WELCOMEPresentation to CAMPUS and the

Chapel Street Business GroupTuesday June 30th 2009

Who is this?

And why do we love

him so much?

Where is Freeforms‘Place in the Sun?’

How many visitors did this wet T-shirt shot attract?

Why does Vision & Media encourage graffiti, truancy, delinquency and bad behaviour in schools?

WHO WE ARE AND WHAT WE DO

Who are we…?

• Our vision is simple – To grow a world-class digital & creative economy in England’s Northwest. 

Where we’ve come from

• Started off as a Regional Screen Agency • Publicly funded – UKFC / NWDA / Local Authorities /

Skillset / European Funding• Merged with Media Training NW in May 2007• Were responsible for Film, TV, Games, Digital and

Radio• Took on wider remit for all creative and digital

industries in October 2008• Re-launch 2nd April 2009

What we do……..

• Help build businesses• Develop skills and talent• Encourage and invest in production• Inspire audiences• Provide leadership for our industries• Marketing & Promotion

Funding

1. RCO & ERDF

2. Broadway 100

3. RAF

4. Northern Net

5. AV Skills

6. Apprenticehips & MFPS

7. UKFC & Film Archive & MAV’s

8. Film Offices/Inward Investment

Some of the results

• In 2007 – 08 contributed £6.48 million in GVA through investment in 50 companies• Invested in over 87 SMEs in Greater Manchester alone safeguarding £10.4 million

of sales• Had over 846 filming enquiries through our Film Offices 08-09• Generated est £48 million inward investment through Film Offices• Assisted 13 dramas in Manchester during 08-09• Launched first ever TV Advanced Apprenticeship in Media Production • Give out over £300k of funding to film festivals / archive and events

MEDIA CITY UK

MEDIA CITY UK

•Market and suppliers•BBC •Universities•World-class infrastructure •Technology and content industry mix•International attractor•Public sector support

NORTHERN NET

• £3.4 million innovation project• Pre-empts super speed broadband• Allows real time collaboration right across

the north of England• Helps small companies gain scale• Sales team, database, innovation events

Top Creative Talent

Media Business Distributors

Experienced professionals willing

to give time to mentor projects, companies and/ or individuals

Top Business Talent

From all over UK – top creative and

entrepreneurial talent with less than 2 years

experience

Businesses wanting to develop new IP or

enhance existing IP

BBC, Google, Yahoo, Apple – ferocious content animals

Digital Content Lab

V&M @ MediaCityUK

• New multi-functional centre for the digital & creative sector

• Shared exhibition, training and networking space

• New Vision & Media HQ

• A centre for events, workshops, collaboration and innovation

• Hot-desks with partners

www.visionandmedia.co.uk

For further information please visit…

MediaCityUK and the University of Salford

Presentation to CAMPUS and the Chapel Street Business Group

June 30TH 2009

UNIVERSITY SITE

STUDIO BLOCK

BBC

BBC

BBC

Location

• Salford Quays: Manchester’s waterfront

• Two minutes from the motorway network

• Manchester City Centre: 12-minute tram ride; offers access to national rail network

• Manchester Airport (20-minute drive) offers a choice of more than 200 destinations worldwide

Context

• Digital & Creative industries a key sector in UK NW

• Opportunity to create largest media hub in Europe

• MediaCityUK partnership: The University of Salford, BBC, Peel, CSURC,

Salford City Council, NWDA

• Strong skills base

• International connectivity

• MediaCityUK will add £1.5bn to regional economy:15,500 people,

1,000+ businesses on 200 acre site

• Key role for the University

Ideas

Research

People

MediaCityUK studios

• One of the largest high definition studio facilities in Europe, owned and

managed by Peel Media Services

• Located at the heart of the MediaCityUK piazza

• Seven HD television studios – largest 12,000 sq ft; smallest 900 sq ft

• Two audio studios (one dedicated to the BBC Philharmonic Orchestra)

• Technical block with: fully-equipped Sound & Vision control; core post

facilities; Central Technical Area/Master Control; dressing rooms; make-

up; workshops; set storage; Green Rooms

Talent Pool

• Manchester an acknowledged leader in creative and digital industries:

home to the 2nd largest creative cluster in Europe

• Employment in digital and creative industries in the NW estimated at

320,000 in 31,000 businesses (source: NWDA)

• 18 universities within 60 minutes drive of Manchester:

300 media courses on offer

Nearly 15,000 students studying computer science subjects

• Salford University offers courses in Radio & TV, animation, media

technology, computer and video games

MediaCityUK benefits

• The first shared media infrastructure in the UK, generating scale benefits by aggregating demand across multiple clients

• Purpose-built: de-risked technology decision-making

• Buyers and sellers of services on site together

• Magnet for top talent: could potentially accommodate 15,000 jobs

• Flexible commercial model: fully-managed service, plug & play, tenancy

• Businesses can focus on outputs and audiences, not cables and boxes !

What’s being built now ?

• Offices – 700,000 sq ft

• Studios – 250,000 sq ft

• Retail/leisure – 80,000 sq ft

• 378 apartments

• Hotel – 218 beds

• Five-acre public realm, including piazza for 9,000 people

• New tram link to Manchester City Centre

So much more than a business park . . .

• Connected organisations

• Connected spaces

• Buyers and sellers

• Investors

• Innovators

• Talent

MediaCityUK infrastructure

•Fully resilient external network connectivity

•State-of-the-art fibre network

•Dark Fibre across site

•Fibre To The Home (FTTH) to hotel and residential (200mb)

•Unified IP communications

•Public and private wireless network

What space in MCUK gives the University

• Physical presence in MediaCityUK - 103,000 sq feet over four floors in an “ambassadorial” building next door to the BBC

• Extension of main campus: Broadcast Zone, Digital Media Zone, Virtual Lab, Digital Performance Space, Creative Spaces for:

academic teaching

project-based learning

user-centred design and innovation

• Major focus for employer-led and postgraduate learning and research collaboration, and undergraduate provision

• A space without departmental branding: it will represent the university as a whole; cross-Faculty co-operation; a new way of delivering learning (teaching & research)

The building is means to an end …

• News ways of:

Delivering Learning (£8m HEFCE SDF grant is endorsement of the University’s vision at national level)

Benefitting students (internships; exposure to the world of work)

Benefitting our staff

Benefitting other universities (Salford becomes a portal to the HEI sector; “Northern Edge” track record in such co-operation)

Engaging with industry & securing new revenue streams

Benefitting the local community, the NW and beyond

The Timeline

• Sept 2011: University’s MediaCityUK facility opens for business

• Nov 2010 - Feb 2011: University takes vacant possession of MCUK building

• Jan 2010: Start marketing courses to be offered from MCUK

• Now-Dec 2009: Curriculum planning

• Now-Feb 2011: Construction of base-build underway

• Now: Secure sponsorship agreements

Our engagement with the Media sector

• Applied research: what the University can do for its partners

• Extensive skills: Content Provision (Salford is the only UK university with an output

deal with a nationally distributed TV channel, Channel M) Technical Know-How (e.g.: world-class Acoustics department; the

BBC won’t be putting an Acoustics research facility into its MCUK buildings because Salford University has one)

• (New) Media courses, enterprise training, internships

• Involvement of all Faculties and Schools

• HE Partnership Agreement with BBC

Our engagement with all sectors using Digital Technology

• Digital Media enables all aspects of our lives, whatever our industry: Work, Learning, Play

• Imagine life without your mobile or PC; consider what you do with them compared with just five years ago

• Many technologies are common to a wide range of activities: consider how 3-D VR is now used in all University Faculties

• Job opportunities and development of talent

• Employment, prosperity, quality of life

Framework for Innovation and Research at MediaCityUK (FIRM)

Research Vision

Strategic / Experimental Environment

Global Futures WP2

Virtual Futures WP3

(Salford)

(Salford)(C-MIT)

WP4(Golds)

WP6

Leading Edge Arts / Media

Developments

WP5

Gap 1 Vision 2015

2030

Gap 3 ‘How’

possible

Gap 2 ‘What’

desirable

Complex demographic / behavioural shifts

Breakthrough developments in

connectivity / interactivity

Creative industry

opportunities

Societal Trends / Impacts

Disruptive Technological

Advances

(BBC) (Lancs)

WP1

Salford leading the project

Representatives from the University in each work packages

Emphasis on multidisciplinary collaborative partnerships

Substantial investment

Revenue streams from MCUK

• Masters, PhD & Undergraduate programmes: More students

• CPD and “other” short courses

• Accreditation/validation of 3rd party training courses

• Events (i.e.: HEI seminars; industry partner training days etc)

• Hiring of space (including specialist spaces) for educational purposes

• Consultancy

• Research

• Deals involving commercial services (i.e.: work for hire)

• IP exploitation/licensing of IP

• Funded projects

• Sponsorship & other fundraising

• Reputational benefits

Vision

The vision of the developer, Peel, is for “MediaCityUK to become the largest purpose-built media community in the UK and Europe, enabling creative and digital businesses to thrive in a unique, collaborative environment.”

Vision

The vision of the developer, Peel, is for “MediaCityUK to become the largest purpose-built media community in the UK and Europe, enabling creative and digital businesses to thrive in a unique, collaborative environment.”

The University’s vision is that … and more:

Vision

The vision of the developer, Peel, is for “MediaCityUK to become the largest purpose-built media community in the UK and Europe, enabling creative and digital businesses to thrive in a unique, collaborative environment.”

The University’s vision is that … and more:

“For MediaCityUK to become a focus of creativity, a global digital hub where talented people of differing disciplines meet, where ideas are incubated and given expression, where Higher Education transforms both the student experience and the business of wealth and job creation, where the frontiers of knowledge are rolled back and dreams are realised. A destination, a place for work and for play.”

Vision

The vision of the developer, Peel, is for “MediaCityUK to become the largest purpose-built media community in the UK and Europe, enabling creative and digital businesses to thrive in a unique, collaborative environment.”

The University’s vision is that … and more:

“For MediaCityUK to become a focus of creativity, a global digital hub where talented people of differing disciplines meet, where ideas are incubated and given expression, where Higher Education transforms both the student experience and the business of wealth and job creation, where the frontiers of knowledge are rolled back and dreams are realised. A destination, a place for work and for play.”

Most exciting of all: It’s all entirely possible! The University differentiates MCUK from a Business Park

Contact Details

John Holland, MediaCity Director, University of Salford+44 161 295 5445j.c.i.holland@salford.ac.uk