Cruise International Awards 2013 - Media Pack 1

Your chance to shine at the 2013 awards

AWARDS

2013

Media

Information

2

EDITOR’S LETTER

I’m delighted to announce that the hugely successful Cruise International Awards will be held in London again this September, recognising the very best that the cruise industry has to offer.

Now in their third year, the Cruise International Awards are voted for by the people whose opinions really matter – the holidaymakers themselves. The companies that make the shortlist are considered to be the crème de la crème of the cruise industry.

The 2012 awards attracted 20,000 votes, making them a unique barometer of consumer opinion. The Awards campaign is also an unparalleled opportunity to showcase your company to thousands of new potential passengers and increase brand recognition.

Voting for the Cruise International Awards 2013 opens online and by post as soon as our June/July issue hits the shelves on May 3.

On the following pages you can find out more about the prestigious award categories, the event, press coverage, sponsorship opportunities and how your brand can really shine at the Cruise International Awards 2013.

We look forward to working with you.

Liz Jarvis, [email protected]

The Cruise International Awards are voted for by the people whose opinions really matter

“

”

AWARDS

2013

Cruise enthusiasts can vote in the

annual Cruise Awards hosted by

Cruise International Magazine.

There’s a chance to win a seven-

night holiday to fort Lauderdale,

Florida, cruise-international.com/

awards

Meanwhile the 2012 Cruise International Awards were announced this week. Winners included Carnival Cruises, which was named “Best Cruise Line”, Viking River Cruises (Best River Cruise Line), Seabourn (Best Luxury

JUST SOME OF THE BUZZ ABOUT LAST YEAR’S AWARDS

Carnival UK CEO David Dingle

has been honoured with a

Lifetime Achievement Awards in

the Cruise International Awards

Carnival UK’s Dingle picks

up Lifetime Achievement

Award

>

YOUR COMPANY CAN SHINE IN THE FOLLOWING CATEGORIES

HOW TO NOMINATE

1 LIFETIME ACHIEVEMENT AWARD (JUDGES’ VOTE)

2 BEST CRUISE LINE

3 BEST RIVER CRUISE LINE4 BEST LUXURY CRUISE LINE

5 BEST LUXURY RIVER CRUISE LINE

6 BEST SPECIALIST CRUISE LINE

7 BEST AFFORDABLE CRUISE LINE8 BEST FAMILY CRUISE LINE

9 BEST NEW SHIP

10 BEST DESTINATION (EUROPE)

11 BEST DESTINATION (REST OF WORLD)

12 BEST CRUISE PHOTOS/VIDEO CLIP (JUDGES’ VOTE)

13 BEST FOR WELL BEING

14 BEST FOR ACTIVITIES

15 BEST INNOVATION

16 BEST FOR ENTERTAINMENT

17 BEST ONBOARD RESTAURANT

18 CRUISE BLOGGER OF THE YEAR

19 BEST PRODUCT OR SERVICE FOR CRUISE HOLIDAYMAKERS

20 BEST CRUISE AGENT

*MAY BE SUBJECT TO CHANGE

at cruise-international.com/cruiseawards2013 and submit your nominations.

You can enter as many categories as you wish.

GO ONLINE

2013 Nominations

l Held in September at a glamorous London venue

l Fantastic networking opportunities with key decision makers and industry VIPs

l Glittering event covered by national press

A prestigious event

Shown at last year’s event >

HEADLINE SPONSORSHIP

RATE: £21,000

As a sponsor of the 2013 Cruise International Awards, your company will take centre stage during the Cruise Awards campaign and at the glittering awards ceremony. You’ll benefit from extensive national print and online coverage and the opportunity to present your company to thousands of potential customers as a leader in your field.

l As Headline Sponsor, the Cruise Awards will be branded in association with your company and you will play an integral part in this prestigious campaign and event.

l You will receive a Full Page Display Advertising in the four issues of Cruise International promoting the Cruise Awards campaign.

l Your company will receive a special profile in the video presentation at the Cruise Awards event and your representative will be invited to introduce our celebrity presenter.

l Your company will receive a special editorial profile along with a featured interview with your brand ambassador in Cruise International magazine. This will be promoted across our digital platforms and social networking.

l A dedicated solus email announcing your involvement will be sent to our consumer network with a subsequent email to all voters featuring your commercial message driving traffic to your website.

l You will receive front cover sponsorship of the special winners’ digital edition which will benefit from full promotion across Cruise International's digital platforms.

l You will be offered 1000 copies of your own bespoke winners’ edition with a dedicated front cover celebrating your company for you to offer to your network.

l Promotion across Chelsea Magazine websites and emails, including Classic Boat, Artists & Illustrators, and Britain – the official magazine of Visit Britain.

l Benefit from full branding and promotion of your company in association with all Cruise Awards coverage in the magazine, online and via email.

l There will be extensive promotion of your brand at the Awards ceremony and your promotional material will be featured in the gift bags distributed to press and key industry figures.

9 771758 232012

0 4cruise-international.com

APRIL/MAY 2013 | £3.95

Start planning your holiday

winA CRUISE FOR

TWO ON

ROYAL

PRINCESS

PLUS MARCO PIERRE WHITE ● RUSSELL WATSON ● ATUL KOCHHAR'S RECIPES

NEW TO CRUISE?

Brilliant tips to help you

plan your dream trip

THE WORLD’S GREATEST RIVERS23-page

guide inside

STUNNING DESTINATIONS, FAB

ITINERARIES & LUXURY SHIPS

179AMAZING HOLIDAYS

INCREDIBLE ASIAUncovering hidden

treasures from Burma

to Ho Chi Minh City

001_CRI_AM13_V8.indd 1

20/02/2013 16:49

PROMOTION

49

DECEMBER/JANUARY 2013 |

PROMOTION

Stunning scenery, breathtaking glaciers and

abundant wildlife – the US state of Alaska

offers unforgettable holiday moments that

are accessible to everyone.

From whale watching, glacier tours and pure

Alaskan wilderness, to historical towns, gold mines

and cultural displays, there’s an incredible array of

experiences to enjoy. And the new Icelandair fl ights

to Anchorage with connections from Heathrow,

Gatwick, Manchester and Glasgow mean it’s never

been easier to get there from the UK.

Wonderful wildlife

Nature lovers will be spoiled for choice in Alaska.

You can see grizzly bears, polar bears, grey wolves,

bald eagles, blue and humpback whales, orcas,

lynx, moose, and hundreds of other rare and

endangered species in their natural habitats.

Spectacular scenery

Alaska has a longer coastline than all the other US

states combined, and more than 17 of the 20

highest peaks in Alaska are found there. It also

boasts half the world’s glaciers – it’s estimated that

there are more than 100,000 glaciers in the state.

Amazing adventures

If you’re looking for a taste of adventure, Alaska

has it all from the mild to the wild. Raft a world-

class river, kayak, hike or bike a mountain trail.

Take a fi shing trip or join a sightseeing cruise.

All-year round destination

Alaska is known as the Land of the Midnight Sun –

it receives more sunlight in spring and summer than

any other state and many other parts of the world.

Winter is not as cold as you might think,

and Alaska’s most popular and iconic winter

experiences include dog mushing, viewing the

magnifi cent Northern Lights, snowboarding, skiing

and a wealth of cultural events – plus delicious

Alaskan seafood to try.

New routes from the UK

Icelandair (icelandair.com) is launching a new route

from Reykjavik to Anchorage, Alaska’s largest

city, from 15 May 2013. It’s also increasing its

services from Heathrow, Gatwick, Manchester,

and Glasgow airports to the Icelandic capital,

offering easy connections, and a faster and more

economical way for Brits to travel to Alaska,

shaving fi ve hours off other routes. The fl ights are

perfect for those interested in small ship cruising or

adventure cruising from Anchorage.

Whether you’re visiting Alaska on a cruise or fl ying

there from the UK for a holiday, there has never

been a better time to visit.

PROMOTION

49

DECEMBER/JANUARY 2013 |

CRUISE-INTERNATIONAL.COM

FRED.OLSENCRUISE LINE

BEST CRUISE LINE

WINNER

ALASKA

BEST DESTINATION

WORLDWIDE

Amazing

There’s never been a better time to take a holiday to this US state. Alaska o� ers

experiences beyond your dreams, but within your reach

For more information on holidays to Alaska, visit

travelalaska.com

Alaska

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24/09/2012 11:38

9 771758 232012

0 2

cruise-international.com

FEBRUARY/MARCH 2013 | £3.95

JENNIE BOND CELEBRITY CHEF RECIPES LUXURY FOR LESS

Top family cruises chosen by parents

From the Ganges to the Taj Mahal

The coolest destinations for 2013

A PASSAGE TO INDIA


RED HOT MED

Holidays to suit all budgetsPLUS

OFTHEBEST

ISLANDS50

ULTIMATE CARIBBEAN

THE KIDS ARE ALL RIGHT


winA CRUISE FOR TWO WORTH £2,800

with Carnival

001_CRI_FM13_Cover_FINAL.indd 1

18/12/2012 14:47

PROMOTION

DECEMBER/JANUARY 2013 | 45

W hen you’re setting off on holiday, you want everything to go as smoothly as possible. That’s why Titan’s innovative VIP Home Departure Service was the well-deserved winner of the ‘Best Cruise Product or Service’ category at this year’s Cruise International Awards. With their own constantly updated fl eet of luxuriously appointed, fully-licensed private hire vehicles, Titan ensure that their guests always travel in total comfort and style, to and from their destination.Titan’s exclusive partnership with Best Luxury River Cruise Line winners Uniworld means they can take discerning travellers on holidays cruising some of the world’s most majestic rivers in unparalleled elegance. There is no better way to discover the spectacular scenery and cultural treasures of Europe, Egypt,

Cambodia, Vietnam and China than a river cruise, and together Titan and Uniworld offer superb choice, from the Rhine and Danube to the Mekong, the Yangtze and the waterways of Russia.

The VIP Home Departure Service is the original and best private holiday transport service – and it’s just one element of the exceptional


WINNER

TITANBEST CRUISE PRODUCT/

SERVICE

holiday experience Titan offer. They really go out of their way to ensure complete peace of mind, while satisfying the most adventurous spirit. Their Cruise and Tour concept combines luxuriously carefree cruising with award-winning escorted touring, for holidays that offer customers the best of both worlds. Titan’s expertly crafted holidays, many of which are presented in partnership with the world’s most renowned cruise operators, feature, as standard, full-board cruise accommodation, carefully selected and centrally located hotels, scheduled fl ights and the services of a tour manager on the majority of itineraries. Many also feature a number of included visits, excursions and a land stay, and customers outside England and Wales needn’t feel disadvantaged with complimentary regional fl ights and home transfers available

on every departure. Titan’s two new brochures, Cruise & Tour and River

Cruise, feature fantastic itineraries, plus a host of added value elements including pre-paid gratuities and special offers such as low or no single supplements, ensuring unparalleled value for money and the holiday of a lifetime, every time.

For a brochure visit titantravel.co.uk or call 0800 988 5175

In a class of their ownTitan were well-deserved winners at this year’sCruise International awards and o er a truly exceptional holiday experience

PROMOTION

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26/09/2012 16:44

These awards are a unique barometer of consumer opinion“ ”

2013 Awards Sponsorship opportunities

l Sponsorship of one of the top 5 awards:

Lifetime Achievement

Best Cruise Line

Best River Cruise Line

Best Destination (Europe)

Best Destination (Rest of the World)

l Your company representative will be invited to present the award to the winning cruise line

lYour company name/branding will appear in association with the award:

- On the award trophy

- In the awards show guide

- In 3 issues of Cruise International Magazine

- Online on the dedicated awards website

- Plus, your promotional material will be placed in the gift bags at the event

l A Full Page advert in the Awards Launch issue (on sale 3 May)

l A Full Page advert in the Awards Winners’ Issue (on sale 1 November)

l Your company’s branding will be displayed at the Cocktail networking event preceding and following the announcement of the Awards. This could include a company banner and table-top promotional material.

l Your company’s promotional literature will be included in all gift bags given to key cruise industry members and press.

l Sponsorship of the Gift Bags given to key cruise industry members and press attending the Awards event. This includes your company’s branding printed on each bag (approx 130) and the opportunity to have your promotional material inserted in the bags.

l Insertion of your company’s promotional material in all gift bags given out.

l Sponsor one of the specialist awards

l Your company representative will be invited to present the award to the winning cruise line

l Your company name/branding will appear in association with the award:

- On the award trophy

- In the awards show guide

- In 3 issues of Cruise International Magazine

- Online on the dedicated awards website

- Plus, your promotional material will be placed in the gift bags at the event

l A Full Page advert in the Awards Launch issue (on sale 3 May)

l A Full Page advert in the Awards Winners’ Issue (on sale 1 November)

GOLD PACKAGE CRUISE AWARDS COCKTAIL RECEPTION SPONSORSHIP

GIFT BAG SPONSORSHIP

GIFT BAG PROMOTIONAL MATERIAL

SILVER PACKAGE

RATE: £5,000

RATE: £1,000

RATE: £400

RATE: £2,000

RATE: £3,000

2013 Awards Sponsorship opportunities

l FULL PAGE DISPLAY ADVERT in the next 4 issues of Cruise International which will launch, promote and announce the 2013 Cruise Awards (May – November). Advertorials available on request.

l A DEDICATED SOLUS E-NEWSLETTER to the Cruise International consumer database driving traffic to your website to showcase your company’s unique selling points and specific itineraries while encouraging votes.

l ONLINE ADVERT featured on the Cruise Awards homepage. This can promote your standard consumer message with a link to your website or invite visitors to vote for you in your listed categories. This will run until voting closes (see Option 2, next page).

l SPONSORED BLOGPOST featuring your company written by our editor and promoted online

l YOUR COMPANY LOGO promoted on the Cruise Awards voting site under the header Featured Nominees. This is where vote for their preferred companies.

HOW TO BUILD YOUR CRUISE AWARDS CAMPAIGN TO SHOWCASE THE BEST THAT YOUR COMPANY HAS TO OFFER TO POTENTIAL CUSTOMERS AND VOTERS

| DECEMBER/JANUARY 201346 CRUISE-INTERNATIONAL.COM

Celebrity Cruises(Highly Commended)

Royal Caribbean are well known for their innovative ships that really have something for everyone, from rock climbing walls to Flowrider, the fi rst ever surf-simulator at sea. The Sports Deck on board Oasis of the Seas and Allure of the Seas even features an adrenalin-pumping Zip Line.

With categories divided into Taste, Learn, Revive and Play, Celebrity has a variety of on-board fun for the whole family.

BEST FORACTIVITIESROYAL CARIBBEAN INTERNATIONAL

029_052_CRI_DJ13_AWARDS Winners_FINAL.indd 46 25/09/2012 12:40


CRUISE AWARDS

47DECEMBER/JANUARY 2013 |

Jamaica (Highly Commended)

Stockholm (Highly Commended)

Alaska is America’s Last Frontier, an unspoilt wilderness of soaring eagles, prowling bears and spouting whales, of majestic peaks, eye-wateringly beautiful fjords and glaciers that stretch as far as the eye can see. But it’s also surprisingly easy to get to – and around 10 cruise lines sail in Alaska during the short season, from mid-May to mid-September, offering a range of excursions.

With its natural beauty, unspoiled landscapes and deep fjords, Norway is the perfect cruise destination. You will rarely be out of sight of land and so will always have something to see. This constantly changing backdrop, from the temperate climes of Bergen in the south to the glacier-covered Svalbard Islands on the edge of the Arctic, makes for one of the most inspiring cruise journeys in the world.

Golf, rum and golden sands bring visitors fl ocking to Jamaica but the Caribbean’s fi fth largest island also has a fascinating history.

Sweden’s beautiful capital has a beguiling mix of heritage and history, tradition and modernity and makes a fantastic stopover.

BEST DESTINATION(WORLDWIDE)ALASKA

BEST DESTINATION(EUROPE)NORWAY

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PROMOTION

41DECEMBER/JANUARY 2013 | CRUISE-INTERNATIONAL.COM

T he winners of Cruise International’s Best Luxury River Cruise Line award, Uniworld offers the ultimate indulgent river cruise experience.

In terms of service and attention to detail they remain unsurpassed, and the fabulously over-the-top opulence of fl agship SS Antoinette means she is still queen of the world’s river ships.

In exclusive partnership with Titan, Uniworld offers fi ve-star boutique holidays featuring award-winning accommodation, excursions and dining. Guests enjoy the ultimate in relaxing luxury travel with Titan’s VIP Home Departure Service providing door-to-door transfers wherever they live in the UK. On board, culinary teams prepare a selection of sumptuous offerings using only the fi nest and freshest ingredients.

And with an average of 130 guests on board, the crew are able to anticipate individual preferences and offer those extra special touches that will make you feel at home.

On-board eleganceAntoinette is surely the most wonderful river cruise ship afl oat, while River Beatrice and the new Queen Isabel are also leading the way on the rivers they sail. With sumptuous interiors, spacious and cleverly-designed staterooms, fi ne cuisine (including complimentary wine, beer and soft drinks with lunch and dinner), and insightful shore excursions included at every major port of call, Uniworld’s vessels offer some of the most relaxing and rejuvenating travel experiences available.

Local artists and entertainers perform during each Uniworld river cruise, and guests can also enjoy Signature Lectures on a variety of topics such as art, music and architecture. On-board demonstrations relating to the regions cruised include glass blowing, cookery classes and more.

Captivating shore excursionsUniworld’s river cruise itineraries mean that the discerning traveller is able to choose from an impressive and varied programme of destinations and excursions across the world. The Mekong, Danube, Rhine, Seine and Nile are just some of the great rivers that are sailed by Uniworld’s vessels, and each itinerary gets to the very heart of these incredible destinations, giving a real feel for local history, people and customs.

Uniworld also offer three new programmes to help personalise your river cruise journey, at no extra charge. These include excursion options in selected cities designed to provide alternative experiences; gentle walking tours; and a ‘Go Active’ programme, allowing guests to cycle, hike or explore the countryside at their own pace.

In a market that is becoming increasingly popular, Titan and Uniworld continue to distance themselves from the competition by providing a complete service that’s a cut above the rest, leading the way on the world’s most spectacular rivers.

WINNER

UNIWORLDBEST LUXURY

RIVERCRUISE LINE

most luxurious The world’s

river cruisesUniworld’s fl eet of deluxe boutique vessels o� ers

exceptional holidays in stunning settings

For more information on holidays with Uniworld, visit

www.titantravel.co.uk/uniworld or call 0800 988 5175

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PROMOTION

31DECEMBER/JANUARY 2013 |

At Carnival, they go the extra mile to make every cruise an unforgettable adventure.

And in 2013, Carnival Sunshine will be sailing out of Barcelona from April, and Carnival Legend will sail out of Dover from June – the fi rst Carnival ship to sail from a UK port for over fi ve years. So it’s never been easier to start your holiday.

Exceptional holidaysHaving fun is more important than ever before – and Carnival cruises provide a truly exceptional holiday where everyone can thoroughly relax and enjoy themselves.

On board their ships, you can relax in air-conditioned bars, bistros, restaurants and nightclubs, enjoy top-of-the-range sports and leisure amenities, fi nd your perfect spot in the sun, chill in the spa, watch the latest fi lm or join an activity – from wine tasting and quizzes to golf, Pilates, spin and volleyball. Outside in the sunshine, an extensive deck area features sparkling pools, whirlpools, water slides and delicious snacks alfresco.

Dining options range from elegant restaurants to informal bistros, a sushi bar and 24-hour pizzeria. You’ll be treated to fi rst-class entertainment in their intimate piano bars and comedy clubs, as well as enjoying our cutting-edge shows. And Carnival fun isn’t limited to on-board activities. You can experience the best and most fun excursions on offer in the world’s most memorable destinations. Whether you’re a sun lover or thrill-seeker, these cruises have something for everyone.

Fun for the whole familyCarnival make every effort to create an adventure that the whole family can enjoy. Their rooms are extraordinarily spacious and there are interconnected rooms, too.

They have a host of on-board family entertainment. And if you want a bit of peace and quiet, drop the kids off at Camp Carnival, which offers lots of fun activities designed for children.

Carnival LegendCarnival Legend will operate 17 European cruises between April and October 2013, visiting 34 ports across 18 countries. Cruises from Dover will include Norway and Western Europe, British Isles, Norway and France and Baltic Wonders and St Petersburg. On board highlights include two saltwater pools, a 9-hole miniature golf course, Carnival’s Twister Waterslide, 24-hour complimentary room service, the Firebird Lounge and Billie’s Piano Bar,.

Carnival SunshineTaking ‘fun for all’ to a whole new level, Carnival Sunshine brings guests the best that Carnival has to offer – all on one ship.

You can dine on the best burgers at sea at Guy’s Burger Joint, or enjoy Italian, Mexican and Asian cuisine. Chill poolside with a Margarita in hand at Blue Iguana Tequila Bar or Caribbean-style at RedFrog Pub and RedFrog Rum Bar. Leisure highlights include Hasbro, The Game Show, and Serenity – an oasis of calm.

Carnival Sunshine will embark on a schedule of nine and 12-day Mediterranean voyages from Barcelona and Venice from April to October 2013, then launch year-round seven-day Caribbean departures from New Orleans beginning November 2013.

DECEMBER/JANUARY 2013 | CRUISE-INTERNATIONAL.COM

Welcome to fun

For a truly relaxing holiday everyone can enjoy, look no further than a Carnival cruise, which next year will set sail from the UK

To fi nd out more about cruises on Carnival Legend or Carnival Sunshine, visit

carnival.co.uk or call 0845 351 0556

or call your travel agent

PROMOTIONWINNER

CARNIVALCRUISE LINE

BEST CRUISE LINE

031_CRI_DJ13_Advertorial_Carnival_FINAL.indd 31 24/09/2012 14:41

9 771758 232012


APRIL/MAY 2013 | £3.95 Start planning your holiday

winA CRUISE FOR

TWO ON

ROYAL

PRINCESS

PLUS MARCO PIERRE WHITE ● RUSSELL WATSON ● ATUL KOCHHAR'S RECIPES

NEW TO CRUISE?Brilliant tips to help you

plan your dream trip

THE WORLD’S GREATEST RIVERS23-page guide inside

STUNNING DESTINATIONS, FAB ITINERARIES & LUXURY SHIPS

179AMAZING HOLIDAYS

INCREDIBLE ASIAUncovering hidden treasures from Burma to Ho Chi Minh City

001_CRI_AM13_V8.indd 1 20/02/2013 16:49

9 771758 232012


FEBRUARY/MARCH 2013 | £3.95

JENNIE BOND CELEBRITY CHEF RECIPES LUXURY FOR LESS

Top family cruises chosen by parents

From the Ganges to the Taj Mahal


A PASSAGE TO INDIA

The coolest destinations for 2013RED HOT MED

Holidays to suit all budgetsPLUS

OFTHEBEST

ISLANDS50

ULTIMATE CARIBBEAN

THE KIDS ARE ALL RIGHT


winA CRUISE FOR TWO WORTH £2,800

with Carnival

001_CRI_FM13_Cover_FINAL.indd 1 18/12/2012 14:47

Featured Cruise Company Rate: £7250 (Value £14,500)

Make the 2013 awards work for you

For all sponsorship and advertising opportunities, please contact Lyndal Beeton

0207 349 3741

[email protected]

Promote your company to potential voters and customers. Sidebar adverts will be available from the launch of consumer voting on 3 May 2013. The advertisement can carry your standard consumer message with a link to your website or encourage visitors to vote for you.Advertising content can be updated free of charge to coincide with the Cruise Award campaign cycle.Advertisements will be displayed until 28 September 2013

DIGITAL OPPORTUNITIES

How the 2013 awards can work for you

of our readers

recommend Cruise

International to

friends as the place

to start their holiday

planning

86%300px x 250px

140px x 200px 140px x 200px

300px x 100px

£1000

£750 £750

£500

l ONLINE ADVERT SIZES AND RATES:

1

2

3

Option

Option

OptionFor all sponsorship and advertising opportunities, please contact Lyndal Beeton

0207 349 3741

[email protected]

9

Save the date

London, September 2013Watch cruise-international.com/cruiseawards2013

for further announcements

Awards 2013

AWARDS

2013

Cruise International Awards 2013 - Media Pack 1

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Transcript of Cruise International Awards 2013 - Media Pack 1