Mediasmith Mobile Learning - Mobile Media Summit: May, 2014
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Mediasmith Mobile Learnings Mobile Media Summit May 2014
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By request, Mobile Media learnings as presented at MMS in May of 2014
Transcript of Mediasmith Mobile Learning - Mobile Media Summit: May, 2014
Mediasmith Mobile Learnings
Mobile Media SummitMay 2014
Mobile Explosion
We’ve driven:
• Subscriptions
• Downloads
• Leads
• Awareness
• Engagement
• Foot traffic
Our mobile efforts have grown 4x over the past two years
Mediasmith Mobile Efforts
Just Some of the Recent Learning
Which device targeting Resonates strongest with IT purchasers
If Mobile Newsletters drive more qualified Leads than Mobile Display
How Mobile DSP’s compete with standard mobile partners
Benefits of true mobile adserving on tracking trials
What increases conversion rates?
Breaking out creative messaging with device/OS call-outs
Responsive rich media opportunities to build awareness / promote content
Extend mobile coverage to leading social networks
Non standard and native ads
