G325 Critical Perspectives in Media

Question 1bKey Media Concepts:

MEDIA LANGUAGETerminology Test

1. What is a media text?

2. Name a key theoretical tool used to help text deconstruction?

3. Sign = ? + ?

4. Who developed Semiotics?

5. What is denotation?

6. What are connotations?

7. Which Narrative theorist applied semiotics to everyday life and culture?

8. Define Polysemic

9. What is Anchorage?

10. Define codes and the four technical codes

1. What is a media text?

2. Name a key theoretical tool used to help text deconstruction?

3. Sign = ? + ?

• Sign = Signifier + Signified

4. Who developed Semiotics?De Saussure

5. What is denotation?

6. What are connotations?

7. The narrative theorist who applied semiotics to everyday life and culture?

8. Define polysemic = multiple meanings

9. What is anchorage?

10. Define codes and the four technical codes