MEDIA PACK | 2020€¦ · in summer theme snowdrops. theme achieve the. perfect lawn theme courses...
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Published by THE CHELSEA MAGAZINE COMPANY THEENGLISHGARDEN.CO.UK MEDIA PACK | 2020
Transcript of MEDIA PACK | 2020€¦ · in summer theme snowdrops. theme achieve the. perfect lawn theme courses...
Published by THE CHELSEA MAGAZINE COMPANYTHEENGLISHGARDEN.CO.UK
MEDIA PACK | 2020
Published by THE CHELSEA MAGAZINE COMPANYTHEENGLISHGARDEN.CO.UK
WelcomeExclusive photography of the finest gardens and intelligent, in-depth content is at the very heart of The English Garden. The gardens we feature may be classic or contemporary, but are always quintessentially English – a noted point of difference from our competitors. Our readers strive for an impressive garden and to this end they invest for the long term, favouring quality brands and products. For more than 20 years, readers have turned to The English Garden for trusted advice and inspiration – our expert contributors include James Alexander-Sinclair, Helen Yemm and photographer Clive Nichols. An increase in year-on-year sales at newsstand means The English Garden is outperforming the market and in 2019 our Spring edition was the highest-selling issue in four years. Meeting readers at our stand at RHS Chelsea Flower Show helps us to understand their interests and spending power, while our commitment to innovation – in print and online – has delivered robust sales at newsstand and increased digital engagement.
Clare FoggettEditor
Who the reader isEvery year UK households collectively spend around £7.5billion on garden goods and £2.4billion on the services of gardeners and landscapers. Our audience of highly discerning readers are influenced by the engaging editorial and sumptuous printed pages of the magazine. Many of our readers’ children have left home and they now have the time and money to invest in creating their ultimate garden. In looking to create their dream garden, our readers are happy to invest in the best services and quality products in order to achieve this goal.
OVER 290,000
TotalCOMBINED
REACH of
Published by THE CHELSEA MAGAZINE COMPANYTHEENGLISHGARDEN.CO.UK
BOOKAZINES & SUPPLEMENTS
THE ENGLISH GARDENER NEWSLETTER
YOUTUBE
THE ENGLISH GARDEN WEBSITE
Our regular newsletter series are subscribed to by
28,028 keen gardeners
MAGAZINE Thirteen issues a year guide readers through the
gardening season and offer inspiration every month
The English Garden’s social media channels
reach a combined audience of 140,000
Full Page Advertorial: £2,700Full Page: £2,400Half Page: £1,440Quarter Page: £875
Distribution • Leading newsstands including Waitrose, M&S, WHSmith, Sainsbury’s and Tesco • Selected independent newsagents with a strong gardening presence • Distributed to influential members of: The National Garden Scheme and Society of Garden Designers – The English Gardening School, Capel Manor College, KLC and Inchbald School of Design • Major events including Chelsea, Hampton Court and Chatsworth flower shows • British Airways First and Business lounges and five-star hotels nationwide
Stats at a glanceTotal circulation: 49,803 (ABC Jan – Dec 2019) Subscription copies: 33,303 Affluence: AB Age: 40–65The English Garden has the highest ABC of all actively purchased, high-end gardening magazines Gender: 80% Female Print readership: 170,000 Monthly UU: 120,000 Total combined reach: 290,000
Advertising ratecardOutside Back Cover: £3,400Inside Front Cover: £3,150Inside Back Cover: £2,900DPS Advertorial: £3,500Double Page Spread: £3,000
WebsiteTakeover wrapper: £1,500Online advertorial: £750Competition: £500 + prize Leaderboard: £400MPU: £350
Email marketingNewsletter advertorial: £400Newsletter sidebar: £400Newsletter leaderboard: £400Newsletter button: £300Solus email: £50 /thousand
CALENDAR 2020/21MARCH
2020
THEME GARDEN BUILDINGS
& GREENHOUSES
THEME
GARDENS TO VISIT IN SUMMER
THEME SNOWDROPS
THEME
ACHIEVE THE PERFECT LAWN
THEME
COURSES FOR GARDENERS
THEME
SMALL GARDEN SPECIAL
THEME
AUTUMN PLANNING AND PLANTING
THEME
WINTER OUTDOOR LIVING
THEME
CHELSEA FLOWER SHOW PREVIEW
THEME
CHELSEA FLOWER SHOW ISSUE
THEME
THE CHRISTMAS ISSUE
THEME
HAMPTON COURT SPECIAL
THEME
TRAVEL SPECIAL
BOOKINGTUE 17 DEC
ARTWORKTUE 14 JAN
ON SALE
Wed 29 Jan
BOOKINGTUE 2 JUNARTWORK
TUE 30 JUN
ON SALE
Wed 15 July
BOOKINGTUE 14 JAN
ARTWORKTUE 11 FEB
ON SALE
Wed 26 Feb
BOOKINGTUE 30 JUN
ARTWORKTUE 28 JUL
ON SALE
Wed 12 Aug
BOOKINGTUE 11 FEB
ARTWORKTUE 10 MAR
ON SALE
Wed 25 March
BOOKINGTUE 28 JUL
ARTWORKTUE 25 AUG
ON SALE
Wed 9 Sept
BOOKINGMON 9 MARCH
ARTWORKMON 6 APR
ON SALE
Wed 22 April
BOOKINGTUE 25 AUG
ARTWORKTUE 22 SEP
ON SALE
Wed 7 Oct
BOOKINGTUE 7 APRIL
ARTWORKTUE 5 MAY
ON SALE
Mon 19 May
BOOKINGTUE 22 SEP
ARTWORKTUE 20 OCT
ON SALE
Wed 4 Nov
BOOKINGTUE 5 MAY
ARTWORKTUE 2 JUN
ON SALE
Wed 7 June
BOOKINGMON 4 NOV
ARTWORKMON 2 DEC
ON SALE
Thur 2 Jan
BOOKINGTUE 20 OCT
ARTWORKTUE 17 NOV
ON SALE
Wed 2 Dec
AUGUST 2020
APRIL 2020
SEPTEMBER 2020
OCTOBER 2020
NOVEMBER 2020
SPRING 2020
MAY2020
JUNE2020
DECEMBER2020
JULY 2020
FEBRUARY2020
JANUARY2021
NEW SERIES: THE KITCHEN GARDEN AT BABINGTON HOUSE
RESCUED GARDENS • SUMMER GARDEN PARTIES
THE BEST GARDEN TREES & BULBS
BRILLIANT WAYS TO EMBRACE AUTUMN
GREAT PRESENTS FOR ALL GARDENERS
PERFECT HOLIDAYS FOR GARDENERS
AUTUMN IN THE GREENHOUSE • DAHLIAS
WATER FEATURES & NATURAL SWIMMING PONDS
INSPIRING SPRING BULB DISPLAYS • PERENNIALS
SUMMER IN THE GREENHOUSE • BORDER MASTERCLASS
GARDEN FURNITURE FOR OUTDOOR LIVING
SCULPTURE & GARDEN ART • FLOWERS FOR CUTTING
WHERE TO SEE THE BEST DISPLAYS • GORGEOUS
VARIETIES TO GROW
WEBSITE.COM Published by THE CHELSEA MAGAZINE COMPANY
Head of MarketFreddy Halliday 0207 349 3744
Senior Sales Executive Sachin Patel
020 7349 [email protected]
Sales Executive Astrid Elsen
020 7349 [email protected]
CHELSEA MAGAZINE
COMPANY
THE
LTD
Jubilee House, 2 Jubilee Place, London SW3 3TQwww.theenglishgarden.co.uk
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