Demostic Print : Media Updates

NOW ANN7'S ASANDA MAGAQA 'LEAVESWISE INVESTMENT OR MAD MONEY:

INDEPENDENT MEDIA’S PROSPECTS

TIME MEDIA GROUP PARTNERS WITH

NEWSBANK TO PLACE RAND DAILY

MAIL ARCHIVES ONLINE

NEW EDITOR FOR NEWS24.COM, DURBAN

WITNESS CLOSES

NEWSWATCH: Mail & Guardian  reports ANN7's

Asanda Magaqa was 'escorted' off the premises

yesterday, and also reports that R2K's lawyer says

the police minister's argument regarding naming

of national key points is 'indefensible

The acquisition of the South African subsidiary of

Independent News and Media (IMNSA), now known

as Independent Media, last year by a Senkunjalo-led

consortium has been the subject of a good deal of

speculation, mostly in media circles. The antics of Dr

Iqbal Survé, Independent Media’s executive

chairman since he took over the reins, has done

nothing to dampen the speculation.

Times Media Group (TMG) has concluded a

partnership agreement with NewsBank Inc., a

digital repository of international print

publications, to enable the global research

community to access a complete archive of the

South African anti-apartheid newspaper, Rand

Daily Mail , via NewsBank’s subscription services.

In the wake of its announcement of a major

restructuring of its business last week, Media24

has made two more major changes to staff, and

decided to close down its short-lived Durban

edition of The Witness.

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International : Media Updates

FACEBOOK 'NEWSPAPER' SPELLS TROUBLE FOR

MEDIA

NATIVE SPENDING TO INCREASE; GOOGLE'S EU

LEGAL TROUBLES WORSEN

TOP 20 MOST-SHARED ADS OF 2014: ACTIVIA

CLAIMS TOP SPOT WITH SHAKIRA SPOT

SHOPPABLE MEDIA: HOW COMMERCE IS SET TO

REVOLUTIONISE GLOBAL MEDIA

Facebook's move to fulfil its ambition to be the

personal "newspaper" for its billion-plus

members is likely to mean more woes for the

ailing news media. The huge social network has

become a key source of news for many users, as

part of a dramatic shift in how people get

information in the digital age.

Marketers will spend $4.3 billion on native

advertising in 2015, up 34% from 2014, according to

eMarketer. "I would expect our spending in this

area to increase considerably over the next 18

months, specifically in the area of video," HP’s

director of strategy, Ed McLoughlin, told Ad Age.

“We just dipped our toe into the water this year,

but I would say we'll see a five- to 10-times increase

over what we spent this year," added Matt Eaves,

VP-engagement at Cancer Treatment Centers of

America.

Perhaps unsurprisingly, ads created for the World

Cup in Brazil dominate the list of the 20 most

shared online ads of the year, released today by

marketing tech company Unruly.

Whenever former England football star David

Beckham publicly strips down to his underwear,

it tends to make front page news. His scantily-

clad appearance in fashion retailer H&M’s Super

Bowl commercial earlier this year made the

headlines for other reasons: the brand claimed

that the 30-second spot marked the dawn of a

new age of ‘shoppable media’

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IF PRINT IS REALLY DEAD, WHY ARE PEOPLE STILL

LAUNCHING MAGAZINES?

'CUSTOMERS WILL PAY FOR DIGITAL CONTENT' AS

SUBSCRIBERS REACH 225,000, SAYS THE SUN

EDITOR

MAXUS WINS MEDIA AGENCY OF THE YEAR 2014

NEWS SITES TOP LIST OF SLOWEST-LOADING

WEB PAGES  ADS MAY NOT APPEAR BEFORE

USERS MOVE ON

Print is dead. It’s a refrain we’ve heard so often

over the past few years that it has to be true,

right? When it comes to ad revenue that

statement might well be true. In the US, print

revenue has been in free-fall, going from

US$47.41-billion in 2005 to just US$17.3-billion

today. Things aren’t about to get any better

either. Both the New York Times and Time have

forecast further cuts in their own print ad

revenue. So why, in the midst of all that, are

publishers still launching print magazines?

In unaudited figures released by the publisher of

Britain's most read newspaper, the number of

people who access The Sun's digital products has

risen from 117,000 last December to 225,000, with

most paying £7.99 a month, the equivalent of

buying a print copy four times a week.

Under the leadership of the chief executive,

Lindsay Pattison, Maxus’ trajectory as the fastest-

growing top-ten agency has increased over the

past 12 months. In terms of new business, winning

L’Oréal’s £135 million media account ensured that

the agency topped the league table. Other new

clients include npower, Avis Budget Group and Air

France. 

Our fragmented attention spans are so fickle that

if something doesn't grab us in the first few

seconds, we're likely to turn away. Research by

Web performance monitoring company

Catchpoint Systems suggests that news sites may

be in trouble because publishers are putting too

many assets on their Web pages, forcing the

content and the advertisements to load too

slowly.

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