Meet Your Installer Night - Amazon Web...
Transcript of Meet Your Installer Night - Amazon Web...
Meet Your Installer Night
Presented by: Massachusetts Clean Energy Center
June 06, 2013
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MassCEC Statutory Mandate
Advance Clean Energy Technology
Create Jobs
Develop a Trained Workforce
Accelerate Deployment of Clean Energy
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Agenda
• Recap on Solar 101
• Overview of Solarize Mass
• Introduction to selected Installer
• Getting Started
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$18B Energy Dollars Flow Out of MA Annually
Oil & Natural Gas - Canada
Oil - Venezuela
Oil & Natural Gas - Middle East
Coal – Colombia
MA Energy Imports 2008
$B
Fuel Oil (heating, diesel) $5.0
Gasoline $9.2 Jet Fuel $1.4 Other Petroleum $0.9
Natural Gas $5.2
Coal $0.3
Total $22 B
Per Household Average ~ $4,600
Natural Gas - Caribbean
Natural Gas - U.S. Gulf Coast
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Power from the Sun
Every 88 minutes, enough sunlight reaches the Earth’s surface to power the world for a year
Every 112 minutes, more sunlight reaches the
Earth’s surface than is stored in all the proven oil, coal, and natural gas reserves in the world
2 – 6 per year
COAL 1,8
Uranium 1,9
900 Total reserve
90-300 Total
Petroleum 1,8
240 total
Natural Gas 1,8
215 total
WIND1,2
Waves1,3
0.2-2
25-70 per year
OTEC1,4
Biomass 1,5
3 -11 per year
HYDRO 1,6
3 – 4 per year
TIDES 1 Geothermal1,7 0.3 – 2 per year
0.3 per year
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FINITE ENERGY RESERVES
RENEWABLES
ANWR
© R. Perez et al.
World energy use 16 TW-yr per year ~ 475 exajoules ~ 460 Quads
2 – 6 per year World energy use 16 TW-yr per year
COAL 1,8
Uranium 1,9
900 Total reserve
90-300 Total
Petroleum 1,8
240 total
Natural Gas 1,8
215 total
WIND1,2
Waves1,3
0.2-2
25-70 per year
OTEC1,4
Biomass 1,5
3 -11 per year
HYDRO 1,6
3 – 4 per year
TIDES 1
SOLAR10
23,000 per year
Geothermal1,7 0.3 – 2 per year
© R. Perez et al.
0.3 per year
ANWR
COAL 1,8
Uranium 1,9
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Massachusetts Residential Electricity Prices
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VT NJ
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PA
WI IL
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NV
FL
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AZ TX
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NM
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VA
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2011 Avg Residential Electricity Prices (cents per kWh)
$-
$0.02
$0.04
$0.06
$0.08
$0.10
$0.12
$0.14
$0.16
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$0.20
$/kW
h
Residential Electricity Rates MA
US
Sources: EIA 2011 Data
MA homeowners had the 10th highest average electricity prices in 2011.
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Solar 101 Recap
• MA has high electricity prices
• MA has enough sunlight to make solar work
• Installation prices have declined
• Different ownership models available
• Consider energy efficiency or solar hot water as well
There’s never been a better time to “go solar”!
High electricity prices + Reduced Solar PV Costs + Numerous Incentives = Economical solar projects
Solar Incentives in Massachusetts
Incentives
Tax Incentives: Federal (30%)
State (15% up to $1,000)
Rebates from MassCEC
Net Metering
SREC Sales
Low/No money down options www.house-power.com/blog/wp-content/uploads/2009/12/iStock_000009001180XSmall.jpg
Common Terms: Net Metering – sell electricity
back to utility
SRECs – sell “green” attribute of solar energy
Lease –a third-party owns the solar project and leases the system to you on a monthly basis
Solar Incentives in Massachusetts (cont.)
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Note on SRECs
• Original SREC program is fully subscribed • DOER is developing the next generation
program • Clear support from state to continue
supporting solar PV projects – Governor has a new goal of 1.6 GW of solar by
2020
• MassCEC and DOER will provide ongoing updates on the status of a new program
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Goals of Solarize Mass
• Increase education through community outreach
• Introduce model to simplify process
• Reduce installation costs
• Reduce time to contract
Equipment Costs
“Soft” Costs
Sales
Installation
State Average
Equipment Costs
“Soft” Costs
Installation
Solarize Mass
Drive down the cost stack
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Goals of Solarize Mass
Lower prices;
Increased adoption
Competitive Pricing
Reduce Marketing & Acquisition Costs
Outreach and Education
Simplified process
MassCEC/DOER Town and Installer RFPs
Engage tech. consultants
Marketing/Education
System Rebates/SRECs
Installer Free Site Assessments
Tiered Pricing and Ownership Options
Contracting
Rebate Application
Installation
Homeowner Sign up for a site
assessment
Talk to neighbors!
Community Installer Selection
Solar Coach
Volunteers
Outreach
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2012 Solarize Mass Adoption
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Pre-Solarize During Solarize Based on 2/4/13 & 5/1/13 data.
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2013 Solarize Massachusetts Basics
• 10 Communities this round
• Competitive Installer selection
• Tier Pricing (based on contracted capacity)
• Limited time offer – Contract through Sept 30, 2013
kW Tier 1 Tier 2 Tier 3 Tier 4 Tier 5
1 -25 >25 -50 >50 -100 >100 -200 200+
Lee received 3 Proposals Diverse evaluation criteria
Average installed price at beginning of program: $4.85/watt Real Goods Solar Tier 1 Ownership price = 24% savings* Real Goods Solar Tier 5 Ownership price = 29% savings* Offer a Lease model as well
* Assumes base price and no cost adders
Installer Selection Process
Price and reduction Customer service
Ability to serve community Experience of team
Quality of equipment PPA and Ownership Offering
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• Lee has already had more than 100 people express interest in the program
• Contacts provided to Real Goods Solar
– Will follow up to discuss site feasibility
Is There Interest In My Community?
www.flickr.com/photos/lumaxart
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Next Steps • Sign up for email updates and a free solar site
assessment • Sign up for a free energy audit with Mass Save
www.masssave.com • Consider other options if solar PV is not feasible
• Tell your friends and neighbors!
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Thank you!
www.SolarizeMass.com (617) 315-9306
MassCEC: [email protected]
Or
Lee Solar Coach: [email protected]
Solarize Lee Making Solar Affordable
Through the Program
AGENDA ☀About solar energy
☀Solarize Lee solar options
☀Incentive tiers
☀About Real Goods Solar
☀Questions & answers
KEY SOLAR BENEFITS
• Electricity rates – SOARING • Energy independence • Environmental benefits • $0 down options provide instant savings • Federal tax credit • Satisfaction guaranteed • Solarize Lee special pricing
SOLAR RADIATION
IS SOLAR RIGHT FOR YOUR HOME?
• $50+ monthly electric bills • 300+ square feet of
roof or ground space
• A southerly exposure
• 4-6 hours of unshaded daily sunlight
An ideal solar customer has….
1
5 4 3 2
6
Owned and maintained by SunRun 1. Solar panels 2. Inverter 3. Monitoring system
Installed by an experienced Real Goods Solar team
SOLAR SYSTEM COMPONENTS
4. Utility meter and panel 5. Your current utility serves as backup 6. You own and control your electricity
EQUIPMENT
The solar modules we use come from top manufacturers and have 25-year warranties.
Our inverters carry 10-year mfg. warranties (25 years for Enphase).
SOLARIZE LEE OPTIONS
PPA (Power Purchase Agreement) Purchase Little or no $ down Financing available
Fixed electricity rate for 20 years (less than your current utility rate)
SREC ownership
Full system maintenance Rebates and incentives
Insured You own the system
Instant or short payback time Typically a better long-term ROI
MASSCEC SOLAR REBATES
• Base incentive: $0.40 per watt (DC) for up to a 5 kW system
• Moderate Home or Income Adder (less than $300K home value, less than 120% of median income: individual or family)
• MA Component Adder: $0.05 • Maximum $4,250
THE COST OF A SOLAR SYSTEM
System cost $18,450
Estimated rebate ($0.40/watt) -$2,000
Final system cost $16,450
Federal tax credits (30%) - $4,935
MA tax credit (15% up to $1,000) -$1,000
Net cost $10,515 Example based on a 5.0 kW (5,000 Watt DC) system at $3.69/Watt
AN INVESTMENT THAT PAYS DIVIDENDS
Electricity savings (6,000 kWh * $0.15 / kWh)
$900
Income from SRECs (6 SRECs * $100 / SREC)
$600
Total annual savings (electricity savings + SREC income) $1,500
*Example based on average annual production of 6,000 kWh
Payback 7 years
Total net 10-year return (assumes 8 years of SRECs at an avg. of $100 / SREC)
$5,000
TIERED REWARD INCENTIVE
Tier 1 kW - 25kW
25 kW - 50 kW
50 kW - 100 kW
100 kW - 200 kW
Over 200 kW
Cost per Watt $3.69 $3.64 $3.59 $3.54 $3.44
Incentive per Watt N/A $0.05 $0.10 $0.15 $0.25
PPA EXAMPLE
Down payment kWh rate Escalator
$0 down 11-15 ₵
0%
$3,000 down 5-8 ₵
0%
Prepaid Total kWh produced over 20 years at a reduced rate
N/A
ABOUT REAL GOODS SOLAR • Decades of Experience
• More than 35 years and over 14,500 systems installed across the country, including Big Y and Country Curtains right here in Lee
• Premier Customer Base • Our happy customers include homeowners and leading
corporations, utilities, and educational institutions
• Deep Engineering Skills • Award-winning technical team for residential, commercial,
and utility-scale projects
• Peace of Mind • As a publicly-traded company with a history longer than
most PV manufacturer warranties, you have the added security that we will be here long-term
EXPERIENCE. EXPERTISE. RESULTS. • Serving homes,
businesses and schools in MA
• Full-service – Design – Procurement – Installation – Financing – Monitoring
WE MANAGE THE PAPERWORK, YOU GET THE BENEFITS
• Township permits – zoning & electrical • Utility interconnection – meter swap • State inspection • MA rebates • SREC registration • Shading analysis
OUR CUSTOMERS SAY IT BEST
“Excellent service, knowledgeable, friendly and courteous staff. Hard to find this level of service these days!”
-Julie from Lexington, MA
“I’m really thrilled to see how much electricity my panels generate and to know that I’m doing my bit to contribute to the health of the planet.”
-Lee from Amherst, MA
“5 years and 25,000 kWh later, our system is working as well today as it was when it was installed. We couldn’t be more happy with our decision to go solar.”
-Bob from Bolton, MA
Surveyed customers who secured multiple competitive
proposals cited four reasons for selecting Real Goods Solar:
Most responsive company
Employee expertise
Most experienced company
Best PV product offering
SHARE YOUR STORY
Excited about going solar at your house? • Tell the world why • Share your solar experience, thoughts,
photos or videos • Connect with a community of clean
energy enthusiasts • Read and comment on articles about
green living trends and ideas • Visit stories.realgoods.com
GIVE THE GIFT OF SOLAR
Even if your home isn’t a fit for solar, you can: • Earn $500 or more • Lower the cost of solar for others • Help spread clean energy in Lee
Refer friends, family, or neighbors. When someone goes solar with us, we’ll pay you $500! There’s no limit to the amount of referral money you can make. Go to refer.realgoods.com to get started!
GET STARTED
• Call 888.56.SOLAR – Be sure to mention Solarize Mass
when you call to get special pricing • Or visit www.SolarLee.com
• To learn more about the program, visit
www.SolarizeMass.com
WHAT’S NEXT?
Contact
• Visit www.SolarLee.com or call 888.56.SOLAR
Consult • Phone evaluation
Site Visit • Local solar energy specialist
Proposal
• Choose the Solarize Lee option that’s right for you
Go Solar! • Start living green and saving!