pebblemag.com

YOUR STYLISH GUIDE TO SUSTAINABLE LIVING.

MAGAZINE | EVENTS | COMMUNITIES

Media Pack 2020

pebblemag.compebblemag.comOver the last three years we’ve built a growing, loyal, engaged audience of conscious consumers who are changing their habits to be more sustainable.

We influence their purchase decisions, introduce them to new brands and inspire to make everyday more eco. They love our newsletter, attend our events and recommend us to their friends.

That’s why we’re all about #EverydayActivism.

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pebble magazine

pebblemag.comSay hello to guilt-free pleasures & stylish sustainable living.

Long form first personinvestigations...

pebble is a high quality digital magazine that has grown organically to become the market leader as a platform for a conscious consumer.

Topics we love run from the latest ethical fashion brands to eco-travel escapes. We have become a huge resource for plastic free, zero waste, organic food and plant-based living.

We run features, news, hotel & restaurant reviews—with new

content promoted and shared each week and rounded up in our cult-read Friday newsletter.Our LUST LIST has become the weekly eco-edit to live by as we round up the latest eco-friendly products.

Our eco-events calendar debuted in July 2019 features the best ethical events from clothing swishes to DIY skincare workshops, sustainable business conferences to pop up shops.

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Events

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pebblefest comprises talks, workshops and an ethical market, bringing together best ethical brands, experts, campaigners, activists, doers and makers for a fun, accessible, inspirational day. We attract an engaged eco-aware audience keen to support brands who help them shop their values.

Our expert team organises sustainable events for clients (The Crown Estate, Urban Food Fest) of all sizes and shapes from evening reader events or large scale markets to curaring festival programming.

2020 plansWe’re organising a pebble & friends regional tour in 2020 across 4 cities. If you'd like to commission us to curate an event, please email us.

We are looking at London based events across the year.

pebblemag.comOver 2019 we’ve delivered sustainable lifestyle events for 4,000 people in London.

Magazine Reach 46K

45K

3K8.5K

MONTHLY UNIQUE VISITORS

SOCIAL MEDIA FOLLOWERS

FACEBOOK GROUP THE PEBBLE POD

PEBBLE WEEKLY NEWSLETTER AVR 30% OPEN RATE

/ AVR 9% CLICK THROUGH RATE

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25–34 YEARS OLD 35–45 YEARS OLDUNDER 24

They believe in conscious consuming—using their disposable income to make choices that help not hurt the environment and want to support authentic, transparent brands, restaurants and hotels that share these values.

Our readers are inquisitive, compassionate & ahead of the curve.

pebblemag.comOur audienceUK USA CANADA AUSTRALIA INDIA GERMANY FRANCE NETHERLANDS IRELAND SPAIN

53% 3.5% 1%1.5% 0.8%20% 1.1%2.6% 1.4% 0.7%

Of the 1.1 million people that have visited pebble magazine so far...

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Our friendly approach, high quality editorial and stylish content means pebble has become the trusted authority in the sustainable lifestyle space.

We will be building a pebble pioneers business community in 2020, with online and offline

networking and events for ethical businesses looking to scale, grow and connect.

Join our business newsletter, kicking off in January and be the first to find out about our new community in 2020.

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We have built an organic, loyal & engaged consumer community

CLICK HERE TO CHECK OUT OUR FACEBOOK COMMUNITY

Why work with us

pebblemag.comWhat our readers care about

Reader survey undertaken August 2018.

What our readers want to read on pebble

• How to guides

• Hotel & restaurant reviews

• Sustainable living advice

• Travel guides

• Brand round-ups

What our readers are interested in

• Limited edition collaborations with ethical brands

• Ethical fashion / shoes

• Zero-waste items

• Plastic-free items

• Skincare

Are discounts from some of your favourite ethical brands of interest to you?

YES 93%

NO 7%

pebblemag.comReader testimonials

Just wanted to say that I LOVE your Friday feature!! I am so signing up to plant some trees straight away.

ULLA

I'm currently seeking eco-friendly travel essentials, so your latest email was great, I will share some of your suggestions with my own newsletter readers and retreaters.

RUTH

I love the fact that the magazine is so unique, uplifting, and focused on creating an impact through positivity! It’s hugely impacted my life and the way I view ‘sustainable living.

CARA

‘’ ‘’‘’

pebblemag.comFeedback & coverage

It was a great opportunity to talk to so many like-minded people, and I was really impressed at how engaged everyone was there, gives me a lot of hope!

ABEL & COLE

Great event for the conscious consumer with a good mix of inspiring panel discussions, useful skills workshops, delicious vegan food, stylish clothes shopping and more.

KENNY

I found the day inspiring, interesting, informative, friendly, supportive, realistic, engaging.

NICKY

Thank you for last month’s incredible experience at your festival! We were overwhelmed by the success of it and we were so pleased with the attendance for our workshop.

SELKIE PATTERNS

‘’ ‘’

Our events have been covered by Time Out, BBC London, Elle, Glamour, Stella, Conde Nast Traveller, Balance, Town & Country, Londonist, London on the Inside and lots more.

‘’ ‘’

pebblemag.comWhat brands say about us

When you need quality content and want to reach a green and social responsible consumer, pebble is definitely the place to go.

TOMS

pebble has really helped towards the growth of Ara Living in terms of website traffic as well as business generation. We estimate we derive approx 15% of web traffic through the article featured in pebble.

ARA LIVING

The whole content process was super smooth and extremely positive, so I’ll definitely be back in the future for some more collaborations.

PRETTY BEE FRESH

‘’ ‘’‘’

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What we can do for youOur community trusts us. We only work with brands who share our ethos of responsible consumerism, sustainable living & quality content.

We’re confident we have the right package for every brand’s budget. We’re happy to mix options from the right to create multi-platform campaigns that will hit your KPIs.

Content Marketing

• Brand partnerships (6-12 months)

• Native content

• Sponsor existing content

• Competitions

• Sponsored LUST LIST slot

Off-Site Campaigns

• Solus emails

• Influencer marketing

• Brand ambassador

Advertising • Website advert banner

• Homepage takeover

• Newsletter sponsorship

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Brand partnerships

Annual partnerships that encompass editorial, native content, influencer marketing, lead gen competitions and solus emails. Bespoke packages depending on your KPIs.

Native content

We’ve successfully and subtly introduced brand messaging to a range of lifestyle features from round ups of the best British seaside walks for TOMS to organic food advice for Pukka Herbs.

Sponsored content

Present yourself as an authority in your niche and provide added value to your consumers.

Sponsorship includes primary spot, brand images as our header/social media images, CTA discounts and possible logo inclusion.

Competitions

We regularly run competitions across social media and on unique landing pages so that we can share them with you too. Average comp entries - 500 (organic reach). Minimum prize value £100. They can be boosted to increase reach. We prefer to run these as part of a larger campaign.

Sponsored Lust List slot

1 Sponsored slot per week—double the image size & copy length of our normal editorial slots.

Includes CTA discount or social media competition, guaranteed inclusion in the monthly LUST LIST round up and dedicated social media posts on Twitter/Insta.

Content marketing

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Solus emails

We have 4 solus emails slots per month to our ethically engaged database.

Influencer marketing

Please speak to editor Georgina Wilson-Powell about bespoke packages and ideas.

Brand ambassador

Do you want Georgina Wilson-Powell to personally represent your brand or product? Speak to us to make it happen.

Homepage takeover

Get noticed by taking over the pebble homepage, Exclusive booking of 3 banner ads + editorial that links through to your campaign. Bookable by week.

Website advert banner

Run an exclusive banner ad on our homepage or on a set of topical or seasonal article pages.

Newsletter sponsorship

For the first time, you can now sponsor our must-read Friday pebble post newsletter. Branded images + 2 banner ads + brand specific editorial, comp or discounts. Get in front of our super keen conscious consumers and make them take notice of you.

Off-site campaigns

Advertising

pebblemag.comWhat it costs

INSTAGRAM POST / STORIES @pebblemagazine £75 POST / £50 STORY

BANNER AD ON HOMEPAGE £750 / MONTH

HOMEPAGE TAKEOVER Exclusive advertiser. 3 x banner ads + editorial £750 / WEEK

SPONSORED NATIVE CONTENT FEATURE Highlight your authority in your industry. Written, edited and organised by pebble. from £1000

SPONSOR PEBBLE’S WEEKLY NEWSLETTER 2 x banner ads, logo inclusion, LUST LIST or other editorial inclusion and URL links £650

SPONSORED LUST LIST 1 x exclusive post each Friday. 100 words / images / discount / URL £150

SOLUS EMAIL Bespoke email marketing campaign to our audience. Written and designed in-house £700

ECO EVENTS LISTINGS Unique URL on site + social media + newsletter promo £20

ANNUAL BRAND PARTNERSHIPS Editorial, native content, sponsorships, advertising & social media posts FROM £5K

We recommend working with us on a 3 or 6 month campaigns, that pull together various activations on our different platforms to highlight brand awareness or increase lead generation. We can put together bespoke campaigns for you.

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What we’re talking about in 2020MONTH EDITORIAL FOCUS E-BOOKS GIFT GUIDES OTHER AWESOME THINGS

JANUARYVeganuary | Winter staycations

Charity shops | Eco-cleaning

Super pebble surprise #1 Sign up here for our new pebble power

business announcement in Jan.

FEBRUARYFairtrade coffee | Ethical Valentine’s

Spring activismActivewear Ebook

MARCHInnovation | pebble pioneers | Sleep trends

Easter | Books to change the worldMother’s Day guide

APRILSummer eco fashion trends

Swimwear | Food wasteEaster egg guide

Super pebble surprise #2 pebble & friends regional tour event

MAYSummer staycations | Organic Beauty

Eco festival guidepebble & friends regional tour event

JUNEEthical finance | Summer packing

Carbon offsettingFather’s Day guide pebble & friends regional tour event

JULY Eco entertaining | Mindset changesA-Z Vegan &

Ethical Skincare

AUGUST Incredible inventions | Sustainable farming

SEPTEMBER Organic September | Zero Waste WeekEthical Fashion

Style Biblepebble & friends regional tour event

OCTOBER Ideas to change the worldChristmas gift

guidepebble & friends regional tour event

NOVEMBER Vegan trends | Winter skincareStocking guide

under £15

DECEMBERZero waste Christmas

Food waste hacks | Winter wellbeing

pebblemag.compebblemag.comMeet the pebble team

Our globally experienced editorial and design team has over 30 years experience working in media.

Georgina is on a mission to reduce overconsumption by using positive storytelling to shift social attitudes. As the founder of pebble, she has inspired consumer change through her much-loved magazine, events and online community for the last 4 years. She has 17 years experience as a magazine publisher and editor, has worked with corporations and charities as an editorial and comms strategist and her first book, Is It Really Green? is out in January 2021. She hates the word sustainable and is allergic to jargon.

Alex Traska runs an award-winning

creative agency in Nottingham with clients including DHL, Experian, West London Waste Authority and Nottingham UNESCO City of Literature. The agency supports a number of their clients with the introduction of sustainable and ethical design and print processes in their businesses.

Hired by Georgina to design the pebble brand identity and build the website in 2016, he came on board officially as Creative Director in 2018.

pebble has a wider expert team of journalists, editors, photographers, designers, events managers, social media strategists that we call on for each project or campaign.

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F O L L O W U S

Let’s work together & change the world.