Veronica YowE-mail: vyow@texttochange.com

http://www.texttochange.com

USING MOBILE PHONES TO IMPROVE DELIVERY & UPTAKE OF MEDICAL MALE CIRCUMCISION

Experiences From North Tanzania

Mobile Money East Africa Summit, Dar Es Salaam, Tanzania

TEXT TO CHANGESIMPLE IN CONCEPT, POWERFUL IN RESULTS

• NGO founded in 2007 in Amsterdam

• Social Mobile Service & Content Provider

• TTC develops Interactive and Incentive based mobile programs

• Work together with local partner, or with local agents

• Mobile Tools for Health, Education, Economic development, Social Impact & Accountability:• SMS, Voice, Data Collection App, Call

Centre, Social Media

• Pioneer in mHealth in Africa

• NGO founded in 2007 in Amsterdam

• Social Mobile Service & Content Provider

• TTC develops Interactive and Incentive based mobile programs

• Work together with local partner, or with local agents

• Mobile Tools for Health, Education, Economic development, Social Impact & Accountability:• SMS, Voice, Data Collection App, Call

Centre, Social Media

• Pioneer in mHealth in Africa

INTRODUCTION

Explain the experiences of using mobile phone technology to influence uptake and delivery of MMC

Explain the experiences of using mobile phone technology to influence uptake and delivery of MMC

MAIN OBJECTIVE:

LOCATION & DURATION:

The study was executed in the Iringa Region, located in the Northern part of Tanzania, during November & December 2010.

The study was executed in the Iringa Region, located in the Northern part of Tanzania, during November & December 2010.

FOCUS POPULATION:

Males of age 10-34 living in the 8 priority regions in

Iringa.

Males of age 10-34 living in the 8 priority regions in

Iringa.

RADIOS, POSTERS, BILLBOARDS, COMMUNITY ACTIVITIES

RADIOS, POSTERS, BILLBOARDS, COMMUNITY ACTIVITIES

Method

ACTION

WAPIMale circumcision services are currently offered free of charge at IRH and Ngome Health Centre in Iringa town, Tosamaganga Hospital, Masanga District Hospital, and…..

BAADADay 1:If you notice severe pain, soaking blood of the bandage, inability to pass urine or severe swelling of the penis please go back to the MC service center.

BEHAVIOURAL CHANGE LINK

TOHARAMale circumcision can reduce your chances of HIV infection by up to 60%. It should be combined with other HIV prevention measures.

PREPARATION

ACTIONCONTEMPLATION

RESPONSE

Keyword used in the request At least 1 of the

3 keyword

s

TOHARA WAPI BAADA

Total requests made 20,063 14,434 2,625 37,122

Number of unique individuals 11,401 7,606 1,389 14,639

Average number of requests per individual

1.76 1.90 1.89 2.54

Number of individuals requesting for MMC information using each of the three keywords

RESPONSE

RESPONSE

OTHER MHEALTH PROGRAMS IN TANZANIA

MOBILE FOR REPRODUCTIVE HEALTH (m4RH)

OBJECTIVEUsing mobile phone to provide family planning information

METHOD• Opt-In • Interactive SMS menu

of choices for accessing contraceptive information & family planning clinic locations

RESULTS• 145,678 hits in

Tanzania to date since Jul 2010

• Reaching youth

TO SUBSCRIBE, TEXT M4RH TO

15014

Early Infant Diagnosis

OBJECTIVEEstablish SMS based platform for monitoring perinatal HIV transmission from Mother to Child in Tanzania

METHODUtilize a SMS platform to transmit the individual line data from Mother Infant follow up register to a central database.

Data will be housed in a database at NIMR Mwanza - checked for accuracy and completeness

OTHER MHEALTH PROGRAMS IN TANZANIA

OTHER DEVELOPMENT

MHEALTH TANZANIA PUBLIC PRIVATE PARTNERSHIP

MHEALTH TANZANIA

HEALTHY PREGNANCY & HEALTHY MOTHERHOOD SMS SERVICE

OTHER DEVELOPMENT

Discover the Next Generation SMS Platform FLEXIBILITYFLEXIBILITY

SCALABILITYSCALABILITY

EXTENDABLEEXTENDABLE

AUTOMATIC VISUALIZATION

AUTOMATIC VISUALIZATION

PARTNER’S ACCESS

PARTNER’S ACCESS

ASANTE SANA!

Veronica YowE-mail: vyow@texttochange.com

http://www.texttochange.com

TEXT TO CHANGESIMPLE IN CONCEPT, POWERFUL IN RESULTS