The Morning Call Media Group and The Baltimore Sun Media Group

Business Update

The Lehigh Valley is growing…and is the best part of the Philadelphia DMA

Claritas 2014Lehigh Valley here defined as Lehigh, Northampton, and Carbon counties

Lehigh Valley Growth Trends

Population Households0

100,000200,000300,000400,000500,000600,000700,000800,000

5949

50

2257

85

6379

58

2471

48

7124

81

2742

32

7232

11

2776

33

1990200020102014

Philadelphia........................ 62 milesNYC...................................... 91 milesBaltimore............................. 142 milesWashington, DC................. 179 miles

The population of the Lehigh Valley has grown 13.4% from 2000 to 2014— a faster rate than the 7.4% growth that the Philadelphia DMA has experienced!

The number of households in the Lehigh Valley has grown 12.3% from 2000 to 2014, compared to the 8.2% growth in the number of households that the Philadelphia DMA has had.

Source: Claritas 2014

The Lehigh Valley as a portion of the Philadelphia DMA…

Nationally, the Philadelphia DMA ranks 4th in Population

Rank DMA Population

1 New York, NY 21,292,767

2 Los Angeles, CA 18,118,358

3 Chicago, IL 9,724,273

4 Philadelphia, PA 8,090,985

  United States 317,199,353

Rank DMA Households

1 New York, NY 7,809,749

2 Los Angeles, CA 5,851,858

3 Chicago, IL 3,596,289

4 Philadelphia, PA 3,059,814

  United States 120,163,305

Nationally, the Philadelphia DMA ranks 4th in Households

OUR REACH IN THE LEHIGH VALLEY AND SURROUNDING AREAS:

The footprint of The Morning Call brand Lehigh, Northampton, Carbon,

Berks, Bucks, Luzerne, Monroe, Montgomery, Pike, Schuylkill, Warren NJ

And The Morning Call’s area of dominant influence

Each week, The Morning Call brand reaches 486,659 people in our local region with our print and online products…

Reach 71% of the Lehigh Valley every week with The Morning Call Brand—using the newspaper, the website, and our total market coverage publication

Source: Scarborough 2014, Release 2Base: Full run and the “Lehigh Valley” where specified (Lehigh, Northampton, Carbon counties)The Morning Call brand includes daily/Sunday newspaper, themorningcall.com, and The Morning Call Weekly.

The dominance of The Morning Call’s brand…

Source: Scarborough 2014, Release 2 (Base: Lehigh, Northampton, Carbon counties)The Morning Call brand includes daily/Sunday newspaper, themorningcall.com, and The Morning Call Weekly. One-week snapshot of audiences developed as follows: Sunday newspaper = average issue, daily newspaper = cume, website = 7-day visitation, magazine = average issue, radio = Monday through Sunday 6AM-midnight cume, television = any viewing in the last 7 days, outdoor = traveled 200 miles or more in the last 7 days, Yellow Pages = uses the directory once a week or more

Yellow Pages Outdoor/Billboard (heavy)

WFMZ Channel 69WZZO-FM 95.1

WLEV-FM 100.7WAEB-FM 104.1

Lehigh Valley Marketplace

Express-Times DailyExpress-Times Newspaper

The Morning Call WeeklyMorning Call Sunday

Morning Call Newspaper and Website

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,00089453

178028180445

76743113255

93036105358

15781752635

3283033646

5543055962

9460471827

105310135590

114225200307

269802261875

321685351797

400468

In One Week, Audience:

Business Updates

1. Open Publisher/Editor Position2. Focusing on Growing Niche

Publications like Indulge Lehigh Valley and Inspire Health. Adding 4 additional sales people.

M e d i a G r o u pContact BSMG 410.332.6300 • baltimoresunmediagroup.com

OUR REACH

35INDIVIDUAL

MEDIA SOLUTIONS

8 out of 10HOUSEHOLDS GET AT LEAST 1 BSMG

PRODUCT PER WEEK

1.2MILLIONBSMG READERS

REACHED WEEKLY

9

The Baltimore DMA

• 27th largest DMA• 3 million residents• 1.1 million households

Demo Description %

Ethnic White 62%Black 28%Hispanic 5%Asian 5%

Gender Male / Female 48% / 52%Ages 18-34 30%

35-54 35%55+ 35%

Marital Married 52%Education College Grad+ 32%

College Educated

61%

Home Owner 69%HHI Median $74,522Home Value Median $281,100

Source: 2015 Scarborough R1

10

Baltimore is more affluent and more educated than the other TribPub

marketsBaltimore Chicago LA Hartford

Miami/Ft. Lauderdal

e OrlandoMedian HHI $74,522 $63,868 $50,859 $65,661 $46,667 $45,700

Median Home Value

$281,100

$211,360

$439,272

$251,788 $238,287 $179,892

Employed 63.2% 62.9% 59.5% 51.9% 61.1% 52.7%

Own Home 68.7% 69.6% 54.6% 66.7% 57.3% 63.9%

Own Foreign Luxury Car

7.3% 4.3% 9.5% 5.2% 5.7% 5.2%

College Grad+

32.2% 31.2% 25.6% 30.7% 25.3% 23.1%

#2#1

Source: 2015 Scarborough, Mult-Market, R1

11

Our Region Is Affluent

• Maryland has more millionaire households per capita than any other state

• Baltimore is the 27th DMA, but ranks 4th in median household income

• Howard County is the 5th wealthiest county in the U.S. (Source: Census Bureau, December 2014)

• Baltimore’s median household income is $74,522, 39% higher than the U.S. median of $53,657

12

NewspapersThe Baltimore SunThe AegisAnnapolis CapitalAPG News Arbutus TimesBaltimore MessengerBowie Blade NewsCity PaperCarroll EagleCarroll County TimesCatonsville TimesColumbia FlierCommunity TimesCrofton West Co GazetteHoward County TimesLaurel Leader

Maryland GazetteNorth County NewsNortheast Booster/ReporterOwings Mills TimesSoundoff!Towson TimesThe AdvocatesThe JeffersonianThe Record

Websitesbaltimoresun.comcapitalgazette.comcarrollcountytimes.comcitypaper.comcars.com

Capital StyleHarford MagazineHoward MagazineInspire HealthMason Dixon Marketplace

SunPlusSunday SelectSunday ChoiceWeekender

Magazines & other publications

Business servicesDigital marketing servicesDatabase developmentDirect marketingData analytics

1,295,474 Balitmore DMA adults 18+ who are BSMG weekly readers.Sources: Nielsen Scarborough 2015 R1; AAM CMR BSMG 3-2014.

Baltimore Sun Media Group is the region’s leading source of news and information, reaching 1.3 million readers

weekly

8 out of 10 households receive at least one BSMG product every week

13

BSMG Reaches More Adults Everyday Than Any Other Local

Medium

Sunday

Sun

Daily Su

n

WBALTV.co

m

Xfinity

.com

CBSBalt

imore

.com

baltim

oresun

.com

washing

tonpos

t.com

City Pa

per

ABC2new

s.com

SunPlu

s

WJZ Prim

e

foxba

ltimore

.com

Sunday

Wash

Post

WBAL Prim

e

Daily W

ash Po

st

651,610

369,534

323,367301,405

256,942 253,201

183,704157,881

141,428 138,037 129,925 126,577 119,166 110,108 104,550

Source: 2015 Scarborough R1. BSMG products in green.

Business Updates

1. Growing Events/Promotions/Special Section staff- Hired new Director and 2 new sales people to focus on growing signature/custom events and promotions

2. Discontinuing Inspire Health Magazine3. Award Winning Journalism-

-Pulitzer Prize Finalist for Freddie Gray Coverage-2015 News Organization of the Year by MD-Del-DC Press Group. Also won 230 total awards.