Media training for 2013
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Transcript of Media training for 2013
![Page 1: Media training for 2013](https://reader033.fdocuments.us/reader033/viewer/2022051816/5454fdf6af795997708b6909/html5/thumbnails/1.jpg)
Preparing Your Message
for the Media
![Page 2: Media training for 2013](https://reader033.fdocuments.us/reader033/viewer/2022051816/5454fdf6af795997708b6909/html5/thumbnails/2.jpg)
Establish Rapport
![Page 3: Media training for 2013](https://reader033.fdocuments.us/reader033/viewer/2022051816/5454fdf6af795997708b6909/html5/thumbnails/3.jpg)
Understandingthe Media
¨ Short deadlines¨ Time/space limitations¨ Competition¨ Reporters cover all topics
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Before Accepting the Interview¨ What issues will be discussed?
¨ Who is the audience?¨ Who will do the interview?
¨ What are possible sidebar issues?
![Page 5: Media training for 2013](https://reader033.fdocuments.us/reader033/viewer/2022051816/5454fdf6af795997708b6909/html5/thumbnails/5.jpg)
Preparing for the Interview¨ Write out 3 brief positive points - mental 3x5 cards, key messages
¨ Have them ready for each possible issue
¨ Put your key messages up front
![Page 6: Media training for 2013](https://reader033.fdocuments.us/reader033/viewer/2022051816/5454fdf6af795997708b6909/html5/thumbnails/6.jpg)
Anticipate Likely Questions¨ Plan answers¨ Bridge to key messages¨ Return to message¨ Rehearse if possible
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For Surprise Interviews¨ Take a few minutes to plan
message¨ Get resources in front of
you
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Background Informationis Usually Welcome¨ Fact sheets¨ Other people¨ Conciseinformation
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The Interview
¨ Be positive;don’t repeat negatives
¨ Bridgeanswersto your key messages
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Be Confident;You’re the Expert
¨ The situation is under control
¨ Be comfortable with what you say
¨ Eye contact¨ Body language
![Page 11: Media training for 2013](https://reader033.fdocuments.us/reader033/viewer/2022051816/5454fdf6af795997708b6909/html5/thumbnails/11.jpg)
Avoid Speculation, Hypotheticals
¨ You can’t predict the future
¨ Don’t respond with personal opinions
¨ Respond to the current situation
![Page 12: Media training for 2013](https://reader033.fdocuments.us/reader033/viewer/2022051816/5454fdf6af795997708b6909/html5/thumbnails/12.jpg)
Avoid Technical Terms, Jargon, Acronyms¨ Use words and descriptions the audience will understand
¨ Don’t let the reporter’s knowledge cloud the level of your answer
![Page 13: Media training for 2013](https://reader033.fdocuments.us/reader033/viewer/2022051816/5454fdf6af795997708b6909/html5/thumbnails/13.jpg)
Don’t Say,“No comment”¨ If you can’t answer,explain why¨ “I don’t know, but I’ll find out for you”
![Page 14: Media training for 2013](https://reader033.fdocuments.us/reader033/viewer/2022051816/5454fdf6af795997708b6909/html5/thumbnails/14.jpg)
Nothing is off the
record
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On-camera Appearance
¨ Clothing¨ Glasses¨ Hats¨ Jewelry
¨ Distractions¨ Body movement and gestures
![Page 16: Media training for 2013](https://reader033.fdocuments.us/reader033/viewer/2022051816/5454fdf6af795997708b6909/html5/thumbnails/16.jpg)
Keep Answers toAbout 20 Seconds¨ Be concise¨ Speak conversationally
¨ Answer in a complete sentence
¨ Don’t feed the mike
![Page 17: Media training for 2013](https://reader033.fdocuments.us/reader033/viewer/2022051816/5454fdf6af795997708b6909/html5/thumbnails/17.jpg)
Keep Your Eyeson the Interviewer
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Take Your Time¨ Take a few seconds to form your answer
¨ Start overor rephraseif you want
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After the Interview
¨ Don’t demand to review the story
¨ Offer to proofread
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Be Honest andAssert Yourself¨ Trust and credibility are difficult to rebuild once lost
¨ You can control the interview