www.cruise-international.com

MEDIA PACK

2012

www.cruise-international.com

www.cruise-international.com www.cruise-international.com

Cruise internationalCruise is the fastest growing travel sectorWith more and more people choosing to cruise – 2012 figures are predicted to top 1.7 million and will hit 2 million by 2014.

From Queen Elizabeth to Marco Pierre White, Chicago to the Polar regions, cruising is at the pinnacle of innovation.

And with a new ship being launched almost every month in glittering, celebrity-studded events, cruising has never been so exciting!

Cruise International is the only UK newsstand magazine that targets this huge audience.

Cruise International AwardsThe official awards of National Cruise Week and the only Cruise Awards voted for by the passengers themselves.Our inaugural awards launched in 2011 attractedover 180,000 votes across 20 categories:supported by our media partners – Classic FM,The Spectator and Travel channel.Being a sponsor of the Awards represents truevalue by offering a whole host of branding,media and data capture opportunities.

Cruise Planner The essential guide to cruising in the year ahead, and the only cruise guide available on the UK newsstand. The Cruise planner provides the perfect opportunity to launch your 2013 campaign.

Cruise International Reader profile Cruise International is read by an affluent, mature, high net-worth audience. Typically 50+ they have time to enjoy the best that travel has to offer. Our readers are informed and influential, eager to share their opinions with like-minded travellers – online or face-to-face.

Digi-magDistributed to 350,000 regular and potential cruise travellers.

We offer high-impact opportunities including:

l Video adsl Clickable adsl Fully customised issue

Section name ● Features name

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ULTRA-LUXURYChampagne, caviar and butler service come as standard on these lines, which have pushed

the boat out so far that they have created a new level of luxury

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cruise-international.com Cruise Planner 2012Cruise Planner 2012

WHO DOES IT SUIT● 50+ ◗ Families*¡ Budget conscious● Stylish● Food lovers● Adventurers¡ Dance enthusiasts

* some lines are more family-friendly than others, as indicated in copy

WHO CRUISESCrystal Cruises www.crystalcruises.co.uk

Hapag-Lloyd www.cruisepeople.co.uk

Hebrideanwww.hebridean.co.uk

Regent Seven Seas Cruises www.rssc.co.uk

Seabournwww.seabourn.co.uk

SeaDream Yacht Clubwww.seadream.com

Silversea www.silversea.com

Sea Cloud www.seacloud.com

Some cruise lines have raised the bar so high in terms of service levels, accommodation and cuisine

that they have effectively re-defi ned the luxury genre, hence the “ultra-” prefi x. If you travel on these lines you will part with more cash up front, but after that you will fi nd most things included. So, expect vast suites, butler service, free-fl owing champagne, haute cuisine and a staff-to-guest ratio of almost 1-1. But also premium wines, tips, air fares and, in the case of Regent Seven Seas Cruises, shore excursions. You might fi nd that they work out more affordable than you may have fi rst thought.

Regent Seven Seas Cruises is arguably the most ‘all-inclusive’ of the ultra-luxury lines, with shore excursions and fl ights included in the fares.

The line has just three ships: Voyager and Mariner, which both carry 700 passengers, and Navigator, which carries 490. The former two are all-suite, all- balcony ships, with suite sizes starting at 301 sq ft on Mariner and Navigator and 356 sq ft on Voyager. All Navigator’s suites are ocean view, 90 per cent with private balcony.

The US line is also noted for its itineraries that take in some of the world’s more glamorous spots, as well as some of the least-visited destinations. New voyages for 2012/13 include Korea, Japan, Bali and Western Australia, for example; there is also an extended ‘World Voyage’ from the Mediterranean through the Indian Ocean, Asia and Australia, which can be taken in segments from seven nights to the full 143 nights.

Regent is also renowned for its range of shore excursions and land tours, including its Travel Concierge programme, which enables guests to custom-make their own experiences.

It’s also known for its child-friendly Club Mariner Programme, which is offered on selected sailings during school holidays.

Crystal Cruises‘ Crystal Symphony and Crystal Serenity are the largest in this category, each taking about 1,000 guests. Instead of increasing its fl eet,

Crystal has invested in multi-million-pound upgrades. These introduced features such as restaurants under the auspices of celebrity chefs Nobu Matsuhisa and Piero Selvaggio.

Crystal is also one of the few ultra-luxury lines that caters for children with a programme of activities on selected sailings.

Next spring, holidays on the two vessels will become all-inclusive and

will include free wines and premium spirits in all restaurants, open bar service in all lounges and pre-paid gratuities for staff. Until then, the company is offering passengers up to $2,000 per couple onboard credit.

Seabourn launched the third of its Odyssey-class ships, the 225-cabin Seabourn Quest this summer in Barcelona with Blythe Danner (Gwyneth Paltrow’s mum) as godmother. She joins Odyssey and Sojourn (whose godmother is Twiggy)to bring the fl eet to six. All three are purpose-built for the line with a passenger capacity of 450.

The levels of luxury are refl ected in the sumptuous suites, most of which have balconies. The veranda suites start at 300 sq ft (an extra 65 sq ft with the balcony), and go up to 1,182 sq ft in the case of the Grand Wintergarden suite, one of the most sumptuous suites at sea.

Having the extra ships has enabled Seabourn to tap into new markets, particularly the UK, which is refl ected in the line’s decision to add more sailings from Dover.

Its 2012/13 sailings feature more than more than 379 ports – 50 of which are maiden calls – in 103 countries across six continents. New for 2012 is Australia, New Zealand

››REGENT SEVEN SEAS CRUISES

››SEABOURN

››CRYSTAL CRUISES

Luxury

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Main pic Deck on Regent Seven Seas Cruises Voyager of the SeasBelow A suite on board Seabourn Sojourn

Cruise Planner 2012

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FREEVIKING GUIDE

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Cruise International.com Cruise International.com currently reaches 30,000 engaged cruisers; but with a growth rate of 20% per month our online audience is rapidly increasing .

Packed with ship reviews, destination guides, videos and podcasts the site is the ultimate online resource for cruise travellers.

Email newsletter Our regular e-newsletters are distributed to 30,000 registered readers

Targeted solus emails We offer the opportunity to send a solus email to a selection of approved Cruise International readers.

Podcasts and video reportsBespoke programming options available.

online advertising options

MagazineBy advertising in Cruise International’s bi-monthly magazine, you will reach up to 80,000 readers, ensuring your advertising message influences the buying decisions of both ocean and river cruise enthusiasts.

We deliver:

l 100pp glossy monthlyl Awards specials l Destination guidesl Exclusive previews of new ship launches l High quality interviews and reviews l Exclusive reader competitions

Creative executions We offer exclusive high-impact opportunities to enable you to build yourbrand with a highly targeted audience, including:-

l Supplements l Polybag insertsl Cover wraps l Custom magazine

advertising opportunities

distribution With a print run of up to 50,000 copiesCruise International is the onlycruise holiday magazine on the UK newsstand.

Distributed throughout l 500 branches of WH Smithsl Branches of Sainsbury’s, Tesco & Waitrose l Selected outlets of Marks & Spencer l Over 1000 independent newsagents

PLUSl 3000 specialist travel agents l Selected 5 star hotelsl First class airport lounges l Eurostar lounges l International ports

New for 2012 Reach our expanding online audience with:l New iPad/iPhone Appl Digital magazine

AWARDS

2012AWARDS

2010AWARDS

2010AWARDS

2010

MagazineCruise International’s beautiful design andamazing photography reflects the glamourand excitement of cruising.

Published six times a year, each issue aims to inspire readers to try something new and different – from nature tours in the Galapagos, to dog sledding in Norway, to simply buying a new holiday wardrobe.

The magazine is packed with practical advice on when it’s best to travel, what to pack for your cruise, how to insure your trip and how to get the best value cruise - whether readers are travelling with a young family or taking the luxury cruise of a lifetime.

“stimulating, lively and attractive. the magazine is a well-researched ‘one-stop shop’ for anyone looking for the ideal cruise to suit them, whatever their lifestyle, interest and budget.”-fred.Olsen

“We are delighted to partner with Cruise international, it’s a brilliant website with lots of interesting features and information.”

-Iglu

www.cruise-international.com

Deputy Managing Director

Steve Ross Tel: +44 (0)20 7901 8011 email: steve.ross@ chelseamagazines.com

Advertisement Manager

Lyndal Beeton Tel: +44 (0)20 7901 8020 email: lyndal.beeton@ chelseamagazines.com

IssuE AD CoPy DEADlINE uK oN sAlE

Feb/Mar 2012 December 29th January 20th

Apr/may 2012 February 24th March 16th

Jun/Jul/2012 April 13th May 4th

Aug/Sep 2012 June 1st June 22nd

Oct/Nov July 20th August 10th

Dec/Jan September 7th September 28th

2013 Planner October 26th November 16th

deadlines

rates

For Further inFormation

Cruise International is a multi-platform brand providing many ways to connect with a highly engaged audience. We have a number of integrated and flexible advertising packages which can be tailor-made to meet your requirements including annual partnership packages and

series discounts.

onlineDEsCRIPTIoN DIMENsIoNs RATEs

Leaderboard 728x90 pixels £15 cpm

MPU 300x 250 pixels £17 cpm

Advertorial per month of promotion £1000

e-newsletter £25 cpm

Digi-mag, solus emails POA

DIsPlAy RATEs

Double Page Spread £4,400

Outside Back Cover £3,500

Inside Front Cover £3,000

Inside Back Cover £2,800

Full page £2,400

Half Page £1,500

Quarter page £890

Advertorials +25%

Supplements and white label editions available on request POA

Inserts (up to 10gm)(Please call for heavier inserts)

£55/1,000

All advertisement bookings are subject to our standard terms and conditions. Final copy is required on the ad copy deadline. Cancellations must be made in writing at least eight weeks prior to publication. All advertisements are subject to VAT at standard rate. Agency discounts 10 per cent to PPA-approved

agencies only. Production charges for alteration and setting may apply. 30% discount for existing Cruise International Advertisers