MEDIA PLANNER 2015 - Canadian Grocer · MEDIA PLANNER 2015. 32 August 2013 | Canadian GroCer...
Transcript of MEDIA PLANNER 2015 - Canadian Grocer · MEDIA PLANNER 2015. 32 August 2013 | Canadian GroCer...
NO.1 GROCERY INDUSTRY RESOURCE IN CANADA
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MEDIA PLANNER 2015
Canadian GroCer | August 2013 3332 August 2013 | Canadian GroCer
Greenhouse growers are popping up on big-city rooftops and in abandoned industrial buildings across North America. And they’re looking to work with
supermarkets to give shoppers food that is as local as it can get
LocaL growers By Chris Dart
v
Lufa farms
TheGreenissue
Lufa Farms’ greenhouse in Montreal sits atop an office building. It opened in 2011
BRAND OVERVIEWMEDIA PLANNER 2015
EDITORIAL OVERVIEW#1 READERSHIP
AWARD WINNING EDITORIAL
THE NO. 1 READ AND REACH IN THE GROCERY INDUSTRYCanadian Grocer is the original and most influential publication among key decision-makers in the grocery industry. Retail head office executives, buyers, store owners, franchisees and managers turn to Canadian Grocer for trusted, timely information on trends, products, issues and innovation.
Canadian Grocer is Canada’s only audited national grocery publication. We offer verified readership delivered direct to head office executives and store-level managers across grocery, club, mass, drug and convenience-store channels.
Canadian Grocer’s editors and writers are seasoned business pros. In the last four years we’ve been nominated for 16 Kenneth R. Wilson awards (winning four golds and three silvers). The KRWs are the top prize in Canada for business magazine excellence.
WE DELIVER RESULTS
TESTIMONIALS
REACH
CIRCULATION
FREQUENCY
ENGAGEMENT
CANADIANGROCER.COM
91% of grocery retailers say Canadian Grocer is their preferred grocery industry magazine.
70,000+ magazine readers per issue
Our average reader spends
42 MINUTES reading each issue
132,000+page views per month
17,200 print subscribers (only audited national grocery magazine)
8x PER YEAR more content, more frequent
70% of retailers say they find advertising in Canadian Grocer effective and have acted on it.
81% of readers ask to receive Canadian Grocer, the highest request rate among grocery magazines.
I think it (Canadian Grocer) is required reading for the industry.”
– ERIC LAFLECHE, President and CEO, Metro Inc.
“
The grocery industry in Canada is changing faster than ever. Canadian Grocer is a great resource for our team, providing analysis, insights and trends in our highly competitive environment.”
– ANTHONY LONGO, CEO, Longo’s
“
Canadian Grocer is a must-have tool that provides great insight on the grocery sector. I have been a dedicated reader since I started in the grocery business over 20 years ago. The publication keeps me aware of market trends and merchandising ideas in all categories.”
– JOE FUSCO, Senior Vice-President, Merchandising and Pharmacy Operations at Metro Ontario
“
Canadian Grocer has strategic partnerships
with key industry associations, such as RCC,
CFIG, CPMA, FCPC and the
Golden Pencil Awards
Our team at Galleria sees Canadian Grocer as a must read–both online and in print–as there are many tips, trends and marketing ideas we get from it. If you want to stay on top of what’s happening, Canadian Grocer
is a must-have tool in your arsenal.”
– JEFFREY MIN, president and CEO, Galleria Supermarket
“
Named one of Canada’s 20 most
INFLUENTIAL MAGAZINES OF ALL TIME!
- by Masthead magazine
PRINTMEDIA PLANNER 2015
PRINT MARKETING OPPORTUNITIESCANADIAN GROCER CONNECTS YOU WITH THE $120-BILLION GROCERY INDUSTRY
Every issue of Canadian Grocer is packed with trends, insights and useful tips and data for retailers. Our readers receive authoritative articles and proven ideas on domestic and global issues through a uniquely Canadian perspective.
WHAT’S COMING UPIN 2015
READ FROM COAST TO COAST
SPECIAL INDUSTRY/TREND REPORTS
FEBRUARYAnnual Market SurveyIn-store technology
MARCH/APRILProduce focusBonus show distribution: CPMA, GSW, CHFA, SIAL Toronto, Ethnic Consumer Marketing Conference
MAYGlobal grocersSnacks
JUNE/JULYHealth & WellnessStar Women in Grocery
AUGUSTSustainabilityBonus show distribution: CHFA
SEPTEMBER/OCTOBERIndependent grocersBonus show distribution: GIC, PMA, Star Women Breakfast
NOVEMBERInnovationGolden Pencil winnersBonus distribution: Thought Leadership Conference
DECEMBER/JANUARYGeneration Next AwardsSuper Bowl
Canadian Grocer offers unparalleled expertise to get your message to the marketplace through customized reports. We work with the best writers, editors and designers to help you reinforce your message to retailers.
THE FRESH REPORTReinforce your company’s lead-ership in fresh with our definitive produce category report, published each December. The Fresh Report is the go-to resource for retailers all year long as they look for ways to build sales and profits in fresh.
HEALTHY INSIGHTSGrocers want to learn more about the healthy aspects of your products. You can educate them through Canadian Gro-cer’s special Healthy Insights trend reports.
CATEGORY CAPTAINSCanadian Grocer’s annual Category Captains lets you promote your brands as a category leader. Published every November, the report features key insights plus Nielsen data on a wide range of retail categories.
RETAIL INTELLIGENCEEach of these solo sponsored reports provides in-depth information, trends, data and consumer insight on a single retail category. Retail Intelligence reports are an excellent way to demon-strate your category expertise and promote your brand to retailers.
95%of Canadian Grocer subscribers are retailers. We’re read by the people who buy your products
and services
1 IN 3 READERS are in the West
8%ATLANTIC CANADA
20%QUEBEC37%
ONTARIO
35%WESTERN CANADA
SOURCE: ALLIANCE FOR AUDITED MEDIA, JUNE 2014 AUDIT STATEMENT
MULTI-MEDIAMEDIA PLANNER 2015
DIGITAL MARKETING OPPORTUNITIESCANADIAN GROCER COVERS THE GROCERY INDUSTRY AS IT HAPPENS ONLINECanadianGrocer.com is the industry’s most read website with breaking news, expert bloggers, informative features, plus slideshow galleries of unique stores and industry events.
CANADIANGROCER.COM
E-NEWSLETTER AND MOREDelivered 2x/week Canadian Grocer’s E-News provides readers with original content, including breaking news and up-to-the minute articles on the grocery industry.
AVERAGE MONTHLY PAGE VIEWS
132,000+ AVERAGE MONTHLY VISITS
66,000
AVERAGE MONTHLY UNIQUE VISITORS
NUMBER OF SUBSCRIBERS
46,000
12,000ADVERTISING
OPPORTUNITIES AVAILABLE
LEADERBOARD AND BIG BOX
AD UNITS AVAILABLE
Ask about our CUSTOMIZED E-BLAST opportunities for your brand sent direct to subscribers’ inboxes.
DIRECT TO SUBSCRIBER MAILBOXES
E-BLAST
E-NEWSLETTER
81% GROWTH IN PAGE VIEWS IN 2014
As of Sept 2014
MULTI-MEDIAMEDIA PLANNER 2015
CONFERENCES AND AWARDSCANADIAN GROCER EVENTS PUT YOU FACE TO FACE WITH KEY DECISION MAKERS Canadian Grocer is proud to present a series of events and awards for the grocery industry. These events bring retailers and vendors together to celebrate outstanding achievement and provide strategic information to this great industry. Sponsor one or more of these awards and events and come face to face with people who affect your business.
AWARDS
EVENTSCanadian Grocer hosts a number of industry conferences bringing retailers and vendors together to network and discuss business opportunities. As a sponsor of one or more of these events, you’ll have the opportunity to not only build brand and company recognition but meet your prospects in person and further relationships for future business.
Our award programs recognize outstanding people and innovation from across Canada. Connect with nominees, winners and industry insiders to foster genuine relationships and prospect new business opportunities.
GENERATION NEXT AWARDSGeneration NEXT Awards recognize up-and-coming leaders under the age of 40 in both retail and consumer packaged goods. Presented in partnership with the Golden Pencil Awards.
STAR WOMEN IN GROCERYStar Women in Grocery Awards high-light the accomplishments and growing importance of women in grocery. Each year we award the year’s most outstanding women, who are featured in the June issue of Canadian Grocer.
PRODUCT OF THE YEARProduct of the Year is the world’s largest consumer-voted award for product innovation. Product of the Year is a champion of innovation, is voted on by consumers and is recognized by consumers globally.
ASK ABOUT SPONSORSHIP
OPPORTUNITIES
APRIL 2015
OCTOBER 2015
NOVEMBER 2015
Ethnic Consumer Marketing Conference
Star Women in Grocery Breakfast
Thought Leadership CEO Conference
CANADIAN GROCER IS THE VOICE OF THE CANADIAN GROCERY
INDUSTRY!
MULTI-MEDIAMEDIA PLANNER 2015
CUSTOM RESEARCH
ROUNDTABLES
CUSTOM REPORTS
Canadian Grocer, in partnership with Rogers Market Research, has the expertise and reach to conduct top-notch, actionable and custom research for your organization. We offer a complete turnkey research service along with best-in-class turnaround time to meet your needs–all exclusive and confidential.
Our unique industry roundtables put you in the room with retailers and key decision makers to discuss issues that are top-of-mind in the grocery industry and your business.
• Looking to create custom content for the grocery industry?
• Have a compelling story about your business or products?
• Need to introduce your new brand to the Canadian marketplace?
WE CAN HELP. Our team of writers and designers will work closely with your team to bring your unique story to retailers across Canada.
CUSTOM REPORTS AND RESEARCH CANADIAN GROCER‘S PUBLISHING EXPERTS CAN HELP YOU CRAFT YOUR MESSAGE TO THE INDUSTRY
1. Direct access to retailers
2. Exclusive editorial opportunities
3. Thought leadership for your brand
ADVERTISING RATESMEDIA PLANNER 2015
ONLINE
FOUR COLOUR RATES - CDN DOLLARS
KEY DATES
ADDITIONAL COLOUR OPTIONS
WEBSITE (WWW.CANADIANGROCER.COM)
WHAT’S NEW & IMPROVED
SPECIAL INDUSTRY REPORTS
E-NEWSLETTER (TUESDAYS, THURSDAYS)
LEADERBOARDBIG BOX
$90.00$90.00
1 PAGE $8,521 1/2 PAGE HORIZONTAL $5,2441/3 PAGE HORIZONTAL $4,260
CATEGORY CAPTAINS 2 PAGES $16,695RETAIL INTELLIGENCE 8 PAGES $38,000THE FRESH REPORT 2 PAGES $8,295
LEADERBOARDBIG BOXE-BLAST
TEXT ONLY
$800$800$3,500
$1,200$1,200
$750
DOUBLE PAGE SPREADOUTSIDE BACK COVERINSIDE FRONT COVERINSIDE FRONT COVER SPREADINSIDE BACK COVERFULL PAGE2/3 PAGE1/2 PAGE ISLAND1/2 HORIZONTAL/VERTICAL1/3 PAGE1/4 PAGE1/6 APPOINTMENT NOTICE (B/W)
FEB
MAR/APR
MAY
JUN/JUL
AUG
SEP/OCT
NOV
DEC/JAN
JAN. 9
FEB. 12
APR. 2
MAY 22
JUL. 10
AUG. 21
OCT. 1
NOV. 13
JAN. 13
FEB. 17
APR. 7
MAY 26
JUL. 14
AUG. 25
OCT. 6
NOV. 17
FEB. 9
MAR. 16
MAY 4
JUN. 22
AUG. 10
SEP. 21
NOV. 2
DEC. 14
$17,993 $11,995 $11,728 $20,965 $11,460 $9,318 $9,104 $7,925 $6,854 $6,212 $5,141 $2,195
1 X$17,779 $11,888 $11,621 $20,858 $11,353 $9,211 $8,782 $7,390 $6,426 $5,891 $4,820
4 X$16,815 $11,674 $11,407 $20,644 $11,138 $8,996 $8,461 $7,283 $6,105 $5,462 $4,712
8 X
ISSUE BOOKING DEADLINE
MATERIALDUE
MAILING
PER INSERTION
CPM IMPRESSIONS
PER WEEK
MICROSITE DEVELOPMENT AND WEBSITE SPONSORSHIP
QUOTES UPON REQUESTBLACK PLUS ONE-COLOUR • Subtract $1,800 from the earned
frequency four colour rate and• Add $800 (one-colour charge)
MATCHED COLOUR • subtract $1800 from the earned
frequency four colour rate and• add $900 (matched colour charge)
METALLIC INKS • Quoted upon request.
PRINTED INSERTS • Available upon request.
AVERAGE MONTHLY PAGE VIEWS
132,000+ AVERAGE MONTHLY VISITS
66,000 AVERAGE MONTHLY UNIQUE VISITORS
46,000
MECHANICAL SPECSMEDIA PLANNER 2014
ONLINE ONLINE SUPPLIED MATERIAL
PRINT SUPPLIED MATERIAL
WHAT’S NEW & IMPROVED SUPPLIED MATERIAL
DOUBLE PAGE SPREADFULL PAGE2/3 PAGE1/2 PAGE ISLAND1/2 HORIZONTAL1/2 VERTICAL1/3 SQUARE1/3 HORIZONTAL1/3 VERTICAL1/4 SQUARE1/4 HORIZONTAL1/6 APPOINTMENT NOTICEGATEFOLD SPECIFICATIONS AVAILABLE ON REQUEST
15-3/4”7-7/8”5-1/2”
5”7-7/8”
4”5”
7-7/8”2-5/8”3-7/8”7-7/8”
6-7/8”6-7/8”6-7/8”
15”7”
4-5/8”4-5/8”7-3/8”3-3/8”4-1/2”7-3/8”2-1/8”3-3/8”7-3/8”1-3/4”
10-3/4” 10-3/4”10-3/4”8-3/8”5-3/8”10-3/4”5-3/4”3-5/8”10-3/4”5-3/8”
3”
8-3/4”4-1/4”2-3/4”
10”10”10”
7-1/2”4-5/8”
10”5-1/4”3-1/8”
10”4-7/8”2-1/2”4-3/8”
16”8-1/8”5-3/4”5-1/4”8-1/8”4-1/4”5-1/4”8-1/8”2-7/8”4-1/8”8-1/8”
11”11”11”
8-5/8”5-5/8”
11”6”
3-7/8”11”
5-5/8”3-1/4”
TRIM SIZELIVE AREAWidthWidth WidthHeightHeight Height
BLEED SIZE
STANDARDS UNIT SIZE IN INCHES
WHAT’S NEW & IMPROVED
FULL PAGE1/2 PAGE HORIZONTAL1/3 PAGE HORIZONTAL
No BleedNo BleedNo Bleed
WEBSITE
E-NEWSLETTER
LEADERBOARDBIG BOX
728 x 90300 x 250
LEADERBOARDBIG BOX
728 x 90300 x 250
SIZE(PIXELS)
SIZE(PIXELS)
Full Page
Full PageWhat’s New
1/2 PageWhat’s New
1/3 PageWhat’s New
1/2 PageIsland
1/2 PageHorizontal
1/2 PageVertical
1/3 PageHorizontal
1/3 PageVertical
1/3 PageSquare
1/4 PageSquare
1/4 PageHorizontal
Width Height
All supplied What’s New & Improved ads must be supplied as high resolution PDF with all fonts embedded.
Please email your What’s New ads directly to your sales representative.
HIGH RESOLUTION PDF
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For more information contact our Production Manager, Karen Richards416-764-1688 or toll free: 1-800-268-9119 ext 1688 [email protected]
Every attempt is made to verify the supplied file to the supplied proof, however, ROGERS PUBLISHING DOES NOT ACCEPT RESPONSIBILITY FOR MATERIAL OR CONTENT OR COLOUR TRAPPING. Production charges apply to material not to spec or for alterations.
Material should be sent in a websafe jpg or gif format.
It should have a resolution of 72 dpi and use websafe colours (RGB mode).
Maximum file size: 40k
All online supplied material can be e-mailed directly to your sales representative.
UPLOAD YOUR AD
EASILY WITH ADDIRECT!
CONTACTS MEDIA PLANNER 2015
CONTACT USSALES & PROMOTIONS EDITORIALGROUP PUBLISHER | JENNIFER LITTERICKMARKETING AND RETAIL GROUP416.764.1665 [email protected]
ASSOCIATE PUBLISHER | VANESSA PETERS416.764.1673 [email protected]
SENIOR ACCOUNT MANAGER | JULIE IHAMAKI416.764.1496 [email protected]
MARKETING PROMOTIONS EDITOR | SHELLEE FITZGERALD416.764.1660 [email protected]
GROUP SALES MANAGER, CIRCULATION | MICHELLE ILIESCU416.764.1441 [email protected]
SALES CO-ORDINATOR | TAYLOR CLIFTON416.764.1597 [email protected]
SUBSCRIBE NOW
EDITOR | ROB GERLSBECK416.764.1679 [email protected]
MANAGING EDITOR | ALICIA ANDROICH416.764.1674 [email protected]
NEWS EDITOR | MEAGAN KASHTY416.764.2005 [email protected]
CONSULTING EDITOR | GEORGE H. CONDON416.261.8326 [email protected]
ART DIRECTOR | LINDSAY MACLACHLAN416.764.1667 [email protected]
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Please contact our Group Sales Manager, Circulation, Michelle Iliescu to order your subscription or our special reports:
Toll Free: 1-800-268-9119 ext 1441 Email: [email protected]
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