Meet Edmonton’s Thriving Hospitality Industry

ALL THINGS FOOD

FOR

EDMONTON’S PASSION

On behalf of City Council and the people of Edmonton, Alberta’s Capital City, I welcome all vendors from the 2014 National Restaurant Association Show to consider our great city as a prospective place to start or expand your company.

With an $81-billion gross domestic product, Edmonton is an economic powerhouse and anchors one of the most dynamic economic development corridors anywhere. Higher-than-national-average household incomes, a young well-travelled population with high disposable incomes and an insatiable appetite for culinary adventures — all combine to make Edmonton a desirable destination for investment.

Forecasts project Edmonton to be Canada's fastest-growing city in 2015-18 with continued significant population growth, creating limitless opportunities for new hospitality ventures. Edmonton is a vibrant and dynamic city with a strong, multicultural community and a thriving arts scene. With year round festivals, endless green spaces and state-of-the-art sports and entertainment facilities, Edmonton is a great place to live, work and play.

Edmonton stands ready to welcome you. How can we help you?

Yours truly,

Don Iveson Mayort

MAYOR’S MESSAGE

Photo: What the Truck?! events gather a number our city’s 30+ mobile eateries in one place throughout the year.

MEET EDMONTON’S THRIVING HOSPITALITY INDUSTRYFrom fine dining to food trucks, our

city has a passion and a talent for

wining and dining.

Photo: The Common is a gastro-lounge offering seasonal menus with an aim to create a community based upon experiencing new food, music and culture in Edmonton.

Edmontonians have the highest disposable income in

Canada and Albertans eat out more than anyone in Canada.

EDMONTON ALBERTA CANADA

Population 1,241,933 3,897,557 35,332,670

Median Age 36.4 36.4 40.2

% with Bachelors Degree or Higher 23% 22% 22%

Average Persons per Household 2.53 2.57 2.46

Average Household Income $103,668 $108,874 $86,661

Average Disposable Income $62,270 $65,408 $53,093

Average Annual Spending on

Food at Restaurants $2,329 $2,363 $2,017

Average Annual Spending on

Alcohol at Restaurants and Bars $477 $466 $357

Source: PCensus Online 2013 Estimates

TOTAL EXPENDITURE (IN MILLIONS)


Food purchased from restaurants $1,126 $3,514 $28,488

Alcohol purchased from restaurants

and bars $231 $693 $5,043


EXPENDITURE PER HOUSEHOLD


Food purchased from restaurants $2,329 $2,363 $2,017

Alcohol purchased from restaurants

and bars $477 $466 $357


Photo: The 8,000 square foot Ranch Roadhouse features seven full service bars and a full service patio bar to entertain country music fans.

$1.5 Edmonton combines one of the strongest local economies in North America

and a business-friendly tax environment, with a fast-growing population of

young, high-income professionals. With close to $1.5 billion in annual spending

in restaurants and bars, and a planned downtown arena and entertainment

district that will drive that spending to new heights, Edmonton represents an

unparalleled investment opportunity for the hospitality industry.

BILLION SPENT IN RESTAURANTS AND BARS

ANNUALLY

Greater Edmonton is home to over 1.1 million people, making

us Canada’s sixth-largest metropolitan area, and we are one

of the fastest growing large municipalities in Canada.

Edmonton features a growing population of young,

high income professionals. Edmonton households spend,

on average, 3.9% or $2,329 of their disposable income

on restaurants.

POPULATION GROWTH 2013-2016

AVERAGE FOOD SPENDING

OF EDMONTON HOUSEHOLDS EDMONTON POPULATION BY AGE

POPULATION GROWTH 2016-2018

Alberta EdmontonCanada

3.5%

4.4%

4.9%

Alberta EdmontonCanada

5.6%

7.2%7.8%

FOOD PURCHASED FROM STORES

FOOD PURCHASED FROM RESTAURANTS

25%

75%OVER 30

UNDER 30

40%

60%

Image: courtesy of Martin Male

Edmonton has national recognition as a city

where new hospitality concepts are born and flourish.

Alberta’s restaurant-friendly atmosphere is spurred by many factors. The province has a young population, plenty of disposable income and no provincial sales tax – a “huge, huge” help, [said Earls proprietor, Stan Fuller]. And Albertans favour chains. The split between independents and chains is 50-50, whereas Canada has twice as many independent outfits, said Mark von Schellwitz, vice-president of Western Canada for the Canadian Restaurant and Foodservices Association. “If you’re going to be successful, Alberta is probably your best chance at being successful with a new concept,” he said.

Josh Wingrove, “Alberta: A restaurant entrepreneur’s heaven,” Globe and Mail

This page top: The first Earls restaurant opened in Edmonton in 1982, and has since expanded to 65 locations in Canada and the United States.This page bottom: Wok Box started as a single store in downtown Edmonton in 2004, and can now be found across Canada and the United States with plans for international expansion. Next page top: The Marc serves delicious French dishes to an eager downtown lunch crowd, softening its atmosphere and expanding its menu in the evening.Next page right: Famoso Pizzeria, first offered its fire-roasted Neapolitan pizza in Edmonton, and now has 27 locations across Canada.Next page far right: A single Booster Juice smoothie store in Sherwood Park in 1999 has grown into 295 stores in six countries.

Edmonton’s record speaks for itself.

Boston Pizza, Earls, Pizza 73, Booster Juice, Wok Box, Famoso, Sorrentinos and Cafe Sorrentinos are among the region’s best-known success stories, but there are plenty of other homegrown businesses, in various stages of growth, such as Twisted Yogurt, Burrito Libre and Oodle Noodle, to name a few.

“ To set the stage for this, you have to understand that Albertans eat out more than anybody else in Canada, and that’s reflective of the perception of a better economy than anywhere else,” [says Paul McElhone, executive director of the University of Alberta School of Retailing].

Bill Mah, “Hungry for Chains,” Postmedia

WELCOME TO EDMONTON, A RESTAURANT ENTREPRENEUR’S DREAM.

Chefs have access to superior local producers and growers surrounding Edmonton. From free range pork at Irvings Farm Fresh, exceptional Alberta beef at Capital City Packers and exotic meats at Wild Game Consultants to exceptionally fresh produce straight from the Fraser Valley, Edmonton offers chef’s the opportunity to prepare a truly remarkable menu.

Photo to left and this page top: Brad Smoliak owns KITCHEN, a culinary studio in downtown Edmonton where he develops, tests and brings to life new menus, recipes and food products for restaurants, food manufacturers and foodservice providers. This page middle left: Irvings Farm Fresh specializes in delicious, nutritious, free range and locally sourced pork, and keeps a herd of Berkshire pigs year round. This page middle right: Fraser Valley. Image courtesy of Sam ChuaThis page left: Family owned Acme Meat Market supplies our city with top quality meats and seafood.

The information within these pages is only a sampling.

Connect with us to learn more about Edmonton’s exciting

opportunities and tour our city’s hospitality landscape.

Jimmy Shewchuk

Manager, Entertainment & Hospitality

780-969-0437

[email protected]

enterpriseedmonton.com

I am excited to help companies bring new hospitality experiences to Edmontonians. I draw upon my experience as a consultant, concept-developer, trend expert, owner and operator in various hospitality outlets in Edmonton and across parts of Western Canada.

D’Arcy Vane

Director, Business Development

780-969-0429

[email protected]


With a clear understanding of Edmonton’s unique economic position and expertise in strategic planning, market entry strategies, business model development and operations management, I offer a wealth of knowledge and experience to restaurant entrepreneurs looking to find success in Edmonton.

INTRIGUED?

2013 HOUSEHOLD SPEND SUMMARY

Edmonton Canada

Total Per Household % Total Per Household %

2013 Estimated Household Income $50,108,570,439 $103,668 $1,224,099,345,647 $86,661

Total Expenditure $48,319,016,451 $99,965 $1,176,715,578,023 $83,306

Total Current Consumption $33,933,185,777 $70,203 70% $835,975,815,216 $59,183 71%

Food $4,509,871,883 $9,330 9% $121,812,390,808 $8,624 10%

Shelter $9,447,208,236 $19,545 20% $229,142,832,704 $16,222 19%

Household operation $2,235,224,983 $4,624 5% $55,326,379,758 $3,917 5%

Household furnishings and equipment $1,436,927,804 $2,973 3% $33,163,408,824 $2,348 3%

Clothing $1,996,676,343 $4,131 4% $49,383,832,848 $3,496 4%

Transportation $6,549,831,039 $13,551 14% $158,732,972,514 $11,238 13%

Health care $1,173,744,932 $2,428 2% $32,379,816,352 $2,292 3%

Personal care $761,900,955 $1,576 2% $19,535,195,698 $1,383 2%

Recreation $2,952,468,186 $6,108 6% $67,730,743,629 $4,795 6%

Reading Materials and Other Printed Matter $170,510,711 $353 0% $4,350,492,156 $308 0%

Education $759,654,558 $1,572 2% $16,843,091,906 $1,192 1%

Tobacco products and alcoholic beverages $1,049,146,664 $2,171 2% $25,405,653,311 $1,799 2%

Games of chance (net) $169,170,200 $350 0% $4,162,236,596 $295 0%

Miscellaneous expenditures $720,849,281 $1,491 1% $18,006,768,109 $1,275 2%

Total Additional Expenses $14,385,830,674 $29,762 30% $340,739,762,809 $24,123 29%

Personal taxes $10,562,941,739 $21,853 22% $245,022,538,033 $17,346 21%

Personal insurance payments and pension contributions $2,582,831,421 $5,344 5% $66,087,369,161 $4,679 6%

Gifts of money and contributions $1,240,057,515 $2,566 3% $29,629,855,614 $2,098 3%

Food purchased from restaurants $1,125,839,176 $2,329 $28,487,912,476 $2,017

Alchohol purchased from licensed establishments $230,574,414 $477 $5,043,039,939 $357


EDMONTON DEMOGRAPHIC SNAPSHOT


INCOME TRENDS

Edmonton Canada

Average household income

2008 estimated $98,019 $79,061

2013 estimated $103,668 $86,661

2016 projected $117,863 $98,380

2018 projected $125,173 $104,419

2023 projected $145,711 $121,403

Aggregate household income ($000)

2008 estimated $43,151,444 $1,041,942,430

2013 estimated $50,108,570 $1,224,099,346

2016 projected $60,630,000 $1,455,235,694

2018 projected $67,002,305 $1,591,149,785

2023 projected $85,434,731 $1,965,533,551

Change in average household income

2008 to 2013 $5,649 $7,600

2013 to 2016 $14,195 $11,719

2016 to 2018 $7,310 $6,039

2018 to 2023 $20,537 $16,984

Change in aggregate household income ($000)

2008 to 2013 $6,957,126 $182,156,916

2013 to 2016 $10,521,430 $231,136,348

2016 to 2018 $6,372,305 $135,914,091

2018 to 2023 $18,432,426 $374,383,767


EDMONTON DEMOGRAPHICS

Edmonton Canada

% %

Total Population 1,241,933 35,332,670

2008 estimated 1,127,655 33,309,353

2008-2013 % Pop. Change 10.10% 6.10%

2013-2018 % Pop. Change 8.10% 5.80%

2013 Total Population by Age

0 to 4 years 78,202 6.30% 1,947,617 5.50%

5 to 19 years 209,738 16.90% 5,945,944 16.80%

20 to 24 years 95,943 7.70% 2,459,664 7.00%

25 to 34 years 211,108 17.00% 4,900,093 13.90%

35 to 44 years 177,056 14.30% 4,723,834 13.40%

45 to 54 years 179,775 14.50% 5,372,851 15.20%

55 to 64 years 144,839 11.70% 4,615,031 13.10%

65 to 74 years 80,505 6.50% 2,986,345 8.50%

75 years & over 64,767 5% 2,381,291 7%

Median Age 36.4 40.2

Top 3 visible minorities Chinese, South Asian, Black South Asian, Chinese, Black

Family Types

2013 Total Census Families 323,645 9,455,607

Average Persons Per Family 3 3

Children Per Census Family 1.1 1.1

Total Couples 272,389 84.20% 7,924,238 83.80%

Without children at home 114,052 35.20% 3,501,714 37.00%

With children at home 158,337 48.90% 4,422,524 46.80%

Lone-parent families 51,256 15.80% 1,531,369 16.20%

Education

2013 Educational Attainment (15 years+) 1,010,696 28,971,114

Less than a bachelor degree 775,563 76.70% 22,712,218 78.40%

Bachelor degree & higher 235,133 23.30% 6,258,896 21.60%

2013 Households 483,358 14,125,191

Persons per household 2.53 2.46

Average household income $103,668 $86,661

Housing

2013 Occupied Dwellings 483,358 14,125,191

Owned dwellings 349,161 72.20% 9,784,089 69.30%

Rented dwellings 133,558 27.60% 4,276,900 30.30%

Dominant building type Houses Houses

Dominant period of construction 1971-1980 1971-1980



Meet Edmonton’s Thriving Hospitality Industry

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