Media Release Outstanding Singapore Experiences Honoured

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EMBARGOED UNTIL 9 PM , MONDAY, 9 NOVEMBER 2009

Media are kindly remin ded award recipients in all categories - except those receiving

Outstanding Contribution awards - do not know they have w on. If approaching them

before they receive their awar d, please frame your questions as if they are finalists,

not aw ard recipients.

Outstanding Individuals and Organistions Honoured at

Inaugural Singapore Experience Awards Ceremony

Award recipients raise the bar for the tourism industry by making

each customer experience exceptional

Singapore, 9 Novem ber 2009 – The inaugural Singapore Experience Awards presentation

ceremony held tonight at Capella Singapore honoured the best individuals and organisations with

the most outstanding and integrated Singapore experiences in Singapore’s tourism industry. The

2009 Singapore Experience Awards celebrated recipients in the hospitality, retail, dining,

entertainment, attractions, and business travel and MICE sectors who had delivered the highest

level of excellence in product and service delivery.

Ms Aw Kah Peng, Chief Executive of the Singapore Tourism Board, which organised the Awards,

congratulated the recipients for successfully creating winning Singapore Experiences and

inspiring the industry to likewise create memorable and enjoyable experiences.

“In an industry that demands excellence from businesses and service providers, our award

recipients have not only risen to the challenge, but also upped the ante with their customer-

centric approach and continued commitment to enhancing their product and service quality. This

is why they are being rewarded for being the top of their league, be they established industry

players or new entrants,” she said.



2009 Singapore Experience Awards recipients

The night’s top honours belonged to the Outstanding Contribution category, where three

individuals won awards for their exceptional roles in shaping Singapore’s tourism

landscape.

• Madam Kay Kuok, Lifetime Achievement for Outstanding Contribution to Tourism

• Professor Edison T. Liu, Business Event Ambassador

• Mr Desmond Lim, Tourism Entrepreneur of the Year

Special Recognition also went to the 2008 FORMULA 1 SINGTEL SINGAPORE GRAND

PRIX with the Breakthrough Contribution to Tourism award for its significant impact on

branding Singapore as a must visit destination to a global audience. The award is a

tribute to all parties involved in successfully staging the world’s first night race and

Asia’s first street race, and its accompanying festivities, and whose efforts resulted in a

spectacular showcase of innovation, entertainment and hospitality.

In its inaugural year, the Singapore Experience Awards received more than 24,000

unique nominations. Of these, 251 were self-submissions for the Events; Experience;

and Marketing and Media categories. The Customer Service category, which was the

only one by public nomination, received 24,163 nominations. An independent panel of

judges decided on the award recipients. Please refer to Annex A for the full list of

award recipients.

The high number of public nominations received in the Customer Service category is a

clear indication that service matters to the public. Said Ms Aw: “With consumers getting

more discerning, it is increasingly challenging for service providers in the frontline to

meet their expectations. Against this backdrop, the high number of public nominations

received is a heartening gesture of recognition for our service staff. Service is a two-waystreet and this show of appreciation from the public for good service goes a long way

towards inculcating a culture of service excellence in Singapore.”



Ms Aw encouraged the public to continue showing their appreciation for good service,

and commended the award recipients in the Customer Service category for their success

in exceeding their customers’ expectations.

Please refer to Annex A for the full list of award recipients and Annex B for citations

for Outstanding Contribution and Special Recognition award categories.

###

About the Singapore Experience Aw ards

Aiming to be the most prestigious awards platform in Singapore’s tourism industry,

Singapore Experience Award recipients - individuals and organisations from sectors

encompassing hospitality, retail, dining, entertainment, attractions, business travel and

MICE, education and healthcare - are judged to have shown they are the best in

delivering a holistic visitor experience – one that packages product and service delivery

to create a distinctive and compelling experience. For more information, visit

www.singaporeexperience.com .

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is a leading economic development agency in

tourism, one of Singapore’s key service sectors. Known for partnership, innovation andexcellence, the Board champions tourism and builds it into a key economic driver for

Singapore. STB aims to differentiate and market Singapore as a must-visit destination

offering enriching experiences through the “Uniquely Singapore” brand. For more

information, please visit www.stb.gov.sg.

For more inform ation, please contact:

Pauline WEE (Ms)

Manager

Corporate Communications Department

Communications Division

Singapore Tourism Board

Tel: +65 6831 3795

Email: [email protected]

Or the STB Media Hotline at +65 9011 2071

http://www.singaporeexperience.com/

mailto:[email protected]

mailto:[email protected]

http://www.singaporeexperience.com/



Annex A

2009 SIN GAPORE EXPERIENCE AWARDS AWAR D RECIPIENTS*

Outstanding Contribution

Lifetime Achievement for Outstanding Contribut ion to Tourism

This award honours an individual whose contributions have had a significant impact on the development of tourism in Singapore. Vision, dedication and commitment to the future of tourism are the qualities which will distinguish the recipient in earning the respect of all in the industry and Singaporeans in general

Madam Kay Kuok, President, Singapore Hotel Association

Business Event Ambassador

This award honours an individual from a trade or professional association (outside the MICE industry) whose contribution has had a significant impact on the development of the business events industry in Singapore. This award is open to any individual who is from a trade or professional association (outside the MICE industry) and has contributed to the growth of the business events industry in Singapore in 2008

Professor Edison T. Liu, Executive Director of the Genome Institute of Singapore

and President of the Human Genome Organisation

Tourism Entrepreneur of the Year

This award honours outstanding individuals who have applied their business acumen,creativity and innovative talents to assist in the growth and development of the tourism industry in Singapore. Entrepreneurial and leadership skills are among the qualities that will distinguish the recipient, who has also been responsible for growth in the financial or operating performance of the organisation concerned

Mr Desmond Lim, Chairman, Les Amis Group



Special Recognition

The Special Recognition Award category recognises the efforts of exceptional individuals and/or organisations in developing and growing Singapore's tourism sector through

providing products / services that made a significant impact on the Singapore tourism

scene. Apart from economic benefits such as visitor arrivals and tourism receipts, these products / services also bring added value through creating greater awareness of Singapore as a destination and shaping a positive image of Singapore as a must-visit destination. By creating distinctive, exceptional and quality Singapore experiences for everyone, recipients of the Special Recognition award are true Singapore Experience ambassadors whose innovation, excellence and passion have raised the bar for the industry

Breakthrou gh Contribution to Tourism

2008 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX

Events

Association Conference of th e Year

This award recognises association conferences, and the organiser(s), that has demonstrated excellence in organising and delivering a quality event in terms of project management, growth and sustainability of the event, contribution to the industry growth and service excellence. This award is open to any association conference organised for association members held in Singapore that generated at least 400 foreign visitor nights

SIGGRAPH Asia 2008, Koelnmesse Pte Ltd “This reward is a great honour to ACM SIGGRAPH, the conference committee, ourvolunteers and our event organiser Koelnmesse. It not only recognises the quality of SIGGRAPH Asia 2008, but also affirms the relevance and significance of interactivedigital media in Singapore and the world today. It will spur us to do even better nexttime." – Lee Yong Tsui, Conference Chair, SIGGRAPH Asia 2008

Exhibition of the Year

This award recognises a trade exhibition, and the organiser(s), that has demonstrated excellence in organising and delivering a quality event in terms of project management,growth and sustainability of the event, contribution to the industry growth and service excellence. This award is open to any trade exhibition held in Singapore that generated at least 1,000 visitor nights

Asia Television Forum, Reed Exhibitions, Singapore

“The award is timely as ATF celebrates its 10 th anniversary edition this year. The awardis a recognition of our efforts and passion, and for our contribution towards Singapore’sexhibition industry. It is heartening to note that ATF has been growing from strength tostrength into a key international event. We have built a strong partnership with the localindustry over the years, and we are glad to play a role in fostering the growth of



Singapore’s media business. We are also grateful to the Media Development Authorityand the Singapore Tourism Board for their support.” - Reed Exhibitions, Singapore

Leisure Event of the Year

This award is open to organisers of leisure events which created substantial economic

impact within Singapore, attracted visitors (from Singapore and overseas), generated media profile and positively promoted Singapore as the premier destination. They may be one-off or recurring events

Singapore Sun Festival 2008, IMG Artists

“The award is a great symbol of recognition of the passion and dedication our companyhas committed over the last three years to make the Singapore Sun Festival a leadingleisure event for Singapore and the region. We believe that the unique mix of art formswith lifestyle elements in our festival has given the Singapore Sun Festival a depth andbreadth of programme that audiences have really enjoyed. The diversity of theprogramme as well as the range of both high-end ticketed events and more casual free

events has meant that the Singapore Sun Festival has provided a high quality, worldclass festival that is accessible to anyone who wants to enjoy “the art of living well”. –Mindy Coppin, Senior Vice President & Director, IMG Artists (Asia Pacific)

Meeting of the Year

This award recognises a corporate meeting and the organiser(s) that have demonstrated excellence in organising and delivering a meeting in terms of innovation and creativity,budget management, and service excellence. This award is open to any corporate meetings held in Singapore which generated a minimum of 150 foreign visitor nights

Merrill Lynch Rising Stars Conference, Bank of America Merrill Lynch

Trade Conference of the Year

This award recognises a trade conference, and the organiser(s), that has demonstrated excellence in organising and delivering a quality event in terms of project management,growth and sustainability of the event, contribution to the industry growth and service excellence. This award is open to any trade conference organised for trade participants that generated at least 400 foreign visitor nights

Singapore Maritime Week 2008, Maritime and Port Authority of Singapore

Experience

Best Business Event Service Experience

This award recognises a service provider that has demonstrated excellence in their delivery, service, pro-activeness and dedication to continual staff upgrading and training

programmes. This award is open to any business events service partner,accommodation, logistics, audio/visual support, booth design and construction,marketing communications, etc. Entry for this award is by nomination only



Pico Art International Pte Ltd, for Official Opening of Fusionopolis

“I would like to thank A*STAR for the nomination and the opportunity to work with themon FusionFest. And kudos to the PICO project team who managed to overcome all oddsto ensure the success of this high-profile event.” – Jean Chia, Managing Director, Pico

Art International Pte Ltd

Best Business Event Venue Experience

This award recognises a business event venue that has demonstrated unique venue appeal, facilities and versatility in settings as well as excellence in service, elevating the standard of world-class MICE facilities in Singapore. This award is open to any venue that has hosted a business event in Singapore

Suntec Singapore International Convention & Exhibition Centre

Best Dining Experience

This award is open to all establishments which offer an exceptionally memorable and differentiated dining experience, attract diners (from Singapore and overseas) and

positively promote Singapore as the premier lifestyle destination. It recognises the contribution to tourism through the provision of food and beverage and the experience for the diner (this is not a food award). Entry is open to all F&B outlets in hotels,restaurants, cafes and other eateries

The White Rabbit

“This award has come as a surprise to us, seeing as we are relatively new in Singapore'sF&B scene but we are very honoured to receive this accolade. We would like to thank the entire team at The Lo & Behold Group for their hard work and dedication, withoutwhich this would not have been possible. Winning this award will encourage us tocontinue refining our product and to showcase what Singapore has to offer to touristsfrom all over the world.” – Cheryl Ho, spokesperson for The Lo & Behold Group

Best Hotel Experience

This award is open to all hotels and focuses on the experience hotels deliver to their

guests through the delivery of services, and their facilities The Ritz-Carlton, Millenia Singapore

“Now more than ever, guest engagement through anticipating and fulfilling theirexpressed and unexpressed needs is critical to our business. We empower our ladiesand gentlemen to take every initiative in making our guests’ stay in our hotel and inSingapore an exceptional one and create Ritz-Carlton guests for life.” – Peter Mainguy,General Manager, The Ritz-Carlton, Millenia Singapore



Best Nightspot Experience

This award is open to all nightspot venues which provide their customers with memorable experiences. They must be able to attract visitors (from Singapore and overseas) and positively promote Singapore as the premier lifestyle destination

Zouk Club"I’m truly honoured to receive this prestigious award. It is a great acknowledgement toall my Zouk staff’s hard work and dedication. It stands testament to how Zouk is a mustvisit destination in Singapore and ranked one of the top clubs in the world. It is anexperience that encompasses everything I envisioned." – Lincoln Cheng, ExecutiveChairman and Chief Executive Officer

Best Shopping Experience

This award is open to all retail outlets/malls/department stores which create and deliver an exceptionally memorable and differentiated shopping experience. They must be able

to attract visitors (from Singapore and overseas) and positively promote Singapore as the premier lifestyle destination

Museum Shop by Banyan Tree

“We are thrilled by this esteemed industry recognition. Since the first MSBT outletopened six years ago, we have continued to innovate in product offerings, working withlocal artisans in product design. MSBT also helped to increase museum visitorship, andenhance knowledge of Singapore’s history and culture, including that of the region, all of which has value-added to the shopping experience for everyone.” – Claire Chiang,Managing Director, Banyan Tree Gallery

Best Travel Experience

This award is open to all travel agencies (Singapore-based and overseas) which develop and market travel experience plans that attract visitors from overseas to Singapore and

positively promote Singapore as a unique destination for leisure, business, etc. The effort put in by the establishments (partnership of both local and overseas establishments) must clearly deliver memorable experiences to all visitors

Betel Box The Real Singapore Tours

“I'm excited and gratified that a panel of my peers shares in my belief that thecommunity and our way of life can be a source of inspiration for creating a meaningfuland enriching tourism experience. I hope that with suitable promotion, support andguidance, heartland communities like Joo Chiat and Katong can continue to berevitalised while traditional businesses, trades and crafts can have a more sustainablefuture.” – Tony Tan, Director, Betel Box Asia Pte Ltd

Best Visitor Attraction Experience

This award is open to visitor attractions which deliver a memorable visitor experience,attract visitors (from Singapore and overseas) and positively promote Singapore as the



premier visitor destination

Night Safari

“The Night Safari is elated to be the recipient of the Best Visitor Attraction Experience Award 2009! This is a momentous night for us as this milestone positions the park as

the industry’s best in providing an unsurpassed leisure experience to visitors. This awardwould not have been possible without the commitment and dedication of the team.” –Fanny Lai, Group CEO, Wildlife Reserves Singapore

Marketing And Media

Best Singapore Experience Story – Broadcast

This award is open to foreign writers of original broadcast stories which focus primarily on Singapore and showcase Singapore as a unique tourism (Leisure / BTMICE /

Education / Healthcare) destination delivering memorable visitor experiences

“9am with David & Kim – Singapore” by Network Ten, Australia

Best Singapore Experience Story – Print

This award is open to foreign writers of original print stories which focus primarily on Singapore and showcase Singapore as a unique tourism (Leisure / BTMICE / Education / Healthcare) destination delivering memorable visitor experiences

“Singapore Surprise” by Rashmi Uday Singh, SPICE, India

Most Inn ovative Marketing Initiative (Business Events)

This award recognises marketing initiatives which have demonstrated ingenuity,technical quality, considered planning and effective execution in creating an integrated and brand marketing campaign specific to a business event or to the operations of any event-related company in Singapore. This award is open to any business event organiser/company which has created a unique and innovative marketing campaign through the use of TV, radio, print, direct mail, and/or other new media such as Internet, weblogs, EDM, mobile phone technology, etc

“Passionate About Everything We Do” by Suntec Singapore International

Convention & Exhibition Centre

Service

These are the best front-line staff and individuals who display outstanding service, professionalism, initiative, responsiveness and knowledge of products and services



Customer Service – Food & B everage

Gerald Lu, Restaurant Madame Butterfly

“After all the laborious hours and criticisms over the past six years as a young eyedhospitality student and service provider, winning this award is like a huge pat on theback and affirmation that passion will eventually be recognised and rewarded.Therefore, I would like to take this opportunity to motivate and encourage all hospitalitystudents and young service providers to grit their teeth, persevere and keep the passionalive. Appreciation will eventually come, and when it does, it is an immense satisfactionclose to the heart that nothing can ever buy.”

Customer Service - Hotel

Salinah Lamsa, Royal Plaza on Scotts

“I would like to celebrate this success with the staff in the organisation who have madethis possible. The award will further motivate us and keep our passion for serviceburning.”

Customer Service - Nightspot

Siti Maimunah Binte Razalie, St James Holdings Ltd

Customer Service - Retail

Daniel Hu Tian Shou, Citigems Pte Ltd

“A big thank you to STB for presenting me with this prestigious award. I would also liketo thank my company for believing in me. I dedicate and share this victory with myteam members at Citigems Bugis Junction for the overall team effort and also to mycompany. It is with the training provided by my company and its constant upgrading of its staff that has led to this triumphant moment. This is not the end, but thecontinuation of my journey in the continuation of giving excellent service tocustomers.”

Customer Service – Tour Guiding

Mary Lim Bee Lay, Tour East Singapore Pte Ltd

“I was very surprised because I believe there is a lot more that I need to learn so as tobuild on my tour guiding experience. I would like to thank my mentors and teachers fortheir invaluable guidance, and my colleagues for their support. The honour and joy of this award belongs to all of us! All the best!”

Customer Service – Transport (Taxi)

Eric Yeong Cho Ser, SMRT Taxis Pte Ltd

“Thank you for selecting me for this award. I would especially like to thank mycustomers, the public who nominated me and SMRT Taxis for grooming me. Singaporehas many good taxi drivers who go all out for their customers. I hope more members of



the public will nominate drivers to recognise their efforts. Nominations and awards reallykeep me motivated to do better and to keep driving.”

Customer Service – Visitor Attraction

Chen Weiting, Sentosa Luge Company Pte Ltd

“The thought of getting an award never came across my mind for I always thought thatit is never easy to get one in reality. To emerge as one of the top five finalists alreadymade me feel like a winner. The award was really...a bonus.”

* All listings are in alphabetical order



Annex B

CITATIONS: OUTSTANDI NG CONTRIB UTION & SPECIAL R ECOGNITION

A. Outstanding Cont ribution

1. Lifetime Achievement for Outstanding Contribu tion to Tourism

Kay Kuok

President, Singapore Hotel Association

Madam Kay Kuok’s contribution to Singapore’s tourism industry has been nothing short

of extraordinary. This lady of many hats has, at various points in her career, assumed

numerous roles including Executive Chairman of Shangri-la Hotel Singapore Ltd,

President of the Singapore Hotel Association, Chairman of the National Healthcare Group,

Board Member of the Singapore Tourism Board, Member of the Tourism Consultative

Council and Charter Member of the National Arts Council. She is a human dynamo who

has selflessly and continually championed the tourism industry as a whole, and in its

numerous sectors.

Madam Kuok’s famous last name identifies her as a member of the eminent Kuok familyof the Shangri-La Group. Having joined the family’s landmark Singapore hotel since

1986, Madam Kuok has helped oversee the growth of Shangri-La Hotel into one of the

most prestigious and best-regarded landmark hotels in Singapore, a favourite of both

leisure and business guests, as well as top visiting diplomats.

Beyond personal business interests, Madam Kuok has contributed to the tourism

industry’s development in various leadership roles. As a past member of STB’s Tourism

Consultative council and Board of Directors, Madam Kuok helped chart the tourism

industry’s course, steering it towards higher levels. Particularly notable was Madam

Kuok’s leadership during the SARS period in 2003, when she co-chaired the COOL team,

a joint taskforce comprising government and private representatives. She played a key

role in pushing for the implementation of the COOL Singapore Awards, Step Out!

Singapore and Singapore Roars! - initiatives which minimised the impact of SARS on

businesses and helped the tourism industry recover quickly.



Madam Kuok has been President of the Singapore Hotel Association for four years. In

this capacity, Madam Kuok has managed critical issues facing the sector, including

manpower availability, the balance of demand and supply, as well as safety and security.

As Chairman of the National Healthcare Group, Madam Kuok works to ensure the public

healthcare cluster delivers quality, cost-effective, affordable and integrated care to

people in Singapore. A visible and positive result of Singapore’s effective healthcare

system is the rise of the medical tourism sector of the industry.

In addition to her work within the tourism industry, Madam Kuok is a devoted

philanthropist. Shangri-La Singapore supports numerous worthy causes, and Madam

Kuok sits on the Board of the Viva Foundation, which targets to improve the care and

cure of children with cancer. She has also long been a patron of the arts, serving as a

Charter Member of National Arts Council in the early 1990s.

With her continuing leadership and dedication to tourism in Singapore, Madam Kuok is

truly an inspiration for people in the tourism industry and Singapore. For her wide-

ranging and significant contributions, STB is honoured to present to Madam Kay Kuok

the inaugural award for Lifetime Achievement for Outstanding Contribution to Tourism.

2. Tourism Entrepreneur of t he Year

Desmond Lim

Chairman, Les Amis Group

Sixteen years ago, when stockbroker Desmond Lim entered into partnership to create

Singapore’s first authentic French fine-dining restaurant, he could not have conceived

the significance to which the Les Amis Group’s array of eateries would grow.

As Chairman of the Les Amis Group, Mr Lim has been imperative to the evolution of

Singapore’s dining landscape. The Group has grown from strength to strength, and now

comprises a stable of 15 restaurants spanning various culinary concepts.



Chief amongst these is the Group’s eponymous establishment. In the Singapore psyche,

Les Amis is synonymous with an impeccable and luxurious dining experience. Les Amis ’

appeal extends internationally, ranking 60 th on the 2009 San Pellegrino World’s Best

Restaurants list. In addition, the restaurant is a rarity for being one of only three within

Asia to be accorded Wine Spectator’s Wine Award.

The success of the Group’s other 14 restaurants is also a credit to Mr Lim. Restaurant

Au Jardin is beloved for its haute French cuisine experience amidst the horticultural

retreat of the Singapore Botanic Gardens. The Canteen is renowned for its

contemporary spin on traditional Singaporean classics. Torisho Taka stands out among

Japanese eateries as the country’s sole fine-dining yakitori establishment. Canele

Patisserie-Chocolatier , recognised for its exquisite creations, is mentioned in the same

breath as French pastry brands Pierre Herme and Laduree . Restaurant FiftyThree , with

its minimalist modern splendour, is Singapore’s best-regarded Molecular Gastronomy

restaurant. The addition of such varied, thriving establishments has gone a long way to

cement Singapore’s reputation as a gastronomer’s haven.

It is evident Mr Lim has invested in human capital and has cultivated his own staff so

effectively that some are now culinary luminaries in their own right and have gone on to

establish successful restaurants in Singapore and the region.

Mr Lim’s vision and willingness to experiment with new concepts has added diversity to

Singapore’s dining scene. For his invaluable contributions to evolving Singapore into a

Food Paradise, the Singapore Tourism Board is extremely pleased to present Mr

Desmond Lim the award for Tourism Entrepreneur of the Year.



3. Business Event Ambassador

Profes sor Edison T. Liu

Executive Director of the Genome I nstitute of Singapore, and

President of the Human Genom e Organisation

In 2001, Professor Liu assumed the position of Executive Director in the Genome Institute of

Singapore, which is a key programme of the Biomedical Sciences Initiative of Singapore. Since

then, Prof. Liu has made significant contributions to the biomedical research landscape not only

of Singapore but also of the region. The Genome Institute of Singapore is now considered one

of the most innovative genomics centres in the world, and has in turn raised the scientific

portfolio of genomic biology in Asia.

Prof. Liu was also recently elected as President of the Human Genome Organisation (HUGO).

To this end, he has moved the HUGO office to Singapore to help in this consolidation. Together

with his team at HUGO, he has been developing the HUGO-Asia Pacific Pan Asian SNP Initiative

which seeks to map the genetic diversity of 81 Asian ethnic populations across 11 countries.

Prof. Liu has contributed over 260 articles, reviews, books, and book chapters to the scientific

literature in the fields of molecular oncology, molecular epidemiology, biomarkers, and

genomics.

Prof. Liu has also brought many prominent and popular scientific business events to Singapore.

Beginning with the HUGO Asia Pacific Meeting in 2004 with 800 delegates in attendance, other

significant events such as the American Association of Cancer Research Meeting 2007, which

attracted 1,200 delegates, followed. He was instrumental in attracting the Keystone Conference

Group to do its first conference outside North America on Cancer and Stem Cells in 2006, as

well as focused meetings such as the HUGO-Nature Publishing Group conference on Genomes

and Infectious Diseases in 2009. Future events to look forward to include the International

Association for Breast Cancer Research Meeting 2010, and the International Congress of

Genetics in 2013.



Prof. Liu is a true ambassador of Singapore. A Singapore Permanent Resident, he is proud of

his adopted home, always highlighting Singapore as a vibrant visitor destination as well as an

excellent place to work and to do the business of science. The Singapore Tourism Board is very

pleased to award Professor Edison T Liu the Business Event Ambassador award.

B. Special Recognition

Breakthrou gh Contribution to Tourism

2008 FORMULA 1 SINGTEL SINGAPORE GRAND PRI X

Last year, the 2008 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX presented Singapore to the

world in a new light. Set in the heart of the city, the world’s only FORMULA ONE night race

provided some 100,000 spectators and 110 million live viewers worldwide thrilling, high-speed

action through the Marina Bay Street Circuit set against the backdrop of the city’s sparkling

skyline and iconic and historical monuments.

Many parties contributed to staging the most spectacular sporting event in Singapore’s history,

and arguably FORUMULA ONE history. Government agencies worked alongside private

organisations and volunteers to coordinate race preparations and lifestyle events

complementing the race to create a memorable experience for visitors and residents.

As a result, not only did the race showcase Singapore as a city that was able to successfully

stage a mega event of this stature, scale and complexity, it also raised Singapore’s profile as a

vibrant and exciting lifestyle and entertainment capital. The live telecast of the event and the

extensive media coverage received further entrenched Singapore’s image as a must-see

destination.

The race generated business opportunities for our industry partners and businesses, who

benefited from providing accommodation, transport, entertainment, hospitality, dining and retail

options to locals and visitors. Also benefiting from the buzz were organisations based in

Singapore which seized the opportunity to host their clients and business partners.



The overall experience received the thumbs-up from visitors, residents, media and FORMULA

ONE fans across the globe. Formula One Management President Bernie Ecclestone dubbed

Singapore the “jewel in the F1 crown”.

STB would like to honour everyone involved in making the world’s first and only FORMULA ONE

night race – the 2008 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX – a resounding success

with the inaugural award for Breakthrough Contribution to Tourism.

Media Release Outstanding Singapore Experiences Honoured

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