Public Relations in the Digital Era
15
PR on Social: Knowing What to Say and When Presented by Lindsey Fair
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what to say and when
Transcript of Public Relations in the Digital Era
![Page 1: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/1.jpg)
PR on Social: Knowing What to Say and When
Presented by Lindsey Fair
![Page 2: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/2.jpg)
Don’t pre-schedule.
![Page 3: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/3.jpg)
Don’t delete.
![Page 4: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/4.jpg)
Don’t buy love.
![Page 5: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/5.jpg)
Don’t lashout.
![Page 6: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/6.jpg)
Don’t piggyback – someone will get hurt.
![Page 7: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/7.jpg)
Don't under-
estimate the
power of social
![Page 8: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/8.jpg)
Don’t mix biz with pleasure.
![Page 9: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/9.jpg)
But if you do...
handle it like this.
![Page 10: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/10.jpg)
DO your research.
![Page 11: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/11.jpg)
DO post like a reporter. Interesting and Often, and most of all accurate.
![Page 12: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/12.jpg)
DO keep it on social.
![Page 13: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/13.jpg)
DO listen.
DO respond.
![Page 14: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/14.jpg)
Do use a pro.
![Page 15: Public Relations in the Digital Era](https://reader034.fdocuments.us/reader034/viewer/2022051611/54b5e8604a79591a7f8b46d9/html5/thumbnails/15.jpg)
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