Masthead, bold font, recognisable to repeat readers

Lures are used to encourage you to

buy the magazine, free

gifts

An exclusive, the quote indicates an interview

and exclusive information

House colours of black, white and red makes it recognisable to its audience and gives the

magazine an aggressive, punk feel.

Lets any new reader aware that the magazine is purely biased on

music

Strap line

In this image the mad is using direct address, lures the reader in by

looking them in the eye

All of the copy is in a similar font so it all

goes together well and creates brand identity

An additional picture to show some of the content inside the

magazine

Shows the freebee on the front, if the customer likes the CD they are then a lot more likely to buy

the magazine.

Some of the title is distorted and blocked out by other text; this is as the brand

identity is so recognisable that it doesn’t matter

Even the colours of the CD case match the magazines house

colours, creating brand identity

Probably appeals to mid 20’s – 40’s audience

They make the magazine appeal to the audience buy colour, taste in

music and styleTilly Norman

The gutter makes the magazine look more sophisticated and less

cluttered.

Exclusive features are used to make the magazine individual and offer things that

others can’t!

Cover line

Analysis of MOJO music magazine