putting the media customer first

MediaCRM

MediaCRM: the media customer first

• Information• from & about users• from & about programmes

• 2nd screen application supply lots and lots of data

• MediaCRM takes care of the data• capture & store the huge amount of information• clean, connect, enrich the information• make available• broadcasters, production houses, producers• advertisers• 2nd screen applications• …

MediaCRM: requirements

Collect Data

Collect data:Programme detection

(Channel, Timestamp, (UserID))

• automatic linking (usability!)

• no TV/STB modifications

• works for radio & outdoor

• proven PPM technology

• supports time shifted viewing

• links user interaction with channel & time

• samples viewing behaviour customer

Audio ?

http://www.youtube.com/v/ZY6oJR38OoI

http://www.youtube.com/v/SSHDCNkbqaY

Collect Data

Collect Data

Arrange Data

Link & Enrich data

Structured Data

Results for broadcasters:Real-time tracking

By MediaXim

Results for broadcasters / producers:Social buzz

By Engagor

Results for producers:Support new formats

By Channel4

• realise a digital relation between broadcasters, production houses, producers and their consumers

• advantages broadcasters:• know your customer• cheaper, faster, easier• communicate with your customer

• advantages producers:• new formats• direct & indirect feedback possible

MediaCRM for broadcasters & producers

Results for advertisers:Interactive ads

Results for advertisers:Ad Effectiveness

By Subaru

• measure to know

• know the audience segmentation of programmes more accurate

• determine the effectiveness cheaper and easier

• new advertisement platform + direct/embedded marketing

• connect with your target audience + targeted interactive ads• cheaper, easier, fast, flexible

MediaCRM for advertisers

Results for 2nd screen apps:Tools

• real-time framework providing information from and about the users and programmes• privacy !

• support development of 2nd screen applications• provide standard functionality• e.g., programme recognition

• the start of an eco-system!

MediaCRM for 2nd screen apps

MediaCRM throughBusiness Intelligence

By Intel

MediaCRM: the media customer first