Media Kit - ContactCars.com
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Transcript of Media Kit - ContactCars.com
Contactcars.com - Media Kit Last updated by the Marke0ng Department , June 2013
Unique: an electronic financial advisor to support the users in calculating installments and interest rates when buying a new car;
Accurate and up-to-date prices for new and used cars in Egypt;
15,000 cars posted per month
Locations of car service dealers, car agencies;
Launched in 2003, ContactCars.com is an Arabic-language website, and an accurate, up-to-date source for automotive prices, car service dealers and car agencies in Egypt.
ContactCars.com is the number one automotive site in Egypt and in the Middle East region.
Category: Automotive
An extensive coverage of all events related to automotive industry ranging from new car launch, to the biggest automotive exhibitions in town;
A platform for used cars market that is available without brokers’ interference – an annual market of over 3 billion EGP.
The only site in the region that has multiple channels: a mobile-version and mobile applications for BlackBerry and iPhone platforms.
(more info about mobile advertising options in the Mobile Advertising Kit)
An extremely user-friendly interface and design to make it easy for the users to reach what they are looking for;
Audience Type and Site Sta/s/cs
Users’ Behavior Users spend up to 14 min on site per each visit.
More than 75% of the users visited the site more than 2 times a month, which suggests that the site content is engaging enough for visitors to come back and to spend so much time on site.
Bounce Rate: 26% à which means that 74% of the users spend at least 1 minute on site at their first visit.
Info sources: registered users, Google Analytics , Alexa, Google AdPlanner.
1.8 million Visits
23 million Page Views
550,000 Unique Users
Traffic Over All Competitive Edge • Number 1 automotive website based on traffic and content.
• The total number of visits on ContactCars.com surpasses the total number of visits for the next 20 websites , combined.
• ContactCars.com database boasts 300% more posted cars than its closest competitor.
• It is the only site that offers online insurance and an installment calculator.
Audience Type and Site Sta/s/cs | MENA
International Traffic @ 30%
Info sources: effective measure
Adver/sing Programs WEB Standard Formats
Ad Unit Size (pixels) Location Rotation*
Leader Board 728x90 All Pages yes
Medium Rectangle 300x250 All Pages yes
Website Sponsorship Logo Maximum width: 60 Maximum height: 30
All Pages no
Take Over Contact us All Pages no
Targeting options: • Country or geographical region • Time: specific days or hours • Ad place:
§ home page, inner page or run-on-site. § Avoid your ad to appear on the same page with competitor’s ads or with your own ads.
* Rotation ad: your ad will rotate with other ads on the same ad space when the users refresh the page.
Take Over
Take Over
Leader Board
Medium Rectangle
LOGO
Different ad types work to maximize and measure ad program effectiveness:
• A take-over banner is mostly used for branding.
• Other banners can be very creative and engaging so that the advertiser achieves their particular goals: whether high level of participation, subscriptions, video-plays or registrations.
Ads Creative: expandable, data capture, video, interactive, rich-media, 3D, EyeBlaster, game. Explore Sarmady’s CREATIVE ZONE.
Adver/sing Programs WEB Crea0ve and High-‐Impact Displays
Adver/sing Programs Mobile Internet: banners
Key facts " Around 140,000 unique users every month on the mobile site. " 70,000 active users on iPhone app " 1,000 active users on BlackBerry app How does it work? Your banner is integrated into ContactCars.com mobile site and application by our dynamic ad served by DFP for Publisher.
ContactCars.com iPhone application
Your banner
ContactCars.com mobile site
Your banner
ContactCars.com BlackBerry application
Your banner
Measurements of Success:
• Impressions: the number of times the ad was viewed.
• CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions. The CTR is usually influenced by the existing awareness of the brand, by the banner’s message, offer, creative and placement, and by the timing of the campaign (whether it is related to any holiday or special event).
• Video Plays: the number of times a video-ad was played.
• Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner.
• Game Plays: the number of times a game was played. Performance Analysis, Optimization and Reporting: Our team constantly analyzes the performance of the campaign and optimizes the results. At the end of the campaign, we release a report that includes all the results and tips for the way-forward.
Measurements of Success Performance Analysis, Op0miza0on and Repor0ng
Some of our Clients
Case Studies KIA – FIFA World Cup 2010
Campaign Goals • Brand awareness for KIA and promo0on of the offer to win a trip to World Cup 2010 Campaign Dura/on • 30 days • March – April 2010 Tac/cs • Leader Board and Medium Rectangle banners on ContactCars.com Results • Click-‐Through-‐Rate*: 0.58% (15 – 30 March) • Click-‐Through-‐Rate: 0.7% (14 – 30 April)
Case Studies Google Chrome
Client: Google Egypt Campaign period: September 19th 0ll December 31st, 2010 Objec/ve:
• To obtain 10,000 downloads of the web-‐browser Google Chrome
Digital Media used:
• Take Over banner on ContactCars.com, FilGoal.com, FilFan.com
Results: • 0.32% Click-‐Through-‐Rate
• 6.5% Conversion Rate (10,000 people installed Chrome out of 153,000 people that clicked on the banner)
Rate Card
For more information on the services you're interested in, rates and banner specifications, please contact us.
Our sales team is here to answer your questions and help your brand become part of the digital marketing revolution.
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