Media Planning & Buying

-Print Media Plan

The drawbacks of the Advertisement

The ad contains a multitude of sins: an enigmatic headline,

It contains a bad photo that doesn’t say anything, awful design, and tiny copy full of hyperbole that is not even visible clearly.

Instead of using a rational appeal they could use humor or emotional appeal.

The advertisement should had something related that would show the culture or diversity of India.

Incredible !ndiawww.increadibleindia.org 1-800-953-9399

A million faces. A million sites to see. Incredible !ndia a billion reasons to visit

We changed the background.

The pictures have been changed, so as to show the culture and diversity of !ndia.

The pictures completely justifies the tag line.

Changes we made in the AD

•10 and above

Age

•2-3lacks p.a

Income

•Male and Female

Gender

•Primary, Secondary, graduates, Post graduates, Professionals

Education

•Students, House-wives, Blue collared, White collared people, Executives.

Occupation

•Lower middle class, middle class, upper middle class, upper class

SEC

Values and Belief: Urban

area and urban mindset.

Interest:Exploring & Traveling

DEMOGRAPHIC SEGNENTATION PSYCHOGRAPHIC SEGMENTATION

TARGET AUDIENCE

OUR ESTIMATED BUDGET IS 6 CRORES

THE CAMPAIGN DURATION IS FOR 2 MONTHS in month of March & April

DAILIES READERSHIP RATE

TOI (ENGLISH) 8092 7830

HT (ENGLISH) (DELHI) 3947 2800

DNA (ENGLISH) (Banglore)

3786 1150

ECONOMIC TIMES (ENGLISH)

1178 5080

MALYALAM MANORAMA (ENGLISH)

785 2700

DAINAIK J BHASKAR (HINDI)

21244 1370

RAJASTHAN PATHRIKA (Hindi)

8400 3525

DAILIES CPM C OST NUMBER OF

INSERSIONS

TOTAL COST

JUSTIFICATION

TOI (ENGLISH)

0.96 62,64,000 4 250,56,000 REACH IS HIGH,MATCHES TA PRESTIGIOUS MEDIUM

HT (ENGLISH)

0.70 22,40,000 3 67,20,000 REACH IS HIGH,GEOGRAPHICAL SELECTIVITY

DNA (ENGLISH)

0.30 9,20,000 3 27,60,000 MATCHES TA

ECONOMIC TIMES (ENGLISH)

4.31 23,60,000 - - HIGH CPM

MALYALAM MANORAMA (ENGLISH)

3.43 21,60,000 3 64,80,000 HIGH CPM BUT MATCHES TA

DAINAIK BHASKAR (HINDI)

0.06 10,96,000 3 32,88,000 LOW CPM BUT HIGH REACH. MATCHES TA

RAJASTHAN PATHRIKA (Hindi)

0.41 28,20,000 3 84,60,000 HIGH REACH.LOW CPM

TOTAL EXPENDITUR

E:5,27,64,000

MAGAZINES READERSHIP FULL PAGE COLOUR

OUTLOOK (ENGLISH) 2281 4,50,000

Marie Clair (ENGLISH) 1041 1,80,000

COSMOPOLITINE (ENGLISH)

1125 4,52,000

DALAL STREET 500 3,50,000

FEMINA (ENGLISH) 1141 2,60,000

SARITA (HINDI) 4191 1,50,000

GRAH SHOBHA (HINDI) 4121 2,75,000

India today 6210 6,60,000

MAGAZINES

CPM C OST NUMBER OF

INSERSIONS

TOTAL COST

JUSTIFICATION

OUTLOOK (ENGLISH

197.28 4,50,000 8 36,00,000 HIGH CPM & HIGH READERSHIP

Marie Clair (ENGLISH)

172.91 1,80,000 2 3,60,000 MATCHES TA

COSMOPOLITINE (ENGLISH)

401.77 - - - HIGH CPM

DALAL STREET

0.7 3,50,000 4 14,00,000 LOW CPM AND MATCH TA

FEMINA (ENGLISH)

227.87 2,60,000 4 10,40,000 MATCHES TA,PRESTIGIOUS MEDIUM

SARITA (HINDI)

35.79 1,50,000 2 3,00,000 LOW CPM BUT MATCHES TA

GRAH SHOBHA (HINDI)

66.75 2,75,000 - - DUPLICATION

India TODAY

106.28 6,60,000 4 26,40,000 LOW CPM AND MATCHES TA

TOTAL EXPENDITURE:

93,40,000

THE TOTAL EXPENDITURE FOR DAILIES : 5,27,64,000

THE TOTAL EXPENDITURE FOR MAGAZINES : 93,40,000

THE TOTAL MEDIA PLAN COST :6,21,04,000

THE Shortfall AMOUNT : 21,04,000

WEEK 5 WEEK 6 WEEK 7 WEEK 8

TOI HT TOI DNA

RAJASTHAN PATHRIKA

DAINAIK BHASKAR

RAJASTHAN PATHRIKA

MALYALAM MANORAMA

DALAL STREET

FEMINE DALAL STREET

FEMINE

OUTLOOK OUTLOOK OUTLOOK OUTLOOK

INDIA TODAY

SARITA INDIA TODAY

Marie Clair

WEEK 1 WEEK 2 WEEK 3 WEEK 4

TOI HT TOI HT

DNA RAJASTHAN PATHRIKA

DAINAIK BHASKAR

DNA

MALYALAM MANORAMA

SPORTSTAR

FEMINA MALYALAM MANORAMA

DALAL STREET

FEMINE DALAL STREET

FEMINE

OUTLOOK OUTLOOK OUTLOOK OUTLOOK

INDIA TODAY

SARITA INDIA TODAY

Marie Clair

SCHEDULING

-MARCH

APRIL-

BIBLOGRAPHY

http://www.releasemyad.com

THANK YOU