality products range for the Russian market. Unique proposal of mass uniform customization.
Unique tool for organizing commercial football tournaments.Existing football network is a good environment for tournaments. Commercial football tournaments is an Offline monetization feature of the project.
Egor Sammler GmbH, 2010
Partnership modelEgor Sammler GmbH, 2010
FMP and AUFP participation
Project management and software development.
Sponsors attraction and relationship.Advertising sales.
Partners’ participationProject Online promotion.
Customers attraction and relationship.Advertising sales.
Project value Profits
30% FMP
70% Partner
Overall project coordination
Egor Sammler GmbH, 2010
Alternatives?Egor Sammler GmbH, 2010
Backyard football tournaments (“ТДК”)
targeted at youngsters not involved in clubs and sections activities.
many children get an occupation instead of sitting in front of computers or drinking beer with their friends in the backyards.
Alternatives?Egor Sammler GmbH, 2010
All-Russian Football Federation «8 X 8» organizes tournaments with the following purpose:
boosting football boom in Russia;
helping to cultivate the game's grassroots – the foundation on which elite football can thrive.
In 2007 Russian Football Union became member of the UEFA Charter created with the aim of supporting the grassroots activities of its member associations – these include nurturing women's and girls' football, and developing social programmes such as disability football.
FiguresEgor Sammler GmbH, 2010
Currently, there are over 2,500 youth football academies and football sections nationwide, with some 450,000 kids from 8 to 17 years of age enrolled. In urban and rural areas throughout Russia, there are about 12,000 football pitches and 1,732 stadia with a capacity of less than 500 spectators. Organized football under the governance of the Football Union of Russia is growing on an annual basis, with a total current participation of 835,000 participants, 4,200 of them at the professional level.
