MedicalMassMediaMonitoring
-
Upload
sbc-consulting -
Category
Business
-
view
339 -
download
0
description
Transcript of MedicalMassMediaMonitoring
![Page 1: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/1.jpg)
4M:Medical mass media monitoring
www.sbc.biz.ua
![Page 2: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/2.jpg)
SBC ConsultingSBC Consulting
Was established in 2005 Main activities:
ROI marketing;ROI-marketing;analytics; forecasting;forecasting; media planning; media audit
2
![Page 3: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/3.jpg)
Purpose of monitoring
TaskTask – to estimate and evaluate all medical and pharmaceutical periodicals of p pUkraine, and to offer a quality analytics to the CustomersG lG l Th lit ti d tit tiGoalGoal –The qualitative and quantitativeanalysis of the publications’ content whichbears value to the Customers
3
![Page 4: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/4.jpg)
For whom this dedicated for?
4
![Page 5: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/5.jpg)
End-users
fTop-management of pharmaceutical companies, product-managers, brand-managers, marketing directorsdirectorsPrinted media representatives;Advertising agencies, media auditors, PR-g g , ,specialists;«Оpinion»-leaders/scientific community
5
![Page 6: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/6.jpg)
What the Customer receives?Pharmaceutical companiesPharmaceutical companies
TOP management has the possibiliy to: Obtain the current updated condition of allObtain the current updated condition of all periodicals When media planning or\and development of media campaigns;development of media campaigns;Get the competitors’ budget evaluation;Get the evaluation of opinion leaders publications
6
![Page 7: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/7.jpg)
Pharmaceutical companies
Product managers haveProduct managers have the opportunities to:
To prove to the Top management the validity of ki f th t th d i imaking of that or other decision;
To evaluate the volume of investments into the printed advertisement on the regular basis;p g ;To get acquainted with the opinion-leaders’ scientific works;To carry out the control over the activity ofTo carry out the control over the activity of advertising agency;To estimate the competitor’s activity;yTo obtain the data for evaluation of “creative” used in competitor’s adverts
7
![Page 8: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/8.jpg)
The sources of monitoring
Pharmaceutical (14 all-Ukrainian magazines and newspapers) andmagazines and newspapers) and 39 medical onesinternet monitoring*internet monitoring Monitoring on non-specialized media ** ed a
* optional
**by request
8
![Page 9: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/9.jpg)
4M database
9
![Page 10: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/10.jpg)
Window of the entered publication
10
![Page 11: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/11.jpg)
The image linked to the publication
11
![Page 12: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/12.jpg)
Search for any criteria
12
![Page 13: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/13.jpg)
Filtration by any type of the publication
13
![Page 14: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/14.jpg)
Opinion leader’s works
14
![Page 15: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/15.jpg)
АТС-list
15
![Page 16: MedicalMassMediaMonitoring](https://reader033.fdocuments.us/reader033/viewer/2022060118/558b27aad8b42a45268b4599/html5/thumbnails/16.jpg)
Thanks for your kind attention!
SBC ConsultingSBC Consulting03148, Kyiv, Ukraine
#10 V.Verkhovintsa str., office 375Tel: 38-044-2296889
Email: admin@sbc biz uaEmail: [email protected]: www.sbc.biz.ua
16