Media Pack 2013

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Art Business Tod ay, 16-18 Empress Pl a ce, London SW6 1TT, UK Tel: +44 (0) 20 7381 6616 Fa x : +44 (0) 20 7381 2596 Email: sales@finea rt. co.uk w w w. a rt b u s i n e s s today. co. u k “Informative, topical and in touch with all aspects of the framing industry. We regularly receive a fantastic response from customers to both articles and advertising in ABT” PAULINE HUTC H I N S O N MARKETING MANAG E R , A RQA D I A MAKIN G YOUR BUSI N ES S STAND OUT MEDIA PACK 2013 OPPORTUNITIES RATES SPECIFICATIONS DEADLINES WWW.F INEART. C O .UK AND “Advertising in Art Business Today has helped deliver an outstandingly successful year for Valiani” N I CO VA L I A N I VALIANI SRL “Due to the diversity of the ABT audience and the commitment from the publishing team, we are proud to advertise in their great title” IAN W I N D E BA N K , PE R M A J E T “ABT is a well respected, quality publication and a great way to communicate with the industry. We are happy to continue our ongoing partnership” MARIE ANNE LEONARD ART ON THE STREET “ABT covers a good mix of all aspects in the industry and it has provided me with knowledge from areas I wasn’t aware of.” JULIE CROSS CONTEMPORARY FINE ART

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Media Pack for Art Business Today with current advertising opportiunities, rates, specifications and deadlines.

Transcript of Media Pack 2013

Page 1: Media Pack 2013

Art Business Tod ay, 16-18 Em p ress Pl a ce, London SW6 1TT, UKTe l : +44 (0) 20 7381 6616 Fa x : +44 (0) 20 7381 2596 Em a i l : s a l e s @ f i n e a rt. co.uk

w w w. a rt b u s i n e s s tod ay. co. u k

“Informative, topical andin touch with all aspectsof the framing industry.We regularly receive afantastic response fromcustomers to both articlesand advertising in ABT”

PAULINE HUTC H I N S O NMARKETING MANAG E R , A RQA D I A

MAKING YOUR BUSINESS S TAND OUT

MEDIA PACK 2013 OPPORTUNITIES • RATES • SPECIFICATIONS • DEADLINES

W W W. F I N E A RT. CO. U KA N D

“Advertising in Art Business Todayhas helped deliver an outstandinglysuccessful year for Valiani”

N I CO VA L I A N IVALIANI SRL

“Due to the diversity of theABT audience and thecommitment from thepublishing team, we are proudto advertise in their greattitle”

IAN W I N D E BA N K , PE R M A J E T

“ABT is a well respected, quality publication and a great way to communicate with the industry. We are happy to continue our ongoing partnership”

MARIE ANNE LEONARD ART ON THE STREET

“ABT covers a good mix of all aspects in the industry and it has provided me with knowledge from areas I wasn’t aware of.”

JULIE CROSSCONTEMPORARY FINE ART

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FRESH CONTACTSBe assured, we keep our mailing listfresh by regularly adding the detailsof visitors to the art and framingsector of Spring Fair International inBirmingham, as well as buying inother relevant third-party lists.

RESPONSIVE READERSHIPOur recent survey to all ABT readersrevealed that unlike many magazinesand media platforms out there -half of ABT readers have respondedto an advert, the majority of ABTreaders don’t read any other art andframing magazines and that readerssee the ads as part of the informativeand relevant content ABT provides.

ONLINE PRESENCEArt Business Today is also publishedonline.This means a wider, world-wide reach and increased exposurefor any advertising. Readers can clickonto web links within the adverts tobe directed straight through to yourwebsite.Art Business Today can also be foundon Facebook and Twitter.Wide-ranging, in-depth, practical –our readers stay with us becauseArt Business Today offers more!

A DV E RTISE IN ART BUSINESS TO D AYTRIED AND TRUSTEDFounded 1905, Art Business Today isnot only the oldest UK magazine forthe art and framing sector, it is also theindustry’ s only award-winningmagazine. Promote your products toa dedicated, discerning readership.

EDITORIAL INTEGRITYAt Art Business Today, we guaranteea 50:50 balance between editorialand advertising as a minimum, soyour advertisement always appearsalongside features, not anothercompany’s marketing message.

THE INDUSTRY LEADERReaders turn to Art Business Today forauthoritative, in-depth coverage ofnews and trends.• First with news on company moves,product launches, the trading pictureand industry standards.• First with interviews of key players,trendsetters and policymakers.• First for international news – thelatest developments worldwide.• Focused on the bottom line, withdedicated sections on business, artand framing.

I N D I S PE N S A B L E, AWARD-WINNING • 50:50 RATIO OF EDITORIAL TO ADV E RTISING

TIMED RIGHTArt Business Today, published fivetimes a year, advertises yourproducts when it matters most.Our January and August issues arepublished at least two weeks aheadof the UK’s Spring Fair Internationaland Autumn Fair International – atthe very moment readers areselecting new ranges.April hits the doormats as the crucialspring season gets underway, and inJune we highlight your productsalongside the industry’s brightestand best in our special Art & FramingIndustry Awards issue. In October, weplace your products on our readers’shopping lists as they make theirfinal Christmas stock purchases.

THE RIGHT AUDIENCEABT is read by: artists, gallery owners,bespoke and contract framers, artmaterials’ suppliers & retailers, printers,conservators, publishers, interiordesignersand trade suppliers andyour customers are our readers!Art Business Today has an averagecirculation of 3,000 with a pass-onreadership of 12,000 key industrycontacts.

Art Business Today has advertising packages to suit alll budgets. To book, complete the form overleaf, telephone +44 (0) 20 7381 6616 or email: [email protected]

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ADVERTISING RATES 2013

Half page hori zo nt a l

With bleed: 216 x 143 mm(3 mm bleed on 3 sides of ad)

No bleed: 180 x 125 mm

Re c. ty pe are a : 170 x 115 mm

Qu a rte rp a g e

125 x 85 mm

Half pageve rt i ca l

With bleed303 x 108 mm(3 mm bleed on3 sides)

No bleed262 x 90 mm

Re c. ty pe are a252 x 80 mm

Full page (A4)

Tr im size297 x 210 mm

Whole page bleed303 x 216 mm

Re c. ty pe are a277 x 190 mm

TERMS & CONDITIONS OF BOOKINGAll adve r tising boo kings must be co n f i rmed in writing and are subject tothe fo l l owing te rms and co n d i t i o n s :1 . You must notify us in writing 28 days be fo re the deadline date if yo uneed to ca n cel for any re a s o n . Fa i l u re to do so will result in a charge of50% of the space boo ki n g.2 . Please supply a colour proof with your digital files. If we do not re ce i vethis proo f, then we cannot ensure your sat i s f a ction with the publisheda dve r t i s e m e nt and cannot be held re s ponsible for discrepancies of co l o u r.3 . For new adve rtisers and for classified/Prod u ct News boo ki n g, p ay m e ntis pro - fo rma in adva n ce of publicat i o n ; o t h e rwise invo i ces will be issueda fter the publication has been mailed and we re q u i re pay m e nt within 30d ays of the invo i ce date. Se ries boo king pay m e nts must be up to date toe n s u re the running of subsequent ads. Ag e n cy commission will bed i s a l l owed on all ove rdue invo i ce s.

GUILDRATE

Front cover INCLUDES P 3 £2390 £1890Double page spread £2905 £2145

Inside front cover £1905 £1495Outside back cover £1905 £1495Inside back cover £1905 £1495

Full page £1645 £1265Half page £955 £735Quarter page £525 £405

Product news £150 £80

Classified – Display (up to 60mm) £55 £40(Add a picture or box number for an additional £5)

Classified – Text: first 30 words £35 FREE(plus 50p per word thereafter)

Inserts per 1000 (60g or less) £250 £175Less than 60g, must be machine insertable

SERI ES DISCO U N TS3 adverts SAVE 5%

4 adverts SAVE10%

5 adverts SAVE 15%

* UK advertisers, please note all prices are net of VAT

TECHNICAL SPECIFICATION

Contact ________________________________________

Company ______________________________________

Address ________________________________________

______________________________________________

______________________________________________

________________________________________________

Postcode ______________________________________

Tel ____________________________________________

Fax ____________________________________________

E-mail__________________________________________

I confirm the booking as indicated (signature)

______________________________________________

I would like to reserve the above ad space(s)and I agree to Terms & Conditions

OR please call me to discuss my advertisingand editorial requirements in more detail(NB editorial information is included atthe editors’ discretion)

I am a member of the Fine Art Trade Guild

ABT BOOKING FORM PLEASE DETACH

SENDTOArt Business Tod ay16-18 Em p ress Pl a ce, London SW6 1TT, U KTel +44 (0) 20 7381 6616Fax +44 (0) 20 7381 2596Email s a l e s @ f i n e a rt. co. u k

PLEASE TICK JAN APR JUN AUG OCT

Front cover INCLUDES P3

Double page spread

Inside front cover

Outside back cover

Inside back cover

Full page

Half page

Quarter page

Product news

Classified DISPLAY

Classified TEXT

Inserts per 1000(60g or less)

Copy by 3/12 25/2 29/4 24/6 27/8

Publication 14/1 25/3 28/5 29/7 30/9

2012

PAGEMEMBER RATE

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Contact ________________________________________

Company ______________________________________

Address ________________________________________

______________________________________________

______________________________________________

Postcode ______________________________________

Tel ____________________________________________

Fax ____________________________________________

E-mail__________________________________________

I confirm the booking as indicated (signature)

______________________________________________

WEB BOOKING FORM PLEASE DETACH

SEND TOArt Business Tod ay16-18 Em p ress Pl a ce, London SW6 1TT, U KTel +44 (0) 20 7381 6616Fax +44 (0) 20 7381 2596Email s a l e s @ f i n e a rt. co.uk

All website advertising spaces are charged at a standard£50 per year.A horizontal banner can be placed along the bottom of anycontent page.Vertical banners can be placed underneath the left handmenu boxes.

PLEASE TICK

Horizontal banner £50 per year

Vertical banner £50 per year

* UK advertisers, please note all prices are net of VAT

Please specify preferred page(s):

______________________________________________

______________________________________________

______________________________________________

Advert spaces are available on a first come, first servedbasis.If the page you have specified is already booked, we will letyou know when it becomes available and suggest suitablealternatives.Adverts can be replaced on a monthly basis if desired.

I would like to reserve the above ad space(s)and I agree to Terms & Conditions

OR please call me to discuss my advertising in moredetail

I am a member of the Fine Art Trade Guild

WWW.FINEART.CO.UKA DV E RT I S I N G

THE RIGHT AUDIENCE FORYOUR BU S I N E S S

Advertising on www.fineart.co.uk gives you unique access tothe art and framing trade. It is the home of the Fine Art TradeGuild, an international organisation representing all those inthe art, framing and printing business. The Guild’s 102 years ofexpertise in this industry ensures that the website is atrusted source of information on all aspects of the industry.The website was revamped and relaunched in 2012which has led to improved duration spent online andnumber of pages viewed.The website holds vital information, not found anywhereelse online. Advertisers can choose between consumer andtrade pages, meaning that you can target your advertisingto the right audience, something not offered by many othermedia platforms.Online advertising is fully measurable, you can easily trackthe effectiveness of your campaign.

Advertising on www.fineart.co.uk is highly affordable; ourprices mean that you can sustain an ongoing campaignwhich will allow you to see measurable results.

“As a pro fessionalart i s t,I value my membership totheFine ArtTrade Gu i l d.One ofthe benefits of Gu i l d

m e m bershipis having my own page and gallery onthewe b s i te and I supplement this with banner adve rt i s i n g.I kn ow that I amtargeting allthe ri g ht people and I uses c reen shots of the ads tomarket mys e l f.It shows I am

s e rious and pro fessional and gives my wo rk ex po s u re toa wider audience than I could reachotherw i s e.”

ANNE CO R L E S S , W W W. A N N E CO R L E S S . CO M

Pop under banner960w x 160h pixels

Skys c ra per banner240w x 600h (max) pixels

Optimum DPI 72 - 96 maximum

Te rms and conditions of boo ki n gAll boo kings must be co n f i rmed in writing either via po s t, fax or email.All adve rtisers must pay for all adve r ts boo ked be fo re they can go live.Please supply your adve rt or images and text for us to design the adve r t ing ood time for the co m m e n ce m e nt of the time slot you have boo ke d.The adve rtiser is re s ponsible for ensuring that the file(s) provided are suitablefor web use and for checking the quality and positioning of the adve rt afte rit has gone live.Adve r ts will be re m oved at year end unless pay m e nt has been re ce i ved tore n ew the boo ki n g.* UK advertisers, please note all prices are net of VAT

TECHNICAL SPECIFICATIONS

We offer a banner design serv i ce,this is an additional £50 + VAT