Meet your best buddy in social media marketing today – the humble hashtag | Tania Shirgwin |...
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Presented by Tania Shirgwin Twitter & IG @BizEez Meet your best buddy in social media marketing today – the humble #Hashtag #SoMe15AU
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Transcript of Meet your best buddy in social media marketing today – the humble hashtag | Tania Shirgwin |...
Presented by Tania ShirgwinTwitter & IG @BizEez
Meet your best buddy in social media marketing today – the humble #Hashtag
#SoMe15AU
Todays Goal - #SoMeT15AU
No.1on Twitter
Four questions?
What is a hashtag?
Who owns hashtags?
Where do I find the right
hashtags?
How do I use hashtags?
Think of it this way
A hashtag is a simple way to
identify messages on a topic
and connect with like-minded
people in real time. (Think –
Search Tool!)
Hashtags are simply…..
Search for Social Media!
So how did it all start?
We love Hashtags …..
easier for consumers to find our
content
easier for us to listen to your
consumers
easier to target specific groups of
users
easier for our content to reach a
greater audience
Best way to find
user generated
content to reuse.
HINT: Imagery rules! Use good images with relevant Hashtags to really boost your brand.
#RestaurantAustralia
#SeeAustralia
#SouthAustralia
Types of HashtagsKeyword Hashtags
BandwagonEvergreen Hashtags
Campaign Hashtags (trendy)Anecdotal
Where can we use Hashtags
• YouTube
• NOT LinkedIN
TIP: Most major Social Media networks use
Hashtags
Where to find relevant Tourism Hashtags
Your local/regional/state tourism body or tourism social networks
Do a little research and look at what others are using
Ask
Social Media Cheat Sheets
Make up your own!
#Hashtag Hints - # 1Not all characters are suitable for use in
a hashtag.
Punctuation characters- “!, $, %, ^, &,
*, +, .” will not work .
Stick to complete words with no spaces
and keep it as short as possible.
• Use the correct etiquette on social
networks
Native content for each social channel
works best!!!
• Facebook is different to Twitter, IG is
different to Pinterest.
#Hashtag Hints - #2
FacebookPost an image with an intriguing caption and then use a maximum of 2 – 5 hashtags covering #YourLocation (region) #YourState #RelevantCampaign#Experience
Don’t over do it!
#This #makes #you #look #bad #stupid #lazy #so #please #don’t #do #it #EVER!!!!
This is spamming. It makes you look stupid – nothing more.
#Hashtag Hints - #3
A Reminder
• Keep it - Short and simple• No punctuation – No spaces• Don’t dilute the message• Use the relevent Hashtags• Don’t overuse / abuse
Any questions or ideas you’d like to share?
