MEDIA KIT - Québecor Groupe Média...

2015 MEDIA KIT

T H E W O R L D ’ S L E A D I N G A U T H O R I T Y O N FA S H I O N & B E AU T Y 2015

Engagement. It’s more than a buzzword. It’s what influences every editorial decision we make, whether it’s for the magazine or our website. If we don’t have influence—or even leave an impression—we’re not doing our job in today’s competitive, info-driven world. The secret is simple: compelling storytelling, both with our text and our visuals. It takes a team of dedicated, intelligent and creative editors and art directors who have an intuitive sense of what women care about. Our readers are passionate about beauty and fashion, but they’re also interested in a wide range of subjects, from cultural and societal issues to the latest health and fitness trends. They rely on us to be their stylish guide to a fashionable and cultured life. We’re the witty and engaging “in-the-know” girlfriend they’ve come to trust. The affection is mutual.

OUR BRAND & OUR MULTI-PLATFORM TEAM

NOREEN FLANAGANEDITOR-IN-CHIEFNoreen has been with ELLE Canada since its second issue back in 2001 and has been EIC since April 2010. Prior to that, she worked at Flare as a senior editor.

CHRISTINA REYNOLDSMANAGING EDITORChristina handles everything from ELLE Life, Relationship and Society pieces to Career, Money, World and Travel stories. Prior to joining ELLE Canada, she was the editor-in-chief of city magazine CalgaryInc.

BRITTANY ECCLESART DIRECTORA graduate of Ryerson’s Fashion Communication program, Brittany became ELLE Canada’s art director in December 2012. She previously worked in the art departments at Flare and FASHION.

LISA GUIMONDFASHION FEATURES EDITORLisa handles ELLE Canada’s Style section. she was previously special projects editor for Air Canada enRoute edition. She is replacing Laura deCarufel who is on maternity leave.

KATHERINE FLEMMINGHEALTH AND BEAUTY EDITORKatherine heads up the health and beauty news sections of the magazine—and ensures that she takes the products for a spin before sharing them with readers.

VANESSA CRAFTBEAUTY DIRECTORVanessa is responsible for bringing all beauty-related trends, product launches and breakthroughs to life in the magazine. She works with beauty companies and aims to deliver unique, authoritative stories for ELLE Canada readers.

ALIYAH SHAMSHERFEATURES EDITORAliyah Shamsher is currently the Features Editor at Elle Canada. Prior to this she worked as a Content Manager for eLUXE and an editor for The Coveteur . Last year, she founded her own publication, Issue28, which looks at the state of contemporary culture.

Canada’s #1 National Fashion and Beauty Authority


Whether it’s through the magazine, tablet, website or more, the ELLE Canada audience can now access our content as they need it, when they need it.

A TRULY MULTI-PLATFORM BRAND

MAY 2015 IMPRESSIONS SHOWN ARE ESTIMATED BRAND IMPRESSIONS PER MONTH / *SOCIAL MEDIA AS OF APRIL 2015.SOURCES: PMB SPRING 2015, CANADA, TOTAL 12+. GOOGLE ANALYTICS, 3 MONTH AVERAGE DEC. 2014 - FEB. 2015.

Social Media*688K followers

Magazine1.3M readers

2.4M impressions

Monthly Contests25K entries

Website165.5K UVs

1.4M PVsE-Newsletter97K unique subscribers

iPadand digital editions

Mobile Website75K UVs303K PVs

Mobile App

Annual Readers

Choice

Blog


Elle Canada POPULATION COMPOSITION REACHSEXMen 49% 14% 184

Women 51% 86% 1,100

AGE12 – 17 8% 18% 230

18 – 24 11% 21% 263

25 – 34 16% 17% 218

35 – 49 24% 24% 313

50+ 42% 20% 259

Average age 45 36

EDUCATIONBachelor’s degree+ 24% 24% 314

OCCUPATION

Employed 58% 64% 824

HOUSEHOLD INCOME ($CAD)+75,000 48% 53% 676

+100,000 33% 39% 496

Average HHI $85,182 $92,718

RESIDENCE1,000,000+ markets 71% 63% 832

STATUSSingle, Widowed Separated or Divorced 41% 56% 720

Married or Living Together 589% 43% 547

PMB SPRING 2015, CANADA, TOTAL 12+

READER SUMMARY


IN EVERY ISSUE

fashion Runway reports, insider previews, seasonal top trends, stylish and practical shopping advice.

celebrity Top celebrities open up to ELLE Canada about their stories, secrets and advice.

shopping The best selection of the latest fashions and must-haves of the season.

beauty The very latest in makeup products, beauty secrets and trends.

health and wellness In-depth coverage of a broad range of subjects, from personal health to physical fitness.

radar An essential read for anyone interested in Canada’s top musicians, movies, artists and writers.

world Human interest stories that explore the state of women in the world today.

society Special editorial packages on pop culture trends, social movements and relationships as well as profiles on inspiring women.

travelA guide to global hot spots and fashionable destinations, from the most popular resorts to those off the beaten track.


january❖ Horoscope special: How to

make the most of the next five years

❖ Your top 15 essential fashion and beauty resolutions

❖ ELLE International Beauty Awards❖ The new multi-destination travel

trend february❖ Spring fashion trend report❖ Canadian designer special❖ Lingerie special❖ Your guide to love

and money❖ Winter skin savers❖ Travel: Romantic London

march❖ Spring beauty trend report❖ Ones to watch special❖ Red carpet style and beauty;

celebrity fashion powerhouses; beauty tips and insider secrets

❖ How to reboot your career❖ T ravel: Fashion bucket-list trips april❖ Best in spring fashion and

accessories special❖ Spring fragrance special❖ Money: The power of saving—and

spending❖ Travel: Top weekend retreats may❖ Get your best hair ever❖ Workwear special❖ Money: Home sweet home buying?❖ The insider’s guide to travel

june❖ Summer body package: Your

cheat sheet to the best summer bod in history

❖ Beach fashion❖ Travel: Best Canadian adventures july❖ Summer entertaining special,

including the best cocktails guide ever!

❖ Sexy summer hair —get it now❖ Travel: Going beyond the beach august❖ Top Canadian models❖ Fall fashion trend report❖ Canadian fashion special❖ Travel: Most stylish summer

escapes

september❖ TIFF: Your guide to the movies,

the celebrities and the parties❖ Upgrade your life Take 2❖ Fall fashion and beauty must-haves❖ Money: How to shop like a pro❖ The new travel hotspots october❖ Beauty trend report❖ Power dressing at work and play❖ Your best career ever special❖ Fall TV roundup❖ Travel: The poshest road trips november❖ Beauty Grand Prix❖ The best coats, boots and bags❖ The ultimate fall reads❖ Career: For the love of money?❖ Travel: The most exotic winter

getaways

december❖ Gift guide❖ How to throw a party to

remember❖ Beauty and fashion holiday

glam—party dressing❖ Hot trips to escape the cold❖ World: Guide to giving back

*LINEUP SUBJECT TO CHANGE

EDITORIAL CALENDAR 2015*


canada

WEDDING

SPECIAL ISSUES 2015

CAREER SPECIAL I BOOKAZINE All the fashion, beauty, accessories and fashion you need to look your best at the office. Plus, the top tips and strategies to make the most of your career.

CLOSING: August 3, 2015 MATERIAL: August 10, 2015 ON SALE: September 14, 2015

ELLE MAN SPRING & FALL SPECIAL I BOOKAZINE A stylish men’s how-to guide to the top fashion trends and grooming products that every guy needs in his life.

CLOSING: January 26, 2015 MATERIAL: February 9, 2015 ON SALE: March 16, 2015

CLOSING: August 31, 2015 MATERIAL: September 7, 2015 ON SALE: October 12, 2015

WEDDING SPECIAL** I BOOKAZINE **Tentative

We bring our distinctive fashion and beauty point of view into the bridal world to help you plan your dream wedding.

CLOSING: March 30, 2015 MATERIAL: April 6, 2015 ON SALE: May 11, 2015

*DATES SUBJECT TO CHANGE

canada

CAREER


DIGITAL

MOBILE

GOOGLE ANALYTICS, DEC. 2014 - FEB. 2015 (3MA)

75K UNIQUE VISITORS

303K PAGE VIEWS PER MONTH

GOOGLE ANALYTICS, DEC. 2014 - FEB. 2015 (3MA)

PERSONAL MOBILE MASS MEDIA:Always carried. Always on.Always present at point of purchase.

778 UNIQUE VISITORS/MONTH

9,542 PAGE VIEWS PER MONTH

ADVERTISING OPPORTUNITIES:Banners, video pre-roll, customized applicationPOLAR MOBILE JUNE-AUGUST 2014, (3MA)

185K UNIQUE VISITORS PER MONTH

1.3M PAGE VIEWS PER MONTH

85,192 E-NEWSLETTER SUBSCRIBERS PER MONTH

iPAD EDITIONExperience full issues of ELLE Canada—the fashion spreads, the beauty buzz, the exclusive celebrity interviews (and more!)—in a whole new way with our interactive iPad edition. While it retains the look and feel of our print edition, the redesigned tablet version features exclusive extras like behind-the-scenes videos of our cover shoots, special slide shows, stop-motion images and expanded content. With a flick of your finger, our iPad edition will redefine your connection with ELLE Canada.

Please refer to print closing schedule for space deadlines.

The online destination for fashionistas

Chat with our editors! Facebook (facebook.com/ellecanada)Twitter (twitter.com/ellecanada) Instagram (ellecanada)Pinterest (ellecanada)

55,897 7,000 32,114 533,68859,522

SOCIAL MEDIA AS OF APRIL 2015


VIP EVENTS & EXPERIENCES 2015*

Cocktail receptions, launches, fashion shows, beauty events, store openings: Elevate your brand recognition and impress your customers with the ELLE Canada VIP Reader Events & Experiences program. Through a purchased, earned or custom sponsorship event, the VIP Events group offers you many opportunities to tap into your target demographic and key consumers. Please contact your account manager for more details.

Sparkling & SweetsMeet ELLE Canada fashion

editors Charlotte Herrold and Ava Baccari at this private

shopping event. They will share their favourite styling tips and

showcase must-have pieces from Swarovski’s fall collection.

AN EXCLUSIVE HOLIDAY SHOPPING PARTY AT

SPACE IS LIMITED! TO PURCHASE TICKETS, VISIT ELLECANADA.COM/VIP OR CALL

1-866-277-3216

NEW Swarovski’s Stardust bracelets from the fall 2014 collection

SAVE AN ADDITONAL

off your entire purchase when you sign up for the

beSwarovski Loyalty Program at the event

THURSDAY, NOVEMBER 20, 2014

SWAROVSKI BLOOR STREET 2 Bloor Street West, Toronto

PRICE: $25

CHOOSE FROM TWO DIFFERENT SHOPPING TIME SLOTS:

6:00 to 7:30 p.m. OR 8:00 to 9:30 p.m.Sparkling wine and gourmet chocolates will be served

All guests will take home a Swarovski crystallized mirror valued at $40.

Spend $125* and receive a Swarovski Slake Bracelet – an $80 value!

Charlotte HerroldAssociate Fashion Editor

Ava Baccari Assistant Editor


FREQUENCY 1-4X 5-9X 9-12X

1 PAGE 21,780 21,130 19,825

2/3 PAGE 18,525 17,970 16,860

1/2 PAGE 14,165 13,730 12,985

DOUBLE 1/2 PAGE 28,305 27,465 25,760 1/3 PAGE 12,555 12,180 11,430

DOUBLE-PAGE SPREAD 43,550 42,260 39,640

COVERS

INSIDE FRONT SPREAD 52,260 50,715 47,570

INSIDE BACK SPREAD 43,190 41,890 39,300

INSIDE BACK 24,330 23,595 22,135

OUTSIDE BACK 28,550 27,695 26,980

TABLET EDITION National Only (gross)

STATIC AD $1,745 $1,690 $1,586

INTERACTIVE AD* $2,178 $2,113 $1,983

All rates in gross dollars.Regional rates available upon request.*Media cost only. Interactive creative and production costs extra.

NATIONAL RATES 2015


SPACE ELECTRONIC IMPACT ONISSUE RESERVATION MATERIAL* DATE SALE

JANUARY November 11 November 17 December 2 December 15

FEBRUARY December 2 December 8 December 24 January 12

MARCH January 13 January 19 February 3 February 16

APRIL February 10 February 16 March 3 March 16

MAY March 10 March 16 March 31 April 13

JUNE April 7 April 13 April 28 May 11

JULY May 12 May 18 June 2 June 15

AUGUST June 9 June 15 June 30 July 13

SEPTEMBER July 7 July 13 July 28 August 10

OCTOBER August 11 August 17 September 2 September 14

NOVEMBER September 8 September 14 September 29 October 12

DECEMBER October 13 October 19 November 3 November 16

*It is critical to meet ELECTRONIC MATERIAL due date as we go to press within 24 hours of this deadline.

CLOSING DATES 2015


ADVERTISING UNIT LIVE AREA TRIM SIZE BLEED SIZE

Full page 7.375” x 10.25” 7.875” x 10.75” 8.125” x 11”

Double-page spread 15.25” x 10.25” 15.75” x 10.75” 16” x 11”

1/2 horizontal 7.375” x 4.875” 7.875” x 5.375” 8.125” x 5.625”

1/2 vertical 3.375” x 10.25” 3.875” x 10.75” 4.125” x 11”

1/3 vertical 2.25” x 10.25” 2.75” x 10.75” 3” x 11”

2/3 vertical 4.375” x 10.25” 4.875” x 10.75” 5.125” x 11”

1/6 vertical embedded 2” x 4.4375”

PRODUCTION SPECS

MECHANICAL REQUIREMENTS

METHOD OF PRODUCTION• ELLE Canada is printed by high-speed web offset at

a resolution of 300 dpi/150 lpi, and is perfect bound.• Folding and trimming are subject to variation.• Please adhere to the live area specifications as

stated above.• Text type should be a minimum of 8 pt. Reverse type less than 12 pt. is not suitable for reproduction. ELLE Canada is not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type.

• URC (295% max.) and black (95% max.).• All ads with bleed must have 1/8" bleed on all four

sides. Crop/registration marks should have an offset of 1/4" (18 pts.) beyond trim.

REQUIRED MATERIAL FOR UPLOADING• The ad MUST be uploaded

as a press-ready PDF-X-1a file. Information on creating a proper PDF file is available on the Magazines Canada website (magazinescanada.ca).

• Ad Portal CANNOT accept TIFFITS or CT LW files, nor native files such as Microsoft Word, QuarkXPress, or Adobe InDesign, Photoshop or Illustrator.

• Do not use Spot colours or RGB art. Keep all colours CMYK. Keep any Black/Grey type as one colour black (no four colour black text).

AD PORTAL TECH SUPPORT Attn: Carol ZephyrineTel: (416) 227-8270, [email protected]* Please do not forward ads to this contact

PRODUCTION INQUIRIESAttn: Safi Habib, Production CoordinatorTel: 416-227-8260, [email protected]

CONTACT INFORMATIONYou can contact a coordinator for information at the following:

Attn: Elle Canada Advertising Sales25 Sheppard Ave W, Suite 100

Toronto, Ontario

M2N 6S7

Tel: (416)733-7600

USING THE FREE AdDirect™ AD PORTALAll ads must be delivered via Magazines Canada's AdDirect ad portal.

1) Log in to Magazines Canada's AdDirect Ad Portal (https://addirect.sendmyad.com). NOTE: A user account will have to be set up upon the first visit.

2) Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click "upload."

3) Follow the on-screen preflight process.

4) Approve your ad.


REQUIRED METADATA INFORMATIONMetadata is information about your ad/company that appears in the

navigation for each advertisement. NOTE: Display can vary depending

on device and OS. Text displayed may vary by app version.

AD TITLE (REQUIRED): (Approx 40* characters max) A unique name for your ad.

For example, “Excellent Toothpaste”

COMPANY OR BRAND NAME: (Approx 60* characters max) Your company or brand name as you

would like it listed in the browse and the scrubber modes.

For example, “Toothpaste Company”

AD DESCRIPTION (OR HEADLINE): For example, “Give plaque the brush off”

STATIC AD WITH LINKProvide the final URL destination on the inclusion form or when

submitting. NOTE: The web page will display within an in-app

browser unless otherwise specified. For optimal user experience,

links:

• SHOULD lead to a specific website, item or interaction that is

contextually relevant to the ad.

• SHOULD be formatted as buttons with specific call-to-action

messaging (i.e. “Tap Here”, “Press Here to View”, etc…)

• Advertisers may include redirect tracking on URLs, however

embedded pixel tracking is not allowed.

• The capabilities of the Apple iOS-based tablets allow for different

URL destinations.

ABOUT TABLET AD LINKS:• Your link will open in the in-app browser, a navigable web frame.

• Your link should be highlighted with a “tap here” or “touch here”

call to action.

• You may provide a redirect link in order to track web traffic, but

we cannot support pixel tracking.

Please include a document with the following requried information with your uploaded ad material:

• Metadata (ad title, brand name, description)

• Issue date

• Filename

• Contact name, email and phone number in

case files need adjustment and for

interactive ad approval.

• Low resolution PDF

QUESTIONS? Please contact the advertising

coordinator via email at [email protected].

ENGLISH TITLESAddress : ftppub.transcontinental.ca

User: advert

Passord: teezer

Folder: (Publication’s name)

FTP Support: Carol Zephyrine, tel: 416-227-8270

FRENCH TITLESAddress: ftp.transcontinental.ca

User: production

Passord: Ad/pub

Folder: (Publication’s name)

FTP Support: Luc Gauvin, tel: 514-840-6823

REQUIRED SETTINGS

FTP DELIVERY

AUDIO• MP3 format.

• 64-128 KB/sec.

• Max file sizes: 500 KB (embedded)

VIDEO• Encoded using H264 compression MP4 codec at 640 x 380

• Max file sizes: 15 MB (embedded)

• Data rate at roughly 700-800 KB/sec.

• Bit rate may be adjusted higher or lower depending on video to

target the max file size recommendations: 500 KB - 1.5 MB/sec

SPECIFICATIONS:• Portrait orientation only

• RGB colour space

• All line art should be vector format

• Effective / as placed resolution of

images should be 200 dpi or higher

• Flash is not supported

STATIC ADS:• 1536 x 2048 pixel InDesign 5.5 or 6.0

Interactive package, including all fonts

and images.

• PDF file should be provided as reference;

any links with address shown will be

activated. If link address is not shown but

ad contains link call to action, please

provide URL.

• If an InDesign package is not available,

we can accept a PDF file created to

1536x2048 pixel specifications.

INTERACTIVE ADS:• 1536 x 2048 pixel InDesign 5.5 or 6

Interactive package, including all fonts,

images and other linked files. Please include

a description or storyboard showing how

interactive elements should be produced.

1536 pixels

Portrait View

2048 pixels


ADVERTISING AGREEMENTThis advertising agreement is entered between Transcontinental Hearst Publication Inc. (hereinafter the “Publisher”) and the client (the “Advertiser”) and/or the advertising agency representing the Advertiser (the “Agency”). No other agreement, condition or specification appearing upon any document shall be binding on the Publisher unless stated in writing and signed by all parties.

1. RATES AND PAYMENTS

1.1 Advertising rates may be modified at any time by the Publisher providing a fifteen (15) days’ notice to the Advertiser/Agency to that effect.

1.2 Services provided by the Publisher shall be paid in Canadian dollars, within the thirty (30) day period following the date of billing. All advertising rates are subject to the addition of applicable taxes, including Goods and Services Tax (GST), Harmonized Sales Tax (HST) and the Quebec Sales Tax (QST), where applicable, and must be paid to the Publisher.

1.3 Notwithstanding the above, if the credit of the Advertiser and/or Agency is not established to the entire satisfaction of the Publisher, the cost of the said services must be paid in full prior to the publication of the advertisement. Any delay in the payment of any amount due will bear a 2% monthly interest rate.

1.4 In the case of non-payment, the Publisher may terminate this agreement, at its discretion, without any prior notice. If this agreement is terminated, the space used shall be billed and must be paid according to the Publisher’s rates in effect as indicated

on the rate card at the time of cancellation, if the rates referred to in this agreement are lower than those listed on the rate card.

1.5 Fees paid for artwork, layout, typesetting and any other work performed at the request of the Advertiser and/or Agency are to be paid by the Advertiser and/or Agency in addition to the rate indicated for advertising space. Additional costs will be charges to the Advertiser and/or Agency for all material requiring corrections in order to respect our requirements.

1.6 A 15 per cent (15%) commission – on gross billing of space, colour and position charges – is allowed to Agencies that the Publisher accept as being accredited. Commission is not applicable on extra mechanical charges, reprints, etc.

2. ADVERTISING CONTENT

2.1 All advertisements must be clearly identifiable as such. Those advertisements that, in the opinion of the Publisher, too closely resemble editorial features in the magazine shall bear the mention “Advertisement” at the top of the page in 12-point Helvetica Regular Font.

2.2 The Publisher has the right, but not the obligation, to examine any advertising material submitted for publication in its selected magazine(s).

2.3 Should any advertisement include the names, photographs, and/or testimonials submitted for publication, the submission of such advertisements shall constitute the express acknowledgement and warranty by the Advertiser and/or Agency that:

i) They have obtained the written consent of any individual involved in order to use his/her name, photo, and/or testimonial;

ii) The publication of these documents does not infringe upon any law.

2.4 The Publisher may at any time refuse to publish an advertisement, regardless of whether this advertisement has already been accepted or previously published, without prior notice to the Advertiser and/or Agency and without liability. If the Advertiser and/or the Agency fail to supply another advertisement, the Publisher may terminate the agreement by serving a twenty-four (24) hour notice to that effect.

2.5 All material provided to the Publisher will be destroyed if not requested to be returned within twelve (12) months from its last publication.

2.6 Notwithstanding the above, in the case of any error or omission by the Publisher in the layout, typesetting or printing that it has carried out, the Publisher shall reimburse the Advertiser and/or Agency, as applicable. The Publisher shall then be liable for the least cost of the space reserved or the space that includes the error. All text included in a French magazine of the Publisher shall be written in the French language.

2.7 The Advertiser and/or Agency must also ensure that the use of inserts does not infringe upon any Canada Post regulation or any other legislation applicable to inserts.

2.8 The Advertiser and/or Agency accepts full responsibility for any advertisement

provided to the Publisher (on the content of the advertisements or the services or goods being advertised in the advertisements). The Advertiser and/or Agency must ensure that all advertising material submitted to the Publisher for publication, conforms to the applicable of Quebec and Canada, as well as to the code of ethics applicable to the advertising business.

2.9 The Advertiser and/or Agency release the Publisher from any responsibility regarding the advertisements published in the magazine and both the Advertiser and/or Agency agree to compensate the Publisher in the case of damages, fines, penalties or legal fees paid by the Publisher as a result of the publication of advertising material in a Publisher’s magazine.

2.10 The Publisher shall in no way be held liable for the loss of revenue or profit or any other damage inflicted to the Advertiser and/or the Agency as a result of the publication or non-publication of the advertising material.

2.11 The Publisher may terminate this agreement by provided a prior reasonable notification to the Advertiser and/or the Agency to that effect.

The Advertiser and/or Agency shall be jointly and wholly responsible for the payment and fulfillment of any other obligation indicated in any insertion order, or additional contracts signed by the Publisher and advertising, as soon as one or the other of the two parties has signed such an agreement.

MEDIA KIT - Québecor Groupe Média...

Documents

Transcript of MEDIA KIT - Québecor Groupe Média...