Media Relations in a New Era
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MEDIA RELATIONS IN A NEW ERA How to make friends and influence writers Michael Wangbickler, Balzac Communications Mark Fisher, Dayton Daily News
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Media Relations in a New Era. How to make friends and influence writers Michael Wangbickler, Balzac Communications Mark Fisher, Dayton Daily News. Introduction. Best practices. 1. Tell the story. 2. Is it really news?. 3. it’s about relationships. 4. Know preferences and beat. - PowerPoint PPT Presentation
Transcript of Media Relations in a New Era
![Page 1: Media Relations in a New Era](https://reader036.fdocuments.us/reader036/viewer/2022081511/568160aa550346895dcfca24/html5/thumbnails/1.jpg)
MEDIA RELATIONS IN A NEW ERA
How to make friends and influence writers
Michael Wangbickler, Balzac CommunicationsMark Fisher, Dayton Daily News
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INTRODUCTION
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BEST PRACTICES
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1. TELL THE STORY
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2. IS IT REALLY NEWS?
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3. IT’S ABOUT RELATIONSHIPS
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4. KNOW PREFERENCES AND BEAT
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5. FIND WHAT THEY NEED
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6. REGIONAL/GENERATIONAL DIFFERENCES
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7. EDITORS ARE OVERWORKED
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8. USE EVERY TOOL YOU HAVE
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9. BE PREPARED AND FOLLOW THROUGH
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10. SAY THANKS
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THE NEXT STEP
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CONCLUSION
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THANK YOU
• Michael Wangbickler, Balzac Communications & Marketing – [email protected]
• Mark Fisher, Dayton Daily News - [email protected]