1. 1. How to Do Something Different in Dutch? The road to success Marijke Will Medicinfo
2. 2. Medicinfo Secret of the first follower!
3. 3. The Dutch First Follower
4. 4. What did we DO since 2012/2013? Lots and lots of presentations Pilots to get Dutch evidence Set up and optimize the Dutch programmes (translations & procedures & helpdesk) Built our network spread the word Set up a reseller network (support them with all kinds of information, training, marketing tools, scientific evidence, coaching)
5. 5. Dutch Reseller Day
6. 6. What works? - Lots and lots of presentations, explanations about results - Having Ambassadors - Momentum: people have tried everything and are looking for another way of changing behavior) - BOGOA (buy one give one away) - Walk the talk
7. 7. What doesnt work? Think it goes without saying if you've explained it once (like we did to the account management of VGZ) Start with a difficult group, always go for the low hanging fruit
8. 8. Who are using it now? Different organisations, companies and individuals: Community health centres (GGD ZOB en Zeeland) Schools/teachers (Prodas) Civil servants (gemeente Tilburg) Companies (Philips) Chronically ill (Diabetes II patients) Unemployed (Community of Heerlen) Caregivers (steunpunt mantelzorg) Call center management (Teleperformance)
9. 9. First results in Tilburg 33% 28% Meeting new people Easy to relax 20% Doing new things + + + 18% 13% Worrying Difficulty concentrating 12% Life is hard - - -
10. 10. Small decrease in anxiety, depression and stress 9% 9%Anxiety Depression - - Stresslevel Pre-Do Post-Do Meets clinical criteria 0 0 At Risk 4 1 Healthy 21 24 Source: DSD project Gemeente Tilburg
11. 11. Most Do-ers enthusiastic, some not 7 average score
12. 12. And now?
13. 13. Thank You Marijke Will Medicinfo www.medicinfo.info Marijke.will@medicinfo.nl @marijkej