MEDIA KITPUT THE POWER OF DECA’S SOCIAL MEDIA TO WORK FOR YOUR BRAND. > Promote your product(s)...

MEDIA KIT2020-2021

2

WHY PARTICIPATE?

ENROLL top students to your college or university.

RECRUIT trained employees for your company.

PROMOTE your products and/or services.

ENGAGE your associates in corporate social responsibility.

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

DECA is the premier education partner developing college and career-ready youth through our Comprehensive Learning Program that integrates into classroom instruction, applies learning, connects to business and promotes competition.

DECA’s Comprehensive Learning Program is co-curricular, aligned with National Curriculum Standards and promotes the development of 21st Century Skills.

DECA is a respected partner of all 50 U.S. Departments of Education and nationally recognized as a Career and Technical Student Organization. DECA is an integral component of classroom learning in over 5,600 classrooms and delivered by certified teachers. More than 225,000 high school and college students in all 50 United States, Canada, Guam, Puerto Rico and Germany participate in DECA’s programs.

With a 75-year history, DECA has impacted the lives of more than 10 million students, educators, school administrators and business professionals. With our reach and delivery capabilities, our business partners consider DECA a favored partner in achieving their corporate and social responsibility goals.

LEARN MORE3 DECA GUIDE

5 DECA DIRECT MAGAZINE

7 DECA DIRECT WEEKLY EMAILS

9 SOCIAL MEDIA POSTS

11 CHAPTER LEADERSHIP PACKET INSERT PROGRAM

13 CORPORATE POSTER SERIES

17 CONFERENCE PROGRAMS AND MOBILE APPS

15 CONFERENCE EXHIBITS

WHO

WHY

The ultimate year-long resource for all of DECA’s programs, including its signature competitive events program.

5,400high school teachers

125,000DECA competitors

5,400classrooms in all 50 states

Published each summer

ADVERTISE IN THE PUBLICATION THAT’S IN THE CLASSROOM ALL YEAR LONG!> The most-used classroom tool.

> Year-round exposure in the DECA Guide means being seen by DECA’s 125,000 competitors.

> Recruit skilled employees.

> Recruit academically prepared students to your college or university.

> Advertise your fundraising opportunities and products.

Online

GUIDE

WHAT

WHERE

WHEN

RESERVE YOUR AD SPACEUse the DECA Insertion Order Form and direct your advertising materials or questions to:

DECA GUIDEPartnerships DepartmentP 703-860-5000E [email protected]

Used all year

3

DECA GUIDE 2020-21 | 17

DECA’s CHALLENGES provide DECA members opportunities to

demonstrate the knowledge and skills learned in the classroom

through innovative challenges in partnership with several corporate

partners. Each challenge has a unique focus and a specific set of

required tasks.

■ deca.org/challenges

CHALLENGESINTUIT INNOVATION CHALLENGE A premier DECA event during

Global Entrepreneurship Week,

the Intuit Innovation Challenge

is a hands-on design thinking

project, daring students

around the globe to innovate

for impact to help reverse

the effect of global warming.

Through the challenge, teams

will apply Intuit’s design

thinking methodology, Design

for Delight, to develop an

innovative sustainability

solution. Teams will

demonstrate their use of

the design thinking process

through a three-minute video

presentation that brings to life

their process and outcomes.

The presentations should

include their experiences with

empathy, brainstorming and

coming up with the solution, as

well as experimentation within

their community.FIDM ENTREPRENEUR OF TOMORROW CHALLENGE

Demonstrate your entrepreneurial spirit by proposing a new product idea for

a specific market segment. Pitch your new clothing, beauty, home, health,

food or entertainment concept in a four-minute YouTube presentation

that describes your target market, product offering and benefits, market

potential and marketing and distribution strategy. Winners will be eligible for

a travel stipend to attend the International Career Development Conference

(ICDC) with approval from the chartered association advisor.

KNOWLEDGE MATTERS DIGITAL PRESENTATION SKILLS

CHALLENGE

Demonstrate your digital presentation skills utilizing a Virtual Business

simulation in a one- to two-minute digital presentation. The topic is up

to you. You can talk solely about the strategies you use in the simulation.

You could discuss real-world business stories and illustrate the stories with

sim exercises. Or, you could talk about your own life, your knowledge of

business and financial literacy and again utilize a Virtual Business simulation

to relate to and illustrate your topic. Each presentation needs to include

video footage of the member presenting/talking about the topic, but the

tools that you utilize to create your digital presentation are up to you. Use

still images and screenshots of the Virtual Business sims or video captures

of the simulations in action. The top eight finalists will deliver a live five- to

ten-minute digital presentation via Google Hangouts or Zoom. The top three

winners will be awarded cash prizes and highlighted on stage at ICDC 2021

with approval from the chartered association advisor. Open to any DECA

chapter that has at least one active license to a Knowledge Matters Virtual

Business simulation.

17

Virtual Experience LearningTAKING STOCK WITH TEENSONLINE SURVEY

AUGUST 12-SEPTEMBER 16, 2020

FEBRUARY 10-MARCH 17, 2021

www.p ipersandler.com/ teens

PRINT TECHNICAL SPECS

RATES + TECHNICAL SPECS

GUIDE

ADVERTISING RATES

MEMBER ORGANIZATION*

NON-MEMBER ORGANIZATION

BACK COVER $5,000 $6,000

INSIDE FRONT COVER $4,000 $5,000

INSIDE BACK COVER $4,000 $5,000

COLOR $3,000 $3,500

* Member of DECA’s National Advisory Board. Contact DECA for information about joining.

PRODUCTIONQUESTIONSDirect inquiries and advertising materials to:

DECA GUIDEPartnerships DepartmentP 703-860-5000E [email protected]

FULL PAGESafety: 7.5” x 9.875”Trim: 8.5” x 10.875”Bleed: 8.75” x 11.125”

4

ACCEPTABLE FILE FORMATS ARE:ADOBE ACROBAT PDF• All full page ads must MUST include bleeds.• All crop and registration marks must be REMOVED from ad.

ADOBE INDESIGN FILE • Acceptable file formats are .indd, and .idml.• All files need to be packaged to include links, document fonts and a .pdf file.• All color ads must be converted to CMYK. Spot colors must be specified with

a Pantone Solid Coated description.• Ads must be produced to specific page sizes per ad dimensions.• Camera-ready artwork is press ready. DECA is not responsible for

adjustments or alterations to size, color or copy error in the content of camera-ready artwork.

• For production and quality-control purposes, we cannot accept Web or Internet images.

ADOBE PHOTOSHOP FILES• Acceptable file formats are .psd, .jpg, .eps or .tif.• If a .psd file is submitted all fonts need to be rasterized and images

embedded.• Digital photos must be 300 dpi minimum to be printed.

ADOBE ILLUSTRATOR • Acceptable file formats are .ai and .eps.• All fonts need to be converted to outlines and all images embedded.

WHO

WHY

The official digital membership magazine of DECA. It’s used as an instructional tool in many high school and college classrooms.

225,000high school + college students

5,600high school + college teachers

4 times a yearSep/OctNov/Dec

REACH 225,000 DECA MEMBERS AND TEACHERS INTERNATIONALLY—FOUR TIMES A YEAR!> Promote your product(s) to an influential teen market with

discretionary, spendable income.




Online

WHAT

WHERE

WHEN

Jan/FebMar/Apr

DIRECT


DECA DIRECTPartnerships DepartmentP 703-860-5000E [email protected]

5

5

NO

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MB

ER

-DE

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MB

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| 20

19

4

ANTHONY FAKHOURYCOLLEGIATE DECA

PRESIDENT @cdeca_anthony

Successful entrepreneur Gary Vaynerchuk was once asked what to do

when you have an idea you feel passionate about. He said, “If you feel

good, then take on the responsibility of sharing it. The world needs

more of it.”

Hello, entrepreneurs, dreamers and DECA members. When getting

ready for work or school, are you happy? When waking up bright and

early to start your day, do you feel fulfilled? If you answered “Yes,”

then odds are you’re on a good path. According to a Gallup poll, it is a

path that only 29% of Americans are on.

71% of Americans say they are dissatisfied with their current

occupation.

70% of all Americans also say they want to be self-employed.

Well, what’s the holdup? Why are so many people staying in their

comfort zones? For many, every paycheck is critical; every paycheck

has a purpose, and going a few weeks or months without one can

hurt. However, ask yourself this: Would you rather be stable right now

or be living your best life 10 years from now? If you dedicate as much

time to something you are passionate about as you do to a job you

dislike, then you will notice that sometimes sacrifices are necessary to

conquer your biggest dreams.

There is no better time to start a business than right now. With the

marketing industry booming, it has become easier than ever to start

a business and attract customers. Organizations like DECA are truly

amazing in times like these because through DECA, we have been able

to build our confidence, boost our morale and expand our network.

600,000 businesses are started each year. Will you be a part of that?

The time to face your fears and become an entrepreneur is now.

Participating in DECA’s entrepreneurship competitive events can

help you think outside the box and take a step towards becoming a

self-made entrepreneur. These events challenge you to be creative

and give you a real-world look into the scenarios that entrepreneurs

face every day. If you already have an idea that you want feedback on,

explore the Entrepreneurship-Starting a Business event. You never

know what feedback you might get to help implement your idea.

So, take action and get to work! Use the resources provided by DECA,

be confident and always remember to stay positive.

ENTREPRENEURSHIP: THE TIME IS NOW

NOVEMBER

DECEMBER

DECA MONTH

1HONORARY LIFE

MEMBERSHIP AWARD CANDIDATE

NOMINATION DUE

OUTSTANDING

SERVICE AWARD

CANDIDATE

NOMINATION DUE

15DECA IDEA CHALLENGE BEGINS

deca.org/challenges

INITIAL ONLINE

MEMBERSHIP DUES DEADLINE

membership.

decaregistration.com

18-24GLOBAL ENTREPRENEURSHIP

WEEKgenglobal.org

21-23ENGAGE CONFERENCE

Chicago, IL

deca.org/engage

3HONORARY LIFE

MEMBERSHIP AWARD

APPLICATION PACKET

DUE

OUTSTANDING

SERVICE AWARD

APPLICATION PACKET

DUE

4-7ACTE CAREERTECH

VISION

Anaheim, CA

acteonline.org/careertech

24DECA IDEA CHALLENGE ENTRIES DUE

29STOCK MARKET GAME

ENDS | ROUND 1

at Cornell SC Johnson College of BusinessYOUR PASSIONFIND AND FUEL

????

?Cornell University is a place where anything

is possible and nothing is off limits. Our

undergraduate business programs offer an

immersive, collaborative learning experience

from internationally renowned faculty and

industry leaders, in an Ivy League setting.

Our model for business education reflects

the future of business itself: flexible, diverse,

and collaborative.

At the Charles H. Dyson School of Applied

Economics and Management, our business is

a better world. Students take on real global

challenges in one of the world’s most

competitive business programs.

The School of Hotel Administration is

home to expert faculty and industry

leaders at the top hospitality business

school in the world.

Whatever your passion, whatever

your dream, let us help you find it

at the Cornell SC Johnson College

of Business.

IT’S TODAY’S BUSINESS,

REIMAGINED.

BUSINESS.CORNELL.EDU

NOVEMBER-DECEMBER 2019

DECADIRECT.ORG

PRICE PER AD* 1 2 3 4BACK COVER $4,400 $4,200 $3,900 $3,700

INSIDE FRONT COVER $3,300 $3,100 $2,800 $2,600

INSIDE BACK COVER $3,300 $3,100 $2,800 $2,600

FULL PAGE $2,700 $2,600 $2,500 $2,400

HALF PAGE $1,500 $1,400 $1,350 $1,300

RATES + TECHNICAL SPECS

DIRECT

ADVERTISING RATES


DECA DIRECTPartnerships DepartmentP 703-860-5000E [email protected]

FULL PAGESafety: 7.25” x 9.875”Trim: 8.25” x 10.875”Bleed: 8.5” x 11.125”

HALF PAGE7.25” x 4.75”Horizontal only. No bleed. Ad can fill entire area.

6


ACCEPTABLE FILE FORMATS ARE:ADOBE ACROBAT PDF• All full page ads MUST include bleeds.• All crop and registration marks must be REMOVED from ad.








WHO

WHY

8,000teacher, high school student and college student emails

Emaildirect to your inbox

REACH 8,000 DECA MEMBERS AND TEACHERS EVERY WEEK> Promote your product(s) to an influential teen market with

discretionary, spendable income.




> Get your message directly to DECA educators and chapter advisors.

WHAT

WHERE

WHEN

Weekly

7


DECA DIRECT WEEKLYPartnerships DepartmentP 703-860-5000E [email protected]

Weekly emails delivered to high school and college students and educators with the latest DECA news.

DIRECTWEEKLY EMAILS

RATES + TECHNICAL SPECSADVERTISING RATES



ADVERTISEMENT $1,000 $2,000

Pricing includes one email per week throughout your chosen month* Member of DECA’s National Advisory Board. Contact DECA for information about joining.

8

DIRECT WEEKLY


DECA DIRECT WEEKLYPartnerships DepartmentP 703-860-5000E [email protected]

REQUIRED INFORMATION

INFORMATION NEEDED:HEADLINE (Option A)• Headline should be 3-5 words.

BODY COPY (Option A)• Copy has a maximum of 250 characters, including spaces.

BUTTON COPY (Option A)• Button text has a maximum of 12 characters, including spaces.

URL• Provide the desired URL destination when readers click your ad.

IMAGE• Thumbnail: 400 x 300 pixels, 72 PPI (Option A)• Banner: 1200 x 400 pixels, 72 PPI (Option B)• No bleeds necessary.• Acceptable file formats are .png and .jpg.

PROGRAM RESTRICTIONS

• Space is limited in each email and insertions are accepted on a first-come basis.

• DECA reserves the right to accept or reject advertising of a questionable nature.

DESIGN OPTIONS

OPTION AShare separate elements (headline, body copy, image and button copy) to include a message. The button will link to your provided URL.

HEADLINEBody Copy

Button Copy

OPTION BShare a banner image for a succinct and highly-visual message. Your image will link to your provided URL.

WHO

WHY

25 KFacebook followers

OnlineDECA’s major social media platforms

PUT THE POWER OF DECA’S SOCIAL MEDIA TO WORK FOR YOUR BRAND.> Promote your product(s) and service(s) to an influential

teen market with discretionary, spendable income.

> Recruit skilled interns and employees.



> Get your message directly to DECA educators and chapter advisors.

WHAT

WHERE

9

SCHEDULE YOUR POSTSUse the DECA Insertion Order Form and direct your advertising materials or questions to:

DECA SOCIAL MEDIAPartnerships DepartmentP 703-860-5000E [email protected]

DECA’s social media platforms are daily sources of information for thousands of students and teachers.

SOCIAL MEDIA POSTS

17.7 KInstagram followers

25.9 KTwitter followers




SOCIAL POSTS $250 $350

Pricing includes up to one message on each platform (Facebook, Instagram and Twitter) * Member of DECA’s National Advisory Board. Contact DECA for information about joining.

10


DECA SOCIAL MEDIAPartnerships DepartmentP 703-860-5000E [email protected]

REQUIRED INFORMATION

FACEBOOK POSTSIMAGE• Image: 1200 x 630 pixels• Acceptable file formats are .png and .jpg.

MESSAGE• Message copy• Desired URL destination• Organization Facebook profile URL

TWITTER POSTSIMAGE• Image: 506 x 253 pixels (16:9 Ratio)• Acceptable file formats are .png and .jpg.

MESSAGE• Message copy (280 character limit, including spaces)• Desired URL destination• Organization Twitter handle

INSTAGRAM STORYIMAGE• Image: 1080 x 1920 pixels (9:16 Ratio)• Acceptable file formats are .png and .jpg.• Desired URL destination (Linked using the “Swipe Up” feature)• Organization Instagram handle



SOCIAL MEDIAPOSTS

WHO

WHY

Chapter advisors eagerly look for this packet of DECA tips and tools to arrive in their classrooms two times a year.


5,400classrooms in all 50 states + 3 countries

BE PART OF DECA’S MOST ANTICIPATED MAILING!> Get your brand to reach 5,400 high school classrooms.

> Choose the month or months you want your insert seen.

> Coordinate your flyer to correspond with seasonal marketing efforts or your company’s own calendar.

> Provide your printed piece and we do the rest.

> Capture advisors’ and members’ attention with your unique designs.

CHAPTER LEADERSHIP PACKET INSERT PROGRAM

WHAT

WHERE

WHEN


DECA CHAPTER LEADERSHIP PACKET INSERT PROGRAMPartnerships DepartmentP 703-860-5000E [email protected]

2 times a yearAug/SepApr/May

11


• Insertions are accepted on a first-come basis.

• Send a sample piece to DECA Inc.


• Flyers must not exceed a folded size of 8.5 x 11 inches.

• Deliver 6,000 copies of your piece to our fulfillment house by the deadline.

• Items causing the packet to exceed normal mailing weight will incur additional charges.

• DECA is not responsible for errors in the provided printed pieces.

RATES + RESTRICTIONSINSERTION RATES



INSERT $1,000 $1,200



DECA CHAPTER LEADERSHIP PACKET INSERT PROGRAMPartnerships DepartmentP 703-860-5000E [email protected]

CHAPTER LEADERSHIP PACKET INSERT PROGRAM

12

Fulfillment HouseAttn: DECA “Month” Packet22880 Glenn Drive, Suite 120

Sterling, VA 20164

FULFILLMENT HOUSE ADDRESS

WHO

WHY

This annual series is supported by individual corporate sponsors to promote DECA membership, competitive events and corporate support.


220,000high school students

5,400classrooms in all 50 states

PROMOTE YOUR IMAGE IN THE SCHOOL AND THE COMMUNITY!> Reinforce your corporate name recognition with DECA

members and educators year-round.

> Promote training and career opportunities within your company.

> Showcase your company’s products and services.

> Use-life of these colorful posters is measured in months and even years.

> Identify yourself as a supporter of the community’s successful, progressive DECA program.

> Sponsorship includes printing, mailing and postage.

CORPORATE POSTER SERIES

WHAT

WHERE

WHEN


DECA CORPORATE POSTER SERIESPartnerships DepartmentP 703-860-5000E [email protected]

2 times a yeardelivered within the DECA Chapter Leadership PacketAug/SepApr/May

13




POSTER $5,000 $5,500


DECA CORPORATE POSTER SERIESPartnerships DepartmentP 703-860-5000E [email protected]

CORPORATEPOSTER SERIES

POSTERSafety: 16” x 21”Trim: 17” x 22”Bleed: 17.25” x 22.25”

14










ADOBE ILLUSTRATOR • Acceptable file formats are .ai, and .eps.• All fonts need to be converted to outlines and all images embedded.

ULTIMATE DECA POWER TRIP

CHARLOTTE, NCCOLLEGIATE ICDC

AUSTIN, TXHIGH SCHOOL ICDC

ANAHEIM, CA

WHO

WHY

DECA’s conference programs are conference attendees’ constant reference companions for the agenda, maps, exhibitors, speakers and special activities.

ADVERTISE IN THE MUST-READ GUIDE FOR EVERY CONFERENCE ATTENDEE!> Put your message next to important conference

information attendees will read.

> Reach highly engaged, highly motivated DECA members who are participating in DECA conferences.

> Your ad will go home with the attendees as many share them in their classrooms upon return.


> Showcase your products and services.

CONFERENCE PROGRAMSAND MOBILE APPS

WHAT

WHERE + WHEN


DECA CONFERENCE PROGRAMSPartnerships DepartmentP 703-860-5000E [email protected]


1,200SPECIALTY CONFERENCES

300-900COLLEGIATE ICDC

1,500HIGH SCHOOL ICDC

20,000

high school students and teachers


college students and teachers


April 17-20, 2021

15

WEDNESDAY THURSDAY FRIDAY SATURDAY

CO

NF

ER

EN

CE

AC

TIV

ITIE

S A

GE

ND

A

31

7:30 AM 101/103

Event Assistants’

Briefing

8:00 AM 101/103

Academy + Participants’ Briefing

7:15 AM Hall A

Event Assistants’

Briefing

8:30 AM Hall A

Preliminary Competition

9:30 AM Hall C

Event Assistants’

Briefing

10:30 AM Hall C

Final Competition

SCHOOL-BASED

ENTERPRISEFOOD OPERATIONS

SBEF

12:00 PM 101/103

Event Assistants’

Briefing

12:30 PM 101/103

Academy + Participants’ Briefing

7:15 AM Hall A

Event Assistants’

Briefing

8:30 AM Hall A


9:30 AM Hall C

Event Assistants’

Briefing

10:30 AM Hall C

Final Competition

SCHOOL-BASED

ENTERPRISERETAIL OPERATIONS

SBER

9:30 AM 201

Event Director’s +

Assistant Event

Directors’ Briefing

9:00 AM Hall A


Event Assistants’

Briefing

10:00 AM Hall A

Participants’ Briefing

+ Written Entry

Registration

7:15 AM Hall A


Event Assistants’

Briefing

11:40 AM Hall A


7:15 AM Hall C

Event Director’s Briefing

11:00 AM Hall C

Event Assistants’

Briefing

11:40 AM Hall C

Final Competition

SPORTS ANDENTERTAINMENT

MARKETINGOPERATIONSRESEARCH

SEOR

9:30 AM 201


Assistant Event


8:00 AM Hall D


Event Assistants’

Briefing

9:00 AM Hall D


+ Testing

1:00 PM Hall D


Event Assistants’

Briefing

1:30 PM Hall D


8:00 AM Hall C


Event Assistants’

Briefing

9:30 AM Hall C

Final Competition


MARKETINGSERIES

SEM

9:30 AM 201


Assistant Event


1:00 PM Hall D


Event Assistants’

Briefing

2:00 PM Hall D


+ Testing

7:00 AM Hall D


Event Assistants’

Briefing

8:00 AM Hall D


8:00 AM Hall C


Event Assistants’

Briefing

8:45 AM Hall C

Final Competition


MARKETING TEAM

DECISION MAKING

STDM

You’re invited to apply for the Babson DECA Scholarship. Valued at $5,000 a year for four

years, the scholarship is offered to students who have participated in DECA programs

and are developing the skills they need to be innovative business leaders.

Learn to think and act entrepreneurially at Babson College.THE TIME IS NOW. MAKE IT YOURS.

Learn more at babson.edu/deca

NO. 1 IN ENTREPRENEURSHIP FOR 23 YEARS AND COUNTING …

– U.S. NEWS & WORLD REPORT

November 13-15, 2020

April 24-27, 2021



CONFERENCE HSICDC

Collegiate ICDC

Ultimate DECA Power Trip

Specialty

BACK COVER $5,500 $1,500 $500

INSIDE FRONT COVER $4,000 $1,000 $500

INSIDE BACK COVER $4,000 $1,000 $500

FULL PAGE COLOR $3,000 $750 $350

HALF PAGE COLOR $2,000 $500

APP: BANNER AD $1,000 $500 $500

APP: ENHANCED PROFILE $750 $200 $250


DECA CONFERENCE PROGRAMSPartnerships DepartmentP 703-860-5000E [email protected]

FULL PAGESafety: 7.5” x 10”Trim: 8.5” x 11”Bleed: 8.75” x 11.25”

HALF PAGE7.5” x 4.75”Horizontal only. No bleed. Ad can fill entire area.

CONFERENCE PROGRAMS AND MOBILE APPS

16

HIGH SCHOOL ICDC ADVERTISEMENT SPECS






ADOBE PHOTOSHOP FILES• Acceptable file formats are .psd, .jpg, .eps or .tif.• If a .psd file is submitted, fonts need to be rasterized and images embedded.• Digital photos must be 300 dpi minimum to be printed.


MOBILE TECHNICAL SPECS

BANNER AD• Image: 600 x 110 pixels, 72 PPI• Provide the desired URL

destination when readers click your ad, or link within the app to your profile, booth information or sponsored session

• Acceptable file formats are .png and .jpg.

ENHANCED PROFILE• Header Image: 640 x 240 pixels,

72 PPI• Thumbnail: 240 x 240 pixels, 72 PPI• Description: Maximum of 2,000

characters, including spaces.

WHY

DECA’s exhibits are specifically designed to be an integral part of the DECA conference experience, giving you one-on-one access to highly motivated, highly engaged DECA members and advisors.

MAKE ONE-ON-ONE CONNECTIONS WITH DECA MEMBERS AND ADVISORS IN ONE LOCATION> DECA’s High School ICDC gives you access to 20,000

students and teachers from all 50 states and multiple countries.

> DECA’s Collegiate ICDC gives you access to 1,500 students from across the country.

> The Ultimate DECA Power Trip will draw 1,200 students and teachers from up to 26 states.

> Reach many potential customers and employees — all in one place! Special events are continually conducted in the exhibit hall to maximize traffic.

CONFERENCE EXHIBITS

WHAT

RESERVE YOUR EXHIBIT SPACEContact DECA’s Partnerships Department for complete exhibit prospectus.

DECA EXHIBITSPartnerships DepartmentP 703-860-5000E [email protected]

WHO

WHERE + WHEN


1,200COLLEGIATE ICDC

1,500HIGH SCHOOL ICDC

20,000


college students and teachers



CHARLOTTE, NCCOLLEGIATE ICDC

AUSTIN, TXHIGH SCHOOL ICDC

ANAHEIM, CA

April 17-20, 2021

November 13-15, 2020

April 24-27, 2021

17

EXHIBIT POLICY

DECA Inc. reserves the right to and will strictly enforce trademark infringements laws. Any product displaying characters and/or names where licensing is necessary (i.e., Disney characters, Hard Rock Cafe, etc.) must submit a copy of the licensing agreement prior to the DECA conference. DECA Inc. also restricts the sale or display of any product (including clothing) that refers to DECA, Marketing Education, Career Development Conference, International Conference, Regional Conference, Collegiate DECA, an Association of Marketing Students or Emerging Leaders and Entrepreneurs.

RATES + POLICIESEXHIBIT BOOTH RATES




EXHIBIT BOOTH $600 $750

Exhibit fee includes a 6-foot table, draped; two chairs and wastebasket. Fee does not include labor, shipping charges, special lighting, or electrical connections. Exhibits cannot be sublet or shared.

EXHIBITQUESTIONSDirect inquiries to:

DECA EXHIBITSPartnerships DepartmentP 703-860-5000E [email protected]

CONFERENCEEXHIBITS

HIGH SCHOOL ICDC MEMBER ORGANIZATION*


END/CORNER BOOTH $1,025 $1,500

INTERIOR BOOTH $900 $1,200

Exhibit fee includes a 6-foot table, draped; 3-foot side rails; an 8-foot backdrop; two chairs, wastebasket and 7”x 44” identification signage. DECA will also provide necessary security during the hours that the exhibit hall is closed. Fee does not include labor, shipping charges, special lighting, or electrical connections. Exhibits cannot be sublet or shared.

COLLEGIATE ICDC MEMBER ORGANIZATION*


EXHIBIT BOOTH $800 $1,200

Exhibit fee includes a 6-foot table, draped; two chairs, wastebasket, identification signage. Fee does not include labor, shipping charges, special lighting, or electrical connections. Exhibits cannot be sublet or shared.


18

DECA GUIDEThe ultimate year-long resource for all of DECA’s programs, including its signature competitive events program.

q 2020-2021 DECA Guide Reserve by 5/22/20 | Art due 6/12/20 q Cover q Full page

q 2020-2021 Collegiate DECA Guide Reserve by 5/22/20 | Art due 6/12/20 q Cover q Full page

DECA DIRECT MAGAZINEThe official membership magazine of DECA. It’s used as an instructional tool in many high school and college classrooms.

q September/October DECA Direct Reserve by 7/10/20 | Art due 8/7/20 q Cover q Full page q 1/2 page

q November/December DECA Direct Reserve by 9/11/20 | Art due 10/9/20 q Cover q Full page q 1/2 page

q January/February DECA Direct Reserve by 11/6/20 | Art due 12/4/20 q Cover q Full page q 1/2 page

q March/April DECA Direct Reserve by 1/8/21 | Art due 2/5/21 q Cover q Full page q 1/2 page

DECA DIRECT WEEKLYWeekly emails delivered to high school and college students and educators with the latest DECA news.

q September Emails Reserve by 8/7/20 | Art due 8/21/20q High School q College

q October Emails Reserve by 9/4/20 | Art due 9/18/20q High School q College

q November Emails Reserve by 10/9/20 | Art due 10/23/20q High School q College

q December Emails Reserve by 11/6/20 | Art due 11/13/20q High School q College

q January Emails Reserve by 12/4/20 | Art due 12/11/20q High School q College

q February Emails Reserve by 1/8/21 | Art due 1/22/21q High School q College

q March Emails Reserve by 2/5/21 | Art due 2/19/21q High School q College

q April Emails Reserve by 3/15/21 | Art due 3/19/21q High School q College

q May Emails Reserve by 4/9/21 | Art due 4/23/21q High School q College

DECA SOCIALMEDIA POSTSDECA’s social media platforms are daily sources of information for thousands of students and teachers.

q Social Media Posts Scheduled on an ongoing basis

DECA CHAPTER LEADERSHIP PACKET INSERT PROGRAMChapter advisors eagerly look for this packet of DECA tips and tools to arrive in their classrooms two times a year. 6,000 prepared inserts due at fulfillment house by insert date. Inserts may not exceed 8.5 x 11 inches folded.

q August/September Leadership Packet Reserve by 6/8/20 | Inserts due 7/17/20

q April/May Leadership Packet Reserve by 3/5/21 | Inserts due 4/9/21

DECA CORPORATE POSTER SERIESThis annual series is supported by individual corporate sponsors to promote DECA membership, competitive events and corporate support.

q August/September Leadership Packet Reserve by 6/8/20 | Art due 6/29/20

q April/May Leadership Packet Reserve by 3/5/21 | Artwork due 3/19/21

DECA CONFERENCE PROGRAMS + APPSDECA’s conference programs and mobile apps are conference attendees’ constant reference companions for the agenda, maps, exhibitors, speakers and special activities.

q Ultimate DECA Power Trip (Includes Innovations + Entrepreneurship Conference) November 13-15, 2020 | Charlotte, NC Reserve by 9/25/20 | Art due 10/9/20 q Cover q Full page q 1/2 page q Mobile banner q Mobile enhanced profile

q Collegiate DECA’s International Career Development ConferenceApril 17–20, 2021 | Austin, TX Reserve by 2/26/21 | Art due 3/12/21 q Mobile banner q Mobile enhanced profile

q DECA’s International Career Development ConferenceApril 24-27, 2021 | Anaheim, CA Reserve by 1/22/21 | Art due 2/12/21 q Cover q Full page q 1/2 page q Mobile banner q Mobile enhanced profile

DECA CONFERENCE EXHIBITSDECA’s exhibits are specifically designed to be an integral part of the DECA conference experience, giving you one-on-one access to highly motivated, highly engaged DECA members and advisors.

q Ultimate DECA Power Trip (Includes Innovations + Entrepreneurship Conference) November 13-15, 2020 | Charlotte, NC

q Collegiate DECA’s International Career Development ConferenceApril 17–20, 2021 | Austin, TX

q DECA’s International Career Development ConferenceApril 24-27, 2021 | Anaheim, CA

2020–2021 INSERTION ORDER FORM

QUESTIONSContact DECA’s Partnerships Department

DECA INC.Partnerships DepartmentP 703-860-5000E [email protected]

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Name _______________________________________________________________________________________________

Title ________________________________________________________________________________________________

Company ____________________________________________________________________________________________

Address _____________________________________________________________________________________________

City ______________________________________________________ State ____________ Zip____________________

Phone _______________________________________ E-mail ________________________________________________

Signature _____________________________________________________________ Date __________________________

TERMS OF CONTRACT This form is your advertising space contract. Please refer to the descriptions of individual publications programs for complete details of each. Contracts for advertisements are cancelable, and insertion orders are transferable, only by written notice six weeks preceding the date of the issue. DECA is not responsible for adjusting colors or correcting text. Previous advertisements will be reprinted according to contract or insertion order when new artwork is not received. DECA is not responsible for errors in key numbers or changes made after closing dates.

NOTE: DECA publications programs do not accept liquor, beer, tobacco or firearms advertisements. The publisher reserves the right to accept or reject advertising of a questionable nature. Submitting an insertion order is construed as an acceptance of all the rates and conditions outlined in this Media Kit.

AGENCY COMMISSION/TERMS Commission is paid to recognized agencies only—15 percent of gross on display rate; no cash discounts. Agency commission is forfeited if invoices are not paid within 30 days of billing. Bills are rendered on publication, net 30 days. Attorney’s fees of 15 percent of amount due will be added to accounts referred for collection.

Advertisers and advertising agencies are held jointly responsible for payment to publisher for all space purchased under this rate card.

Charges for the following will be billed to the advertiser: resizing ads, corrections on existing ads, and/or improper color separations.

TRADEMARK INFRINGEMENTPlease be advised that DECA has registered all of its designating emblems, logo and insignia. All designs found on the DECA Web site or in any DECA publication remain the copyrighted property of DECA Inc. State and local chapters are permitted to use the official logo on printed items intended for promotion and display only, with the important exception that they may not be used on items that are for resale. These restrictions apply to all of our graphic logos and also to these words (in any form): DECA, Collegiate DECA, Marketing Education, International Conference, Career Development Conference, Regional Conference, An Association of Marketing Students or Emerging Leaders and Entrepreneurs.

RESERVE YOUR AD SPACEContact DECA’s Partnerships Department to reserve your ad space today.

DECA INC.Partnerships DepartmentP 703-860-5000E [email protected]

RESERVE YOUR ADVERTISING SPACE

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1908 ASSOCIATION DRIVE | RESTON, VA 20191WWW.DECA.ORG

DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation or socio-economic status, are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate.

MEDIA KITPUT THE POWER OF DECA’S SOCIAL MEDIA TO WORK FOR YOUR BRAND. > Promote your product(s)...

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