Putting the ‘social’ into social media

By Wildfire www.wildfirepr.co.uk/tech_social_media

Social media has taken the world by storm 27.3 million tweets every day

3.5bn pieces of content shared on Facebook every week

If Facebook was a country it’d be the third most populated place in the world

It’s no surprise brands want to get involved70% of bloggers talk about brands on their blogs

78% of consumers trust peer recommendations, only 14% trust adverts

58% say they’re better known in their industry because of their blog

BUT

BRANDS AREN’T BEING SOCIAL!

Only 43% of UK tech

brands with Twitter

accounts actually engage

66% of Facebook accounts had

comments from fans

But only 25% of brands responded

They are still using old ‘push’ methods

60% of UK tech brands only use Facebook to ‘distribute’ content

57% of companies use Twitter as a one-way communications channel

Now’s the time to:

Listen

and…

Engage

Download the research from:www.wildfirepr.co.uk/tech_social_media

Thanks to the following for some great pictures:• http://www.flickr.com/photos/havovubu/3728604649/• http://www.flickr.com/photos/wilhelmja/328183314/• http://www.flickr.com/photos/luc/1824234195/ • http://www.flickr.com/photos/polinasergeeva/3052378826/• http://www.flickr.com/photos/international-festival/3049903729/• http://www.flickr.com/photos/schani/33622729/• http://www.flickr.com/photos/spine/263214639/• http://www.flickr.com/photos/liebedich/3679711527/ • http://www.flickr.com/photos/whatcouldgowrong/2245309248/• http://www.flickr.com/photos/stephenliveshere/425100210/• http://www.flickr.com/photos/aussiegall/542234036/

http://www.wildfirepr.co.ukTwitter – http://www.twitter.com/wildfirepr

Blog – http://blog.wildfirepr.co.uk