media pack 2017 - Cruise · PDF filemedia pack 2017. CRUISE IS THE ... CRUISE INTERNATIONAL...

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www.CRUISE-INTERNATIONAL.com media pack 2017

Transcript of media pack 2017 - Cruise · PDF filemedia pack 2017. CRUISE IS THE ... CRUISE INTERNATIONAL...

Page 1: media pack 2017 - Cruise · PDF filemedia pack 2017. CRUISE IS THE ... CRUISE INTERNATIONAL MAGAZINE With 80,000 readers Cruise International is officially the ... attract widespread

www.CRUISE-INTERNATIONAL.com

media pack 2017

Page 2: media pack 2017 - Cruise · PDF filemedia pack 2017. CRUISE IS THE ... CRUISE INTERNATIONAL MAGAZINE With 80,000 readers Cruise International is officially the ... attract widespread

CRUISE IS THE FASTEST GROWING TRAVEL SECTOR 1.75 million Britons take a cruise every year. With celebrity (and royal) godmothers, world renowned chefs, innovations including skydiving simulators and walkways cantilivered over the sea, constantly evolving design and destinations from Brazil to Vietnam, cruising has never been so exciting.

And with new ships being launched almost every month in 2017, cruise continues to outperform the rest of the holiday sector. Cruise International is the best magazine to reach consumers planning their first cruise holiday – and their next one.

CRUISE INTERNATIONAL MAGAZINEWith 80,000 readers Cruise International is officially thebest-selling magazine in the UK targeting this growing sector and available in supermarkets, as well as WH Smith High Street, WH Smith Travel and independent newsagents.

Cruise International’s beautiful design, amazing photography, outstanding editorial content and high production values reflects the glamour and excitement of cruise holidays.

Published bi-monthly, with an annual Cruise Planner, every issue is packed with inspirational reviews, the hottest destination advice, celebrity interviews and the very latest ocean and river cruise news, plus expert tips on how to get great deals and the best time to go, helping both new and experienced cruisers alike to plan their next trip.

We are proud to have won the Silver Award for Best Holiday Magazine at the British Travel Awards, and we’re delighted to be a media partner for the Cruise Show.

DISTRIBUTION Every issue of Cruise International is sold on the UK newsstand:l 500 branches of WHSmithl Branches of Sainsbury’s, Tesco and Waitrose with regular promotions l Selected outlets of Marks & Spencer l Over 1,000 independent newsagents

PLUS WE’RE ALSO AVAILABLE AT:l 3,000 specialist travel agents l British Airways gates and lounges at Heathrow and Gatwickl Key port terminals around the UKl Selected 5-star hotelsl First class airport lounges l Eurostar lounges l International ports

REACH OUR EXPANDING ONLINE AUDIENCE WITH:

l New iPad/iPhone App l Digital magazine

“CRUISE INTERNATIONAL COVERSTHE ENTIRE SPECTRUM OF CRUISING,ENABLING READERS TO IDENTIFY THE CRUISE AND THE SHIP MOST SUITED TO THEIR REQUIREMENTS.UNBIASED REVIEWS AND COLOURFULDESTINATION FEATURES CONTRIBUTETO MAKING IT AN EXCELLENTALL-ROUND READ.”BERNARD CARTERMANAGING DIRECTOR, EMEA OCEANIA CRUISES

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“CRUISE INTERNATIONAL HAS ITS FINGERON THE PULSE OF THE CRUISE INDUSTRYAND PRESENTS ITS READERS WITHA WHOLE HOST OF DIVERSE CRUISEEXPERIENCES, NEWS AND FACTS ABOUTSHIP, DESTINATIONS, TRENDS ANDINSIGHTS IN EVERY SINGLE EDITION.”WENDY ATKIN-SMITHMANAGING DIRECTOR, VIKING CRUISES

75% of our readers are women, the decision makers when it comes to holidays.

45% of our readers are New To Cruise.

Our 80,000 readers are looking for inspiration for their next holiday. They’re

social media savvy and eager to share their opinions with like-minded travellers

– online or face-to-face.

Our readers are predominantly 40-60 and have high disposable income.

Cruise International is read by an affluent, high net-worth audience who want to

enjoy the best holidays and travel experiences available.

Over 28,000 holidaymakers voted in the 2016 Cruise International Awards.

Being a sponsor of the Awards represents true value by offering a whole host of

branding, media and data capture opportunities.

CRUISE INTERNATIONAL AWARDS

The ONLY cruise awards voted for entirely by the

passengers themselves, the Cruise International Awards

attract widespread national and online media coverage.

CRUISE PLANNER

The essential guide to cruising in the year ahead, and the only consumer cruise

guide available on the UK newsstand, the annual Cruise Planner is the perfect showcase for your cruise holidays and deals and offers year-round coverage.

AWARDS

2017

OUR READERS

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MAGAZINEBy advertising in Cruise International you will reach up to 80,000 readers, ensuring your advertising message influences the buying decisions of both ocean and river cruise enthusiasts.

We deliver:

l Glossy perfect-bound bi-monthlyl Awards specials l New ship previews l Reviews and destination guidesl Exclusive reader competitions

CREATIVE SOLUTIONS We offer exclusive high-impact opportunities to enable you to build your brand with a highly targeted audience, including:l Supplements l Polybag insertsl Cover wraps l Custom magazine

ONLINE ADVERTISING OPTIONS

CRUISE INTERNATIONAL.COM In conjunction with our direct mail platforms, our websitecruise-international.com engages with a highly targeted audience of 72,000 unique users.

Packed with the latest cruise news, celebrity interviews, ship reviews, destination guides and videos the site is the ultimate online resource for cruise travellers.

EMAIL NEWSLETTER Our regular e-newsletters are distributed to 50,000 registered readers

TARGETED SOLUS EMAILS We also offer the opportunity to send a solus email to a selection of our consumer database.

ADVERTISING OPPORTUNITIES

“CRUISE INTERNATIONAL IS ASPIRATIONAL,

IT MAKES CRUISES APPEALING TO A BROAD

RANGE OF CONSUMERS, AND IT HELPS

THEM TO UNDERSTAND THE RANGE OF

CHOICE AVAILABLE.”

GILES HAWKECEO, COSMOS TOURS & CRUISES

STA RT P L A N N I N G YO U R H O L I DAY

I N A S S O C I AT I O N W I T H

CRUISE-AND-STAY USASAIL FROM SOUTHAMPTON TO NEW YORK

DiscoverFORT LAUDERDALE

LAS VEGASLA AND SAN FRANCISCO

Plus MEMPHIS l NEW ORLEANS l THE GRAND CANYON

ISSUE AD COPY DEADLINE UK ON SALE

April/May 2017 10 March 24 March

June/July 2017 5 May 19 May

August/September 2017 30 June 14 July

October/November 2017 25 August 8 September

December/January 2017/18 13 October 27 October

Cruise Planner 2018 4 December 15 December

DEADLINES

DIGITAL ADVERTISING (DESKTOP)

DESCRIPTION DIMENSIONS RATES

Billboard 970 x250 pixels £25 cpm

HPU1 300x 600 pixels £20 cpm

MPU1 300 x 250 pixels £15 cpm

Leader 728 x 90 pixels £15 cpm

MPU2 300 x 250 pixels £10 cpm

DISPLAY RATES

Double Page Spread £4,620

Outside Back Cover £3,675

Inside Front Cover DPS £6,300

Inside Back Cover £2,940

Full page £2,520

Half Page £1,575

Quarter page £935

Advertorials +25%

Supplements and white label editions available on request POA

Inserts (up to 10gm)(Please call for heavier inserts)

£74/1,000

Solus e-blast POA

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Follow us @Cruisemag

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MOBILE DISPLAY (RESPONSIVE SITE) DESCRIPTION DIMENSIONS RATES

MPU1 300 x250 pixels £20 cpm

Small banner 320x 50 pixels £15 cpm

DESCRIPTION RATES

Standard ad roadblock (MPU1, MPU2, Leader & re-skin) £85 cpm

Standard skin £50 cpm

One day site takeover (all formats) POA

DESCRIPTION RATES

Content integrations/partnerships

£POA

Rich Media Ad builds £POA

Bespoke Video £POA

RE-SKINS WHITE LABEL SERVICES

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Advertisement DirectorLyndal Beeton

Tel: +44 (0)20 7349 3741 email: [email protected]

Advertisement ExecutiveMaxine Bailey

Tel: +44 (0)20 7349 3784email: [email protected]