Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan...
-
Upload
laureen-hart -
Category
Documents
-
view
221 -
download
0
Transcript of Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan...
![Page 1: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/1.jpg)
Meeting the Challenge
Linking Small Vegetable Farmers to the Mainstream Markets
Presented by: Joan C. UyChair, Resource Mobilization Committee, NorminVeggiesandPresident/Gen. Manager, NORMINCORP
![Page 2: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/2.jpg)
(service)• 114 producers
• Small growers (independent)
• Small farmers groups
• Corporate farms
• Input/service providers
• Academe
(Northern Mindanao Vegetable Corp.)
“NORMINCORP”
(Marketing)
cabbage carrots
lettuce
tomato
strawberry
CLUSTERS
broccoli
![Page 3: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/3.jpg)
LEGONG ProjectVegetable Growers (Municipality of Impasug-ong, Bukidnon Province, Philippines)
Core Group of vegetable farmers in 4 barangays (villages)
Marketing Services (Northern Mindanao Vegetable Corp.)
“NORMINCORP”
Infrastructure
KAANIB Foundation
Lutheran World Relief (LWR)
Kauyagan Savers CoopLeverage Fund/
Financing
•Mgt. Assistance•Input Source/Credit•Techno devt.•Prodn & Post Harvest
![Page 4: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/4.jpg)
Mainstream market access of small farmers to increase income and reduce poverty with NorminCorp
![Page 5: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/5.jpg)
NorminCorp Key Products Independent Growers
Small Farmers
![Page 6: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/6.jpg)
Iloilo
Zamboanga
Gen. Santos
Product Flow thru NorminCorp‘s marketing facilitation
![Page 7: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/7.jpg)
“A good market is the key to increase farm income”
Unsorted, unwashed, packed in sacks
Washed, air dried, sorted, packed in boxes, sweet tasting varieties, deep orange color and small inner core
Last week’s prices; May 2005 (Php/kg.) 10.00 – big08.00 – med06.00 – standard04.00 – small02.00 – super small
Wet market Supermarket Distributor (e.g. Iloilo)
18.00 – big/med13.00 – small
![Page 8: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/8.jpg)
Vegetable Markets
Wet/Mass Market•Agora (Cag. de Oro City)
wholesale traders •Retail wet market stall
operators
Numerous, dispersed traders
Arbitrary quality standards
Highly fluctuating prices
Spot trading (fluctuating volumes)
![Page 9: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/9.jpg)
Vegetable Markets
Institutional Market(Differentiated Market)
• Fast food/Quick service establishments
• Hotels and restaurants
• Food distributors (supermarkets, hotels & restaurants)
• CaterersBig name customersWell defined, clear quality
specsWith Quality Control
procedures for acceptance/rejection
Needing vegetables with regular frequency and long-term arrangements
![Page 10: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/10.jpg)
The concept of best value
Institutional Market
Growers
Buyers: who among the growers/suppliers would give the best value?
• Quality – Recovery
• Delivery & Reliability – Timeliness
• Prices – Value for money
Implication: “Quality management and operational efficiency needs to be established at the farm & post harvest concerns”
Growers: Does quality Management and operational efficiency give best value? Is it worth doing the work?
“$?”
![Page 11: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/11.jpg)
The Value Chain Analysis
Farmgate Price
Labor
Packaging
Transport
Freight
Facilitation Fee
Buying Price
The Institutional Market is the driving factor in developing a value chain system
Wet Market price
Added Value
![Page 12: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/12.jpg)
NorminCorp is just a facilitator. Since grower is given the buyer’s price, he/she is accountable for the product up to the buyer’s end.
Transport/Cold Storage
transport Packing Shed Post harvest tools,
packing & labeling materials
Harvest containers, tools
Fertilizer, insecticide/ fungicide, bio-con, irrigation
Seeds/seedling medium
Tools/Equipment
“Quality Assurance
Plan (QAP)”
Transport for Consolidation
Hauling/Sorting/Grading Packing
Harvesting
Cultural Management
Planting/Transplanting
Land Preparation
Market
Roads Irrigation Communications System
Financing
![Page 13: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/13.jpg)
Getting growers’ acts together through the Clustering approach
A grouping of producers who undertake a common marketing plan for a particular products for identified market
It is product based
It is a strategy to respond to the challenge to transform fragmented, smallholder farm production to market-focused and highly competitive business operations
Buyer’s visit
![Page 14: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/14.jpg)
In the cluster, growers share best practices to attain a relatively homogenous quality of products
![Page 15: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/15.jpg)
Land prep
Thorough land prepPlastic Mulch
BedsMulch
![Page 16: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/16.jpg)
Nursery
Plastic Seed Tray
Indigenous seed trays
![Page 17: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/17.jpg)
Irrigation
Flooding
Sprinkler
Drip irrigation
Watering
![Page 18: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/18.jpg)
Tropical Rain shelters
Trellis Open field
Planting
Compost
![Page 19: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/19.jpg)
Harvest
![Page 20: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/20.jpg)
Post Harvest
Packing House
![Page 21: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/21.jpg)
Sorting, cleaning, treatment
![Page 22: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/22.jpg)
Packing
![Page 23: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/23.jpg)
Packing
![Page 24: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/24.jpg)
Transport from the farm
Regular Truck
Reefer Truck
Animal Hauling
![Page 25: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/25.jpg)
Transport for outshipment(Manila, Cebu, Etc.)
Break BulkClosed Container Van
Reefer Van Perforated Container Van
![Page 26: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/26.jpg)
When we assist small farmers, we confront these production and postharvest situations
![Page 27: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/27.jpg)
Lack of Integrated Pest Management (IPM)
Production
Lack of irrigation
Choice of plant varieties not always preferred by buyers
![Page 28: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/28.jpg)
Post Harvest
![Page 29: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/29.jpg)
Transport
![Page 30: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/30.jpg)
The Challenge to transform small farmer’s practices …
![Page 31: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/31.jpg)
From this To this
![Page 32: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/32.jpg)
Steps in Assisting Small Farmers 1/3
1. Organization of a core group in a barangay (village)
2. Data gathering at the production site:- products - production practices- cost - yields- prices - buyers & market players- the growers (area) - Resources & limitations
3. Shortlist five (5) main products
![Page 33: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/33.jpg)
Steps in Assisting Small Farmers 2/3
4. Data gathering beyond the production site (Market)
5. Show quality management to reach the market
opportunities (product match with potential buyers) Analyses of the four(4) areas of enterprise to screen
the most promising products Selection of two(2) to three(3) promising products
Objective: raise awareness for the needed work to be done (responsibility for quality)
Objective: raise awareness for the need to work together (core group Cluster participation)
![Page 34: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/34.jpg)
Steps in Assisting Small Farmers 3/3
6. Decision point: Core Group joins the Cluster vis-à-vis NorminVeggies
7. Development interventions
• Budget per economic module• Production protocol and QAP “what to do in the farm”• Production scheduling for the group (harvest calendars)• Cost and returns (packing lists, farmers’ ledgers)
a. Tools
b. Creditc. Extension
• Farm visits (visit cluster areas)• Technical assistance (production guide)• Trainings
d. Marketing assistance
![Page 35: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/35.jpg)
Conclusions
A good market is the key to increased farm income, a viable farm enterprise, and for small farmers, poverty alleviation
Institutional markets provide the good market because they give growers the opportunity to develop a value chain system that brings additional earnings
![Page 36: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/36.jpg)
Conclusions The value chain system
empowers growers for they own the product up to the buyer’s end. But with it is the corresponding accountability for the output in terms of quality and delivery reliability
The key to success is constant innovation that increase quality, build operational efficiency and lower cost, and also the management of the relationship among supply chain participants
• Growers• Service providers• Buyers• Development partners
(government and private)
![Page 37: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/37.jpg)
Conclusions Meeting the challenge to
link small farmers with the institutional markets require development interventions that build their capacities for new or expanded production with value addition:• Technology
• Management assistance in production and post harvest
• Input sources (credit)
• Market linkage and services)
![Page 38: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/38.jpg)
ConclusionsThe clustering approach of NorminVeggies where small farmers can exist side by side with the independent, better-resourced growers provide the “short-cuts” for farmers to build competencies.
They can enjoy the advantage of collective know how, resources, and market contacts, otherwise, inaccessible to small individual growers.
![Page 39: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/39.jpg)
CONCLUSIONSTo be a significant market player,
Size is not everything!
• We can be small but act large through the cluster (volume growth)
• We can be small but act sophisticated relative to institutional market demand (value growth)
![Page 40: Meeting the Challenge Linking Small Vegetable Farmers to the Mainstream Markets Presented by: Joan C. Uy Chair, Resource Mobilization Committee, NorminVeggies.](https://reader036.fdocuments.us/reader036/viewer/2022070415/5697bf831a28abf838c8652f/html5/thumbnails/40.jpg)
Thank you